Headline Creation for Sales Pages

Headline Creation for Sales Pages

So, what is a Headline?

When it comes down to the art of internet marketing, your sales headline is part and parcel of the thin line. This separates a successful campaign and utter failure. So now you know.

More than ever before, the world is getting more competitive by the day. It’s up to the discerning online entrepreneur to come up with ingenious ways of staying at the top of his/her game.

And the best way to do this is through funneling more sales with the aid of a solid converting headline.

This will even turn the most skeptical individuals into regular, loyal customers. And isn’t that what you really want? Sales, sales and more sales?

Definition

noun, a heading at the top of an article or page in a newspaper or magazine. “a front-page headline”

Headline

Speaking of sales, there are numerous ideas of how to write, spin or fashion high-converting and persuasive sales headlines. And all of them have a few things in common. If you clicked on the headline link here, no I’m not talking about these kinds of headlines.

A Headline includes but is not limited to:

1. Promises ( albeit indirectly ), that the reader/user is going to benefit immensely from the product or service.

2. A good converting headline that can easily skyrocket your sales ought to prove that you are actually selling what you are promoting, producing or offering. This helps the reader know that they can purchase and start using your product as soon as the next minute.

3. It is very important to paint a clear picture of the benefits of taking up your product or enrolling in your service.

4. It needs to convey a sense of urgency. Or an element of it that your customers have to act now or as soon as possible. Make them feel that they have been missing out on a lot.  It is time to turn their prospects around.

In Other Words, are YOU into Headlines? And are you game?

The bottom line is that it takes a skillful use of persuasive language, careful choice of words, and thoughtfulness to create a converting sales headline.

But, unfortunately, you won’t know this unless you try.

So what’s your headline of choice today? Let me know in the comments below.

Facebook Live – Engaging Your Audience

Facebook Live – Engaging Your Audience

How To Use It To Engage Your Audience

 

First of all, how are you using Facebook Live to engage your audience? For me, I know that I need to get motivated to do this. And YOU? Are you using it to reach your audience?

Overview

Brands and publishers alike have been experimenting with Facebook Live. They are using it as a means of providing their audience, a platform to interact and engage in real time. A video can enhance your Facebook reach, while taking less time to post, than creating a write-up. So if you are still wondering how you can start using Facebook Live to engage your audience, here is how to go about it.

Host a Question and Answer Session

In the past, when you wanted to create a YouTube Q&A video, you had to start promoting it several weeks in advance. This would allow viewers enough time to send in the questions they wanted you to answer. However, Facebook Live has changed those dynamics. All you have to do is inform your audience when they need to log in and catch up with the session. During the live stream, you can then answer the questions posted in the comments section.

Provide a Behind-the-Scenes

In order to let your customers know that they are valued in your business, it is important to give them a behind-the-scenes tour of your organization or brand. Your viewers want to know how you run your business. They also get to know you at a personal level, which is a great step towards relationship building. A great way to go about this is reviewing the products or topics that you intend to discuss during the live stream.

Collaborate with Other Business Owners

If you want to grow your Facebook Live channel, then you should consider collaborating with other business owners in the industry you are marketing your business in.  Just do a short 15-minute video to sit down with another business owner in your industry or niche. Then discuss issues, ideas, and perspectives. You can both video together or individually, and then cross-promote them across your Facebook pages and groups together. Using Zoom to do this makes it very simple to do this, just hit the record button then share to your page or group.

Bottom Line

There are many ways you can use Facebook Live, to interact with your audience. The most important thing is to remain active and do it regularly. Additionally, be creative and you will see your reach expand.

 

Interested in learning more? Use the form below to connect with me.

 

Traffic – Yup – You Need It In Your Biz

Traffic – Yup – You Need It In Your Biz

Get Traffic Without Paying A Cent

 

Internet traffic is one of the most essential commodities for a website. Web experts may say that you have to pay for traffic, but there are so many ways to get them for free. Yes, absolutely!

