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Knowing What to Put in Your Email Newsletters

Knowing What to Put in Your Email Newsletters

Knowing What to Put in Your Email Newsletters

 

 

Knowing what to put in your email newsletters is as important as creating one. Some companies say that the money is in your list, but if you don’t send out regular emails you’ll miss out on the additional income that an email newsletter can generate. It’s important not to overthink each newsletter that you send out. Keep them simple, not too long, and always point the reader to something else such as something to buy, share or do.

Today we’ll be sharing 9 different ideas on how you can make your newsletters provide great content to your readers. There are so many different things you can include, just think about when a publisher creates a magazine. They include many items, including great articles, advertising, and different sections that their readers would like. So, we are starting with some simple items for you to consider.

First Items to Consider

 

Tips and Tricks – It’s great to include a list of tips and tricks for your readers in your email newsletter. If you send out a daily newsletter, you could make once a week a list of ten tips or tricks to use that involve putting your services or products to their best use.

 

Special Offers – You don’t have to send out a special offer every newsletter. But if once a month or so you offer your newsletter subscribers an offer that no one else is getting just for being a subscriber, you’ll make them feel special. People love the feeling of being a part of your business. It’s great when you share exclusively with your subscribers.

 

Knowing What to Put in Your Email Newsletters can Provide Opportunities for your Readers

 

Engagement Opportunities – Give your newsletter subscribers an inside way to meet up with you, either through live meet-ups or online webinars. Having one webinar a quarter or more often is a great way to engage your newsletter subscribers. Google Hangouts is a great way to accomplish this. You can even offer Q&A’s.

 

Early Bird Notices – Tell your list subscribers about new products before you announce them to the world. Giving them a few days to purchase at a discounted “early bird” rate is a great thing to include in your email newsletters.

Writing a newsletter

Get Your Readers Involved

 

Feedback Questions – Using your email newsletter as a way to get feedback on potential new products or services is a great way to encourage engagement. You can do it via questionnaire or poll.

 

Testimonials  – Including a section for customer testimonials is a great way to recognize your clients as well as to provide social proof to newsletter subscribers who have not purchased from you yet.

 

Give Them Something Extra

 

Share Buttons – Inviting your newsletter subscribers to share certain newsletters that don’t have exclusive material is a great way to improve your subscription rate, and will also make your current members feel included in your community.

 

Opt-Out Information – While this could be covered under legal notifications, it’s important that you include opt-out information that is easy to find in every single newsletter that you send out. Don’t be worried about subscribers unsubbing. It’s better to have a clean list of people who want to be there than a list full of people who resent getting your information.

 

And In The End

 

This last step is important. You want your readers to “see” what you’re discussing in your newsletters. So, add in pictures and interesting media content.

Critical Thinking Benefits

Visuals – Just because you’re emailing someone doesn’t mean you can’t include images. Consider adding video clips (or links to clips), charts, memes, infographics, or photos that relate to your content. Make your email visually appealing.

 

Ensure that you include a variety of different things in your email newsletter. Make sure that they are designed to get a response and you won’t be disappointed in the results. In addition to the nine items above, never forget to include a call to action (CTA) in each newsletter that you send out. Without a CTA there is no point to the newsletter. So, be clear about that before you start.

 

 

We have a wonderful course on email marketing that would be a great start to get your business started in the right direction. You will get so many great ideas on all the details that should be included in your marketing efforts. You can find that course here on our course platform.

 

 

 

The Best Moments of 2022

The Best Moments of 2022

The Best Moments of 2022

 

Introduction: Why Do We Collect Memories?

 

Memories are often associated with the best moments in our lives. The moments that we want to remember forever. Memories can be a source of comfort and happiness for us and a reminder of the past. However, memories can also be painful reminders of difficult times in our lives.

Some psychologists believe that we collect memories to help make sense of our lives and create a narrative for ourselves. They believe that collecting memories help us to understand who we are and where we have come from.

