fbpx
Customer Service and your Clients

Customer Service and your Clients

by

Customer Service and your Clients

 

Learning to listen to your customers is essential to go above and beyond with your customer service. When you know how to listen, you’ll begin to hear about what they want and need from your brand. Getting your customers to talk isn’t as hard as you think.

You can use the ideas below for inspiration.

Surveys

You want to send out a survey to your customers at least once a year. This allows you to track your industry’s growth, predict trends before they become hot, and see gaps in your niche that no one else is filling.

Be aware of the timing when you send out a survey. A survey sent in the middle of the holiday season isn’t likely to receive much attention, and you may only get a handful of subscribers to participate. But a survey sent out in the middle of January when the holidays are over will get a much better response rate.

Suggestions

Keep a form on your website open constantly just for suggestions. Your customers might suggest content ideas, feedback on a current product, or questions about your services. When customers take the time to fill out your suggestion box, it means they care a lot about your business. So let them know you value their thoughts and periodically remind them that you have a suggestion box if they’d like to share their ideas.

When you have a suggestion box, ask for a name and primary email address. This allows you to reach out if you want to clarify what a customer said or if they need your help. Click To Tweet

 

Customer Service

 

 

Additional Services

 

Case Studies

Set up a form on your website with questions to help you write a case study. Start by asking for some basic information from your customers. Ask for their names, ages, marital status, and location. Details like these help set the stage for writing your case study later.

Then go deeper by asking customers to describe their life before trying your product or service. What was their business, marriage, or life like before your brand? Were they happy? What was bugging them?

Ask your customers how their lives have changed since they implemented your product. Did they get out of debt thanks to your financial success product? Did they finally have enough for that dream vacation they always wanted, thanks to your work-at-home product?

Don’t forget to ask for a picture of your customer. Your case study will interest more people if you include your customer’s vision.

Customer Service

Extra Services

 

Testimonials

Case studies tend to be longer and more in-depth than testimonials. Both are good ways to generate interest in your product or service. But due to the transient nature of testimonials, it’s easier to gather these from customers than case studies. Customer service and your clients can provide you with referrals that will exponentially expand your business.

Make a testimonial form on your website. Ask open-ended questions that encourage more than simple ‘yes or no answers. For example, ask customers about their biggest fear before buying your product. Ask them why they chose you over a competitor or what other products they’ve tried previously.

Make It Beautiful

When a customer gives you a testimonial or provides a case study, turn it into a beautiful image. At the bottom of your image, include your website address. Then share the image on your blog, in your social media circles, and with your mailing list.

Your customer will be so proud to be featured that they’ll share it, too. This exposes your brand to even more potential customers and can help you grow your business in new ways.

Customers are eager to share their opinions when you give them the opportunity. Feedback forms like surveys and case studies show your customers that you care about what they want.

 

No Excuses! It’s time to take your customer service above and beyond. Do that now by downloading your free workbook.

Membership Conservation Efforts

Membership Conservation Efforts

by

Membership Conservation Efforts

 

Today’s article is about your Membership Conservation Efforts. This may or may not pertain to your current business model, but the information is worth a read.

You probably email your members monthly to deliver their content if you have a membership website. But if you want your members to stay subscribed, you should be emailing more often. Frequent messages keep your members engaged with your brand and make it less likely that they’ll suddenly cancel their membership with no warning. Ideally, you want to be emailing your subscribers once a week.

 

Types of Emails

 

Week #1: The Delivery Email

This email should contain a link to the new content you have available. Let subscribers know where to log in to download their content and provide their usernames. Then take it a step further and offer them help if they can’t access their content for some reason.

You could say, “If you’re having trouble downloading your content this week, open a ticket with my help desk by clicking here.” This will ensure that you don’t have people unsubscribing simply because they couldn’t get help when needed.

Week #2: The Reminder Email

You want to use this message to remind subscribers about this month’s content. Some subscribers may have missed your original email, or they may not have had a chance to download it on the day of release.

Encourage subscribers to download their content by telling them a little about it. For example, if you’re a wellness coach that provides nutritious recipes for families, you could say, “My kids love the applesauce muffin recipe I included this month. They asked me to put these muffins in their back-to-school lunches.”

 

Week #3: The Teaser Email

Use this email to tease your subscribers about what’s coming up next. The teaser email makes them curious and gives them a reason to stay subscribed. This doesn’t have to be a long email, and you shouldn’t include everything that you’ll be giving them next month because you want to keep a bit of mystery about what they’ll be getting.

You could say, “Just wanted to give you a head up. Next month, I’ll be giving you [item]. I love this because [reason].” It’s a simple message, but it gives you a reason to stay in contact and keeps your brand fresh in your subscribers’ minds.

Week #4: The Expiration Email

This is your chance to remind subscribers that the current month’s content will expire soon. Urge them to download it while there’s still time. You could say, “This is the final call to download your content. I’ll remove this month’s content when I upload next month’s resources. I don’t want you to miss out, so click here to log in and save your content.”

 

Make the Emails Personal

 

Try to be personal in every email you send to your subscribers. Let them know what’s going on in your life or business. You could say, “Happy September! I enjoyed this summer. But the kids are back at school again, so I’m gearing up to set my autumn business goals.”

You want to weave in these details because it strengthens your connection with your subscribers and gives you a chance to tell them about other neat stuff you may have going on.

Keeping your subscribers engaged with your content is one way to go above and beyond with your customer service. Little touches like consistent emails will make your brand memorable to your subscribers.

 

Get your free workbook and see how providing excellent customer service can be easy and fun. Free Workbook

 

You cannot copy content of this page

Hurry Up!

Pin It on Pinterest