Stop Talking about Your Goals Like They’re Dreams…Get ‘Em Done Instead
The other day, one of my business associates shared a free time calculator on their blog post. You can get this tool also! (get it here). Anyway, this tool will help you discover just how much time you have to pursue new goals and achieve those awesome things you’ve been putting off forever. So check it out…
Well, now that you know, you DO have the time to work on the things that matter to you, so let’s get to work on getting to those goals. Ok?
You’ve probably heard of S.M.A.R.T goals before…and that’s because it’s a formula that works.
Here’s an overview:
SPECIFIC – Your goal needs to be spelled out very precisely and you also need to have a reason WHY behind your goal. Some benefit or emotional attachment that will keep you focused. For example, a goal might be to earn $12,500 per month and onboard 5 new quality clients monthly in the next 90 days.
Using language that leaves no doubt as to what the goal is, why you want to achieve the goal, and how you will get there is very important. If you are not able to be detailed in your description of the goal, it will be hard to meet it. Take the time to do this part right.
MEASURABLE – This is where the Journal comes into play. It’s a report card and a method to measure what you want to accomplish and what you actually accomplished. If your goal cannot be quantified, then it’s not a full goal. By using this, you will know when you have succeeded. An example of a measurable goal would be “I want to deposit into our bank account an additional 100 dollars per week. I’ll accomplish this by writing five 500-word articles each week for a life coach.”
ACTIONABLE / ACHIEVABLE – There are different things that “A” can stand for, but it’s usually actionable or achievable. In order to achieve anything, you must take action. So, make your goal actionable. Do something each day that will eventually result in an accomplished goal.
Goals should also be achievable, or you will quickly get frustrated. Be accurate about the time it takes to reach a goal, and what actions it takes to get there. Also, know who will be responsible for doing it.
REALISTIC / RELEVANT – “R” can stand for realistic or relevant, and both are important. If you want your goal to succeed, it should most certainly be realistic, or you will fail. If you’re currently making $500 a week and your goal is to increase that to $12,500 in 90 days, now that’s not realistic. However, you may be able to increase it by $300. Once you achieve that goal and are earning $800 a week, you can set a new goal to increase your income by another $500 a week or something similar.
Your goal should also be relevant to your life’s vision. It should also match your values. There’s no point in making or achieving goals that have no relevance to your long-term life goals. You could instead use that time to reach goals that get you one step closer to actually reaching your life goals. So always ask yourself, if the goal is relevant to your life goals.
TIME BOUND / TIMELY / TRACKABLE – Various authors refer to the “T” in the S.M.A.R.T. acronym as time-bound, timely or trackable. All of these t’s are important parts of the goal creating and setting process. If you don’t set a time limit and you can’t track what is happening, your goal will be hard to quantify or show as achieved. And isn’t that what it’s all about anyway? You decide!
To help you work through and create S.M.A.R.T. goals, download the quick guide and worksheet below.
Review the Simple Ways To Create and Plan For 2018
How to review your year:
When you first start to review your year, you’ll want to ask yourself certain questions. You can’t move forward without looking at where you came from, so it’s important to spend time reviewing 2017 in its entirety.
verb: to examine or assess (something) formally with the possibility or intention of instituting change if necessary.
Here is a list of questions to ask yourself:
What products/services did you create in 2017?
What do you want to do more of?
What do you want to do less of?
What didn’t work?
What were you happiest doing?
What were your finances?
What stressed you out the most?
How do you feel about the last year overall?
These answers don’t have to necessarily be all business based. Maybe you want more freedom and you want to spend less time working. Maybe you want fewer clients so you can spend more time with your family.
There are no “right” answers to these questions, but you need to answer them honestly.
Create short-term and long-term goals
Now that you’ve reviewed your year, it’s time to start creating some short and long-term goals.
Start by creating your biggest goal first, because it will keep you accountable and give you something to strive for.
(For example, this year my long-term goal was to rebrand my website, so I signed up for a Beta Test and learned all about how to use the Divi Builder to create my new site.)
So, start with your long-term goal first. Then, break it down into short-term goals, doing it step by step. This will help you to achieve your long-term goal without the unnecessary stress.
Try doing it by each quarter as this might make more sense to you.
Your short and long-term goals may look different than others in your business circle. Remember that these are your goals, not your coaches, your partner or anyone else. The point is to think about the business you want to create and make sure your goals are in line with that.
Plan for next year
Planning for next year needs to happen in addition to creating an action plan, which I’ll discuss more about below.