People are often asked, “What is your best or most important memory?” This question has no definitive answer. Instead, it’s something that different people might answer differently. We all possess important memories that hold a lot of meaning for us.

The Moment I Realized I Fell in Love with my Business

 

I realized I fell in love with my business when I started writing blog content. Writing what was on my mind felt so satisfying, and it felt like a great accomplishment. I had been thinking about it a lot before then, but I didn’t realize that this was what I wanted to do with my life until after the first piece of content I wrote.

This was an article about my first-ever blog post. The post was a call to action for people to create their content and share it with the world. It went viral, which I had no idea would happen when I wrote the piece, but it did! Since then, I have never stopped creating content. It is what I do best and has become a massive part of who I am and my business.

 

3 Ways to Capture your Best Moments

 

We all have those moments we remember for the rest of our lives. The birth of your child, the first day of school, a wedding day. We cherish these moments and want to remember them forever. Luckily, there are ways to capture those moments so they stay with us forever.

In this post, I will share a few tips for taking photographs and videos to remember and cherish forever. I’m not a professional photographer, but I can take a photo! I’m sure you’re the same.

  • Make sure your camera is clean and ready to go before the moment

This is one of the easiest ways to use pictures or videos as a memory maker. If you don’t want a photo-bombing sign, ensure your camera is clean and ready to take pictures and be prepared to take photos. Make sure your lens is also clean so that you can see clearly what’s going on.

  • What to Pack for a Trip

Carry a camera and lens with you on your trip. You don’t have to bring your entire photography kit, but getting a camera and lens is essential. You will need different equipment depending on the type of photo you are trying to capture. If photography is not your thing, pick up inexpensive point-and-shoot cameras or use your phone’s camera app. I recommend carrying at least two types of cameras – one for capturing portraits and the other for capturing landscapes.

  • Ask questions

Talk to people in your destination country and ask questions about their culture, traditions, etc. Gather information before you go that will contribute to a better understanding of the place you are visiting.

 

Conclusion: Living in the Moment & Capturing It is More Important Than Ever

 

It’s no secret that our culture is obsessed with capturing memories. We want to document everything and live in the moment. In this day and age, technology lets us do both. It’s easy to look at a camera and snap a picture of something happening right now without missing a beat – making sure we never forget anything.

But when it comes to the moment that’s so important, we’re never prepared. Whether it’s a new place, an experience, or a milestone, we want to capture the moment and remember it forever. You can never have too many memories.

If you’re interested, please check out my personal feed on my Instagram account for some of my favorite memories, with more photos and posts to come in the future.

 

Blogging for Virtual Assistants

Blogging for Virtual Assistants

 

How To Start Blogging

 

Blogging is a sure way to magnify your brand. Blogging for Virtual Assistants is not as hard as some may think, it will actually drive traffic to your website and this can ultimately help you find clients.

First, it will require an individual to obtain a domain name and a blog host. This is followed by creating a blogging avenue such as WordPress.

Once this is achieved, embark on a journey of formulating content that will add value to your followers. Ok, now we’ll divulge more information about how to start blogging and how YOU can stick with it.

Definition

verb, gerund or present participle: blogging add new material to or regularly update a blog. “it’s about a week since I last blogged” write about (an event, situation, topic, etc.) in a blog. “he blogged the Democratic and Republican national conventions as an independent”

Formulate a Purpose for Blogging

 

Blogging requires precision and a prior plan. It is crucial to decide on the topics you will blog about. Understand your short-term and long-term blogging goals with regard to the topics you write about.

Have a clear purpose that communicates what you intend to write during the first few months of blogging as well as the rest of the blogging period. Blogging for Virtual Assistants is really not that hard once you make the decision to start one and build up an audience.

Blogging for Virtual Assistants

Create Quality Visual Content in Your Blog

The photos, images, and other graphics that you integrate into your blogging endeavors can either undermine or magnify blogging. Have unique images and photos that make your posts stand out. You can find great images at Pixabay.com or Unsplash.com that you can use under the CCO regulations.

