Email Marketing Best Practices

Email Marketing Best Practices

Email Marketing Best Practices

Email marketing is one of the most effective internet marketing methods and it is currently being used by thousands of businesses (small, medium-sized and even the large companies).

Below are some of the reasons why every business should consider using this method when they are blogging.

· Email marketing is inexpensive

· Easy to track and share

· Very fast/Immediate with tremendous reach

· Efficient and very convenient

Check out the tips below:

These tips will help in ensuring that many people subscribe to your email list and that your email marketing becomes a success.

1) Offering an incentive

This is one of the ways in which you can get people to sign up for your email list. The incentive should be good enough to attract people. Basically, it should be able to convince them that your email is worth space in their inbox. You can do this by offering some discounts or even a sale. It is also good to remember that different incentives work differently for different companies. Choose the one that works best for you and your business.

2) Embedding the opt-in form

Honestly, this is actually very simple. You should not make people click through to another page but instead, embed the opt-in form at the point (where) you ask people to sign up.

So, What is an Opt-in?

Definition

Express permission by a customer, or a recipient of a mail, email, or other direct messages to allow a marketer to send merchandise, information, or more messages. … After the opt-in, the marketer will keep on sending the material or messages until the recipient chooses to opt out.

And, More Tips:

3) Put an option to join your email list on every page of your site

Have an opt-in box on each and every page of your website. And it should be in a way that it can be seen by anyone looking at your site. You can also add an opt-in box both to the vertical navigation column and to the footer area.

4) Install a slider/ a pop-up

Pop-ups should not be annoying and to make sure that they are not, you can set them in a manner that they can only show after someone has been on the site for at least 2-3 minutes. Here’s another suggestion, set it in a way that it is only shown to every visitor once a week.

5) Optimize for mobile

This should be one of your number one priorities because a majority of people (approximately 53%) now open their emails using their mobile devices. Make sure that your email templates are mobile friendly and this will ensure that your subscribers will be able to open your emails anytime regardless of their whereabouts.

 

As always, you consistently want to be successful in your business. You need to grow to be successful right? Read this article on how to be successful in your business.

If you have more questions about how to do this, please fill out the form below. I would be happy to help you figure out how to do this in your business.

 

Blogging for Virtual Assistants

Blogging for Virtual Assistants

How To Start Blogging

Blogging is a sure way to magnify your brand. Blogging for Virtual Assistants is not as hard as some may think, it will actually drive traffic to your website and this can ultimately help you find clients.

First, it will require an individual to obtain a domain name and a blog host. This is followed by creating a blogging avenue such as WordPress.

Once this is achieved, embark on a journey of formulating content that will add value to your followers. Ok, now we’ll divulge more information about how to start blogging and how YOU can stick with it.

Definition

verb, gerund or present participle: blogging add new material to or regularly update a blog. “it’s about a week since I last blogged” write about (an event, situation, topic, etc.) in a blog. “he blogged the Democratic and Republican national conventions as an independent”

Formulate a Purpose for Blogging

Blogging requires precision and a prior plan. It is crucial to decide on the topics you will blog about. Understand your short term and long term blogging goals with regards to the topics you write about.

Have a clear purpose that communicates what you intend to write during the first few months of blogging as well as the rest of the blogging period. Blogging for Virtual Assistants is really not that hard once you make the decision to start one and build up an audience.

Blogging for Virtual Assistants

Create Quality Visual Content in Your Blog

The photos, images and other graphics that you integrate into your blogging endeavors can either undermine or magnify blogging. Have unique images and photos that make your posts stand out. You can find great images at Pixabay.com or Unsplash.com that you can use under the CCO regulations.

To achieve quality visual content, solicit for the services of an expert if you prefer not to do it yourself.

Accrue Email Subscribers

Creating and increasing a mailing list plays a fundamental role in a similar measure when starting and sustaining your blogging activity. A mailing list enables a blogger to send interesting information to their list of followers and to potential visitors.

There are all kinds of ways to create your mailing list but that’s a topic for another blog post. Blogging for Virtual Assistants

This also facilitates generating traffic for the new blog as opposed to entirely depending on search engines.

Blogging for Virtual Assistants – Should be done frequently

Creating a niche in your blogging endeavor demands consistency. Do not just write a few posts and be contented. If you want to attract and maintain followers and appear on search engines, you have to write a couple of posts in a month. Try to shoot for at least twice a month.

Incorporate Other Social Network Platforms

Blogging successfully involves sharing the content through social networks such as Facebook, Twitter, Snapchat and Instagram. Sharing the blog posts with your network of followers through these platforms guarantees distribution to other individuals.

