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6 Tips for Getting a Grip on Self-Doubt

6 Tips for Getting a Grip on Self-Doubt

 

Did you know that a whopping 85 percent of people have low-esteem? This issue affects their personal and professional lives, including their careers, their health, and their salaries. In other words, self-doubt and low self-esteem can keep you from reaching your peak potential. Together let’s look at the 6 Tips for Getting a Grip on Self-Doubt. Then let’s kick its butt!

 

These personality traits appear to be more common among women. They develop in childhood and either exacerbate or diminish with time. If self-doubt plagues you, check out these tips to boost your confidence and trust yourself more:

 

Accept Yourself

 

Self-doubt is part of being human. Embrace it and turn it into a strength. When used correctly, this personality trait can help you make better decisions, instead of rushing things. Think of it as a tool that guides your actions and keeps you from making costly mistakes.

 

Just make sure you don’t overuse it though because self-doubt can also make you question your sanity and decision-making abilities.

Definition

noun: lack of confidence in the reliability of one’s own motives, personality, thought, etc.

 

Know You’re Not Alone

 

Even the most successful people have doubts. They often question their actions and wonder what the right thing to do is.

 

Focus on building your confidence and self-esteem. You might never get rid of doubts, but you can stop them from taking over your life.

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Get the Facts

 

Your doubts don’t necessarily reflect the truth. Most times, they mirror your fears and emotional struggles. Think about your achievements and how hard you worked to get where you are today. Be proud of yourself and admire your capabilities.

 

Whenever you’re in doubt, get the facts straight. Research the problem in question, weigh the pros and cons, and ask for a second opinion.

 

Acknowledge Your Strengths

 

Make a list of things you excel in. Write down your skills and accomplishments. Accept praise from others gracefully and acknowledge your talent.

 

Celebrate your strengths every single day. Make positive affirmations and remind yourself how much you’ve done so far. Stop thinking of what you could have done better.

 

Choose Your Friends Wisely

 

Negative people can drag you down and ruin your self-esteem. Nothing will ever be good enough for them. That’s why it’s so important to surround yourself with positive people who support you and listen to you instead of judging.

 

Define Your Values

 

Lastly, define your values and the values you live by daily. Once you establish those, you will have a more realistic perspective of the current situation. Focus on the things that drive your actions and are at the core of your beliefs.

 

Overcoming self-doubt is a lifelong process. Stop questioning your own decisions. Don’t waste time over-analyzing – trust your actions and put your plans in motion.

 

Join us next time when we start discussing journaling and the benefits of writing things down to help you discover things you might not even know about yourself.

 

It’s going to be EPIC!

 

 

Content Marketing Plan – Part 4

Content Marketing Plan – Part 4

Planning Your Content

 

Continuing on with our Content Marketing Plan, this time we are discussing how to PLAN your content. One thing that’s very important, if you plan to leverage the power of audio, video, and text, is to have a comprehensive content marketing plan.

Here’s a little checklist that might help you do that.

Setting Your Goals

Step 1: 

All your content creation should have a purpose and that purpose should not only benefit your readers but benefit your business as well.

 

Some purposes might be:

 

    • Search engine traffic
    • Word of mouth and viral effect
    • Pre-selling and warming up the audience to a product
    • Establishing credibility and authority
    • Reader satisfaction
    • Boosting your opt-in list subscribers
    • Boosting customer relationships
    • Selling your products

 

Just remember, the goal or purpose of each content piece is aligned with your overall marketing strategy. This may also help you decide whether content should be in audio, video, or text format. For example, if your goal is to boost customer relationships, you might choose a video of yourself to do that.

 

When you do your content marketing plan, make sure your content includes a call to action that supports your goal. For example, “For more information about how to manage debt, grab our free report 12 Steps to Eliminate Debt in 12 Months.” – tell them what you want them to do next.

 

Research

 

Step 2: 

 

Carving out time for research is very important. From brainstorming topic ideas to finding supporting information for those topics, there is plenty to be done. You also want to research potential places to distribute your content as well.

Here are some things that will make your research easier:

 

  • Keep a list of content ideas throughout the month.