To achieve quality visual content, solicit the services of an expert if you prefer not to do it yourself.

Accrue Email Subscribers

Creating and increasing a mailing list plays a fundamental role in a similar measure when starting and sustaining your blogging activity. A mailing list enables a blogger to send interesting information to their list of followers and to potential visitors.

There are all kinds of ways to create your mailing list but that’s a topic for another blog post. Blogging for Virtual Assistants

This also facilitates generating traffic for the new blog as opposed to entirely depending on search engines.

Blogging for Virtual Assistants – Should be done frequently

Creating a niche in your blogging endeavor demands consistency. Do not just write a few posts and be contented. If you want to attract and maintain followers and appear on search engines, you have to write a couple of posts in a month. Try to shoot at least twice a month.

Incorporate Other Social Network Platforms

 

Blogging successfully involves sharing content through social networks such as Facebook, Twitter, Snapchat, and Instagram. Sharing the blog posts with your network of followers through these platforms guarantees distribution to other individuals.

This increases traffic for your blog by attracting more visitors to your blogging platform. Using a plug-in for this is the ideal solution because it’s automatically shared with your networks.

There are so many topics you can create blogs around. I bet you could come up with at least 10 things to write about right now if you set your mind to thinking about what other people might be interested in reading.

Need help? Book a FREE Consultation with us. We would be happy to help.

 

Content Marketing Plan – Part 3

Content Marketing Plan – Part 3

The Dos and Don’ts of Audio and Video

 

Part 3 in the series of a content marketing plan. In case you missed Part 1 or Part 2 use the links provided to catch up in the series.

Using audio and video on your site can greatly enhance your visitors’ experience.  It gives them alternative ways to receive information and makes your site more interesting.  But it is important not to push these mediums on your visitors, because it may be a turnoff for some.

 

Here are some things to look out for:

 

  • Try to avoid using audio or video that automatically starts when a visitor arrives at your site.  Most people want the power to choose when they watch a video or listen to audio on the web, and if that is taken away, it could leave a bad taste in their mouths.

 

  • If you’re embedding videos, don’t put too many on any one page.  This can cause slow load times, and possibly even browser crashes for users who do not have the fastest connections or the newest computers.

 

  • Don’t take a “one size fits all” approach.  If you’re streaming audio or video, offer options for those with slower connections alongside the standard options. You can provide written summaries for recorded content, for example.

 

  • Don’t forget to seek input from your website’s visitors.  If you’re considering audio or video but have not implemented them yet, consider doing a user survey to find out how they would like to see it used.  If you are already utilizing audio and video, ask them if they feel you are using it in the best way possible.  You’re providing these things for the benefit of your users, so it’s crucial to make sure that they are benefiting from them.

 

It’s important not to alienate anyone through your use of audio and video.  The idea is to give your users more options, not to make things more complex or decrease usability.

 

 

Why Bother With Text When You Can Use Audio and Video?

 

With all of the possibilities that audio and video have to offer, one might think that plain old text would be outdated.  But even though these things add a great deal to the Internet, there still is, and probably always will be, an important place for the written word.

 

The Internet was founded on text.  And while text is no longer the only thing you can find online, it is still what the Internet is based on.  It’s largely what the search engines use to determine whether a page is relevant for a given keyword, and it’s often what people want when they are seeking information that they can share easily.

 

Text is currently the only medium that allows for easy searching.  This is not only important to the search engines, but also for the average user.  This is starting to change as technology advances, but currently, you can’t type in a search term and skip to each instance of it on an online video or audio recording.  But if you’re on a web page and need to find a specific word or words, you can simply use your browser’s search function to go directly to it.

 

It’s also important to consider that there are people who use text-only browsers to access the Internet.  Those who are blind often use browsers that read the text on a page aloud, and if there is not sufficient text to describe what the page is about, they may seek information elsewhere.  In addition to this, some users do not have sound cards or speakers, rendering audio useless and video usable but silent.

