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Review The Simple Ways To Create And Plan For 2018

Review The Simple Ways To Create And Plan For 2018

Review the Simple Ways To Create and Plan For 2018

 

How to review your year:

When you first start to review your year, you’ll want to ask yourself certain questions. You can’t move forward without looking at where you came from, so it’s important to spend time reviewing 2017 in its entirety.

Definition

verb: to examine or assess (something) formally with the possibility or intention of instituting change if necessary.

Here is a list of questions to ask yourself:

  • What products/services did you create in 2017?
  • What do you want to do more of?
  • What do you want to do less of?
  • What worked?
  • What didn’t work?
  • What were you happiest doing?
  • What were your finances?
  • What stressed you out the most?
  • How do you feel about the last year overall?

These answers don’t have to necessarily be all business based. Maybe you want more freedom and you want to spend less time working. Maybe you want fewer clients so you can spend more time with your family.

There are no “right” answers to these questions, but you need to answer them honestly.

Create short-term and long-term goals

Now that you’ve reviewed your year, it’s time to start creating some short and long-term goals.

Start by creating your biggest goal first, because it will keep you accountable and give you something to strive for.

(For example, this year my long-term goal was to rebrand my website, so I signed up for a Beta Test and learned all about how to use the Divi Builder to create my new site.)

So, start with your long-term goal first. Then, break it down into short-term goals, doing it step by step. This will help you to achieve your long-term goal without the unnecessary stress.

Try doing it by each quarter as this might make more sense to you.

Your short and long-term goals may look different than others in your business circle. Remember that these are your goals, not your coaches, your partner or anyone else. The point is to think about the business you want to create and make sure your goals are in line with that.

Plan for next year

Planning for next year needs to happen in addition to creating an action plan, which I’ll discuss more about below.

Here are some questions to ask yourself as you’re dreaming up what your 2018 could look like:

  • What are your financial goals for your business?
  • What new products/services do you want to launch (if any)?
  • How will you reach your financial goals?
  • What can you do in the first 90 days to get closer to your goals?
  • How will you grow your audience in 2018 (blogging, YouTube, Facebook Lives, etc.)?
  • What marketing strategies will you focus on to promote your products/services?

Answering these questions is critical to your success as a business owner. As the saying goes, “failing to plan is planning to fail.”

If you need some extra help, don’t hesitate to contact me. I’d be more than happy to help you review your business with you and suggest some goals you might like to try.

Create an action plan for how you’ll achieve those goals

Now, this is where the magic happens. Nailing down your goals is a crucial step to reviewing your year, but if you don’t create an action plan for how you’ll achieve those goals then you won’t get very far.

If you want more Time Freedom in your life, you’re going to need to set up systems and processes for your business to run without you being attached to it. This is the simplest way to become successful.

This may mean investing in programs that help automate tasks. This could also mean you need to outsource some tasks so you can focus on what you do best.

Try to plan out your short-term goals in 90-day chunks. From there, create an action plan for each of those goals and what you need to do each week to move forward.

Creating an action plan will help you recognize the people and systems you’ll need to invest in to achieve your goals. Click To Tweet

If the people and systems you need to invest in gets to be too pricey for you, you may need to reconsider some of your goals you have.

Identify how you’ll measure the progress of these goals

What measurements will you use to check in on your progress for your short and long-term goals? Throughout the year, revisit your goals and see if you’re on track.

Sometimes you can make long-term goals and then realize halfway through the year that you need to change directions.

That’s completely alright! Really!

But, you need a process in place for you to continuously be revisiting your goals, checking in on your numbers, and revising what works and what doesn’t work so you can continue to move forward.

Planning for downtime

This is so necessary but often a step that’s overlooked when planning for the next year.

Please, leave downtime in your schedule

This means don’t overdo creating so many new product ideas in the first 90 days of the year that you collapse from exhaustion. Really, some people actually do this!

Give yourself a chance to breathe and not be doing, creating, giving, sharing every week of the year. You can increase your business without sacrificing your time and energy. Smart planning is critical to your health also.

Because life will happen. And some project will get pushed back or delayed for reasons out of your control. Or your kids will get sick. Or you’ll get sick. Again, because life will happen. There’s no escaping it, ya know?

You’ll appreciate the downtime in the future, so you can either catch up on work that was missed or take some time to relax and focus on refreshing your mind/body.

And…that’s WHY you need someone to help you with all the many things on your to-do list. Allow me to offer you some Time Freedom in YOUR Business!

Contact me here – I would love to help you – every step of the way!

Perspective-How to Sell High Priced Packages

Perspective-How to Sell High Priced Packages

The Real Way to Sell High Priced Packages

Do you have the right perspective? Want to know what keeps a lot of service providers and coaches from charging what they’re really worth?

It’s that all-too-common belief that “I am not a salesperson.” Combine that with a healthy dose of “It’s rude to discuss money,” and you can see why it’s just easier to keep your rates low.

It’s time to think of your services from a different perspective!

Not only will you see things in a clearer light, but selling suddenly won’t feel so…salesy.

Here’s how traditional pricing discussions go which is soooo boring!

You talk to a potential client, and you explain what you can offer, how your coaching or service works, what he or she can expect (how many calls/emails, phases of work, length of contract), etc. And then you say, “My rate is $XXX.00.” OMG – simple right?

Your client either says yes, no or (the kiss of death) maybe. LOL…

So now…Let’s turn that around and rather than focus on what he or she will get from YOU, take a look at what she will achieve when she hires you.

For a business coach, this is easy. Talk money!

  • How much more profit will your client make when she hires you?

