Why small business owners don’t set goals is the topic of today’s article. There are several reasons why small business owners fail to set goals. It’s a common problem and can adversely affect their businesses.
The following are some of the more common reasons:
By setting goals, if the business owner doesn’t meet them, others may see this as failing. This can be a fear for the owner and could be a big reason why they don’t set goals.
This is one of the biggest reasons why small business owners avoid setting goals; they don’t know how. It’s one thing to list a bunch of desires and another entirely to create a plan that may actually move a company forward.
Just as strong as failing is what happens when a business owner sees success. Are their companies big enough to handle that success? If they set goals, they may have to take on more activities such as hiring and expansion of facilities, etc.
Are You A Small Business Owner That Doesn’t Set Goals?
Here are a few more reasons why:
When you make your goals official, you now have a roadmap that holds you accountable. This means that the expectation is much higher and can put unnecessary pressure on these already busy owners.
It takes time to brainstorm ideas and to create tasks that are associated with the goals. This is time taken away from core business functions. Unless they have employees to take up the slack, many business owners are sole employees and have to manage the day-to-day activities.
- Why Bother? You Are the Only One
This was covered somewhat in the previous paragraph but when you are the only person in your business, why do you have to come up with goals? Many small business owners think they know what needs to get done.
Many smaller business owners are under the impression that they can just wing it, i.e., to go with the flow. The belief is that whatever is going to happen will just happen as if it’s meant to be. Setting up goals is a waste of time for people who feel this way.
While there are business owners who have been successful without setting goals, most struggle with their business. In fact, this could be the single reason why a majority of small businesses won’t last past a couple of years.
So, in conclusion, by having a roadmap, you will be in a much better position to see what is working and what needs help. It sure is better than going back to square one and starting all over again!
Here’s an example of a business roadmap, it’s a screenshot from Product Plan, a resource you might try using for your business.
How to stay motivated with your business goals and why you should. Today’s topic is about staying motivated with your business goals, why you should, and why it’s important to business success. YOURS!!
Setting Your Business Goals
When you set up your business goals, you have an initial surge of motivation. The planning stages are exciting because of what you may accomplish by proceeding with your plan. However, as time passes and other aspects of your job get in the way, you may feel less motivated to make those achievements happen. You begin to make judgments about everything.
Here are some ideas on how to stay motivated:
Keep a written copy of your goals and tasks on your desk. Create a daily task list that you print out and keep near you as you work. Daily tasks are more granular than the task list that supports the goals.
Then you can check them off as you complete them. Make sure those daily tasks are as relevant as possible to the tasks on the master list. It’s understandable that you will have to perform tasks outside of the goals but try to keep those to a minimum.
Think about the benefits of completing the goals for your business. You will be responsible for bringing your business to a new level. Of course, that is dependent on what the goals are. However, even smaller-scaled goals will contribute to the success of your business in some way.
Sometimes, as you work through your goals and tasks, you may find some that are no longer relevant. Perhaps your has changed direction, and some of the previous goals are no longer valid. It is a worthwhile exercise to readjust and create alternative plans or even start from scratch. Speak with your mentor or coach if the changes are major enough.
Tracking Your Goals
Another way to motivate yourself to keep on track with your goals is to imagine what may happen if you don’t complete them. Your business may stagnate, or you may not be getting the recognition you deserve. This can be a great way to ensure that you push forward and complete your goals.
When you and your team complete a task, find ways to reward yourselves. This can be as simple as going out for a celebratory drink after work. Don’t forget to invite your boss, even if he or she wasn’t as involved as the rest of the team. He or she may have been more involved at a higher level than you realize.
Achieving goals often become habit-forming (the good kind) so the more you do it, the higher the chances you will succeed.
How to be grateful while creating your business. It is easy to expect success as if being successful was a right instead of a privilege and a gift. That’s today’s discussion because it’s not a topic that most people think about. Do you?
The problem with expecting to succeed is that, without more, the self-absorption of that expectation can slowly and subtly poison everything around you, including your business. True success is earned and when it arrives it should be, and needs to be, accompanied by a stirring sense of gratitude.
What Is Gratitude?
This gratitude is not simply about being grateful for what you have achieved. It is about being grounded enough in the moment of success to remember and recognize everyone who helped you get to this particular time and place. Without this grounded gratefulness any success is lessened and will, in all likelihood, be fleeting. Now you don’t want that do you?
