Today’s article is all about how your customers make up your most valuable list. You’ve heard the phrase “the money is in the list”. In other words, your subscribers have value. Today I want to share one particular type of list with you that’s a lot more valuable than any other. That list is your customer list. These are the people that have spent money with you already or are planning to in the near future. And guess what, they are the most likely to do so again and again and again. That’s what makes them one of your most valuable business assets.
Your Clientele Has Value
First, though, let’s take a quick look at what makes these people so special to you and your bottom line.
Customers are people that already trust you. If your product provides great value to them (which it should), they also like you. Over the course of consuming the product and being part of your funnel, they also get to know you better. In short, these are the people that know, like, and trust you the most when it comes to your business. This means that are more likely to buy something else you recommend. This could be your own product or something you’re promoting with another vendor.
When you mail an offer to your customer list, you can expect a much higher conversion than with any other list. With a regular offer, a 2% conversion of visitors to sales is often what you expect. When mailing to your list of subscribers, you can often double or even triple that conversion. With a customer list, you can expect to see conversions of 30% or higher depending on how targeted the product is. That’s a huge bump in conversion. It doesn’t take a lot of customers to make a good number of sales. That’s why this is the list you should work on growing the most.
Customer
cus·tom·er [ˈkəstəmər] NOUN customers (plural noun) a person or organization that buys goods or services from a store or business: “Mr. Harrison was a regular customer at the Golden Lion” · [more] Synonyms: shopper · consumer · buyer · purchaser · patron · client · regular · frequenter · habitué · clientele · patronage · business · trade · vendee · emptor a person or thing of a specified kind that one has to deal with: “the fish is a slippery customer and very hard to catch” · [more] Synonyms: person · individual · creature · fellow · man · woman · wight
They Are Your Traffic & Audience
And the benefits don’t stop there. Customers are your most loyal audience. They are more likely to spread the word about you and defend you online. They aren’t afraid to sing your praises. Treat them well and you’ll have a steady supply of word-of-mouth advertising and testimonials to create valuable social proof.
How do you get more customers? By adding a low-cost product to your funnel and constantly promoting it to the rest of your list. We’ll talk about this in a future article. So, make it your #1 goal to grow your customer list. Create something of value that relates to your opt-in offer and promote it on your “thank you page”, in your first few emails and occasionally throughout. Work on converting a portion of your email subscribers into customers right away.
What can you do today to work on growing your very own customer list? Stay tuned because we have more articles all about this very topic.
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Today’s article is about getting comfortable with change. So hang onto your hats because it’s a good one. Dealing with a change in your life can be downright uncomfortable. Don’t you agree? I mean the larger the change, the more uncomfortable you will feel. Although these feelings are completely normal, there are several ways you can help yourself become more comfortable with change. I’ll explain below.
Let Go Of Past Convictions
If you face a big change, you’re going to have to let go of the way things were before. Whether this is how you used to do things or the way you used to think about something. Either way, you will be unable to embrace and be comfortable with your current change if you are still worried about something which happened in the past. It’s time to let go.
Decide Where You Want To Go
Time and time again, studies have shown that there is power behind visualization and positive convictions. And this most certainly applies in times of change. If you decide you will be comfortable with the change, no matter what may come your way, that is likely how things will go.
Know What Makes You Happy
In times of stress, it is important to know yourself and how best to release your stress. If you are facing an especially uncomfortable part of a change, it can help you do something you do find comfort in to lessen the feeling of discomfort. For example, if you like to run and have just moved to a new city, consider going out for a run in your new location to increase your comfort levels.
Learn To Adapt
This may seem like a given, but part of becoming comfortable with change is learning to expect things to change. Be ready to assimilate yourself into these changes. The change will seem much less drastic when you mentally prepare yourself for it. You can help increase your adaptability by spending time in meditation and visualizing possible changes that could come.
It could also help you have backup plans for yourself. So if something fails on the first try, you have a backup plan in the meantime until you try again. Just knowing you have a backup plan will feel a bit like a safety net, helping you feel more confident and comfortable when changes inevitably come.