 

There are many things online that need to be presented as text.  Doing them any other way just doesn’t make sense.  For example, you probably wouldn’t want to access your bank account information as an audio file.  And you might not benefit very much from your digital camera user guide being presented in video form, although videos showing specific picture taking and maintenance techniques might be helpful.

 

Text is still an important part of any web page.  Audio and video can great assets to your website, but in most cases, they shouldn’t completely replace your text.  Text is still favored by many Internet users, and it gives the search engines more to go on when they index your site.

 

 

 

Text Can Be Portable in your Content Marketing Plan

 

Online audio and video are becoming easier and easier to take wherever you go.  They can be downloaded to watch later on your computer, or you can put them on portable audio and video players.  But text doesn’t have to be bound to the Internet or computer screen either.

 

When people find information that is valuable to them online, they often want to save a copy of it for later reference.  They can bookmark the web page, but subsequent changes may move or eliminate the information they want.  They can save the page in question to their hard drives, but few people do.  Making it easy for your site visitors to take your words with them is good for business.  Here are some ways to accomplish that:

 

  • Offer printer-friendly versions of popular pages.  Your site design may cause pages to print out poorly, especially if you use frames.  Making it easy for users to print pages that look like they should allow them to easily archive information for future reference.

 

  • Consider putting certain information in PDF format.  This is the file format that is often used for ebooks and brochures, and it provides easy readability.  It prints out nicely if your users want a hard copy.  And there are now portable ebook readers on the market that allow one to save his ebooks and other PDF files and take them with him wherever he goes.

 

  • Provide options for mobile web users.  It is worthwhile to set up mobile web pages and for, some businesses, text alert systems.  If your website offers up-to-date information such as news, weather, or account information, your users could benefit from mobile options.

 

The many recent innovations that utilize text indicate that it is still a medium that should not be ignored.  While it may not have the potential for the personality of audio or be as visually stimulating as video, it is easy to transfer and doesn’t require any special software to use.

 

 

Audio and Video Should Complement Text, Not Replace It

 

One of the most important things to realize about audio and video is that at this point, they often don’t translate into money as quickly as text can.  Utilizing audio and video is more about making a name for yourself and building your brand than immediate monetary gratification.  It helps generate traffic to your website and boosts your business’s image.

 

Of course, there are exceptions. Popular videos participating in the ad revenue sharing program with YouTube can earn some decent money. YouTube is also always developing their technology for embedding links and other more interactive elements into videos.

 

Besides, you may find using video on a sales page increases your conversions and it can work as very well in this regard. So, you should think about this when you’re creating content for your market planning.

 

But overall, text is so vitally important on any website.  Audio and video can enhance a website or sales letter, and they can go a long way toward convincing a visitor to become a customer or client.  But ultimately, it is usually text that seals the deal.  At the very least, text is the most effective way to instruct visitors on how to order or sign up.

 

Audio, video, and text can work together to make your website nice to look at and listen to, as well as highly functional.  Each medium appeals to visitors in its unique way.  Taking advantage of the multimedia opportunities available online can boost your site’s popularity while making it more useful.

 

Planning your content is up next in this series of Content Marketing Plan so stay tuned. You’re NOT going to want to miss it!

 

 

 

Content Marketing Plan – Part 2

Content Marketing Plan – Part 2

 

To continue with this series, we’re going to discuss using video in our content marketing plan. Do you use video in your content? Why or why not?

 

Why Use Video in Your Content Marketing Plan?

Online video’s popularity has grown exponentially in a short time, thanks to video sharing sites such as YouTube.  The increasing availability of high-speed Internet has also had a hand in making video so popular, there’s absolutely no doubt about it. More than 1 billion unique users each month to the site shows us we need to pay attention. Add to that, including video on your website can greatly enhance your visitors’ experience.

