Blogging in Your Business
I’ve heard so many people talk about writing a blog in their business. Are you doing this? If you are fantastic, if not, why aren’t you?
Don’t you know that it helps you to get your name out there online?
One of the things I love about blogging is that it allows me to write to the people I want to help the most. It’s not really hard, only if you make it so.
I bet if you try it for a few months and you’ll be hooked just like I am.
SO…with that being said…
Here are several good reasons to blog for business:
- Build Relationships– Yep and if you know anything about my business history and beliefs you’ll know that relationships are a HUGE part of my success. I have many friends in online business and I gained many of them through my blog. They started as readers, they commented and we got to know each other. One of my longest-term online friends started as a blog reader, turned into a customer and is now a dear friend who promotes my business and I promote hers.
- Build Trust– Look… if you write enough on a blog your true colors are going to shine through whether you like it or not. Your issues will show up in what you write and the energy you use to create it. Come on, don’t be scared! You’re a good person but you’re flawed. We ALL are flawed. A good blog doesn’t make you look PERFECT, it makes you look HUMAN and relatable and trustworthy. And when you are trying to sell stuff trust is good, trust is very, very good.
Here are a few more:
- Get Traffic– If you’re not using your blog to get into the search engines then you’ll miss out on people searching for you or specific things you talk about, especially if you have anything that’s any way unique. Try using Seo Books Keyword Tool. All you do is enter in a word like “business blogging” for example for this post and then incorporate some of the terms that people use to learn more about it in your post.
- Save Time– So you should also have an email list, right? If you do you’ll know that creating content for an email list AND a blog can be time-consuming. I use Mailerlite to create my email list and it’s free for up to 1,000 subscribers. It’s a great way to get your content out there.
- Creates Opportunity– Not everyone of influence who might want to partner with you is going to take the time to sign up for your list or buy your products BUT if you have a blog they can easily see what you’re about by reading through your public content. You just might start seeing a heck of a lot more offers for interviews, partnerships and more because of your blog. Definitely a win-win!
Blog writing is not dead.
And it has never been, never will be! Interested in blogging I recommend you go for it! Really!
Find out if you like it or hate it. You’ll only know for sure if you try it.
Need some help figuring it all out? Fill out the form below because I can certainly help you make some decision on HOW, WHAT and all the DETAILS!
Get my FREE Content Planner Here.
Come on it’s easy…
Focus On Your Strengths
Focus, say what??? So are you being pulled in 25 different directions? Forget about all of the different directions life is pulling you in. Today we’re just talking about the directions we’re pulled in as business owners.
We have to know the legal, business, social media, marketing, PR, accounting side of things, not to mention what we need to know about our own business. It gets really overwhelming. But when you’re doing “all of the things” are you going to focus on your strengths or the things that make you uncomfortable?
All the advice in the world
All the while, we’re getting advice like “you have to go LIVE on Facebook” or “host webinars!” or “you have to post on Instagram at least __x per day!” I see so many posts, webinars, and courses touting some definitive all-or-nothing approach to business.
Like if you don’t do this one exact thing, there’s no way you’ll succeed. Ha…is that what you want for YOUR business? It’s not what I want for mine!
Do you ever see something online — some statement or recommendation about the way you have to grow your business — and think “yuck! That really doesn’t speak to me.” Listen to your gut.
Maybe we don’t like Facebook or we’re not too thrilled about public speaking. Maybe we do much better with people in person than we do online, or vice versa.
But what if we focused on our strengths and exploited the crap out of them instead of forcing ourselves to do things in our business that don’t feel right? Don’t get me wrong here.
There’s plenty we have to do in business.
Not many people like legal or accounting — but we all know it’s a required part of being an entrepreneur (sorry!).
But I’m not talking about not liking some of the tougher areas of being an entrepreneur. I’m talking about instead of doing things that don’t feel right or good to you, playing up your strengths. Playing up your strengths when it comes to marketing and finding new clients, giving presentations, or hosting giveaways.
What to do
Not a super techie person? Either hire out someone to build out your sales page when you can or focus on in-person marketing until you get more comfortable.
You don’t need to force something just because “everyone else” is doing it. Trust me — plenty of people have no idea this “online business” world exists, and they’re doing just fine.