Here are 5 ways to get more traffic without paying a cent:

1. Build Up Your Social Media Sites

All web bloggers and owners should have an account with the most popular social networking sites. They should also use it to direct targeted traffic to their web site! It’s easy and it’s free. All you need are followers and friends. If you take the time to know who your target audience is, and add them to your social media network accordingly. From there, you can send relevant content via status updates or tweets, all of which have your website’s URL. As a result of doing this, you can gather more traffic and social presence.

Content is King  Traff

2. Create Useful Content

When your friends and followers click on that social media link, they should be greeted with relevant, useful content. All the major search engines such as Google, Yahoo! and Bing have an algorithm that sees how much relevant content you have on your site. These search engines will rank you higher for the niche you specialize in. Content is king when it comes to SEO.

The Game

3. Optimize For SEO

Speaking of which, it’s important to clean up your website for Search Engine Optimization purposes. The SEO game is simple – if you rank high up on search engines, traffic will come from those who search for you online. All of these can be done without spending a single cent!

4. Attach Your URL

Do you frequent forums and groups? There could be traffic lurking in there if you’re smart enough to go check it out. Go right now and register for an account in the most popular forums and start posting relevant content. Remember that you can edit your signature – include your site’s URL in as well. People will get curious as they like your post and see what your website is all about. Just another way to increase the traffic to your website. Boom!!

GET IT FREE

5. Look For Free Site Promotions

There will always be free ways to promote your site, so keep an eye out for the latest ones on the web. Anything from being included in various listings, content submission in web directories and free classified ads are always good for generating traffic. And best of all, they are free and only take up a small portion of your time. Get results quickly by taking 15-30 minutes a day to add yours today.

Use the contact form below and let’s connect. We would be so happy to help your business become a success.

 

Email Marketing Best Practices

Email Marketing Best Practices

Email Marketing Best Practices

Email marketing is one of the most effective internet marketing methods and it is currently being used by thousands of businesses (small, medium-sized and even the large companies).

Below are some of the reasons why every business should consider using this method when they are blogging.

· Email marketing is inexpensive

· Easy to track and share

· Very fast/Immediate with tremendous reach

· Efficient and very convenient

Check out the tips below:

These tips will help in ensuring that many people subscribe to your email list and that your email marketing becomes a success.

1) Offering an incentive

This is one of the ways in which you can get people to sign up for your email list. The incentive should be good enough to attract people. Basically, it should be able to convince them that your email is worth space in their inbox. You can do this by offering some discounts or even a sale. It is also good to remember that different incentives work differently for different companies. Choose the one that works best for you and your business.

2) Embedding the opt-in form

Honestly, this is actually very simple. You should not make people click through to another page but instead, embed the opt-in form at the point (where) you ask people to sign up.

So, What is an Opt-in?

Definition

Express permission by a customer, or a recipient of a mail, email, or other direct messages to allow a marketer to send merchandise, information, or more messages. … After the opt-in, the marketer will keep on sending the material or messages until the recipient chooses to opt out.

And, More Tips:

3) Put an option to join your email list on every page of your site

Have an opt-in box on each and every page of your website. And it should be in a way that it can be seen by anyone looking at your site. You can also add an opt-in box both to the vertical navigation column and to the footer area.

4) Install a slider/ a pop-up

Pop-ups should not be annoying and to make sure that they are not, you can set them in a manner that they can only show after someone has been on the site for at least 2-3 minutes. Here’s another suggestion, set it in a way that it is only shown to every visitor once a week.

5) Optimize for mobile

This should be one of your number one priorities because a majority of people (approximately 53%) now open their emails using their mobile devices. Make sure that your email templates are mobile friendly and this will ensure that your subscribers will be able to open your emails anytime regardless of their whereabouts.

 

As always, you consistently want to be successful in your business. You need to grow to be successful right? Read this article on how to be successful in your business.

If you have more questions about how to do this, please fill out the form below. I would be happy to help you figure out how to do this in your business.

 

Blogging for Virtual Assistants

Blogging for Virtual Assistants

How To Start Blogging

Blogging is a sure way to magnify your brand. Blogging for Virtual Assistants is not as hard as some may think, it will actually drive traffic to your website and this can ultimately help you find clients.