 

A live streaming video is a great tool for online tutors and others who can benefit from a high level of interaction with their visitors or customers.  It makes it possible for you to communicate in real-time, do live demonstrations, and answer questions with ease.  For your audience, it’s the next best thing to being there with you.

 

Recorded video can also be a tremendous asset to your website.  It’s much easier than you might think to make professional-looking videos to showcase your products and services.  Your site visitors can watch these videos at their convenience, and if they like them they will often recommend them to friends and colleagues.  For added exposure, you could make your videos available for embedding with YouTube or another video sharing service.

 

 

Ways to Use Video in Your Content Marketing

 

Video is a very versatile medium, and it can be used in several ways.

Here are some ideas:

 

* Make viral videos.  These are usually entertaining clips that include a plug for your business and appeal to a broad audience.  As a promotional method, a viral video is not usually very targeted, but it can result in a huge amount of exposure at a relatively low cost.

 

* Hold online video conferences.  These provide an unparalleled way to reach out to your target audience. You can use tools like Google+ Hangouts to easily hold your online events.

 

* Make how-to videos. Create them on topics relevant to your website’s subject matter.  Providing informative video content will generate buzz about your website, potentially increasing traffic.  It will also help you establish yourself as an expert.

 

The Advantages and Disadvantages of Video Sharing Sites

 

YouTube site makes it easy for anyone to upload videos to share with anyone with a computer who cares to watch them, and it provides viewers with a wealth of entertainment and education opportunities. It’s easy to do with a mobile phone, from your computer or just about any device. Sharing your videos on YouTube and other sites have some advantages.

 

YouTube’s immense popularity can potentially result in lots of people viewing your videos.  If they find videos they like, they can embed them onto their sites or blogs.  That will result in an even greater audience, and some of them may choose to embed your video on their sites as well.  You can see why some marketers love the idea of video sharing.

 

There are, however, some disadvantages to putting your videos on sites such as YouTube as well.  One of the biggest concerns of marketers is that video-sharing doesn’t require users to come to your site to view the videos.  That means that while your videos may be wildly popular, they might result in very little traffic to your site.  It’s important to give viewers an incentive to visit your site once they are finished watching the video. Alternatively, you can change your videos’ settings so that they can’t be viewed on the YouTube site or embedded elsewhere, but that will limit your viewership.

 

Make sure you use YouTube’s handy tools to include promotions in your videos, clickable links, and more. This will help bring more of your YouTube watchers back to your site.

 

The sheer power and excellent features of YouTube likely outweigh and concerns you might have.

 

 

Embedding Video from Your Own Server

 

Those who do not like the idea of uploading their videos to sites such as YouTube can upload them to their servers and embed them from there.  This gives you more control over your videos and ensures there is no “YouTube” logo on your videos.

 

But before you jump into that, it’s important to remember that video files are usually very large.  Making them available directly from your server can take up valuable file storage space, and it can also drain your bandwidth.  When you upload videos to a video sharing site and embed them from there, you use that site’s storage space and bandwidth.

 

Whether you should upload a video to a video sharing site and embed from there or keep it on your own server depends on several factors.  If you don’t mind having another website’s name pasted on your videos and don’t want to overtax your server, video sharing could be the best option.  But if you want to ensure that users have to come to your site to see your videos and prefer not to provide free advertising for a video sharing site, hosting your own videos might be the best way to go.

 

Stay tuned for the next in the series of content market planning where we discussed the Dos and Don’ts of using Audio and Video in your marketing.

SEO for your Website – Part 2

SEO for your Website – Part 2

SEO for your Website – Part 2 and it’s all about how you can use the power of your relationships with other business owners. Yes, another reason why you need to build strong relationships with other people.

Here’s how to make this happen:

Get Affiliates to Promote YOU and Improve Your Search Visibility

 

Yup, this is another arrow in the quiver.  Get others to advertise for you or make more revenue advertising for businesses with similar products.

