Is it Time for a Change?
When was the last time you changed the theme on your website? Changed your headshots? Rewrote your “About” page? Ok Y’all, don’t you think it’s time to change all that!
If the answer to any of those questions is more than a year ago, listen up, because big paychecks require more than a fancy sales page and an email pitch. If you want to attract high-end clients, you have to look and act the part. Am I Right?
Change your Headshots
We all looked better ten years ago, but that’s no excuse for using old, outdated or—heaven forbid—amateur headshots.
When you’re selling any type of programs from $27.00 into the five figures, looking professional is critical, and that starts with great headshots. Hire a photographer who specializes in portraits for Virtual Service Providers. Expect to spend a few hundred dollars for a selection of high-resolution images you can use in all your marketing materials, including on your website.
Get Your Website Redone for a Fresh Change
Speaking of websites, if you’re still using the same theme you designed yourself, it’s time for a new look. While you can say that potential clients should not judge you by the way your site looks, they will. A clean, modern website will work wonders to improve your credibility and start attracting the right clients.
While you’re at it, take some time to solicit new testimonials. Don’t just load them all up on a single page though. Take the best ones and add them to your sales page, put them in your email newsletters, and include them in your lead-gen materials as well.
Your About Page Too – I’m telling you now…
And, don’t forget your “About” page, either. This one is hard for most people, so it’s a good idea to have someone else write this, or at least have a writer revise the one you wrote. Remember to include your most recent accomplishments, any awards or accolades, any speaking engagements, and anything else that lets people know you’ve got what it takes to help them grow. Include a few personal details as well, so readers will feel as if they know you just little better for having read it.
Remember to update your social media profiles as well. LinkedIn, Facebook, Twitter, and others have a long reach, so you want to ensure that no matter where potential clients find you, the information is consistent and professional.
Getting new headshots and making over your website might feel like a waste of time, but the truth is, people do judge a book by its cover. Yes, that’s a fact and you often only have a second or two to make a good impression. Make sure it’s the best one you can make.
Change is good! If you’re looking for an updated website, please contact me here. I’d LOVE to give you a fresh new look!
Leave me a comment below, I’d love to hear from you.
