Making the Decision to Build Your Business
“To get new results you must take new actions and all actions are fathered by a decision.” – Anthony Robbins
The Importance of Making a Committed Decision
The first step in building a successful business is making the decision to do it!
I want you to think about that for a moment. The first step in achieving a successful business is to plan to do so. I bring this up because so many business owners jump into the profession and immediately focus on how to get clients. Then, how to make money, then how to market and how to close sales. All this before they have fully committed to having a successful business, to begin with. Is this you?
A committed decision is a foundational pillar upon which your successful business is built.
That’s powerful! Isn’t it? That’s the kind of committed decision you must make about your business.
For example, you could decide to do whatever it takes. You could decide to build a successful business or to make a meaningful impact in the world. One of my favorites is beautifully simple: Commit to being a business owner. Decide to be a business owner!
Unfortunately, a lot of business owners who are “trying” to grow their business haven’t made a committed decision to succeed as a business owner. They are feeling things out, waiting to see what happens, hoping to get clients. There is no real commitment or determination. Don’t let this happen to you! The first step to go from “trying” to “succeeding” is a decision.
Benefits of Making a Decision
Building a business is not easy. If you don’t fully commit to doing what it takes, you won’t succeed. It’s that simple.
When you make and connect with your committed decision, you will have more focus, clarity, and purpose. You will have more inspiration and more motivation. Let’s face it, obstacles will arise! If it was easy to build a successful and profitable business, everyone would be a business owner.
Your decision will remind you of the reasons why you became a business owner and why you want to succeed in this business. Right? When you deeply connect with your decision and your reasons, you will be inspired to take the action necessary to succeed.
This may sound contradictory, but the decision, in and of itself, means nothing. It is the inspired action that results from you making a decision and connecting with it every day that really matters.
What a Decision is, it’s Not a Goal
I think goal setting is great, but the power to achieve them comes from the DECISION. The first step is to make a committed decision. THEN you set goals that are congruent with your decision. But the decision comes first.
Decision: Declaration, commitment, general, comes before the goal. Example: To have a successful business
Goal: Where you want to be, specific, measurable. Example: To have 10 new clients in 6 months.
A Decision is Not a Mission Statement
I don’t want you to turn your decision into a long, flowery, descriptive mission statement. There is nothing wrong with having a mission statement for your business or life, it’s just not what I recommend right now!
I’d like you to make a decision that stirs up your emotions. Your decision should connect you with your passion for business. Your decision should strengthen your commitment, inspiring you to act even when it isn’t easy.
Decision: Clear, Concise, Memorable, Inspiring. Example: My life purpose is to business owners. It is who I am.
Mission Statement: A narrative description of a purpose or aim Example: I endeavor to manifest my destiny by enabling single women to achieve greater fulfillment while contributing to the peace and joy of humanity.
Below is a short lesson in making decisions.
Assignment 1 – Make Your Decision
Make a conscious decision, a real declaration, about your commitment and desire to build a successful business.
Ask Yourself: “What decision can I make right now that will spur me into action and help me stay committed to being a successful business owner?”
Examples: “I commit to building a successful business.” “I’m doing this and not giving up!” “I’m an amazing business owner with a huge practice and great life.” “I commit to being a masterful business owner, having a thriving practice and living the life of my dreams.”
Elements of a Powerful Decision
- Clear: It should be easily understood by a 12-year-old.
- Concise/Memorable: You should be able to easily recite your decision from memory. Evokes Feeling The actual sentence isn’t as important as the feeling behind it.
- Inspires Action: The best decision you can make is one that inspires you to take action, even when you don’t feel like it.
Are You Ready? Take time RIGHT NOW and make a powerful decision that inspires and motivates you. This is a critical piece of the foundation upon which your successful business is built.
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Assignment 2 – Build Your Commitment
Now that you have made a decision, the next step is to get fully committed. The key is desire! Identify WHY you want to make it as
Identify WHY you want to make it as a business owner. You need to be fully committed to your decision, because if you’re not, you may falter when challenges arise. And there will be challenges.
It’s not always easy to build a successful business! The key is having strong, compelling reasons so you commit to your decision, take action and never give up. Below, write down all the reasons WHY you just made a committed decision.
This is a critical step, so set aside some time and think deeply. Why is this important to you? Is this the reason you were put on the earth? Will it enable you to be the best you can be? Will it give you the freedom you desire? How happy and fulfilled will you feel? How will this impact others?
Why I am committed to my DECISION:
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Assignment 3 – Create a Contract with Yourself
Finally, print the contract on the next page, sign it, and hang it where you can be reminded of your promise to yourself every day.
Free Online Tools For Entrepreneurs
Most entrepreneurs realize the enormous amount of efforts to put ahead for their ventures while thinking about their limited financial resources. In my own case, I must admit it stressed me out, especially because I would have to do all by myself. Yes, and most of us start out this way.
At the beginning of any entrepreneurs journey, you can rely on key digital marketing tools that make your life easier. I can attest to that. It’s what makes ya or breaks ya!
And, you can do this without investing a single cent. There are plenty of online tools out there in the virtual world. Do your due diligence and do some research to find the ones that suit you best.
Below is a list of some useful tools that some entrepreneurs use
This by no means is a complete list of the excellent ones on the market these days. But they allow me to keep up with my own lifestyle while keeping my business at the top of the wave. So to speak!
This is one of my favorite entrepreneur’s tool when it comes to Social Media management. The free version allows you to sync three accounts.
Hootsuite allows you to execute your social media marketing strategy literally from your smartphone. You develop posts and schedule them as needed, and interact with others directly from their app or website.