 

  • Use the following to generate content ideas/topics:
    • Social networking
    • Keyword research tools
    • Blog comments
    • FAQs
    • Client interaction
    • Brainstorming

 

Review the analytics and results of last month’s content and evaluate which pieces generated the most interest or results. Know which pieces your audience responded to and use that information to create content topic ideas for this month.

 

While you’re researching topics, take note of interesting articles, statistics, and other items you might reference later as you’re creating your content.

 

Keep your eye out for places where you might publish your content. Connect with other website owners who might publish for you. Connect with them by subscribing to their sites, on Facebook, Twitter, and more.

 

Creation and Distribution

 

 

Step 3: 

 

Here are some things to plan and keep in mind, so your content gets out there to your audience.

 

  • How much content will you need? Will you write it all yourself, hire a writer, or use PLR? If you’re using a writer, ensure they have all the information they need well ahead of time, so they can meet your deadline.

 

  • Have you created your content publishing schedule? Plan ahead, so that you can match content topics with products you’ll be promoting. Decide where each piece will be published and which pieces will be published in multiple places.

 

For example:

    • Autoresponder
    • Blog
    • Guest blog
    • Website
    • Social networking page
    • Article marketing site
    • Video sharing website (ex. YouTube)
    • Audio sharing website (ex. iTunes)
    • Other

 

Repurposing

Part 4: 

 

The best way to make the most of your monthly content is to find ways to reuse it and repurpose it. However, when creating your repurposing strategy make sure that you’re still focusing on your goals. Each repurposed or reused piece of content still needs to serve a purpose and support a goal.

 

  • You’ve created a plan to reuse or repurpose some or all of your content. For example, an article published on your blog can be rewritten and published on an article marketing site. Or an article that resonated with your readers, could be made more visual and viral by turning it into a video.
  • Each piece of content that is repurposed or reused content has a goal/purpose. You should always keep benefiting your business (and your audience, of course) in mind.

 

It may seem overwhelming to have to plan all this content in a variety of mediums, but over time you’ll learn what your audience responds to and where you should focus your efforts.

And remember, quality is more important than volume, so focus on delivering quality.

 

This ends this series on Content Planning. Hope you enjoyed it and found it useful.

 

Content Marketing Plan – Part 1

Content Marketing Plan – Part 1

How to Create a Content Marketing Plan

 

It’s hard to believe that not too long ago, the information presented on the Internet consisted of nothing but plain text.  Eventually, HTML came about as a way to format text, and then graphics were added, but even those innovations were nothing compared to what you can find on the web today. The following information can help you create a content marketing plan that will help you communicate with your audience.

 

The Internet as we know it is still evolving, but it is full of pictures, sounds, and motion.  Even the most inexperienced novice can design a web page using current technology and make it full of animation, funny videos, and his favorite songs.

 

New technology is being developed continuously, and webmasters are often quick to adopt it.

 

But these fascinating new aspects of the Internet are not only for fun and games.  They provide marketers with plenty of new ways to inform and engage their visitors.  No longer do we have to rely on the written word to get our point across sufficiently.  We can also communicate with our site visitors through audio and video.

 

Why Use Audio in Your Marketing Plan?

 

Did you know that a large portion of the population retains information better when they hear it than when they read it?  This is one of the many reasons that it pays to offer audio as an option for your site visitors.  Here are some more:

 

* Audio can inject personality into your website in a way that text and graphics can’t.  There’s just something about hearing someone’s voice that makes site visitors feel welcome.

 

* Audio is convenient.  Those who want or need to multitask can listen to audio while doing something else.  They do not have to be right in front of the computer screen to use it.  You can also make audio available for download to an iPhone, iPod or MP3 player (if people still use those things!), so your visitors can take it with them wherever they go.

 

* Using audio can separate you from the competition.  Many sites do not utilize audio, and if yours does, those who enjoy it will be likely to come to you instead of your competition.

 

 

 

Ways to Use Audio

 

There are plenty of different ways that you can incorporate audio into your website.