Here are some questions to ask yourself as you’re dreaming up what your 2018 could look like:
What are your financial goals for your business?
What new products/services do you want to launch (if any)?
How will you reach your financial goals?
What can you do in the first 90 days to get closer to your goals?
How will you grow your audience in 2018 (blogging, YouTube, Facebook Lives, etc.)?
What marketing strategies will you focus on to promote your products/services?
Answering these questions is critical to your success as a business owner. As the saying goes, “failing to plan is planning to fail.”
If you need some extra help, don’t hesitate to contact me. I’d be more than happy to help you review your business with you and suggest some goals you might like to try.
Create an action plan for how you’ll achieve those goals
Now, this is where the magic happens. Nailing down your goals is a crucial step to reviewing your year, but if you don’t create an action plan for how you’ll achieve those goals then you won’t get very far.
If you want more Time Freedom in your life, you’re going to need to set up systems and processes for your business to run without you being attached to it. This is the simplest way to become successful.
This may mean investing in programs that help automate tasks. This could also mean you need to outsource some tasks so you can focus on what you do best.
Try to plan out your short-term goals in 90-day chunks. From there, create an action plan for each of those goals and what you need to do each week to move forward.
If the people and systems you need to invest in gets to be too pricey for you, you may need to reconsider some of your goals you have.
Identify how you’ll measure the progress of these goals
What measurements will you use to check in on your progress for your short and long-term goals? Throughout the year, revisit your goals and see if you’re on track.
Sometimes you can make long-term goals and then realize halfway through the year that you need to change directions.
That’s completely alright! Really!
But, you need a process in place for you to continuously be revisiting your goals, checking in on your numbers, and revising what works and what doesn’t work so you can continue to move forward.
Planning for downtime
This is so necessary but often a step that’s overlooked when planning for the next year.
Please, leave downtime in your schedule
This means don’t overdo creating so many new product ideas in the first 90 days of the year that you collapse from exhaustion. Really, some people actually do this!
Give yourself a chance to breathe and not be doing, creating, giving, sharing every week of the year. You can increase your business without sacrificing your time and energy. Smart planning is critical to your health also.
Because life will happen. And some project will get pushed back or delayed for reasons out of your control. Or your kids will get sick. Or you’ll get sick. Again, because life will happen. There’s no escaping it, ya know?
You’ll appreciate the downtime in the future, so you can either catch up on work that was missed or take some time to relax and focus on refreshing your mind/body.
And…that’s WHY you need someone to help you with all the many things on your to-do list. Allow me to offer you some Time Freedom in YOUR Business!
Contact me here – I would love to help you – every step of the way!
Do you have the right perspective? Want to know what keeps a lot of service providers and coaches from charging what they’re really worth?
It’s that all-too-common belief that “I am not a salesperson.” Combine that with a healthy dose of “It’s rude to discuss money,” and you can see why it’s just easier to keep your rates low.
It’s time to think of your services from a different perspective!
Not only will you see things in a clearer light, but selling suddenly won’t feel so…salesy.
Here’s how traditional pricing discussions go which is soooo boring!
You talk to a potential client, and you explain what you can offer, how your coaching or service works, what he or she can expect (how many calls/emails, phases of work, length of contract), etc. And then you say, “My rate is $XXX.00.” OMG – simple right?
Your client either says yes, no or (the kiss of death) maybe. LOL…
So now…Let’s turn that around and rather than focus on what he or she will get from YOU, take a look at what she will achieve when she hires you.
For a business coach, this is easy. Talk money!
How much more profit will your client make when she hires you?
If your coaching fee is $1,000 per month, but you can show her how to increase her sales by $3,000 per month, then your price is inconsequential. She’ll earn it back three times over, not only while you’re actively coaching her, but for the rest of her business life.
Now, who wouldn’t jump on that with both feet? I know I would if I was looking for a coach!
What you’re doing here is not talking about the cost of your coaching, but rather the cost of not hiring you. Because if she doesn’t work with you, she’s losing $3,000 per month. See how that works?
What about other kinds of coaches or service providers though?
The same applies, you just have to find a way to show your clients the cost of their inaction.
If you’re a life coach, inaction (to your potential client) might mean years of feeling unhappy and unfulfilled
Imagine what it might be worth to your client to lift that depressing burden forever?
The same goes for health and wellness coaches.
Can you add 10 years to the life of an unhealthy, overweight man? That’s priceless.
What about dating coaches?
For someone who’s been unlucky in love, in and out of one bad relationship after another, the promise of a man (or woman) who will love and cherish them is worth nearly any price.
