When it comes down to the art of internet marketing, your sales headline is part and parcel of the thin line. This separates a successful campaign and utter failure. So now you know.
More than ever before, the world is getting more competitive by the day. It’s up to the discerning online entrepreneur to come up with ingenious ways of staying at the top of his/her game.
And the best way to do this is through funneling more sales with the aid of a solid converting headline.
This will even turn the most skeptical individuals into regular, loyal customers. And isn’t that what you really want? Sales, sales and more sales?
noun, a heading at the top of an article or page in a newspaper or magazine. “a front-page headline”
Speaking of sales, there are numerous ideas of how to write, spin or fashion high-converting and persuasive sales headlines. And all of them have a few things in common. If you clicked on the headline link here, no I’m not talking about these kinds of headlines.
A Headline includes but is not limited to:
1. Promises ( albeit indirectly ), that the reader/user is going to benefit immensely from the product or service.
2. A good converting headline that can easily skyrocket your sales ought to prove that you are actually selling what you are promoting, producing or offering. This helps the reader know that they can purchase and start using your product as soon as the next minute.
3. It is very important to paint a clear picture of the benefits of taking up your product or enrolling in your service.
4. It needs to convey a sense of urgency. Or an element of it that your customers have to act now or as soon as possible. Make them feel that they have been missing out on a lot. It is time to turn their prospects around.
In Other Words, are YOU into Headlines? And are you game?
The bottom line is that it takes a skillful use of persuasive language, careful choice of words, and thoughtfulness to create a converting sales headline.
But, unfortunately, you won’t know this unless you try.
So what’s your headline of choice today? Let me know in the comments below.
First of all, how are you using Facebook Live to engage your audience? For me, I know that I need to get motivated to do this. And YOU? Are you using it to reach your audience?
Brands and publishers alike have been experimenting with Facebook Live. They are using it as a means of providing their audience, a platform to interact and engage in real time. A video can enhance your Facebook reach, while taking less time to post, than creating a write-up. So if you are still wondering how you can start using Facebook Live to engage your audience, here is how to go about it.
Host a Question and Answer Session
In the past, when you wanted to create a YouTube Q&A video, you had to start promoting it several weeks in advance. This would allow viewers enough time to send in the questions they wanted you to answer. However, Facebook Live has changed those dynamics. All you have to do is inform your audience when they need to log in and catch up with the session. During the live stream, you can then answer the questions posted in the comments section.
Provide a Behind-the-Scenes
In order to let your customers know that they are valued in your business, it is important to give them a behind-the-scenes tour of your organization or brand. Your viewers want to know how you run your business. They also get to know you at a personal level, which is a great step towards relationship building. A great way to go about this is reviewing the products or topics that you intend to discuss during the live stream.
Collaborate with Other Business Owners
If you want to grow your Facebook Live channel, then you should consider collaborating with other business owners in the industry you are marketing your business in. Just do a short 15-minute video to sit down with another business owner in your industry or niche. Then discuss issues, ideas, and perspectives. You can both video together or individually, and then cross-promote them across your Facebook pages and groups together. Using Zoom to do this makes it very simple to do this, just hit the record button then share to your page or group.
There are many ways you can use Facebook Live, to interact with your audience. The most important thing is to remain active and do it regularly. Additionally, be creative and you will see your reach expand.
The Important Steps to Relationship Marketing and Why it’s Absolutely Needed for a Successful Business … Just Like Ariana Grande
So just what is relationship marketing? It means marketing yourself in a way that gets you seen and known quickly through real connections with real people – like colleagues, influencers and potential and past clients.
When it comes to relationship marketing and building solid business relationships with your audience, a certain amount of interaction is vitally important. Yes, it’s definitely true and I’ll tell you why I believe it’s true below.
Building relationships, that will develop over time yield huge rewards for your business. Even though it’s a time commitment, in the long run, you’ll end up with fabulous clients and lifetime business associates. I know, I know…easier said than done right?
Now here are several reasons “why” you should be establishing these relationships.
To create name recognition among your clients.
To make money from your audience.
You must know your market to know how often you should interact with them to build a solid relationship.
Now we’ll be moving on to the “hows” of accomplishing this awesome greatness.
By thoroughly researching your market where your Ideal Client hangs out.
