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Membership Conservation Efforts

Membership Conservation Efforts

Membership Conservation Efforts

 

Today’s article is about your Membership Conservation Efforts. This may or may not pertain to your current business model, but the information is worth a read.

You probably email your members monthly to deliver their content if you have a membership website. But if you want your members to stay subscribed, you should be emailing more often. Frequent messages keep your members engaged with your brand and make it less likely that they’ll suddenly cancel their membership with no warning. Ideally, you want to be emailing your subscribers once a week.

 

Types of Emails

 

Week #1: The Delivery Email

This email should contain a link to the new content you have available. Let subscribers know where to log in to download their content and provide their usernames. Then take it a step further and offer them help if they can’t access their content for some reason.

You could say, “If you’re having trouble downloading your content this week, open a ticket with my help desk by clicking here.” This will ensure that you don’t have people unsubscribing simply because they couldn’t get help when needed.

Week #2: The Reminder Email

You want to use this message to remind subscribers about this month’s content. Some subscribers may have missed your original email, or they may not have had a chance to download it on the day of release.

Encourage subscribers to download their content by telling them a little about it. For example, if you’re a wellness coach that provides nutritious recipes for families, you could say, “My kids love the applesauce muffin recipe I included this month. They asked me to put these muffins in their back-to-school lunches.”

 

Week #3: The Teaser Email

Use this email to tease your subscribers about what’s coming up next. The teaser email makes them curious and gives them a reason to stay subscribed. This doesn’t have to be a long email, and you shouldn’t include everything that you’ll be giving them next month because you want to keep a bit of mystery about what they’ll be getting.

You could say, “Just wanted to give you a head up. Next month, I’ll be giving you [item]. I love this because [reason].” It’s a simple message, but it gives you a reason to stay in contact and keeps your brand fresh in your subscribers’ minds.

Week #4: The Expiration Email

This is your chance to remind subscribers that the current month’s content will expire soon. Urge them to download it while there’s still time. You could say, “This is the final call to download your content. I’ll remove this month’s content when I upload next month’s resources. I don’t want you to miss out, so click here to log in and save your content.”

 

Make the Emails Personal

 

Try to be personal in every email you send to your subscribers. Let them know what’s going on in your life or business. You could say, “Happy September! I enjoyed this summer. But the kids are back at school again, so I’m gearing up to set my autumn business goals.”

You want to weave in these details because it strengthens your connection with your subscribers and gives you a chance to tell them about other neat stuff you may have going on.

Keeping your subscribers engaged with your content is one way to go above and beyond with your customer service. Little touches like consistent emails will make your brand memorable to your subscribers.

 

Get your free workbook and see how providing excellent customer service can be easy and fun. Free Workbook

 

Using Postcards and Send Out Cards

Using Postcards and Send Out Cards

Using Postcards and Send Out Cards

 

You can add a personal touch to your customer service when you use postcards or greeting cards to reach out to your customers. They make your customers feel valued, and in an increasingly digital world, your brand stands out when you send a card or gift through the postal system.

 

Look for One of A Kind Cards

 

If you are sending a card, make it something special. Skip the cheap, blank notecards, and don’t go for bland. You want to send a card that your customers will pin to their bulletin board or share on social media. You want a special card. Once your customer knows it is not junk mail.

One place where you can find unique and original cards is Etsy. There are hundreds of hand-made greeting cards that you can search for on the site. You can even have one custom designed for your customer if you want.

Using Postcards and Send Out Cards

Try Send Out Cards

 

Another option that you may want to consider is Send Out Cards. This is a website where you can select a greeting card you like and have it sent to your new customers. It works similarly to stock photo sites in that you buy credits for a certain amount of money. You use your credits to purchase cards and upload your signature, so it looks like you signed the card. Then it’s sent out like a regular letter to your customer.

Send Out Cards will let you keep a contacts database to send birthday cards to your customers. But it’s not just for birthdays—there are plenty of holiday-themed cards to choose from, too. Whether your clients celebrate Christmas, Kwanzaa, or Hanukkah, you’re sure to find a card that’s right for them. Using postcards and Send Out Cards makes it easy for your business to use.