Are You Obligated?
So how do you repay those how helped you in achieving your goals? Well, obviously, acknowledging those individuals and sharing the benefits of your success with them is a great place to start.
Yet, above and beyond taking care of your nearest and dearest, you also need to “pay it forward” by becoming a mentor and helper to others who are currently on their own journey towards success.
Think about how you can collaborate with someone else in order to further their efforts. See if you can contribute in some way to their projects. This contribution doesn’t have to be monetary.
The Ways You Can Provide Gratitude
Advice and the wisdom of experience are often far more valuable than cold cash.
This gratitude can extend even further. There are people who are currently helping you every day that you may not see as mentors. Your customers are among these people. Without them, success becomes impossible.
Take the time to let them know how important they are. Your vendors are also equally important. Yes, they provide you with materials that you pay them for, but a truly grounded and grateful attitude would also recognize each of them for the critical element they play in your business.
Look outside the box and you’ll see that success is not a solo effort, it’s a team sport. Where is your team? Have you thanked them lately?
Networking and connecting in business are super important. Just as in life, you can’t go it alone. It’s said that none of us are islands, but if we were, each of us would form a vast and interconnected archipelago. Bridges and boats would stream traffic between all these islands and that traffic is largely information. If you cut yourself off from this flow of information, either purposely or by mistake, you do so at your own peril.
Why is it so important to make connections with other business owners? This topic of networking and connecting comes up often so why is it so important?
Here’s one reason why. If you don’t, the island next to you is going to make those connections you’re making and the information they provide and use it to his or her advantage. What are am I even talking about? Let me explain in further detail below.
Why You Should Network
Networking is an essential element of every successful business. It provides you with contacts, leads, clients, partners, suppliers, and much more. It will carry your name and your business reputation farther and more efficiently than most advertising will. Most importantly, it is an endless source of profit, ideas, collaboration, and support.
The IFS and the BUTS
If you are networking, you should do more. If you’re not networking, you need to start. If you don’t network, your business will stagnate and die. But why should I do this you might ask? Aren’t people just going to find me online searching for me? After all, I have a website! Ha…so does everyone else!
When you’re networking you need to keep a couple of important points in mind.
First, every social or professional engagement can provide you with an opportunity to network. There’s often nothing more formal about it than an exchange of information and follow-up connection. Remember, as a business owner you’re always “on the clock”, so to speak. Be ready to take advantage of a potentially lucrative networking situation should the opportunity arise.
Second, when you are networking, treat people naturally, the way you’d want to be treated. Offer no-strings advice. Often solving a problem for free generates more long-term profit than the cost of the advice or service. Also, listen more than you talk. Silence really can be golden when you take the time to hear what another person is saying.
Finally, always remember that honesty is the best policy. Don’t promise something that you cannot produce. Don’t be someone you’re not in order to close a deal. Be yourself and watch those connections grow!
Connections & Business Collaborations
Networking and connecting with other business owners gives you the opportunity to collaborate with others also. You never know what you might teach each other or you might just find someone you can partner up with. Some of the most interesting aspects of your business might be just around the corner. So, remember that when you’re connecting with others.
Today we’re discussing creating focus and endurance in your business. You might ask why you need these two things. Well, if you really want to succeed in your business, this is what it’s going to take.
In any activity or endeavor, it is important to build endurance. Endurance can be defined as the ability to focus on the task at hand and bring it successfully to a conclusion. Some call it fortitude, others call it strength or stamina.
No matter what you call it though, endurance is the ability to persevere and get the job done, no matter what. Do you have what it takes?
Usually, when we speak of endurance, we’re referring to physical activity. Yet, endurance is as important in the business world as it is anywhere else.
Focus & Concentration
In business circles, endurance usually takes the form of focus. Instead of physical prowess, it becomes the ability to concentrate successfully on a given task. Focus is a critical skill set for any business owner. Especially in today’s fast-paced world where success often means keeping several equally important balls in the air at one time.
So, how do you focus on multitasking, a situation where, by its very definition, several things are happening at once?
Well, the key to successful focus is attention. When several things are happening simultaneously, you need to concentrate on only one thing at a time. This doesn’t mean that you bring one task to full completion before you start on another.
Rather, you spend just enough time on a given task to take it to the next stage of development. Then you turn your attention to another task.