Let’s talk about becoming an affiliate partner.  There are several affiliate programs on the Internet, but all are not created equal.  Before choosing an affiliate program to enhance your marketing be sure that it is worth your while.

Some criteria to consider are payment schedule, pay rate, the credibility of the product and business philosophy.  If you can’t believe in the product, there is no reason to advertise for it.

 

Popular affiliate programs are the ones that offer incentives and training to their affiliate partners.  Training can come in the way of newsletters and informative articles that address aspects of Search Engine Marketing to help you increase your business.  Sharing wealth begins with sharing information.  The company gets a loyal affiliate who knows their stuff and you get help streamlining your business marketing strategy.

 

You may want to try a full service like clickbank.com, cj.com or do it yourself with 1shoppingcart.com or amember.com.

So, SEO for your Website – Part 2  is all about Affiliate Marketing and it has been around forever – well almost!

Some affiliates set up websites just for affiliate marketing.  The website employs unique SEO content that increases sales for both of you. Now, you might wonder what affiliate marketing is, but that’s a topic for another post.

But I’m not going to leave you hanging, so here’s the definition:  it’s a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. Simple right?

 

Search Engine Advertising:

 

Pay per Click (PPC)

 

Pay per click is an advertising formula that gives free upfront advertising (in most cases) and you only have to pay when your ads are clicked or some action is taken.  The strategy here is to have your ads placed in key areas where they will get seen by a large number of people.  Search engine advertising needs to include this little gem for an all-around approach to growing your business.

Pay per click has several different applications.  It can be used in affiliate marketing campaigns for you and your partners, paid searches and bidding on search engine advertising.  Pay per click is a broad term but that doesn’t necessarily mean that you will get paid on every click.  We’ll explain.

 

Pay per Click (PPC) programs based on keywords

 

Search engines like Google and Yahoo have pay per click programs where you can gain exposure on search engine result pages (SERPs).  With these programs, you use relevant keywords for your website products to create short concise ads that gain the attention of searchers.

Pay per click programs is a way to test out your keywords before mounting a major SEO campaign.  Different types of keywords can be used in ads and the response gauged.  Beginning with broad keywords allows you to get an idea of what types of keywords searchers are using.  You will get clicks but because it is such a broad keyword, all of the clicking visitors may not be the right kind of traffic that goes from sales lead to a buying customer.

Pay per click ads are short and there is a word or character limit depending on the program.

Check out these programs:

      • Google AdWords
      • Yahoo Advertising
      • Bing Ads

Each ad has a line for a title, a description, and a URL link.  You don’t have much space to make a terrific first impression.  One must is to use your targeted keywords in the title and the description.  Be sure to add action verbs like “click, try, and open” to let searchers know an action on their part is required.

The URL link will direct searchers to your landing page.  We alluded to landing pages earlier but here is where you get the explanation.  As an Internet surfer, you know how frustrating it can be to go through several links just to find where you want to go.  Links in ads that lead to a homepage lose potential sales leads and customers because the process becomes laborious.

Landing Pages

A landing page is a website page where the product or service will appear and be explained to visitors.  If you are selling flower bulbs, the landing page for those bulbs will contain pictures of the bulbs you have for sale.  Your landing page can be from your virtual store providing per unit price and a “buy now” button for a hopefully easy sale.  Direct links are best to interest the searcher.

Within these programs, you will choose your keywords, complete your ads, and then bid on those keywords.  The price you quote represents the most you will pay for the ad using those keywords to be shown on the search results page.  Still, you don’t pay for your advertising until the ads are clicked on the page.

Use a mixture of popular keywords and keyword phrases to gain targeted traffic.  Longer phrases narrow the searchers to those who are definitely interested in the product or service you have to offer.  The traffic rate may not increase significantly but your sales can. And that is what having a business is all about right? Making money, having great relationships with people and providing value to the people in your world.

I hope you found this an interesting concept and an additional way to increase your SEO.

