Most social media marketing campaigns are primarily designed to help gain more social following, increase product/brand visibility or drive traffic to a website. Here are quick must-know tips you should consider when rolling out your next social media campaign.
1. Reserve your username across all platforms
Reserve all your usernames (business name) across all the social media platforms even if you don’t need them now. These keep other people from using yours, and trust me; you are going to need those usernames some day.
2. Decide which social media platform(s) best suits your needs.
Not all social media platforms are suitable for your kind of marketing campaign. Trying to build a presence and stay significantly active on all available social media platforms can be time-consuming and counterproductive. Instead, you need to identify platforms that bring the best results and focus on them.
There are simple ways that you can automate your social media posts by using an app. We’ll talk about that in another post another day.
Don’t forget to use your social media marketing by doing this:
3. Optimize your social media platforms
Once you’ve decided on the platform you intend to use, focus on optimizing your profiles in order to get more followers. A few things to consider include using a real profile picture, write clear and comprehensive about pages for your profiles, and where applicable, include a link to your website.
4. Connect your social media accounts to your website
Having all your active accounts connected to your websites helps to keep the conversation going. Visitors on your website can link to any of the listed accounts and your followers on social media can find out more about your offer.
5. Find and follow leaders in your niche.
Find the most influential people in your niche and follow or favorite them. Chances are they will share useful information about your niche or share their progress about a certain project, and you can look over their shoulders for inspiration.
6. Don’t forget the hashtags
Yes, it’s not just a pretty function to make your phrase turn into a link and look cool. Most people actually use hashtags to search for stuff on social media. And it’s a nice way to make your stuff (like your upcoming product launch) trend on Facebook. Just don’t overdo it.
7. Stay social
Whether you are running a personal profile or company/brand’s social media account, you need to actually stay social and interactive. Follow other users, send friend requests, comment on great ideas, like other people’s comments, update your status regularly, share interesting things you do in your business and so on.
Whatever you do…
8. Stay out of trouble
Each social media platform has its own sets of rules, and some rules cut across all the networks. For instance, Twitter has a limit on how many people you can follow per day, Facebook has restrictions on friend-requesting people you don’t know.
9. Track mentions
This is where PR kicks in. Use available tools to track every mention of your brand across all platforms and find out what people are saying about you or your brand. Don’t miss a chance to neutralize any negative talk.
10. Post as many times per day but again, don’t overdo it.
The number of times to post per day will depend on the network, the number of your followers, and how interactive your audience is.
If you’re looking for help with your social media, I would love to connect with you!
Internet traffic is one of the most essential commodities for a website. Web experts may say that you have to pay for traffic, but there are so many ways to get them for free. Yes, absolutely!
Here are 5 ways to get more traffic without paying a cent:
1. Build Up Your Social Media Sites
All web bloggers and owners should have an account with the most popular social networking sites. They should also use it to direct targeted traffic to their web site! It’s easy and it’s free. All you need are followers and friends. If you take the time to know who your target audience is, and add them to your social media network accordingly. From there, you can send relevant content via status updates or tweets, all of which have your website’s URL. As a result of doing this, you can gather more traffic and social presence.
Content is King
2. Create Useful Content
When your friends and followers click on that social media link, they should be greeted with relevant, useful content. All the major search engines such as Google, Yahoo! and Bing have an algorithm that sees how much relevant content you have on your site. These search engines will rank you higher for the niche you specialize in. Content is king when it comes to SEO.
3. Optimize For SEO
Speaking of which, it’s important to clean up your website for Search Engine Optimization purposes. The SEO game is simple – if you rank high up on search engines, traffic will come from those who search for you online. All of these can be done without spending a single cent!
4. Attach Your URL
Do you frequent forums and groups? There could be traffic lurking in there if you’re smart enough to go check it out. Go right now and register for an account in the most popular forums and start posting relevant content. Remember that you can edit your signature – include your site’s URL in as well. People will get curious as they like your post and see what your website is all about. Just another way to increase the traffic to your website. Boom!!