In some sense, it’s a little like being a mother duck with ducklings. You give your attention to the duckling that is farthest out of line, nudging it forward to where it should be before you turn your attention to the next little duck. Each duckling gets a measure of your focus, but none gets your full attention all the time.
In this way, each task gets moved along in turn, and all are successfully completed in time.
How are you doing with your focus and endurance? Are you doing what is necessary? Or are you finding yourself all over the place and overwhelmed?
Maybe it’s time for you to think about 1×1 mentoring sessions to help you figure the necessary steps to take to decrease your overwhelm. I would love to help you if you are struggling with your focus.
Visions Are Everywhere
Having A Vision For Your Professional Success
When it comes to survival, we are visual animals. As a species, our eyesight is our most developed sense. We have stereoscopic sight that can detect a wide variety of colors and shading. Today’s discussion is about Professional Success and Your Vision.
Happiness Is Only A Dream
So getting back to stereoscopic sight, it allows us to see easily see patterns and movement. These combined abilities have allowed us to avoid becoming dinner while trying to get dinner for ourselves. Our vision helped us to physically succeed, and it still does today. So what does that even have to do with Professional Success?
When it comes to professional success, vision is no less important to survival. However, instead of our sense of sight, this vision involves our sense of imagination and possibility. Vision, in the business sense, is really the ability to visualize successful outcomes. It is the ability to imagine positive results. It is, at its heart, the ability to lucidly dream of where you want to go with your business.
Don’t Be Afraid To Dream
As Henry Ford once said, “if you think you can do something or if you think you can’t do something, you’re right”. So, spend a few minutes each day visualizing where exactly you plan on going and you plan on getting there. This is not daydreaming, far from it. There’s no reason why your accomplishments should hold you back. Professional success and your vision are technically everything you desire for your business as you envision it.
Focus On Planning
This is focused development, scheduling, and organization. Plan your day by seeing the optimum outcomes. This is the same process that athletes use to hone their performance. When you imagine yourself succeeding, you are more likely to actually succeed. You will gain rather than lose.
Remember, if you don’t take the time to build your own dreams, someone will hire you to take the time to build theirs. And I don’t think that’s quite what you want for your successful business.
Cultivate Your Creative Muscles
Creativity can be elusive. It’s not something that you can summon at will. But, I certainly wish it would sometimes don’t you? Today we’re discussing how to cultivate your creative muscles to further your business success.
When creativity happens, it strikes like lightning. Like an explosion! Yet, like lightning, it can be maddeningly unpredictable. However, because creativity is an essential element of a successful business mindset, it is necessary to understand the creative process. And how you, the business owner, can cultivate your own creative juices. So how do you do that?
The Creative Process
No one ever wakes up and says “Hey! Today I’m going to be creative.” Would that be true for you or not?
Creativity is all about taking in a lot of influences and letting those influences combine, ferment and morph in your subconscious. Together, they form a sort of mental potting soil where new and different ideas have a chance to germinate and grow. The more things you learn, read, see and hear the more creative soil you are able to produce. Kinda sounds just like gardening, don’t you think?
Why Be Creative?
Be clever, innovative, and definitely think outside the box. As a business owner who wants to be creative, the best thing you can do is get out there in the world and open yourself up to new experiences. Be curious about many different things. It’s very natural to do this.
Do the unexpected.
The more you push your own personal envelope the more you are charging your own creative batteries. When those batteries are charged, it is much more likely that inspiration will strike. Be inspired by what you create.
Creativity Pushes You To Think Outside The Box
What other types of creativity can you think of to become successful? Maybe work on your content for your business. Make pretty graphics in Canva or whatever you use to make graphics. Stretch your imagination and create some unique items for your business.
There are so many things you could do, you just need to try things out. Use your imagination, daydream but most of all, just try different things out.
If you cultivate your creative muscles, you will find yourself energized and enthused to continue creating your successful business.
Who knows where that new idea will take you?
Success In Business Requires Flexibility
There is nothing more stifling to success than rigid thinking. Do you have that? Rigid thinking leads to rigid behaviors and rigid behaviors lead to dead ends, blind alleys, and creative cul-de-sacs. Today’s topic is about success in business require flexibility. Do you have an idea of what that even means in business?
While there is a certain amount of comfort to routine, too much routine can choke off all chances that you will be able to successfully reach your business goals. Why? The answer is very simple.