 

Use Reminders to Make Personal Connections

 

Your new client just mentioned she’s expecting a little one in six months. Pause to add this info to your calendar and set a reminder ahead of time. You can put something simple like, “Jane’s baby is due in June. Send a card.”

 

Sites like Send Out Cards, have a gift area that’s perfect when you want to add something special to your card. You can send your customers a treat like a fantastic brownie or tasty fudge. Of course, you can opt for a non-food item if you prefer. You can include a gift like a necklace, a toy plush, a beautiful scarf, or any number of genuine products.

 

Using postcards and send out cards

 

Sending out cards to your customers is a small personal touch that will delight them. It shows that you care not only about their business but also their lives. When your customers feel you care, they are excited to work with you.

 

Make your customers fall in love with your brand. Download your free workbook to find out how!

New Customer Phone Calls

New Customer Phone Calls

Making Customer Phone Calls

 

Today’s article is about making customer phone calls. A straightforward way to go above and beyond in your customer service is to start calling new customers when they purchase from your site. The goal of your call isn’t to sell your customer something else or convince them to upgrade what they bought. Instead, you want to use this call to thank them for their purchase.

 

Offering Help To Your Customers

 

After you thank your customer, ask if they need any help. Please make sure they can download the product they bought. If they couldn’t access the product, help them do that immediately. You may have to send another login link, explain how to save a product, or guide them into finding where their downloads are stored on their device.

When making new customer phone calls, you may also want to ask follow-up questions to give insight into the purchasing process. For example, you might say, “Did anything trip you up while you were buying? If so, would you share that with me so I can fix it for future customers?”

 

 

Touch Base With Your Customers

 

Sometimes, you’ll follow up after a new customer purchases a service from you, like coaching or virtual assistance. In these cases, use your follow-up call to learn something about your customer. So when making new customer phone calls, use the information to your advantage.

You might say, “I’m calling you to thank you for your business and ask if there’s anything you need from me. We’ll be in touch later on, but in the meantime, is there one thing you want me to know about you before we begin working together?”

Your customer may share insights into their lives by saying, “I want you to know that my son’s getting married this year. I’m super focused on making more money in less time to enjoy this season with my family. That’s why I signed up for your services.”

 

Keep It The Follow-up Call Quick

 

Since your call is unsolicited, be mindful of how long you keep your new customer on the phone. A short window to aim for is around five minutes. Your call might last longer if a customer needs help or points out a problem. But as a general rule, you want to keep your call quick.

 

Let Your Virtual Assistant Call

 

If you get a sudden influx of new customers, you may not be able to handle all of the follow-up calls yourself. In this case, it can be helpful to outsource these chats to a virtual assistant that you trust. Tell your VA to reach out to new customers and make a personal connection.

You can even create a brief script if you want to. Something simple usually works best. Your VA might say, “Hi, I’m Jodie, and I handle tech support for Solopreneur Services, LLC. I wanted to thank you for your recent purchase of ABC product. Were you able to download it successfully and use it?”

Your virtual assistant should also use this opportunity to share a phone number or email address where the consumer can reach support if they need it later. Little touches like that may not seem like much at first, but they make customers positively view your brand.

Give your customers remarkable customer service, and they will pay attention. The more you serve them, the more they’ll want to tell others about your brand, and your business will flourish.

 

Discover how to make exceptional customer service the cornerstone of your brand when you download your free workbook.

Using Follow Up Emails and Autoresponders

Using Follow Up Emails and Autoresponders

 

Are you Using Follow-Up Emails and Autoresponders with your clients? If you’re not, you should be. I’ll explain why below.

When it comes to going above and beyond to provide exceptional customer service, don’t forget about using follow-up emails and autoresponders. These two tools are some of the most powerful ones you can use.

 

Welcome Your New Customer

The first email message your customers should receive is a welcome email. In this email, you’ll want to give access to the product or service your customer purchased and tell them how to ask for help if needed. You could say something simple like, “Need help? Hit reply to this message and I’ll get back to you within 24 hours.”

 

Follow Up Promptly

You’ll want to send a follow-up email about 48 hours later. Ask if your customer received everything they needed and give them a second link to download the product they bought. If they had to sign up to download their product, remind them to log in with their username and password.