GET IT FREE
5. Look For Free Site Promotions
There will always be free ways to promote your site, so keep an eye out for the latest ones on the web. Anything from being included in various listings, content submission in web directories and free classified ads are always good for generating traffic. And best of all, they are free and only take up a small portion of your time. Get results quickly by taking 15-30 minutes a day to add yours today.
Use the contact form below and let’s connect. We would be so happy to help your business become a success.
Email marketing is one of the most effective internet marketing methods and it is currently being used by thousands of businesses (small, medium-sized and even the large companies).
Below are some of the reasons why every business should consider using this method when they are blogging.
· Email marketing is inexpensive
· Easy to track and share
· Very fast/Immediate with tremendous reach
· Efficient and very convenient
Check out the tips below:
These tips will help in ensuring that many people subscribe to your email list and that your email marketing becomes a success.
1) Offering an incentive
This is one of the ways in which you can get people to sign up for your email list. The incentive should be good enough to attract people. Basically, it should be able to convince them that your email is worth space in their inbox. You can do this by offering some discounts or even a sale. It is also good to remember that different incentives work differently for different companies. Choose the one that works best for you and your business.
Honestly, this is actually very simple. You should not make people click through to another page but instead, embed the opt-in form at the point (where) you ask people to sign up.
So, What is an Opt-in?
Express permission by a customer, or a recipient of a mail, email, or other direct messages to allow a marketer to send merchandise, information, or more messages. … After the opt-in, the marketer will keep on sending the material or messages until the recipient chooses to opt out.
And, More Tips:
3) Put an option to join your email list on every page of your site
Have an opt-in box on each and every page of your website. And it should be in a way that it can be seen by anyone looking at your site. You can also add an opt-in box both to the vertical navigation column and to the footer area.
4) Install a slider/ a pop-up
Pop-ups should not be annoying and to make sure that they are not, you can set them in a manner that they can only show after someone has been on the site for at least 2-3 minutes. Here’s another suggestion, set it in a way that it is only shown to every visitor once a week.
5) Optimize for mobile
This should be one of your number one priorities because a majority of people (approximately 53%) now open their emails using their mobile devices. Make sure that your email templates are mobile friendly and this will ensure that your subscribers will be able to open your emails anytime regardless of their whereabouts.
As always, you consistently want to be successful in your business. You need to grow to be successful right? Read this article on how to be successful in your business.
If you have more questions about how to do this, please fill out the form below. I would be happy to help you figure out how to do this in your business.
Are you looking for tips on how to run a business out of your home? If so, you have come to the right place. Here you will find tips to make your online business run effectively. Read on to find out how you can be successful at running a business out of your home. Plan for success first, then the rest will follow.
Tips for Running a Successful Business
One of the first things you need to do is:
1. Get a legitimate email address for your business. If your email address is from having a free email account, the perception it gives to a potential client is that your business is a hobby, not a professional business. Instead, talk to your website hosting company. It will typically have economical solutions for email addresses utilizing your web domain name.
2. Give incentives to your clients for referring their friends to your business. Word of mouth is the most powerful way of advertising because the recommendation of a friend is always more reliable than any flyer that you can send. Incentives also encourage your existing customers to remain loyal to you.
3. Post your business cards and flyers on bulletin boards that have very high foot traffic. Make sure to ask the business where the board is located if it is okay because you would not want your business to be seen in a negative light.
4. Are you following the competition? A ton can be learned from the techniques and strategies your competition uses for their social media marketing, especially if they’re a big corporation. Grab some ideas for yourself, like a contest or conversation starter, and try it on your own social media feeds and see what happens!
Are you feeling good about it now?
5. A good online business owner is creative and resourceful when it comes to generating business ideas and leads, but nothing can profitably take the place of selling. At first, it may be stressful, and you might not be comfortable with aggressive marketing. You will become more effective over time, ensuring the success of your business in both the creative and revenue aspects. When you plan for success as you’re starting out it not only shows you that you can do it, but others will see it too!
6. In order to be successful in having a business, it is key that you look for a product or service that you can be behind 100%. It is important that you are in agreement with the value you’re providing to your clients. It is very hard to sell a product or a service that you do not believe in.