First, it will require an individual to obtain a domain name and a blog host. This is followed by creating a blogging avenue such as WordPress.

Once this is achieved, embark on a journey of formulating content that will add value to your followers. Ok, now we’ll divulge more information about how to start blogging and how YOU can stick with it.

Definition

verb, gerund or present participle: blogging add new material to or regularly update a blog. “it’s about a week since I last blogged” write about (an event, situation, topic, etc.) in a blog. “he blogged the Democratic and Republican national conventions as an independent”

Formulate a Purpose for Blogging

Blogging requires precision and a prior plan. It is crucial to decide on the topics you will blog about. Understand your short term and long term blogging goals with regards to the topics you write about.

Have a clear purpose that communicates what you intend to write during the first few months of blogging as well as the rest of the blogging period. Blogging for Virtual Assistants is really not that hard once you make the decision to start one and build up an audience.

Blogging for Virtual Assistants

Create Quality Visual Content in Your Blog

The photos, images and other graphics that you integrate into your blogging endeavors can either undermine or magnify blogging. Have unique images and photos that make your posts stand out. You can find great images at Pixabay.com or Unsplash.com that you can use under the CCO regulations.

To achieve quality visual content, solicit for the services of an expert if you prefer not to do it yourself.

Accrue Email Subscribers

Creating and increasing a mailing list plays a fundamental role in a similar measure when starting and sustaining your blogging activity. A mailing list enables a blogger to send interesting information to their list of followers and to potential visitors.

There are all kinds of ways to create your mailing list but that’s a topic for another blog post. Blogging for Virtual Assistants

This also facilitates generating traffic for the new blog as opposed to entirely depending on search engines.

Blogging for Virtual Assistants – Should be done frequently

Creating a niche in your blogging endeavor demands consistency. Do not just write a few posts and be contented. If you want to attract and maintain followers and appear on search engines, you have to write a couple of posts in a month. Try to shoot for at least twice a month.

Incorporate Other Social Network Platforms

Blogging successfully involves sharing the content through social networks such as Facebook, Twitter, Snapchat and Instagram. Sharing the blog posts with your network of followers through these platforms guarantees distribution to other individuals.

This increases traffic for your blog by attracting more visitors to your blogging platform. Using a plug-in for this is the ideal solution because it’s automatically shared to your networks.

There are so many topics you can create blogs around. I bet you could come up with at least 10 things to write about right now if you set your mind to thinking about what other people might be interested in reading.

Let me know what yours are in the comments below.

 

Blogging 101 – What’s a Blog?

Blogging 101 – What’s a Blog?

Blogging 101

 

Blogging 101 is mostly about the blogging vocabulary. To understand blogs and all the intricate details, you need to know the terms blog, platform, domain, and web host.

Once you have mastered these key elements,  you can enter any conversation about blogging with confidence. After you know what exactly a blog is, you will be on your way to passing the final exam of blogging 101.

So what is a BLOG?

Blog is short for weblog, which simply means a series of online posts presented in reverse chronological order. That’s all! Most blogs are text, but there are also photo blogs and video blogs.

The rest of blogging 101 has to do with the technical side of things.

The Technical Bits for Blogging

If you are setting up a blog, you will need a platform, a web host, and a domain. A blogging platform is a computer software program that allows you to write posts and to update your blog. Your platform is also what you use to design the look of your blog, from color scheme to font size.

What is a WEB HOST?

The web host is sort of like the virtual file cabinet where your blog is stored. Your computer communicates with the host when you upload or edit a post. The domain is the online address of your blog and usually ends in ‘dot com’. But there are so many other extensions for domain names from ‘dot net’ to ‘dot.co. If you read the article about domain names, you’ll understand.

So, When are YOU Starting YOUR Blog?

Ok, so now that you know what a blog is, what a platform is, and what domains and hosts are, congratulate yourself!

You have passed blogging 101. Yay!!

Start blogging on your website today. You’ll be glad you did!

Please let me know what you think in the comments below. If you need help with creating your blog or have any questions. feel free to contact me and I’d be happy to help.

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