Here are a few to consider:

 

  1. Record a podcast.  This is similar to blogging, only it is done in audio form.  Users can subscribe to your podcast so that it is automatically downloaded to their feed readers or iPods.
  2. Do a streaming talk radio show.  This is a great way to get targeted visitors to your website, and it allows you to interact with your audience by accepting calls or answering emails while you’re on the air.
  3. Offer recordings of online conferences or presentations for download.  This gives visitors an incentive to come to your site as well, and it may entice them to participate in future conferences.
  4. Record a message for site visitors.  Tell them a little about yourself, suggest areas of the site to visit first, or just welcome them.  This adds a unique personal touch.

 

 

Making Your Audio Accessible

 

There are a number of file formats that you can use when saving audio, but it is important to use popular ones so that your users will be able to listen to them.  The most popular format for most types of recorded audio is MP3.  It offers great file compression while preserving the quality of the audio.  Virtually every computer has an application that can play MP3 files.  The Windows operating system comes with Windows Media Player, which will play these and several other types of audio files.

 

Another benefit of the MP3 is its versatility.  It can be easily converted for burning on a CD with most CD burning programs.  Users can also put them on their iPhones or just about any other type of portable music player.

 

Delivering the best content you can to your audience is so important to get you recognized in whatever industry you’re in.

Stay tuned for Part 2 of this series.

Painless Ways to Be Kind to Others

Painless Ways to Be Kind to Others

In this article, we are exploring the 6 Painless Ways to Be Kind to Others. Being kind doesn’t have to be a big deal. You don’t have to be sacrificial or a martyr to be nice to other people. Remember when you learned about the Golden Rule – do unto others as you would have them do unto you. It’s that easy.

Being kind doesn’t have to cost you anything more than a smile or remembering your manners. And it’s easy to develop a kindness habit, once you get into the groove of being kind to people it just gets easier!

Here are some suggestions to help you get started:

1. Smile

Smiling is easy, cheap, and sustainable. It’s also contagious – smile at someone and their immediate reaction is to smile back. The act of smiling is relaxing and floods your brain with endorphins. As a bonus, smiling lowers your blood pressure and your stress levels.

By making eye contact and giving a genuine smile, you are showing respect and making connections.

2. Reach out

Don’t wait for people to connect with you. Send a message, a card, or flowers to someone you haven’t seen for a while. Chances are you’ll brighten their day. If you know someone has been having a rough time, check in with an ‘are you ok’ message.

If you have elderly neighbors, check-in with them to see if they need anything.

Kindness isn’t That Hard

3. Offer some hugs

Offer your partner, kids, or friends a random hug for no reason. So many people are starved of physical affection. And often as children grow up, they get hugged by their parents less and less. A warm hug lifts them and will make everyone feel good.

4. Show up

If you’re routinely too busy for social occasions, or your kids’ school function or sport, step back for a minute and set some kinder priorities in your life. Give the gift of your time and your support.

Kindness is Serious Business

5. Be a kindness role model

Think back to the people who have shown your kindness, maybe a teacher or a boss or mentor. How did they affect your life? By including kindness in your life, you can be an excellent role model for your colleagues, friends, and family. Show them that being kind is a priority for you.

6. Give some random compliments

Notice when someone does a good job or is looking great. You have the power to lift their day by noticing and acknowledging their efforts.

Well, there you have it. The 6 ways you can spread a little kindness in the world. It’s not hard to do and it will even lift your spirits. I dare you to try it!

Building Business Relationships

Building Business Relationships

 

There are some things we can do in all our relationships to build and maintain strong bonds. This is true because, underneath all our differences, likes, dislikes, and biases, we are all human beings who desire social connections. So, how do you go about building business relationships?

Let me count the ways.

The tips below should be used in all your business building relationships to form bonds that will stand the test of time.

1) Be appreciative

This might mean different things in different relationships, but the overarching sentiment is the same. When they do something kind for you or take the time to support you when you need it, be appreciative – acknowledge their care and concern.

2) Spend time together

It can be hard to find time to get together when we are all so busy, but it’s important for all business relationships. If necessary, set up a standing appointment so that it just automatically happens. This makes sure it happens because you will get used to scheduling other things around it.

3) Communicate honestly

Sometimes you may be tempted to bend the truth to avoid conflict, but building business relationships will be much healthier overall if honesty is held in high regard. It’s possible, to be honest without being brutal. Choose your words carefully and be as diplomatic as possible, while still sharing your feelings openly and honestly.