7. Sound professional when you answer your business phone. Working in your pajamas is one of the perks of working from home, but make sure your customers don’t know about it. Avoid background noises such as your unruly kids, kitchen equipment or fighting neighbors. Your clients will notice when you maintain a professional atmosphere.
8, If your business requires any type of raw materials or regular purchases of supplies, get online and locate wholesale suppliers. As long as your business is properly licensed, you should qualify for the significant discounts available by buying at wholesale. This can save you plenty of money in the long run and make your business much more profitable.
Plan for success in your business
Running an online business is not always an easy job, but it is one that you can be very successful at. We have offered many tips to help make your business the most that it can be.
Follow the tips we suggested and you are sure to see results in your business.
Creating a business is something that can make you money and balance your life out too. Many people fail to make a success of their online business, though. What do you need to do? That is what this article will help shed light on. It discusses great, pro tips that will help you to be a success. Using Business Tips and Strategies that work for your business will help you become the successful person you’ve been dreaming of being.
Tip 1 – Schedule regular hours each day to work in your business. Running a business can easily consume your entire days and most of your nights if you let it. Don’t ever forget that the most valuable asset any small business owner has is their health. Maintaining regular business hours allows you to keep work from encroaching upon the rest of your life.
Tip 2 – Keep a record of your business-related expenses. You can use this information to receive certain tax breaks. Create a spreadsheet to help you with this process and write down your information every time you have an expense. Or use an app on your phone to keep track of your expenses. There are many on the market these days.
Tip 3 – When running your own business it is absolutely crucial that you protect your income. Protecting your income is something that is not easily done, but it is necessary. Don’t put all of your eggs in one basket. When first starting out you may need to stick with one basket until you figure out how to make your business work, but you should have alternatives ready as a way to protect your business and your income.
Here are a few more to consider:
Tip 4 – Celebrate your successes with your online business to keep yourself excited and engaged. You may have a long-term business plan you are working towards, but take the time to enjoy the small milestones along the way. Whether it is a target number of customers or a big sale, celebrating smaller successes is just as important as acknowledging bigger successes. Business tips and strategies will help move you from step 1 to step 2 to your business success.
You should love what you are doing if you want to have a successful business. Many people make the mistake of starting a business because they think that they will be able to make a lot of money but they are not interested in the many aspects of the business. Your online business should seem like a breath of fresh air, not a daunting chore.
So, what do you think? Are you ready?
If you are interested in being your own boss, then an online business is for you. Do your best to develop the best business possible so you can live comfortably while working from home. It is not always difficult to turn a profit, especially if you implement the tips given here. Your business can be a very valuable investment, as well as a good asset.
If you’re interested in getting help with this, just fill in the form below. I would be happy to help you set-up your business.
So the desire for starting an online business is calling you. You have some great ideas; have a lot of enthusiasm you’re ready to start. You’re going to make a large amount of money and be your own boss. Acquiring online business information will help you to make some decisions before you begin.
Well, wait a minute regardless of the claims of how easy it is to get rich off the Internet. You will find starting an online business is no different than starting a business in the non-virtual world. Maybe you need to consider some things first to make this profitable and mistake free.
When contemplating starting an online business you need to take an honest look at yourself. What are your skills? What kind of interests do you have? Many people stared their online business in the fields that they worked. A graphic artist could start a web design company or produce custom graphics. You will also want to think about the type of jobs you truly enjoy.
Do your homework to start your online business. Do not make the mistake of putting all your efforts, money and time into a service you want and try and find a market for it. You can not make people like your service or product. Instead, find out what the consumer would like and then design a service or product to fit that need. Also just like a real-world business, there is a certain amount of risk. By doing your homework you can lessen that risk by finding something people will buy and for how much. This allows you to adjust your costs to make sure of a profit.
You also need to study your competition. Find out what they are doing and what works or what doesn’t work. The more online business information that you have in regards to the market and your competition the better chance of success you will have.
When starting your online business you need to have a plan and follow it. What will it cost to start? Where will you get that money? If you are going to ask for a loan you will need to have a business plan to present to the loaning institution. It is a good idea to have a business plan even if you are funding your online business yourself. This will give you some set goals to review.