I really like the fact that the tool helps you out to determine the best times for postings according to how active your audience is. In simple words, I don’t need to wake up at 3 am to post on Twitter to target a market that is active on the other side of the world while I am sleeping.
Or when I’m at the beach soaking in some much-needed rays of sunshine!
This one I absolutely love! The Grammarly tool, allows you to improve email writing and keeps you focused on writing your blog posts without the constant hassle of knowing if you’re using the right word in your content.
Great when you’re on a time crunch and for when working on your website. The free version has a plugin that can be installed in Chrome and you can also use it in all your applications you use like Word, Excel, and others. You should really check this one out.
Another favorite entrepreneur tool is Canva. Visually attractive content on your website is a must these days.
Businesses need to show a professional and credible appearance, so potential customers want to your website and read more interesting articles from you.
With Canva you can create booklets and banners to be used in different social media channels. And, creative blog post images with text and even business cards.
Their stock of templates, fonts, and illustrations plus the intuitive drag and drop functions allow anyone to create the most amazing visual content.
It’s simple to use also, but eventually, you’re going to want to get the pro version of this because it has SO many more features. And the cost is priced right for the beginner also.
Imagine yourself receiving 50 messages from prospective clients at a time, when you are a solo business entrepreneur. Chattypeople is an excellent solution to that problem, as it will answer queries automatically.
It allows you to intervene, via Facebook Messenger to push customers through the sales funnel. Such a great idea to automate some of the simplest of tasks so this would be a great service to investigate.
E-mail marketing remains an essential way to generate leads by moving consumers through a funnel for conversions.
People who are interested in your business and who provide their email are allowing that intimate experience where you can show why you are the best in your industry.
MailChimp has a free version that effectively allows you to make that happen without you even noticing through their automated features.
So, those are just some of the tools you can use to start on your entrepreneur journey
With an automated approach, your business can grow by leaps and bounds. Or, wave by wave to use a beach phrase, which I am quite fond of!
Reaching your audience effectively without compromising quality, while giving you the chance to focus on other aspects of your business.
Submit your comments below so I can help you grow. Go to my contact form to schedule a chat with me. It’s easier than you think.
Do you do business like a woman or a man?
Did you know there are two distinct styles of doing business — a man’s way and a woman’s way? Neither is wrong or right. But this information could make a huge difference when writing a business email, starting a new project or even making a pitch.
People often tell me that in business my approach is pretty direct. I usually get straight to the point in meetings. I want to know the important information and whether we can do something or not. That’s called a man’s way of doing business. I learned this method when I worked in the Corporate World, otherwise, you never were heard being a woman. But, I can also change my style when the situation requires me to.
Here’s the Nitty Gritty on business:
A woman’s way of doing business involves talking about things at length. You have to communicate differently with a woman and discuss how things could /should work. She loves to be asked, “What do you think about this idea?” She usually comes at things with her “emotional side“.
There have been times when I got into strife by treating someone like a man when they wanted to do business as a woman. As soon as I realized this, I changed my approach and asked them how they’re doing, what they did over the weekend or how they feel about the project we’re working on. And our communications changed immediately.
It doesn’t matter whether you’re actually a woman or a man. In any workplace, you’ll come across men who like a woman’s way of doing business and women who do business like a man.
So look around at the people you work with. Do they do business like a man or like a woman? What about you? Do you prefer a man’s way or a woman’s way?
Use this awareness to have more fun in your business
Here are 3 additional tools to add to your repertoire.
- Women, you don’t have to be a bitch
I’ve come across women who have decided that they can only succeed by being big, bad, tough businesswomen. That’s simply not true! Women can be great manipulators in business. Ha, is this YOU?
Manipulation is considered crafty or even deceitful, and that’s one definition of the word. It also means to handle a situation easily and skillfully —that’s the kind of manipulation I’m talking about. When I see women operate as if they’re nasty or mean, I’m tempted to say, “Do you know how easy things would be for you if you used a little manipulation?” Are you one of these types of Business Women?
Even when people know you’re manipulating them, it still works in business
What if you could have fun with manipulation?
Asking someone questions is a great manipulation. A question is designed to dissolve any conclusions you might have and create a totally different outcome. It also allows the other person to give you feedback and ask their own questions.
If there’s a difficult conversation to be had with someone, the first thing I say to them is: “I’m confused. Can you help me with this?”
Never justify, never confront in your business.
If you force a confrontation, people have to fight you. No, not by using fists!
When you say you need help, perhaps because you missed something, the other person will try to fill in the blanks; they will try to help you.
This tool really works!
What you’re looking for is greater clarity and more awareness. It’s not about right or wrong or winning and losing.
The only time confrontation may be useful is when you desire to control a situation or to end a relationship.
- Men, you don’t have to be the commander-in-chief!
As I mentioned, a man’s way of doing business is quite direct. Many men have been taught that they have to give and follow orders.
They think they have to be the authority at all times and people should simply do as they’re told. This approach can lead to blind followers and that’s something you don’t want in your business. Do you really want that?
Invite the people you work with to contribute to your business
Every person in your company or business has a different perspective and their own awareness. So are YOU willing to tap into that? I’ve noticed that entrepreneurs rarely act like a “commanders-in-chief“.
Yes, their usual approach is, “What does this person know and what can they contribute?” Entrepreneurs constantly ask questions about every aspect of a business.
You can only do business as a man or a woman, but that could limit what’s truly possible in your business. Use this information to have ease of communication.
What if changing how you do business is as easy as changing your clothes?
Hit me up in the comments below and let me know what your opinion is!