4) Forgive faults

Forgive them for their eccentricities and annoying habits, and also forgive yourself for any mistakes you make. We all have faults and shortcomings that we bring with us into any relationship. Sometimes to keep the relationship strong, we need to just come to the conclusion that their presence in our lives is more important than the little habits that drive us crazy.

5) Support them

Intermingled between all the good times, there will surely be times when the other person could use a helping hand. Whether it’s helping them move, taking them dinner when a loved one has passed or being a sounding board for a difficult decision, any relationship worth having requires some TLC. And the other person deserves it, just as you do when you need it from them.

6) Do unto others

It’s just a good idea to always live by the Golden Rule, but it’s especially true in relationships that are important to us. If you wonder if something you might do is likely to upset them, chances are it’s better to talk to them about it first. Wouldn’t you want them to do the same for you? It’s better to err on the side of caution.

 

Looking for ways to building your business relationships? A Relationship Marking Course is just what YOU need!

 

Let me know if you have any questions. Always happy to help you build relationships with the people that matter to you most in your business, your clients!

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Is Success Taking Longer Than You Think?

Is Success Taking Longer Than You Think?

 

Is Success Taking YOU Longer Than YOU Think it Should?

 

I get it – You have big goals for your business. Who doesn’t these days? Is Success Taking Longer Than You Think it should for you and your business?

I understand…you have large visions for your business, your success, and for your business to attain the goals you’ve established. Any major success you want to obtain is just beyond your reach.

BUT…

It’s probably going to take a lot longer than you anticipate when you start the journey. And that’s ok because everything worth having in life is all about the journey to get there.

After all, it’s just human nature to want to be successful. Right?

 

We get a good idea about something we want to be, do, have and the idea captures our minds and our emotions. The honeymoon phase is awesome, don’t you think? You are daydreaming and brainstorming of your exciting new idea. The world of possibilities that will open up once you reach this new goal is hypnotizing. (Now this is YOU talking to yourself… “This is so awesome; this is the greatest idea I’ve had in such a long time”.)

 

AND…

 

You are energized and ready to take on the world. But…but…but…

 

If you are new to this game, I’m sorry to tell you but you have a big ass mountain ahead of you. And no one has ever successfully scaled a mountain quickly and easily. Yes, that is absolutely true, trust me!!

Sure, from a distance, that mountain may not look that big. It looks like fairly smooth terrain and a manageable grade when you stare at the mountain from a few miles away. You excitedly sprint to your starting point. Now…on your mark…get set…and GO!

 

Now, this is when the work begins and within a very short period of time, reality starts to sink in at the difficulty and struggle that awaits you. OMG!!!

Are YOU READY for this?

 

MOST people don’t make it far enough up the mountain to be invested in the journey. This certainly isn’t YOU, is it?

They quit early enough that the pain of investment isn’t harsh enough. The sting of quitting isn’t harsh enough.

 

However, if the goal at the summit of your mountain is something that you REALLY want… and you have enough reasons to get there (and enough reasons not to quit), then your first mission becomes the “investment phase”. Ahhhh…

 

We all know that you have to put in enough blood, sweat, and tears to reach a point where turning around and quitting would be more painful than continuing.

 

AND…

 

Once you reach this point, you gain a whole new perspective on life. The struggle doesn’t go away, but it takes on a new form. You find a sort of peace and “sense of knowing” during your struggle.

 

Yes, you know you will make it to your goal… you just don’t know how long it will take. But it almost doesn’t matter because you no longer count the cost. You are focused purely on the journey. YOUR journey, towards success.

 

This is an easy metaphor to understand but it applies to anything in life.

Make a point to first be the kind of person who dreams, has big visions and gives yourself permission to set major goals.

 

Then, make CERTAIN you stay with it long enough that turning around is no longer an option.

 

Because even though it will likely take far longer than you think to reach your peak, you will.

Is Success Taking Longer Than You Think?

 

Don’t stop dreaming, don’t stop reaching, keep climbing. I can show you how. Contact me by filling out the form below. Let me help you.