Resilience And Change
The world, including the business world, is constantly changing. Rigid thinking and rigid behavior, by definition, are resistant to change. Therefore, rigidity, in thought and action, spells obsolescence in the business world.
Everyone else moves forward while you are left behind in the dust. So, what’s the answer to this problem? In a word, flexibility.
Information – Power – Control
In today’s world, information is power, money, and control all rolled into one. The fast and free flow of information is what makes this possible. Everything changes quickly and what is a successful formula or a popular product in one cycle can be, and usually is, old news in the next.
The only way to successfully stay on top of this bucking bronco of information and use it to your advantage is to be flexible enough to roll with the changes.
Flexibility is easy to achieve as long as you are not too tied down to any single idea, product, service, or manner of delivery. If you can keep up with changing market conditions through judicious use of the flow of information, you can easily spot new trends. Then you can adopt them successfully, usually before your competitors have had time to act.
The only trick is to not fear change and, instead, embrace it. And if changing is the only reality in the business world then, to be successful in that world, change is going to be your reality as well.
Be flexible and let change be your motto.
Are You Taking Responsibility?
This one is fairly straightforward. Are you taking responsibility in business for both the good and the bad? What does that even mean? That’s our topic for discussion today.
Let Me Tell You a Story
President Harry Truman had a sign on his desk that said “The buck stops here”. What he meant by that was, as President, he did not have the option to pass the buck when it came to mistakes or failure. He was the boss and the buck stopped right there. “What does that have to do with my business?” I can hear you say that pretty clearly.
That’s pretty smart advice for any business owner who wants to be more successful. When it comes to the results of decisions you make, don’t pass the buck.
Everyone is happy to take credit for a successful outcome; as well they should if they were directly responsible for that success. That’s the easy part. The hard part is owning up to your own mistakes.
Now This is The Hard Part – The Guilt
Taking responsibility in business means it’s up to you. There is somewhat of an inclination to try and blame someone or something else for a negative outcome. The most successful people fight that inclination and accept the blame for their mistakes as readily as they accept congratulations for their successes.
They do so because they realize that being the captain of the ship means that all decisions start and end with you. Am I right? Don’t be that one business owner that suffers from guilt.
Making Decisions About Responsibility
If you happen to make a bad decision then you own that fact, tighten your belt, and move forward armed with the knowledge to never repeat that mistake again. This is a part of the process of growth. It is a process that demonstrates that the greatest opportunity arises from failure.
By avoiding the repercussions of that failure, you also avoid the opportunity to grow as a leader and learn from your own mistakes. In other words, you condemn yourself to make that same mistake over and over. Yikes!
So, if and when you are faced with a bad business situation of your own making, don’t pass the buck.
The buck stops with you. Accept that and move on.
Be Accepting Of Yourself While Striving For Greatness
There is absolutely no way for you to be successful and reach your goals until you accept who you are. You have to like yourself and what you do before anyone else will. You need to be accepting of yourself while striving for greatness.
Striving For Greatness
Why? Why is this important to your success?
The world detects how you feel about yourself and often simply shares the opinion you have about who you are. So, be yourself and free yourself in the process. Don’t be like other people, just be you!
Who Are You?
You are an individual who is unique. If you’re not, you’re being fake and that will get you nowhere. Your talents and abilities, your intelligence and interests, your opinions and tastes, make you who you are. There is no need to hide a part of yourself or alter a part of yourself for the sake of conformity.
Greatness = Success
True success is about freedom and all truly successful people are individualists who have, more or less, accepted and glorified who they are.
You should do the same.
At the same time, being yourself does not mean glorying in mediocrity. You need to be the very best version of yourself possible. This means that you have to work at being you.
You need to apply your strengths in your business with all of your passion.
A Force To Be Noticed
You have to put the time into self-improvement. Acceptance is not an excuse for laziness, cowardice, or fear.
Yes, life is a privilege. It is a gift. The gift and the privilege of life are that you get to be yourself, the best self you can possibly be.
Use the gift, take advantage of the privilege that you’ve been given. Don’t squander the chance.
Let your own unique light shine forth. This is the light that will illuminate the path to real success in life. It will also be the light that attracts other people to you.
I would love to help you find success in your business. I offer 1×1 Mentoring services to help with your mindset. Schedule a call with me and let’s get started.