Overall, change is uncomfortable, but you can help increase your comfort level by learning to let go, knowing where you want to be, and the things in life which make you happy. Change is inevitable, so increase your comfort with change by learning to adapt and prepare for it.
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Letting go of your past to move on is often easier said than done. Besides just enabling you to move forward, there are many other reasons why you must let go of past events. Because with a past weighing you down, you’ll never be able to greet the future with open arms. This article will help you to figure out how to let go of your past.
The Past is The Past – It Ended
First and foremost, you need to let go of the past because it is just that, the past. If you spend time and mental energy thinking about things that have happened or events you wished you could have prevented, this is valuable energy wasted. Instead of putting this energy into your future goals, you are putting them into something that will never change.
And if you spend too much time worrying about the past, you may soon find you’ve wasted away the present as well.
Dwelling On The Past Will Only Hurt Your Outlook
If there’s something in the past you are specifically dwelling on, that’s likely because it was a situation that caused you a large amount of stress or sadness. And you may not realize it, but inviting these memories into your mind is inviting these negative emotions back into your life.
As long as these emotions cloud your judgment, it will be difficult for you to look forward with optimism. This is a key part of achieving your future success.
You Are Not Your Past – It’s Over
The things which may have happened previously in your life may have shaped who you are today. But you must remember you are not these experiences. Your mind created any attachment you have to these past events. They will continue to hold you back as long as you let them. How to let go of your past is crucial to understand because if you don’t, your life could just pass you by with you going nowhere.
Cut the ties today and commit to a new life unattached to what may have happened in your past.
Ready to Be Finished?
Letting go of the past and committing to move forward is never the easy option. If it were, everyone would do it. But it is impossible to go towards a positive future without also having a positive attitude and outlook on life. And holding on to your past will inhibit you from doing so.
So, if you want to be successful in the future, take the first step by committing to letting go of your past today. You will feel so much better after you accept the fact that you need to do this to move forward.
Blogging is a sure way to magnify your brand. Blogging for Virtual Assistants is not as hard as some may think, it will actually drive traffic to your website and this can ultimately help you find clients.
First, it will require an individual to obtain a domain name and a blog host. This is followed by creating a blogging avenue such as WordPress.
Once this is achieved, embark on a journey of formulating content that will add value to your followers. Ok, now we’ll divulge more information about how to start blogging and how YOU can stick with it.
Definition
verb, gerund or present participle: blogging add new material to or regularly update a blog. “it’s about a week since I last blogged” write about (an event, situation, topic, etc.) in a blog. “he blogged the Democratic and Republican national conventions as an independent”
Formulate a Purpose for Blogging
Blogging requires precision and a prior plan. It is crucial to decide on the topics you will blog about. Understand your short-term and long-term blogging goals with regard to the topics you write about.
Have a clear purpose that communicates what you intend to write during the first few months of blogging as well as the rest of the blogging period. Blogging for Virtual Assistants is really not that hard once you make the decision to start one and build up an audience.
Create Quality Visual Content in Your Blog
The photos, images, and other graphics that you integrate into your blogging endeavors can either undermine or magnify blogging. Have unique images and photos that make your posts stand out. You can find great images at Pixabay.com or Unsplash.com that you can use under the CCO regulations.
To achieve quality visual content, solicit the services of an expert if you prefer not to do it yourself.
Accrue Email Subscribers
Creating and increasing a mailing list plays a fundamental role in a similar measure when starting and sustaining your blogging activity. A mailing list enables a blogger to send interesting information to their list of followers and to potential visitors.
There are all kinds of ways to create your mailing list but that’s a topic for another blog post.
This also facilitates generating traffic for the new blog as opposed to entirely depending on search engines.
Creating a niche in your blogging endeavor demands consistency. Do not just write a few posts and be contented. If you want to attract and maintain followers and appear on search engines, you have to write a couple of posts in a month. Try to shoot at least twice a month.