Definition of focus plural foci play \ˈfō-ˌsī also -ˌkī\ also focuses 1 a : a center of activity, attraction, or attention the focus of the meeting was drug abuse put immigration into focus as a hot topic for commentators b : a point of concentration 2 : directed attention : emphasis The focus is on helping the homeless. 3 a : direction 6c the team lost focus b : a state or condition permitting clear perception or understanding tried to bring the issues into focus c : adjustment for distinct vision; also : the area that may be seen distinctly or resolved into a clear image d : focal length
Starting out in business
When I started my business, I felt like I needed to fit a certain mold I saw online in order to be successful. Post tons of pictures on Instagram of my perfectly arranged food, work out all the time wearing the perfect clothes and have killer hair and makeup. Or I felt like I needed to use certain language to sound like I fit a niche that didn’t speak to me and my journey. And if I wasn’t doing those things, I felt like my ‘weaknesses’ were being exploited. So yes, I hear you!
But what was I doing to play up my own strengths?! What about all of the things I liked that made me confident and who I am?
Yes, the Corporate World!
I reminded myself that when I was no longer in the corporate world, that there was a reason why I started my own business. One of them being that I wanted to be truer to myself and help others. I’m not being true to myself OR helping anyone else if I’m not sharing the most authentic version of myself. Either people like me for me and need my services, or they don’t. And that’s OK! I’m not for everyone. You’re not for everyone. But you’re not appealing to everyone, you’re appealing to people who have or want the same vision as you do. Remember that!
What I felt like I should do and look like, wasn’t me. I choose comfort over style and I post pictures I want to post. Instead, my strengths are real and I love helping women take steps to grow their businesses.
So that’s the real me.
I try to write like I speak, share parts of my personality here and there, and prioritize my strengths by connecting with real people. Not “fake” people like those in our current world. I could tell you stories but…
How are you focusing on your strengths in your business? What can you do to focus more on those, and less on the things that just don’t speak to you?
Let me know in the comments below or email me anytime at email@example.com. I’d love to hear from you!
Are You Achieving Your Goals?
What if you could achieve your goals and attract the success you want, using your thoughts? It is possible. Along with taking action, positively imagining what you want your success to look like is the key.
“Your visions will become clear only when you can look into your own heart. Who looks outside, dreams; who looks inside, awakes.” ― C.G. Jung
Keeping your attitude positive, even in difficult times, is crucial to succeeding.
Here are six ways you can use positive thoughts to imagine yourself attracting success.
1. Visualize. Picture yourself achieving the success you are after. Visualize yourself in detail. For instance, if your goal is to lose x amount of weight, envision yourself putting on a pair of sexy jeans. If the goal is to sell x amount of products, picture yourself receiving paid invoices. Keep visual reminders around you.
2. Be thankful. Acknowledge three or four things you are grateful for each day. Embrace the day with the goal of being thankful. Picture in your mind how you would be grateful for your success.
3. Have a plan. Schedule each day in advance. A plan helps you see where you are going and make changes accordingly.
4. Take time to meditate or spend time in nature. Silence the noise that is around you. Sit quietly with your thoughts, removing negative noise.
5. Surround yourself with positive influences and people. Associating with positive people rubs off on you. See yourself being positive and kind.
6. Be enthusiastic and excited about your daily activities. Enthusiasm is contagious. It draws others to you. Force it when you don’t feel enthusiastic. Picture yourself being happy and excited.
You’ve got this. Use your mind’s creative visualization ability to see yourself attaining your goals and getting the success you desire.
visualisation. noun. the act or an instance of visualizing. a technique involving focusing on positive mental images in order to achieve a particular goal.
Visualize where you want to be and set your goals to get there.
Check out this Free Goals worksheet I created for you. Go ahead and download it and start filling it out.
But, if you need help creating your goals, please contact me by putting your information in the form below. I would love to help you.
10 Easy Ways to Be Happier
Here’s a quick list to help you create a more positive attitude and to be happier.
- Listen to good music. Music improves your mood and is a simple thing to do.
- Don’t watch television passively or at all.
- Be aware of negativity. Negative thoughts and feelings drain your energy.
- Make time to be alone. Sit quietly in your favorite room, in nature, or anywhere that you can be alone for at least five minutes.
- Take some time to figure out who you are or who you want to be.
- Exercise daily. Even a short walk will improve your mood.
- Have projects and goals to work toward.
- Do the things you enjoy doing. Like to crochet? Do it daily. Love to read novels? Do it for a few minutes daily. Enjoy hiking? Go ahead and take a hike.
- Ignore things that don’t make you happy.
- Just smile. Smiling will bring on a happy feeling, so even when you don’t feel like it, do it.
Cultivating happiness is one way to build your positive outlook. Every day, find ways to be happy, even if you have to force it. There you have it. You can cultivate a positive attitude. If you’ve always had a negative attitude, the tips in this guide can help you banish that negativity. Begin by becoming aware of your thoughts.
happy [hap-ee] Synonyms – Examples – Word Origin – See more synonyms on Thesaurus.com adjective, hap·pi·er, hap·pi·est. 1) delighted, pleased, or glad, as over a particular thing: to be happy to see a person. 2) characterized by or indicative of pleasure, contentment, or joy: a happy mood; a happy frame of mind. 3) favored by fortune; fortunate or lucky: a happy, fruitful land.