To get your online business going you will need to make a time commitment and keep it. It will be difficult to keep a full-time job and work on your new online business. You probably will not be able to accomplish that unless you set a specific time to work on it. Starting an online business and making it profitable enough for you to work full time on it does take some time.
You have done the required research, taken the time and made the commitment for your online business. Now you feel that you have a great product that the world wants and price that they can afford and you make a profit. You have one more thing to consider marketing. Your customers need to be able to find your product so they can purchase it. This can be done online, offline, or a combination of them both. You will need to continually study what works and what doesn’t until you find what works for you the best. However, remember what works today, may today may not tomorrow and be able and willing to change your approach to marketing as the consumers dictate.
YOU are committed to your Online Business, right? Does this sound familiar? “I remember a few years back when someone asked me what I did for an income and I told them I have an online business.” “No,” they said, “I mean full time, like a real job!”
Say what?? It made me think, am I really committed to my business?
com·mit·ted /kəˈmidəd/ Submit adjective: committed feeling dedication and loyalty to a cause, activity, or job; wholeheartedly dedicated. “a committed reformer”
And that type of comment, as much as it can hurt, can get you to think about what you’re actually doing. Is your online business really thriving? Like it should be?
Hard as it is to admit, the truth can slap you right upside your face. Are you committed to it, or are you treating it like a hobby? Seriously…
If you look at other online entrepreneurs, all they have is their laptop, an internet connection, and an idea.
But they do a few things differently.
Here are a few suggestions to help you to stay committed to your online business.
1. Show Up
This sounds so obvious, but one of the most important ways for you to stay committed to your business is by showing up. Just like you would if you were running a traditional company. Arrive at work, stay there and leave when you’re done. Yep, close the door to your office if you have one.
2. Focus on Your Business
To be focused is to know who you want to serve, what you want to serve and how you will add value to their lives. Occasionally I’ve looked at a company and wondered how they make any money. Then I realize they are filling a need and they’re adding value to their customers’ lives.
3. Create quality content and Get it Out There
You need to have content on your site that keeps people coming back for more and they must want to share it and pass it on. Include industry tips, comments, and interaction.
4. Always remain true to your brand, from the style, tone and your service
There is no reason to go back and forth with what you want to do. If you need to sit down and make a list, just do it. Save yourself some trouble and get started. You’ll only regret it later if you don’t.
These are the most basic steps you can incorporate. Check back for the most important steps that will turn your online business into a huge success. (See what I did there?)
See you next time, and if you need me just give me a call.
Blogging 101 is mostly about the blogging vocabulary. To understand blogs and all the intricate details, you need to know the terms blog, platform, domain, and web host.
Once you have mastered these key elements, you can enter any conversation about blogging with confidence. After you know what exactly a blog is, you will be on your way to passing the final exam of blogging 101.
So what is a BLOG?
Blog is short for weblog, which simply means a series of online posts presented in reverse chronological order. That’s all! Most blogs are text, but there are also photo blogs and video blogs.
The rest of blogging 101 has to do with the technical side of things.
The Technical Bits for Blogging
If you are setting up a blog, you will need a platform, a web host, and a domain. A blogging platform is a computer software program that allows you to write posts and to update your blog. Your platform is also what you use to design the look of your blog, from color scheme to font size.
What is a WEB HOST?
The web host is sort of like the virtual file cabinet where your blog is stored. Your computer communicates with the host when you upload or edit a post. The domain is the online address of your blog and usually ends in ‘dot com’. But there are so many other extensions for domain names from ‘dot net’ to ‘dot.co. If you read the article about domain names, you’ll understand.
So, When are YOU Starting YOUR Blog?
Ok, so now that you know what a blog is, what a platform is, and what domains and hosts are, congratulate yourself!
You have passed blogging 101. Yay!!
Start blogging on your website today. You’ll be glad you did!
Please let me know what you think in the comments below. If you need help with creating your blog or have any questions. feel free to contact me and I’d be happy to help.