You just have to paint the picture…ahaa…I know, right? You didn’t realize painting was in your future, did you?
What will life/business/love look like without your coaching services, and what can it look like with you? Same goes for Virtual Assistants and any type of Virtual Service Provider.
Once they see the difference, pricing becomes nearly irrelevant.
So, you see…it’s all about perspective! How do you feel about this? Let me know in the comments below.
And, if you’re looking for someone to help you with your perspective, I can help you with that too. Contact me and let’s set-up a call to chat.
Pricing strategies are something you need to learn in your business. This might just be the most stressful decision(s) you ever have to make: what to charge?
You’ve got the competition to consider…yikes!
Your own skill set, and what you perceive to be your skills (yes, this is different from the former for most of us)
What your market will pay, your location, and a host of other variables.
Working it out can feel like a hurdle you can’t quite get past.
Of course, there are some strategies you can employ. One popular method is to use a plain ol’ calculator (if you still use one of those). Here’s an interesting article on rates used in 2017. Please understand…this is only a guide, so don’t think you need to use this information explicitly or your business will go down the tubes!
Having a general guideline will quickly tell you what you need to be charging to reach your income goals, and it’s a great place to start.
But what about all those other questions? Creating a solid pricing structure requires you to do a little more digging. Clams anyone? Yeah, in all seriousness with your starting number in line, take a look at the following:
This might take a little detective work since a lot of coaches and service providers don’t publish rates. But if you pay attention to their websites and social media, ask a few discreet questions, and get on their mailing list, you can figure it out. I show my rates as “Starting At” prices because every job is usually different.
Be realistic about who exactly your competition is though. Don’t undervalue or over-sell yourself. In other words, make sure you’re comparing yourself to another provider who shares the same skills, market, and tracking record, rather than simply looking at who you strive to become. Kinda important…you can’t charge say $100.00 an hour if you’re just starting out…duh!!
In some fields, this is easy. There are certifications and educational programs that allow you—by virtue of having achieved them—to charge a certain rate. If you’ve followed this path, then pricing will be easy for you. If not, take a solid look at what you can legitimately claim as a skill. Just remember, this is your business so don’t think that you have to settle for charging less than your worth.
Look, too, at your track record. Have you proven yourself by helping former clients (and do you have the testimonials and case studies to show for it)? Have your former clients moved on to bigger and better Service Providers after working with you? These are all reasons to consider a higher price range than you might have first thought about.
rate1 rāt/Submit noun plural noun: rates 1. a measure, quantity, or frequency, typically one measured against some other quantity or measure. “the crime rate rose by 26 percent” 2. a fixed price paid or charged for something, especially goods or services. “the basic rate of pay” synonyms: charge, price, cost, tariff, fare, levy, toll; fee, remuneration, payment, wage, allowance “an hourly rate of $30” verb 3rd person present: rates 1. assign a standard or value to (something) according to a particular scale. “they were asked to rate their ability at different driving maneuvers” synonyms: assess, evaluate, appraise, judge, estimate, calculate, gauge, measure, adjudge; grade, rank, classify, categorize “they rated his driving ability” 2. consider to be of a certain quality, standard, or rank. “he rates the company’s stock a “buy.”” synonyms: consider, judge, reckon, think, hold, deem, find; regard as, look on as, count as “the scheme was rated effective”
In the game of setting rates, it’s your market that has the final say. As any first-year economy student can tell you, the price of anything lies where what the buyer is willing to pay meets what the seller is willing to accept. This is an interesting fact, just ask any other Service Provider on the market today.
If your goal is to give newbies a helping hand and lead them down the path to success, that unfortunately means you can look forward to low paying gigs. That’s not a bad thing—everyone has to begin somewhere—but it does need to be acknowledged.
If, on the other hand, you’re target market is more established and economically stable, then a higher fee isn’t just warranted—it’s a must. They will expect a higher price, and will not find value in the lowest-cost provider of anything, whether it’s coffee beans or business coaching. LOL!
Finally, don’t forget that pricing is never set in stone. It’s flexible. If you find you’re attracting the wrong market (or no market at all) you can always change your rates. Working too hard for not enough return? Raise your rates.
It’s your business. You get to call the shots. If you are allowing your clients or other Service Providers to decide what your rates are going to be, you are only doing yourself a disservice. This is such a HOT TOPIC right now. Do your research, but DO charge what you’re worth!
If you ARE looking for a Service Provider please contact me HERE. I would love to help you with your business.
Please comment your thought below. I would love to hear what you think!