Are you Using Follow-Up Emails and Autoresponders with your clients? If you’re not, you should be. I’ll explain why below.
When it comes to going above and beyond to provide exceptional customer service, don’t forget about usingfollow-up emails and autoresponders. These two tools are some of the most powerful ones you can use.
Welcome Your New Customer
The first email message your customers should receive is a welcome email. In this email, you’ll want to give access to the product or service your customer purchased and tell them how to ask for help if needed. You could say something simple like, “Need help? Hit reply to this message and I’ll get back to you within 24 hours.”
Follow Up Promptly
You’ll want to send a follow-up email about 48 hours later. Ask if your customer received everything they needed and give them a second link to download the product they bought. If they had to sign up to download their product, remind them to log in with their username and password.
A third email message should be sent 10-20 days after the original purchase. If you sold an information product, ask your customer if they’ve put what they’ve learned from you into practice yet. By Using Follow-Up Emails and Autoresponders will help your customers trust that you have their best interest at heart.
You can even highlight a customer that did and share how they used your product. For example, you might say, “Shannon purchased my course on affiliate marketing and noticed her affiliate earnings climb as soon as she implemented the first two lessons.”
Give a Status Update
If your customer has purchased a service from you, then you can use this email message to give an update on your project. For example, you might say, “I’ve been working on that e-book for you and I’m halfway through it. I expect to be finished by [date]. In the meantime, are there any questions you have that I can answer?”
Updating your clients about the status of your project may seem like a small thing. But it puts customers’ minds at ease and lets them know you’re still working hard.
Use Reminder Emails
If you’re selling a service, set an autoresponder to follow up after three months. Use this email to ask if you can be of any further service. This can jog a client’s memory and remind them to assign a project to you they’d forgotten about.
You can also use this reminder email to ask for a testimonial. You might say something simple like, “I enjoyed collaborating on your project. I’d love it if you’d share your experience working with me in the form of a short testimonial.”
When your customer service goes above and beyond, your customers will love you for it. They’ll enjoy using your products or services so much that they’ll become brand ambassadors that share how awesome your business is with everyone they know.
Today’s article is all about how your customers make up your most valuable list. You’ve heard the phrase “the money is in the list”. In other words, your subscribers have value. Today I want to share one particular type of list with you that’s a lot more valuable than any other. That list is your customer list. These are the people that have spent money with you already or are planning to in the near future. And guess what, they are the most likely to do so again and again and again. That’s what makes them one of your most valuable business assets.
Your Clientele Has Value
First, though, let’s take a quick look at what makes these people so special to you and your bottom line.
Customers are people that already trust you. If your product provides great value to them (which it should), they also like you. Over the course of consuming the product and being part of your funnel, they also get to know you better. In short, these are the people that know, like, and trust you the most when it comes to your business. This means that are more likely to buy something else you recommend. This could be your own product or something you’re promoting with another vendor.
When you mail an offer to your customer list, you can expect a much higher conversion than with any other list. With a regular offer, a 2% conversion of visitors to sales is often what you expect. When mailing to your list of subscribers, you can often double or even triple that conversion. With a customer list, you can expect to see conversions of 30% or higher depending on how targeted the product is. That’s a huge bump in conversion. It doesn’t take a lot of customers to make a good number of sales. That’s why this is the list you should work on growing the most.
cus·tom·er [ˈkəstəmər] NOUN customers (plural noun) a person or organization that buys goods or services from a store or business: “Mr. Harrison was a regular customer at the Golden Lion” · [more] Synonyms: shopper · consumer · buyer · purchaser · patron · client · regular · frequenter · habitué · clientele · patronage · business · trade · vendee · emptor a person or thing of a specified kind that one has to deal with: “the fish is a slippery customer and very hard to catch” · [more] Synonyms: person · individual · creature · fellow · man · woman · wight
They Are Your Traffic & Audience
And the benefits don’t stop there. Customers are your most loyal audience. They are more likely to spread the word about you and defend you online. They aren’t afraid to sing your praises. Treat them well and you’ll have a steady supply of word-of-mouth advertising and testimonials to create valuable social proof.
How do you get more customers? By adding a low-cost product to your funnel and constantly promoting it to the rest of your list. We’ll talk about this in a future article. So, make it your #1 goal to grow your customer list. Create something of value that relates to your opt-in offer and promote it on your “thank you page”, in your first few emails and occasionally throughout. Work on converting a portion of your email subscribers into customers right away.
What can you do today to work on growing your very own customer list? Stay tuned because we have more articles all about this very topic.
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Today’s article is about getting comfortable with change. So hang onto your hats because it’s a good one. Dealing with a change in your life can be downright uncomfortable. Don’t you agree? I mean the larger the change, the more uncomfortable you will feel. Although these feelings are completely normal, there are several ways you can help yourself become more comfortable with change. I’ll explain below.
Let Go Of Past Convictions
If you face a big change, you’re going to have to let go of the way things were before. Whether this is how you used to do things or the way you used to think about something. Either way, you will be unable to embrace and be comfortable with your current change if you are still worried about something which happened in the past. It’s time to let go.
Decide Where You Want To Go
Time and time again, studies have shown that there is power behind visualization and positive convictions. And this most certainly applies in times of change. If you decide you will be comfortable with the change, no matter what may come your way, that is likely how things will go.
Know What Makes You Happy
In times of stress, it is important to know yourself and how best to release your stress. If you are facing an especially uncomfortable part of a change, it can help you do something you do find comfort in to lessen the feeling of discomfort. For example, if you like to run and have just moved to a new city, consider going out for a run in your new location to increase your comfort levels.
Learn To Adapt
This may seem like a given, but part of becoming comfortable with change is learning to expect things to change. Be ready to assimilate yourself into these changes. The change will seem much less drastic when you mentally prepare yourself for it. You can help increase your adaptability by spending time in meditation and visualizing possible changes that could come.
It could also help you have backup plans for yourself. So if something fails on the first try, you have a backup plan in the meantime until you try again. Just knowing you have a backup plan will feel a bit like a safety net, helping you feel more confident and comfortable when changes inevitably come.
Overall, change is uncomfortable, but you can help increase your comfort level by learning to let go, knowing where you want to be, and the things in life which make you happy. Change is inevitable, so increase your comfort with change by learning to adapt and prepare for it.
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