Being Unique vs. Being Original: Is There a Difference?
Many people like to think of themselves as unique, and they will even interchange the word unique with being original. But are they the same thing? Can you be unique without being original?
Someone who decides they want to stand out may dress in a style that is outside the norm. If you look at people who adopt the Goth look, they often look similar from one Goth dressing person to the next. They may still stand out in a group that is not necessarily into that style. If they went to a Goth convention (if such a thing exists), no one would stand out. You would see variations, but it would be a common theme.
Perhaps you could be considered unique if you decided to wear all your clothes inside out. LOL!
You may even be considered original by doing this. But, what is certain is, you will get many people giving you a strange look. These looks could be exactly what you are going for.
There are also people who reinvent styles that have existed well into the past. Look at the Steampunk movement that has become popular in the last decade or so. This is a style that encapsulates a period where steam technology dominated the planet.
However, it incorporates modern day technology and fashion. It’s a hybrid of old world meets new.
But among the Steampunkers, for lack of a better term, don’t they all look alike, for the most part? Why not combine Steampunk with Goth? It gives a dark twist to the genre and at least initially, will let you stand out. But what happens when it catches on and everyone starts adopting it?
Is it still considered unique or original?
Take a look at the mindmap below and see where you fit in.
There are always those that try to set trends, either in fashion, technology, or both. The ones that do it often enough are called innovators while those who follow are copycats. It would be difficult to find people who would deny Steve Jobs was an innovator. Many believe that Apple will never be the same without him. Others believe he set the stage for Apple to continue as an innovative company for many years to come.
But, no one knows for sure what the future holds. However, people will continue to try what they feel is new when in fact is often just a variation on an existing theme. It’s like the old saying, the more things change, the more they remain the same!
What do YOU think? I NEED to know, so tell me what you think in the comments below.
When it comes to social media, boundaries are important. If you have too few boundaries, you could end up oversharing. This can lead to damaged relationships in real life and depending on what you’re oversharing, the loss of your reputation. This doesn’t build up your confidence either!
To stay comfortable and confident on social media, use these tips…
Set Helpful Limits
Regina liked to lie in bed and surf social media on her phone before going to sleep. But after doing this for several weeks, she noticed the habit was increasing her anxiety and making it difficult to get a restful night’s sleep.
Try this: next time you’re on social media, take a moment to check in with yourself. Are you feeling stressed or overwhelmed? Getting a bit anxious? Or, are you comparing your life to someone else’s?
When it comes to social media, one of the smartest things you can do is to create limits for yourself. You may decide that you’ll only check in on social media once a day or you may want to set a time limit when you browse.
Definition of Confidence:
a feeling of self-assurance arising from one’s appreciation of one’s own abilities or qualities.
Your friends on social media are entitled to their opinions. But that doesn’t mean you have to hit like on every single one of Aunt Betty’s political rants or inform your sister that she shared a fake news story (again).
You can choose to hide status updates from people that are consistently negative or that bring you down. A good idea to follow is the three strikes rule. If someone is negative on social media for three posts in a row, hide them.
You can hide friends on Facebook, Twitter, and other social networks without having to unfriend or unfollow them. The other person never gets notified that you’ve hidden their content. It’s a great way to distance yourself from unkind remarks and unnecessary drama.
Create a Separate Account
Natalie creates art that makes people think. She likes to explore controversial themes in her work and she’s not afraid to push the envelope. But some of her family members don’t agree with her views and aren’t supportive of her creations.
So, Natalie started a private Instagram account where she shares her art. This allows her to post about her hobby without dealing with negativity from her relatives.
Just like Natalie, you want each of your social media profiles to serve a specific purpose. You might have a Facebook account for staying in touch with distant family and loved ones. But you might dedicate another account, like Instagram or Twitter to sharing content privately.
Social media can be a wonderful tool for connecting and communicating. To get the most out of each network, keep your social feed positive and uplifting. Follow people who inspire you and share your own thoughts authentically.
Learn how to find and connect with your tribe when you download your free workbook!
Thanks for reading the 5 articles on Social Media. Next week we’ll be moving to a new topic.