➡ When a negative thought enters, replace it with a positive one.
➡ Do things that make you happy.
➡ Meditate and visualize your way to success.
➡ Successfully changing your outlook may require digging deeper into your subconscious mind where your thoughts and actions have been recorded repeatedly.
In the end, you are the one who is in control of your thoughts. You can make the choice to be successful, have positive thoughts, and be happier. What do you think? Do you control your own thought?
Need help with changing your thought process? Contact me below and let’s set up a 15-minute FREE call to see how I can help.
YOU are NOT alone…
Acting Like the CEO in Your Business?
(This post is written with humor and fact. You decide which is which.)
Are you running your VA business as a business? Most of us would answer ‘yes’ to this question right away. If you’re NOT you should ask yourself why you aren’t. Aren’t you the CEO?
We get up every morning and we do our client work. We bill our clients once a month usually, sometimes they pay for their service up front.
But that’s not the whole scope of actually running a business. (It’s not?)
It’s a big part of it, of course, but there is much more.
So How Do YOU Act Like a CEO?
Whether your only income is coming from your VA business, or you are working a job and launching or running your VA business part-time, are you devoting your full attention to the details of building a successful business? (I can hear you mumbling under your breath!)
Do you have a daily plan of action that helps you move your business in a profitable direction? Or do you just get up every day and do client work?
A business mentor or consultant might call a business that you are not giving your full attention to, a hobby. (I can’t believe she just said that out loud!!)
It’s not fun to hear, but it might be the truth. Is it true for you? hummmm?
When you seek help to build or grow your business, the first thing your mentor will do is take a quick assessment of your mindset as the owner of your VA business.
If you don’t have the right mindset, no amount of planning or grunt work you do will help you find success. (But I want to be a success!)
Get Into Your Groove
Consider these questions right here:
- Do you know exactly how much money your business is bringing in each month?
- Do you know how much money is going out each month?
- Do you have a business plan and/or marketing plan?
- How many clients do you have, and do you have a pipeline of prospects?
These are some of the things that are important to consider right out of the gate. If you don’t know the answers to these questions, then you aren’t acting like a business owner. (OH NO, how did SHE get into MY head?)
Keep in mind at this mindset stage that the actual pieces of these questions are not the important part – it’s the assessment of where your mindset is that is key here. I call it putting on your CEO hat.
Answer those questions honestly and you’ll know if you have the right frame of mind right now.
Do you need to make adjustments to how you are thinking about your business? Because NOW is the time!
Here are a few tips to help:
Approach each day as the person who makes the decisions in your business. To think like a business owner, you have to think about your decision making. Everything is a decision. (You’ve got that right sister!)
Be confident in the decisions that you make. No one knows your business like you do. Weigh your options and then make a choice. (OH NO I have to make a choice?)
Don’t worry about making mistakes. (Do I make mistakes?) As long as you are monitoring the decisions you make, and ensuring things are going in the direction you had planned, you are doing fine. (OKAY)
It’s Called Pivoting
Change course when necessary. If something doesn’t go as planned, identify why that is, and then change direction to keep your goal or strategy on track. (You know this is easier said than done right?)
Think about driving from your house to the mall. If you use a driving app like I often do, you can see where there is congested traffic ahead, and you can change your route so that you don’t get stuck in the traffic. (So easy for YOU to say!)
Your business is the same. Keeping an eye on things daily helps you to avoid the big problems. (Because BIG problems are exactly what I don’t want!)
Let’s Talk Money
When you see that you aren’t going to have enough revenue in any given period, you must make it a priority to go out and find a new client. (Oh geez, why can’t it just be easy!!)
When you see that your expenses are getting out of hand, you must analyze them and do what you can to keep as much money as possible. (Yes, because I’d rather spend MY money on new clothes! LOL)
You will always need new clients at some point, so recognize that a pipeline is essential to the longevity of your business. (What is this pipeline you’re talking about? I don’t need oil! LOL)
Doing the client work is just a part of your business. If you only focus on that, you will lose the most important piece of being able to shape your business the way you dreamed.
Put that CEO hat on and you will start to see more success and pretty quick too.
Ok, so the point of this article is for you to see that you really need to up your game. You need a plan of action as well as the desire to have a business. You need to be the CEO of your business.
Need help with that? Contact me, yes you should really do that, and let me help guide you into that role of CEO. I have a super great deal for you where you can show up and get all the support you need.
Come on…it’s not THAT hard!