Incorporate Other Social Network Platforms
Blogging successfully involves sharing content through social networks such as Facebook, Twitter, Snapchat, and Instagram. Sharing the blog posts with your network of followers through these platforms guarantees distribution to other individuals.
This increases traffic for your blog by attracting more visitors to your blogging platform. Using a plug-in for this is the ideal solution because it’s automatically shared with your networks.
There are so many topics you can create blogs around. I bet you could come up with at least 10 things to write about right now if you set your mind to thinking about what other people might be interested in reading.
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Did you know there are two distinct styles of doing business — a man’s way and a woman’s way? Neither is wrong or right. But this information could make a huge difference when writing a business email, starting a new project, or even making a pitch. This article is all about this question, how do you do business in today’s world?
People often tell me that in business my approach is pretty direct. I usually get straight to the point in meetings. I want to know the important information and whether we can do something or not. That’s called a man’s way of doing business. I learned this method when I worked in the Corporate World, otherwise, you were never heard, being a woman. But, I can also change my style when the situation requires me to.
Here’s the Nitty Gritty on business:
A woman’s way of doing business involves talking about things at length. You have to communicate differently with a woman and discuss how things could /should work. She loves to be asked, “What do you think about this idea?” She usually comes at things with her “emotional side“.
There have been times when I got into strife by treating someone like a man when they wanted to do business as a woman. As soon as I realized this, I changed my approach and asked them how they were doing, what they did over the weekend, or how they felt about the project we were working on. And our communications changed immediately.
It doesn’t matter whether you’re actually a woman or a man. In any workplace, you’ll come across men who like a woman’s way of doing business and women who do business like a man.
So look around at the people you work with. Do they do business like a man or like a woman? What about you? Do you prefer a man’s way or a woman’s way?
Use this awareness to have more fun in your business
Here are 3 additional tools to add to your repertoire.
Women, you don’t have to be a bitch
I’ve come across women who have decided that they can only succeed by being big, bad, tough businesswomen. That’s simply not true! Women can be great manipulators in business. Ha, is this YOU?
Manipulation is considered crafty or even deceitful, and that’s one definition of the word. It also means handling a situation easily and skillfully —that’s the kind of manipulation I’m talking about. When I see women operate as if they’re nasty or mean, I’m tempted to say, “Do you know how easy things would be for you if you used a little manipulation?” Are you one of these types of Business Women?
Even when people know you’re manipulating them, it still works in business
What if you could have fun with manipulation?
Never confront
Asking someone questions is a great manipulation. A question is designed to dissolve any conclusions you might have and create a totally different outcome. It also allows the other person to give you feedback and ask their own questions.
If there’s a difficult conversation to be had with someone, the first thing I say to them is: “I’m confused. Can you help me with this?”
If you force a confrontation, people have to fight you. No, not by using fists!
SAY WHAT?
When you say you need help, perhaps because you missed something, the other person will try to fill in the blanks; they will try to help you.
This tool really works!
What you’re looking for are greater clarity and more awareness. It’s not about right or wrong or winning and losing.
The only time confrontation may be helpful is when you desire to control a situation or to end a relationship.
Men, you don’t have to be the commander-in-chief!
As I mentioned, a man’s way of doing business is quite direct. Many men have been taught that they have to give and follow orders.
They think they have to be the authority at all times and people should simply do as they’re told. This approach can lead to blind followers and that’s something you don’t want in your business. Do you really want that?
Invite the peopleyou work with tocontribute to your business
Every person in your company or business has a different perspective and their own awareness. So are YOU willing to tap into that? I’ve noticed that entrepreneurs rarely act like “commanders-in-chief“.
Their usual approach is, “What does this person know and what can they contribute?” Entrepreneurs constantly ask questions about every aspect of a business.
You can only do business as a man or a woman, but that could limit what’s truly possible in your business. Use this information to have ease of communication.
What if changing how you do business is as easy as changing your clothes?
Hit me up in the comments below and let me know what your opinion is!