 

 

 

 

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How to Boost your Productivity

How to Boost your Productivity

How to Boost your Productivity

First, quiet your mind and focus on How to Boost your Productivity. We need to be more proficient in our work to accomplish more. In many cases, people fail to be productive because they lose focus and let their minds wander, leading to a loss in productivity.

The key is to focus your mind on the task at hand. Block out all other distractions and thoughts that are unrelated to the task at hand.

• Failure to put aside thoughts unrelated to the task at hand will only slow you down and lead to a higher probability of mistakes.

• Get a good night’s sleep every night to boost focus and productivity, reduce mistakes.

• Don’t let other issues or problems bother you.

Basic Ingredients Of Productivity

There are three basic ingredients to productivity:

• Time

• Energy

• Attention

Without all three of these ingredients, your productivity will be lower than it can be. And then you won’t achieve the amount of success you are expecting.


How To Measure Your Productivity

Dictionary.com defines productivity as “the quality, state, or fact of being able to generate, create, enhance, or bring forth goods and services.”

Labor productivity is defined as “the output volume divided by the labor input use.” Click To Tweet

Boost Your Productivity

• In other words, its the amount of effort and time that the worker puts in and how many units of production he/she produces in that time span.

For Example:

If a worker produces one unit (say, one ebook) an hour and another worker produces two units (say, two ebooks) in one hour, then the second worker is two times more productive than the first worker.

Being more productive means being better able to manage one’s time. Focusing one’s attention on the tasks required. And/or utilize the energy necessary to complete the tasks required in the same time period as another worker.

In order to boost your productivity, you need to be able to produce more of the product. Or provide more of the service you deliver in the same amount of time or less than you have before.

When it comes to businesses, it’s not just your production. It’s the production of your subcontractors who work for you, that account for your total productivity.

Start Laying A Productive Foundation

First, you need to eliminate all distractions from your work area and clear your mind of any doubts and/or worries you may have.

You also need to be totally focused and invested in the working process. This allows you to produce the maximum number of products/content and/or render the most services within a specific time span.

Have A Plan

Have a clear plan of what needs to be done in terms of tasks and projects and how to go about best doing them.

• In regards to subcontractors, have an agenda of tasks and projects to complete. Also, a time table on which you can expect them to complete them.

• Then lay down the ground rules on what needs to be done and how quickly they should be done.


Boost Your Productivity

Implement simple time management techniques. You must manage your time as efficiently as possible in order to be as productive as possible. And, monitor your time very carefully.  Ensure that you are working efficiently during the times you are working. This will enable you are utilizing your time to the best of your ability.

• Note how long you think it will take you to complete a project on a piece of paper, in a text file, or in a spreadsheet file.

• Time how long it takes you to complete specific tasks.

• Time how long your work periods are, your breaks are, and how long any distractions are.

Try using the clock on your computer and/or mobile device. Or use an online timer to record the respective time periods. Then compare the time it took you to complete the project versus the time you expected.  If you met or beat that time, reward yourself.

If you took longer than expected, review what slowed you down. Was it distractions, lack of focus, the task was more difficult than expected- then make adjustments.

You can make this into a game or challenge to where you challenge yourself to get more done in less time to improve your productivity.

There are online timers that have bells or other sounds that can help you use the Pomodoro Technique.  This will allow 15- to 30-minute work periods. It will be followed by 3- to 5 minute rest periods three times. Then after the fourth 15- to 30-minute work period, a 15- to 30-minute rest period.

Removing The Unimportant Tasks

It’s vital that you prepare for work ahead of time so minor/menial and repetitive tasks don’t slow you down.

Consider what tasks are actually important to your business and which aren’t.

• Tasks such as email and social media should be done during break periods, lunch periods, and/or outside-of-work periods, not while the main work is being done.

If you run a business, only do the tasks you are proficient at and enjoy; send all other tasks to subcontractors for maximum productivity and profitability. This will solve a lot of time for you in the long run.

Pursue An All-Around Productive Life

Having an all-around productive life means that you are productive in all facets of it, not just in business.

• Increased productivity can include assembling items, grocery shopping, etc.