How understanding their pain points will help you decide what types of services to provide.
And, by creating a solution for them so they don’t have to struggle.
So, to make things really easy for you I’ve created this great resource for you.
Get my 5 Easy Ways to Build Relationships and Grow Your Business (even if you’re brand new)” for nurturing relationships in your online world and offline too.
Alright - You've Got It!
If you need to discuss this further, please contact using the form below.
How to get traffic from your Twitter account. So, are you struggling to harness the power of Twitter for your blog? Tweeting the title for your blog post and a link to direct visitors to your site is not good enough. You actually need to be more creative, active as well as connect more with people.
Below are 5 tips to help you get traffic from Twitter.
1. Use hashtags
Hashtags are crucial on Twitter because they allow you to label your content, making it searchable. It is one of the best ways to get your content seen by Twitter followers who are searching for specific keywords that you have used.
On Twitter, your updates can actually disappear in a matter of seconds. It’s therefore very important to share updates often to get your tweets discovered. It is not good enough to just post a tweet once, instead, you need to post it several times to reach several people who are using this social platform.
This ultimately means that you will be able to reach more people.
4. Get visual
Most people usually think that Twitter is a text-only social platform but that is not the case. Twitter now features visual content, were you aware of that? This means that if you accompany your text with your visual content, you will increase the chances of it being viewed and shared by more people. Posting visuals that stand above others will go a long way in helping you get more traffic.
5. Use a call to action
Every aspect of marketing requires a well-formulated call to action. Do you want your followers to download your new eBook or do you want them to read your latest blog post? It is important to let your followers know exactly what you want them to do.
Use this worksheet to remind you what you need to do. Twitter
If you need help creating content for your Twitter account, fill out the form below.
Most social media marketing campaigns are primarily designed to help gain more social following, increase product/brand visibility or drive traffic to a website. Here are quick must-know tips you should consider when rolling out your next social media campaign.
1. Reserve your username across all platforms
Reserve all your usernames (business name) across all the social media platforms even if you don’t need them now. These keep other people from using yours, and trust me; you are going to need those usernames some day.
2. Decide which social media platform(s) best suits your needs.
Not all social media platforms are suitable for your kind of marketing campaign. Trying to build a presence and stay significantly active on all available social media platforms can be time-consuming and counterproductive. Instead, you need to identify platforms that bring the best results and focus on them.
There are simple ways that you can automate your social media posts by using an app. We’ll talk about that in another post another day.
Don’t forget to use your social media marketing by doing this:
3. Optimize your social media platforms
Once you’ve decided on the platform you intend to use, focus on optimizing your profiles in order to get more followers. A few things to consider include using a real profile picture, write clear and comprehensive about pages for your profiles, and where applicable, include a link to your website.
4. Connect your social media accounts to your website
Having all your active accounts connected to your websites helps to keep the conversation going. Visitors on your website can link to any of the listed accounts and your followers on social media can find out more about your offer.
5. Find and follow leaders in your niche.
Find the most influential people in your niche and follow or favorite them. Chances are they will share useful information about your niche or share their progress about a certain project, and you can look over their shoulders for inspiration.
6. Don’t forget the hashtags
Yes, it’s not just a pretty function to make your phrase turn into a link and look cool. Most people actually use hashtags to search for stuff on social media. And it’s a nice way to make your stuff (like your upcoming product launch) trend on Facebook. Just don’t overdo it.
7. Stay social
Whether you are running a personal profile or company/brand’s social media account, you need to actually stay social and interactive. Follow other users, send friend requests, comment on great ideas, like other people’s comments, update your status regularly, share interesting things you do in your business and so on.
Whatever you do…
8. Stay out of trouble
Each social media platform has its own sets of rules, and some rules cut across all the networks. For instance, Twitter has a limit on how many people you can follow per day, Facebook has restrictions on friend-requesting people you don’t know.
9. Track mentions
This is where PR kicks in. Use available tools to track every mention of your brand across all platforms and find out what people are saying about you or your brand. Don’t miss a chance to neutralize any negative talk.
10. Post as many times per day but again, don’t overdo it.
The number of times to post per day will depend on the network, the number of your followers, and how interactive your audience is.
If you’re looking for help with your social media, I would love to connect with you!