Did you remember to pick up your SEO Check List from SEO for your Website – Part 1? If not here it is again, just click on the link, it will open to a new page – SEO List

Until next time – that’s a wrap!

 

Headline Creation for Sales Pages

Headline Creation for Sales Pages

So, what is a Headline?

When it comes down to the art of internet marketing, your sales headline is part and parcel of the thin line. This separates a successful campaign and utter failure. So now you know.

More than ever before, the world is getting more competitive by the day. It’s up to the discerning online entrepreneur to come up with ingenious ways of staying at the top of his/her game.

And the best way to do this is through funneling more sales with the aid of a solid converting headline.

This will even turn the most skeptical individuals into regular, loyal customers. And isn’t that what you really want? Sales, sales and more sales?

Definition

noun, a heading at the top of an article or page in a newspaper or magazine. “a front-page headline”

Headline

Speaking of sales, there are numerous ideas of how to write, spin or fashion high-converting and persuasive sales headlines. And all of them have a few things in common. If you clicked on the headline link here, no I’m not talking about these kinds of headlines.

A Headline includes but is not limited to:

1. Promises ( albeit indirectly ), that the reader/user is going to benefit immensely from the product or service.

2. A good converting headline that can easily skyrocket your sales ought to prove that you are actually selling what you are promoting, producing or offering. This helps the reader know that they can purchase and start using your product as soon as the next minute.

3. It is very important to paint a clear picture of the benefits of taking up your product or enrolling in your service.

4. It needs to convey a sense of urgency. Or an element of it that your customers have to act now or as soon as possible. Make them feel that they have been missing out on a lot.  It is time to turn their prospects around.

In Other Words, are YOU into Headlines? And are you game?

The bottom line is that it takes a skillful use of persuasive language, careful choice of words, and thoughtfulness to create a converting sales headline.

But, unfortunately, you won’t know this unless you try.

So what’s your headline of choice today? Let me know in the comments below.

Facebook Live – Engaging Your Audience

Facebook Live – Engaging Your Audience

How To Use It To Engage Your Audience

 

First of all, how are you using Facebook Live to engage your audience? For me, I know that I need to get motivated to do this. And YOU? Are you using it to reach your audience?

Overview

Brands and publishers alike have been experimenting with Facebook Live. They are using it as a means of providing their audience, a platform to interact and engage in real time. A video can enhance your Facebook reach, while taking less time to post, than creating a write-up. So if you are still wondering how you can start using Facebook Live to engage your audience, here is how to go about it.

Host a Question and Answer Session

In the past, when you wanted to create a YouTube Q&A video, you had to start promoting it several weeks in advance. This would allow viewers enough time to send in the questions they wanted you to answer. However, Facebook Live has changed those dynamics. All you have to do is inform your audience when they need to log in and catch up with the session. During the live stream, you can then answer the questions posted in the comments section.

Provide a Behind-the-Scenes

In order to let your customers know that they are valued in your business, it is important to give them a behind-the-scenes tour of your organization or brand. Your viewers want to know how you run your business. They also get to know you at a personal level, which is a great step towards relationship building. A great way to go about this is reviewing the products or topics that you intend to discuss during the live stream.

Collaborate with Other Business Owners

If you want to grow your Facebook Live channel, then you should consider collaborating with other business owners in the industry you are marketing your business in.  Just do a short 15-minute video to sit down with another business owner in your industry or niche. Then discuss issues, ideas, and perspectives. You can both video together or individually, and then cross-promote them across your Facebook pages and groups together. Using Zoom to do this makes it very simple to do this, just hit the record button then share to your page or group.

Bottom Line

There are many ways you can use Facebook Live, to interact with your audience. The most important thing is to remain active and do it regularly. Additionally, be creative and you will see your reach expand.

 

Traffic – Yup – You Need It In Your Biz

Traffic – Yup – You Need It In Your Biz

Get Traffic Without Paying A Cent

 

Internet traffic is one of the most essential commodities for a website. Web experts may say that you have to pay for traffic, but there are so many ways to get them for free. Yes, absolutely!