• Productivity means doing any task in the most efficient manner possible. This will help you maximize the value of every minute and every second so that you get the most out of them as possible.

 

Free Marketing Tools

SEO for your Website – Part 2

SEO for your Website – Part 2

SEO for your Website – Part 2 and it’s all about how you can use the power of your relationships with other business owners. Yes, another reason why you need to build strong relationships with other people.

Here’s how to make this happen:

Get Affiliates to Promote YOU and Improve Your Search Visibility

 

Yup, this is another arrow in the quiver.  Get others to advertise for you or make more revenue advertising for businesses with similar products.

Let’s talk about becoming an affiliate partner.  There are several affiliate programs on the Internet, but all are not created equal.  Before choosing an affiliate program to enhance your marketing be sure that it is worth your while.

Some criteria to consider are payment schedule, pay rate, the credibility of the product and business philosophy.  If you can’t believe in the product, there is no reason to advertise for it.

 

Popular affiliate programs are the ones that offer incentives and training to their affiliate partners.  Training can come in the way of newsletters and informative articles that address aspects of Search Engine Marketing to help you increase your business.  Sharing wealth begins with sharing information.  The company gets a loyal affiliate who knows their stuff and you get help streamlining your business marketing strategy.

 

You may want to try a full service like clickbank.com, cj.com or do it yourself with 1shoppingcart.com or amember.com.

So, SEO for your Website – Part 2  is all about Affiliate Marketing and it has been around forever – well almost!

Some affiliates set up websites just for affiliate marketing.  The website employs unique SEO content that increases sales for both of you. Now, you might wonder what affiliate marketing is, but that’s a topic for another post.

But I’m not going to leave you hanging, so here’s the definition:  it’s a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. Simple right?

 

Search Engine Advertising:

 

Pay per Click (PPC)

 

Pay per click is an advertising formula that gives free upfront advertising (in most cases) and you only have to pay when your ads are clicked or some action is taken.  The strategy here is to have your ads placed in key areas where they will get seen by a large number of people.  Search engine advertising needs to include this little gem for an all-around approach to growing your business.

Pay per click has several different applications.  It can be used in affiliate marketing campaigns for you and your partners, paid searches and bidding on search engine advertising.  Pay per click is a broad term but that doesn’t necessarily mean that you will get paid on every click.  We’ll explain.

 

Pay per Click (PPC) programs based on keywords

 

Search engines like Google and Yahoo have pay per click programs where you can gain exposure on search engine result pages (SERPs).  With these programs, you use relevant keywords for your website products to create short concise ads that gain the attention of searchers.

Pay per click programs is a way to test out your keywords before mounting a major SEO campaign.  Different types of keywords can be used in ads and the response gauged.  Beginning with broad keywords allows you to get an idea of what types of keywords searchers are using.  You will get clicks but because it is such a broad keyword, all of the clicking visitors may not be the right kind of traffic that goes from sales lead to a buying customer.

Pay per click ads are short and there is a word or character limit depending on the program.

Check out these programs:

      • Google AdWords
      • Yahoo Advertising
      • Bing Ads

Each ad has a line for a title, a description, and a URL link.  You don’t have much space to make a terrific first impression.  One must is to use your targeted keywords in the title and the description.  Be sure to add action verbs like “click, try, and open” to let searchers know an action on their part is required.

The URL link will direct searchers to your landing page.  We alluded to landing pages earlier but here is where you get the explanation.  As an Internet surfer, you know how frustrating it can be to go through several links just to find where you want to go.  Links in ads that lead to a homepage lose potential sales leads and customers because the process becomes laborious.

Landing Pages

A landing page is a website page where the product or service will appear and be explained to visitors.  If you are selling flower bulbs, the landing page for those bulbs will contain pictures of the bulbs you have for sale.  Your landing page can be from your virtual store providing per unit price and a “buy now” button for a hopefully easy sale.  Direct links are best to interest the searcher.

Within these programs, you will choose your keywords, complete your ads, and then bid on those keywords.  The price you quote represents the most you will pay for the ad using those keywords to be shown on the search results page.  Still, you don’t pay for your advertising until the ads are clicked on the page.