This increases traffic for your blog by attracting more visitors to your blogging platform. Using a plug-in for this is the ideal solution because it’s automatically shared to your networks.

There are so many topics you can create blogs around. I bet you could come up with at least 10 things to write about right now if you set your mind to thinking about what other people might be interested in reading.

Let me know what yours are in the comments below.

 

Blogging 101 – What’s a Blog?

Blogging 101 – What’s a Blog?

Blogging 101

 

Blogging 101 is mostly about the blogging vocabulary. To understand blogs and all the intricate details, you need to know the terms blog, platform, domain, and web host.

Once you have mastered these key elements,  you can enter any conversation about blogging with confidence. After you know what exactly a blog is, you will be on your way to passing the final exam of blogging 101.

So what is a BLOG?

Blog is short for weblog, which simply means a series of online posts presented in reverse chronological order. That’s all! Most blogs are text, but there are also photo blogs and video blogs.

The rest of blogging 101 has to do with the technical side of things.

The Technical Bits for Blogging

If you are setting up a blog, you will need a platform, a web host, and a domain. A blogging platform is a computer software program that allows you to write posts and to update your blog. Your platform is also what you use to design the look of your blog, from color scheme to font size.

What is a WEB HOST?

The web host is sort of like the virtual file cabinet where your blog is stored. Your computer communicates with the host when you upload or edit a post. The domain is the online address of your blog and usually ends in ‘dot com’. But there are so many other extensions for domain names from ‘dot net’ to ‘dot.co. If you read the article about domain names, you’ll understand.

So, When are YOU Starting YOUR Blog?

Ok, so now that you know what a blog is, what a platform is, and what domains and hosts are, congratulate yourself!

You have passed blogging 101. Yay!!

Start blogging on your website today. You’ll be glad you did!

Please let me know what you think in the comments below. If you need help with creating your blog or have any questions. feel free to contact me and I’d be happy to help.

(Word count 238)

Blog, Tell Me You Do This In Your Business

Blog, Tell Me You Do This In Your Business

Blogging in Your Business

I’ve heard so many people talk about writing a blog in their business. Are you doing this? If you are fantastic, if not, why aren’t you?

Don’t you know that it helps you to get your name out there online?

One of the things I love about blogging is that it allows me to write to the people I want to help the most. It’s not really hard, only if you make it so.

I bet if you try it for a few months and you’ll be hooked just like I am.

SO…with that being said…

Here are several good reasons to blog for business:

  • Build Relationships– Yep and if you know anything about my business history and beliefs you’ll know that relationships are a HUGE part of my success. I have many friends in online business and I gained many of them through my blog. They started as readers, they commented and we got to know each other. One of my longest-term online friends started as a blog reader, turned into a customer and is now a dear friend who promotes my business and I promote hers.
  • Build Trust– Look… if you write enough on a blog your true colors are going to shine through whether you like it or not. Your issues will show up in what you write and the energy you use to create it. Come on, don’t be scared! You’re a good person but you’re flawed. We ALL are flawed. A good blog doesn’t make you look PERFECT, it makes you look HUMAN and relatable and trustworthy. And when you are trying to sell stuff trust is good, trust is very, very good.

Here are a few more:

  • Get Traffic– If you’re not using your blog to get into the search engines then you’ll miss out on people searching for you or specific things you talk about, especially if you have anything that’s any way unique. Try using Seo Books Keyword Tool. All you do is enter in a word like “business blogging” for example for this post and then incorporate some of the terms that people use to learn more about it in your post.
  • Save Time– So you should also have an email list, right? If you do you’ll know that creating content for an email list AND a blog can be time-consuming. I use Mailerlite to create my email list and it’s free for up to 1,000 subscribers. It’s a great way to get your content out there.
  • Creates Opportunity– Not everyone of influence who might want to partner with you is going to take the time to sign up for your list or buy your products BUT if you have a blog they can easily see what you’re about by reading through your public content. You just might start seeing a heck of a lot more offers for interviews, partnerships and more because of your blog. Definitely a win-win!

Blog writing is not dead.

And it has never been, never will be! Interested in blogging I recommend you go for it! Really!

Find out if you like it or hate it. You’ll only know for sure if you try it.

Need some help figuring it all out? Fill out the form below because I can certainly help you make some decision on HOW, WHAT and all the DETAILS!

Get my FREE Content Planner Here.

Come on it’s easy…

 

Pin It on Pinterest