Here are 5 ways to get more traffic without paying a cent:

1. Build Up Your Social Media Sites

All web bloggers and owners should have an account with the most popular social networking sites. They should also use it to direct targeted traffic to their website! It’s easy, and it’s free. All you need are followers and friends. If you take the time to know who your target audience is and add them to your social media network accordingly. From there, you can send relevant content via status updates or tweets, all of which have your website’s URL. As a result of doing this, you can gather more traffic and social presence.

Content is King  Traff

2. Create Useful Content

When your friends and followers click on that social media link, they should be greeted with relevant, useful content. All the major search engines such as Google, Yahoo!, and Bing have an algorithm that sees how much relevant content you have on your site. These search engines will rank you higher for the niche you specialize in. Content is king when it comes to SEO.

The Game

3. Optimize For SEO

Speaking of which, it’s important to clean up your website for Search Engine Optimization purposes. The SEO game is simple – if you rank high up on search engines, traffic will come from those who search for you online. All of these can be done without spending a single cent!

4. Attach Your URL

Do you frequent forums and groups? There could be traffic lurking in there if you’re smart enough to go check it out. Go right now and register for an account in the most popular forums and start posting relevant content. Remember that you can edit your signature – include your site’s URL in as well. People will get curious as they like your post and see what your website is all about. Just another way to increase the traffic to your website. Boom!!

GET IT FREE

5. Look For Free Site Promotions

There will always be free ways to promote your site, so keep an eye out for the latest ones on the web. Anything from being included in various listings, content submission in web directories and free classified ads are always good for generating traffic. And best of all, they are free and only take up a small portion of your time. Get results quickly by taking 15-30 minutes a day to add yours today.

 

Email Marketing Best Practices

Email Marketing Best Practices

Email Marketing Best Practices

Email marketing is one of the most effective internet marketing methods and it is currently being used by thousands of businesses (small, medium-sized and even the large companies).

Below are some of the reasons why every business should consider using this method when they are blogging.

· Email marketing is inexpensive

· Easy to track and share

· Very fast/Immediate with tremendous reach

· Efficient and very convenient

Check out the tips below:

These tips will help in ensuring that many people subscribe to your email list and that your email marketing becomes a success.

1) Offering an incentive

This is one of the ways in which you can get people to sign up for your email list. The incentive should be good enough to attract people. Basically, it should be able to convince them that your email is worth space in their inbox. You can do this by offering some discounts or even a sale. It is also good to remember that different incentives work differently for different companies. Choose the one that works best for you and your business.

2) Embedding the opt-in form

Honestly, this is actually very simple. You should not make people click through to another page but instead, embed the opt-in form at the point (where) you ask people to sign up.

So, What is an Opt-in?

Definition

Express permission by a customer, or a recipient of a mail, email, or other direct messages to allow a marketer to send merchandise, information, or more messages. … After the opt-in, the marketer will keep on sending the material or messages until the recipient chooses to opt out.

And, More Tips:

3) Put an option to join your email list on every page of your site

Have an opt-in box on each and every page of your website. And it should be in a way that it can be seen by anyone looking at your site. You can also add an opt-in box both to the vertical navigation column and to the footer area.

4) Install a slider/ a pop-up

Pop-ups should not be annoying and to make sure that they are not, you can set them in a manner that they can only show after someone has been on the site for at least 2-3 minutes. Here’s another suggestion, set it in a way that it is only shown to every visitor once a week.

5) Optimize for mobile

This should be one of your number one priorities because a majority of people (approximately 53%) now open their emails using their mobile devices. Make sure that your email templates are mobile friendly and this will ensure that your subscribers will be able to open your emails anytime regardless of their whereabouts.

 

As always, you consistently want to be successful in your business. You need to grow to be successful right? Read this article on how to be successful in your business.

 

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