Focus On Your Strengths In Building Your Business
Focus On Your Strengths
Focus, say what??? So are you being pulled in 25 different directions? Forget about all of the different directions life is pulling you in. Today we’re just talking about the directions we’re pulled in as business owners.
We have to know the legal, business, social media, marketing, PR, accounting side of things, not to mention what we need to know about our own business. It gets really overwhelming. But when you’re doing “all of the things” are you going to focus on your strengths or the things that make you uncomfortable?
All the advice in the world
All the while, we’re getting advice like “you have to go LIVE on Facebook” or “host webinars!” or “you have to post on Instagram at least __x per day!” I see so many posts, webinars, and courses touting some definitive all-or-nothing approach to business.
Like if you don’t do this one exact thing, there’s no way you’ll succeed. Ha…is that what you want for YOUR business? It’s not what I want for mine!
Do you ever see something online — some statement or recommendation about the way you have to grow your business — and think “yuck! That really doesn’t speak to me.” Listen to your gut.
Maybe we don’t like Facebook or we’re not too thrilled about public speaking. Maybe we do much better with people in person than we do online, or vice versa.
But what if we focused on our strengths and exploited the crap out of them instead of forcing ourselves to do things in our business that don’t feel right? Don’t get me wrong here.
There’s plenty we have to do in business.
Not many people like legal or accounting — but we all know it’s a required part of being an entrepreneur (sorry!).
But I’m not talking about not liking some of the tougher areas of being an entrepreneur. I’m talking about instead of doing things that don’t feel right or good to you, playing up your strengths. Playing up your strengths when it comes to marketing and finding new clients, giving presentations, or hosting giveaways.
What to do
Not a super techie person? Either hire out someone to build out your sales page when you can or focus on in-person marketing until you get more comfortable.
You don’t need to force something just because “everyone else” is doing it. Trust me — plenty of people have no idea this “online business” world exists, and they’re doing just fine.
Starting out in business
When I started my business, I felt like I needed to fit a certain mold I saw online in order to be successful. Post tons of pictures on Instagram of my perfectly arranged food, work out all the time wearing the perfect clothes and have killer hair and makeup. Or I felt like I needed to use certain language to sound like I fit a niche that didn’t speak to me and my journey. And if I wasn’t doing those things, I felt like my ‘weaknesses’ were being exploited. So yes, I hear you!
But what was I doing to play up my own strengths?! What about all of the things I liked that made me confident and who I am?
Yes, the Corporate World!
I reminded myself that when I was no longer in the corporate world, that there was a reason why I started my own business. One of them being that I wanted to be truer to myself and help others. I’m not being true to myself OR helping anyone else if I’m not sharing the most authentic version of myself. Either people like me for me and need my services, or they don’t. And that’s OK! I’m not for everyone. You’re not for everyone. But you’re not appealing to everyone, you’re appealing to people who have or want the same vision as you do. Remember that!
What I felt like I should do and look like, wasn’t me. I choose comfort over style and I post pictures I want to post. Instead, my strengths are real and I love helping women take steps to grow their businesses.
So that’s the real me.
I try to write like I speak, share parts of my personality here and there, and prioritize my strengths by connecting with real people. Not “fake” people like those in our current world. I could tell you stories but…
How are you focusing on your strengths in your business? What can you do to focus more on those, and less on the things that just don’t speak to you?
Let me know in the comments below or email me anytime at email@example.com. I’d love to hear from you!