Use a mixture of popular keywords and keyword phrases to gain targeted traffic.  Longer phrases narrow the searchers to those who are definitely interested in the product or service you have to offer.  The traffic rate may not increase significantly but your sales can. And that is what having a business is all about right? Making money, having great relationships with people and providing value to the people in your world.

I hope you found this an interesting concept and an additional way to increase your SEO.

Did you remember to pick up your SEO Check List from SEO for your Website – Part 1? If not here it is again, just click on the link, it will open to a new page – SEO List

Until next time – that’s a wrap!

 

SEO for your Website – Part 1

SEO for your Website – Part 1

SEO for your website…” that doesn’t explain anything to me ” you say. Well, follow along below while I explain it to you and pay attention, please!

The SEO Checklist

Free search engine traffic (SEO) is an amazing thing. It can grow your targeted traffic, bring you new subscribers and, best of all, increase your sales. SEO for your website is critical for your business. But the thing is, you have to work at it. If you want to improve your search engine rankings, keep the following checklist handy to steadily growing traffic. (Click the FREEBIE LINK below to get your copy)

For Your Off-Page SEO

These are things that will affect your search engine rankings from outside of your web page. These are very important for growing the overall popularity of your site and make it easier for you to rank well for your chosen keyword phrases.

1- Create excellent content because it affects the following:

    • How much your content is shared on social media…this provides important clues to search engines about the quality of your content.
    • How long a search engine user stays on your site. If searches on a search engine and finds your site but clicks back right away, it will tell the search engine that you may not be very relevant for that phrase.
    • How often your content is linked to. If you have good stuff, people will link to it…but beware, search engines can detect quality links, so old self-linking practices are dead.
    • Make sure you have a social media presence and you readily encourage your visitors to share your content on social media. It’s important that you’re being seen all over the web, if you want Google to give you favor.

SEO for your website is so important, especially to Google!

2- Ways to ensure you’ve got quality engaging content that attracts users and search engines:

    • Each page should be on one unique topic.
    • Your navigation is clear and all your content is easily found by humans and search engines.
    • Use attention-getting headlines to grab your visitors’ attention and so they know they’re in the right place.
    • Make your content easy to read by using short sentences and paragraphs. Keep your words simple.
    • Break up your copy with subheads and bullet points, so viewers can scan it easily…instead of having them click away.
    • Use images to draw the eye in and tell a story with your content. Humans are visual creatures and photos and other images can help retain their attention.
    • Don’t forget to connect with other website owners in your niche. Friends tend to share the content of others, so this is just a win-win for all of you.

For Your On-Page SEO

In addition to the big overall picture of creating great content that makes its way around the web, there are things you can do on each page you post to your website. Here is a list of quite a few things that can affect your rankings, but remember…don’t overdo it.

Keep your optimization natural and make sure it makes sense. Otherwise, you might alienate your visitors, and search engines can sniff out attempts to game the system.

  1. Make sure your content is at least 300 words long. This is not a hard and fast rule, but certainly a good guideline. Search engines want to see there is some meat to your content.
  2. Conduct keyword research to find a highly targeted phrase that gets decent traffic, but doesn’t have too much competition. Try a tool like WordTracker.com.
  3. Use your keyword phrase in the title of your post and in the title tag, but make sure it will be appealing to website visitors.
  4. Use your keyword phrase in the description tag for your post. Make sure the description not only includes the keyword phrase but is interesting enough to make people want to click.
  5. Incorporate the keyword phrase into the URL of your page. For example, fun-family-vacations.html
  6.  Add the keyword phrase and other useful descriptions to your images with the use of ALT tags.
  7. Employ the use of H2 and H3 tags. They make your content easier to scan and are also a good place to include your keyword phrase and variations of it.
  8. Include the keyword phrase and variations of it in a few places in the body of your content. Try to include it in the first paragraph as well.
  9. Show you are a hub of useful information and link out to a related page on another website.

See, I told you that SEO for your website is important!

Keep track of your rankings and tweak things as you go along. Just remember, it can take a bit of time before search engines update their listings, so give your changes time to come into effect.

Stay tuned for Part 2 of SEO for your website next week!

Get the above information as a downloadable checklist. Just click here for access.

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