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Landing Page Conversions and the 5 Ways

Landing Page Conversions and the 5 Ways

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Increase Your Landing Page Conversions

Now that you have your website up and running with traffic, how do you increase the conversions on your landing page so that you end up making the sales that you want?

 

First of all, what is a landing page and why do I need one?

Well, according to the dictionary it’s used for a specific reason. Read the facts below:

Definitiion

land·ing page -noun: the section of a website accessed by clicking a hyperlink on another web page, typically the website’s home page.

 

Follow these ideas I’ve listed below:

1. Use segmented landing pages for your keywords

One thing you need to know is that if you use the same landing page for every keyword that you bid on, you will definitely miss out on getting more conversions. By segmenting your landing pages, you will be doing a better job at targeting your traffic and this will lead to more subscribers and more leads.

2. Focus on testing more than one version of your landing page.

Most people make the mistake of not testing various versions of their landing pages and so end up not getting a lot of conversions. Sometimes, to experience a massive increase in response, all that is needed are a few changes here and there. Do some split testing to figure out what those changes might be.

You might just realize that changing the background color of one of your landing pages actually doubles your conversion rate. Who would have thought it could be that simple. Goals!!

3. Look through your landing pages

Your landing pages should relate directly to the content the visitor wants to see. Moreover, they should not be so busy that the visitor is at a loss on what you want them to do.

4. Check your calls to action

They are crucial in leading visitors back to your site. Are they accompanied by big, bold buttons that look attractive enough to click on? Test with different fonts, colors, and sizes. In addition, ensure that your calls to action offer value that is worth clicking on.

5. Then, go through your site to check how credible you look

Do your claims seem believable and do you have a few testimonials on your page?

As an online marketer, what you want is your visitor to do just one goal of the page without getting distracted. The above tips are sure ways of increasing your conversions on your landing pages.

Now, how can I help you accomplish this? Contact me below so I can make additional suggestions to you.

 

Headline Creation for Sales Pages

Headline Creation for Sales Pages

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So, what is a Headline?

When it comes down to the art of internet marketing, your sales headline is part and parcel of the thin line. This separates a successful campaign and utter failure. So now you know.

More than ever before, the world is getting more competitive by the day. It’s up to the discerning online entrepreneur to come up with ingenious ways of staying at the top of his/her game.

And the best way to do this is through funneling more sales with the aid of a solid converting headline.

This will even turn the most skeptical individuals into regular, loyal customers. And isn’t that what you really want? Sales, sales and more sales?

Definition

noun, a heading at the top of an article or page in a newspaper or magazine. “a front-page headline”

Headline

Speaking of sales, there are numerous ideas of how to write, spin or fashion high-converting and persuasive sales headlines. And all of them have a few things in common. If you clicked on the headline link here, no I’m not talking about these kinds of headlines.

A Headline includes but is not limited to:

1. Promises ( albeit indirectly ), that the reader/user is going to benefit immensely from the product or service.

2. A good converting headline that can easily skyrocket your sales ought to prove that you are actually selling what you are promoting, producing or offering. This helps the reader know that they can purchase and start using your product as soon as the next minute.

3. It is very important to paint a clear picture of the benefits of taking up your product or enrolling in your service.

4. It needs to convey a sense of urgency. Or an element of it that your customers have to act now or as soon as possible. Make them feel that they have been missing out on a lot.  It is time to turn their prospects around.

In Other Words, are YOU into Headlines? And are you game?

The bottom line is that it takes a skillful use of persuasive language, careful choice of words, and thoughtfulness to create a converting sales headline.

But, unfortunately, you won’t know this unless you try.

So what’s your headline of choice today? Let me know in the comments below.

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