A third email message should be sent 10-20 days after the original purchase. If you sold an information product, ask your customer if they’ve put what they’ve learned from you into practice yet. By Using Follow-Up Emails and Autoresponders will help your customers trust that you have their best interest at heart.

You can even highlight a customer that did and share how they used your product. For example, you might say, “Shannon purchased my course on affiliate marketing and noticed her affiliate earnings climb as soon as she implemented the first two lessons.”

 

 

Give a Status Update

If your customer has purchased a service from you, then you can use this email message to give an update on your project. For example, you might say, “I’ve been working on that e-book for you and I’m halfway through it. I expect to be finished by [date]. In the meantime, are there any questions you have that I can answer?”

Updating your clients about the status of your project may seem like a small thing. But it puts customers’ minds at ease and lets them know you’re still working hard.

 

Use Reminder Emails

If you’re selling a service, set an autoresponder to follow up after three months. Use this email to ask if you can be of any further service. This can jog a client’s memory and remind them to assign a project to you they’d forgotten about.

You can also use this reminder email to ask for a testimonial. You might say something simple like, “I enjoyed collaborating on your project. I’d love it if you’d share your experience working with me in the form of a short testimonial.”

When your customer service goes above and beyond, your customers will love you for it. They’ll enjoy using your products or services so much that they’ll become brand ambassadors that share how awesome your business is with everyone they know.

 

Learn the secrets of great customer service when you download your free workbook!

Your Customers Make Up Your Most Valuable List  

Your Customers Make Up Your Most Valuable List  

Your Customers Make Up Your Most Valuable List  

 

Today’s article is all about how your customers make up your most valuable listYou’ve heard the phrase “the money is in the list”. In other words, your subscribers have value. Today I want to share one particular type of list with you that’s a lot more valuable than any other. That list is your customer list. These are the people that have spent money with you already or are planning to in the near future. And guess what, they are the most likely to do so again and again and again. That’s what makes them one of your most valuable business assets.  

Your Clientele Has Value

 

 First, though, let’s take a quick look at what makes these people so special to you and your bottom line.  

Customers are people that already trust you. If your product provides great value to them (which it should), they also like you. Over the course of consuming the product and being part of your funnel, they also get to know you better. In short, these are the people that know, like, and trust you the most when it comes to your business. This means that are more likely to buy something else you recommend. This could be your own product or something you’re promoting with another vendor.  

When you mail an offer to your customer list, you can expect a much higher conversion than with any other list. With a regular offer, a 2% conversion of visitors to sales is often what you expect. When mailing to your list of subscribers, you can often double or even triple that conversion. With a customer list, you can expect to see conversions of 30% or higher depending on how targeted the product is. That’s a huge bump in conversion. It doesn’t take a lot of customers to make a good number of sales. That’s why this is the list you should work on growing the most.  

Customer

cus·tom·er [ˈkəstəmər] NOUN customers (plural noun) a person or organization that buys goods or services from a store or business: “Mr. Harrison was a regular customer at the Golden Lion” · [more] Synonyms: shopper · consumer · buyer · purchaser · patron · client · regular · frequenter · habitué · clientele · patronage · business · trade · vendee · emptor a person or thing of a specified kind that one has to deal with: “the fish is a slippery customer and very hard to catch” · [more] Synonyms: person · individual · creature · fellow · man · woman · wight

They Are Your Traffic & Audience

Audience

And the benefits don’t stop there. Customers are your most loyal audience. They are more likely to spread the word about you and defend you online. They aren’t afraid to sing your praises. Treat them well and you’ll have a steady supply of word-of-mouth advertising and testimonials to create valuable social proof.  

How do you get more customers? By adding a low-cost product to your funnel and constantly promoting it to the rest of your list. We’ll talk about this in a future article.  So, make it your #1 goal to grow your customer list. Create something of value that relates to your opt-in offer and promote it on your “thank you page”, in your first few emails and occasionally throughout. Work on converting a portion of your email subscribers into customers right away.  

What can you do today to work on growing your very own customer list?  Stay tuned because we have more articles all about this very topic.

 

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