Example

If your coaching fee is $1,000 per month, but you can show her how to increase her sales by $3,000 per month, then your price is inconsequential. She’ll earn it back three times over, not only while you’re actively coaching her, but for the rest of her business life.

Now, who wouldn’t jump on that with both feet? I know I would if I was looking for a coach!

What you’re doing here is not talking about the cost of your coaching, but rather the cost of not hiring you. Because if she doesn’t work with you, she’s losing $3,000 per month. See how that works?

What about other kinds of coaches or service providers though?

The same applies, you just have to find a way to show your clients the cost of their inaction.

If you’re a life coach, inaction (to your potential client) might mean years of feeling unhappy and unfulfilled

  • Imagine what it might be worth to your client to lift that depressing burden forever?

The same goes for health and wellness coaches.

  • Can you add 10 years to the life of an unhealthy, overweight man? That’s priceless.

What about dating coaches?

  • For someone who’s been unlucky in love, in and out of one bad relationship after another, the promise of a man (or woman) who will love and cherish them is worth nearly any price.

You just have to paint the picture…ahaa…I know, right? You didn’t realize painting was in your future, did you?

What will life/business/love look like without your coaching services, and what can it look like with you? Same goes for Virtual Assistants and any type of Virtual Service Provider.

Once they see the difference, pricing becomes nearly irrelevant.

So, you see…it’s all about perspective! How do you feel about this? Let me know in the comments below.


And, if you’re looking for someone to help you with your perspective, I can help you with that too. Contact me and let’s set-up a call to chat.

 

Easy Pricing Strategies to Determine Your Rates

Easy Pricing Strategies to Determine Your Rates

Easy Pricing Strategies to Determine Your Rates

Pricing strategies are something you need to learn in your business. This might just be the most stressful decision(s) you ever have to make: what to charge?

  • You’ve got the competition to consider…yikes!
  • Your own skill set, and what you perceive to be your skills (yes, this is different from the former for most of us)
  • What your market will pay, your location, and a host of other variables.

Working it out can feel like a hurdle you can’t quite get past.

Of course, there are some strategies you can employ. One popular method is to use a plain ol’ calculator (if you still use one of those). Here’s an interesting article on rates used in 2017. Please understand…this is only a guide, so don’t think you need to use this information explicitly or your business will go down the tubes!

Having a general guideline will quickly tell you what you need to be charging to reach your income goals, and it’s a great place to start.

But what about all those other questions? Creating a solid pricing structure requires you to do a little more digging. Clams anyone? Yeah, in all seriousness with your starting number in line, take a look at the following:

Your Competition:

This might take a little detective work since a lot of coaches and service providers don’t publish rates. But if you pay attention to their websites and social media, ask a few discreet questions, and get on their mailing list, you can figure it out. I show my rates as “Starting At” prices because every job is usually different.

Be realistic about who exactly your competition is though. Don’t undervalue or over-sell yourself. In other words, make sure you’re comparing yourself to another provider who shares the same skills, market, and tracking record, rather than simply looking at who you strive to become. Kinda important…you can’t charge say $100.00 an hour if you’re just starting out…duh!!

Your Skills:

In some fields, this is easy. There are certifications and educational programs that allow you—by virtue of having achieved them—to charge a certain rate. If you’ve followed this path, then pricing will be easy for you. If not, take a solid look at what you can legitimately claim as a skill. Just remember, this is your business so don’t think that you have to settle for charging less than your worth.

Look, too, at your track record. Have you proven yourself by helping former clients (and do you have the testimonials and case studies to show for it)? Have your former clients moved on to bigger and better Service Providers after working with you? These are all reasons to consider a higher price range than you might have first thought about.

Definition

rate1 rāt/Submit noun plural noun: rates 1. a measure, quantity, or frequency, typically one measured against some other quantity or measure. “the crime rate rose by 26 percent” 2. a fixed price paid or charged for something, especially goods or services. “the basic rate of pay” synonyms: charge, price, cost, tariff, fare, levy, toll; fee, remuneration, payment, wage, allowance “an hourly rate of $30” verb 3rd person present: rates 1. assign a standard or value to (something) according to a particular scale. “they were asked to rate their ability at different driving maneuvers” synonyms: assess, evaluate, appraise, judge, estimate, calculate, gauge, measure, adjudge; grade, rank, classify, categorize “they rated his driving ability” 2. consider to be of a certain quality, standard, or rank. “he rates the company’s stock a “buy.”” synonyms: consider, judge, reckon, think, hold, deem, find; regard as, look on as, count as “the scheme was rated effective”

Your Market:

In the game of setting rates, it’s your market that has the final say. As any first-year economy student can tell you, the price of anything lies where what the buyer is willing to pay meets what the seller is willing to accept. This is an interesting fact, just ask any other Service Provider on the market today.

If your goal is to give newbies a helping hand and lead them down the path to success, that unfortunately means you can look forward to low paying gigs. That’s not a bad thing—everyone has to begin somewhere—but it does need to be acknowledged.

If, on the other hand, you’re target market is more established and economically stable, then a higher fee isn’t just warranted—it’s a must. They will expect a higher price, and will not find value in the lowest-cost provider of anything, whether it’s coffee beans or business coaching. LOL!

Finally, don’t forget that pricing is never set in stone. It’s flexible. If you find you’re attracting the wrong market (or no market at all) you can always change your rates. Working too hard for not enough return? Raise your rates.

It’s your business. You get to call the shots. If you are allowing your clients or other Service Providers to decide what your rates are going to be, you are only doing yourself a disservice. This is such a HOT TOPIC right now. Do your research, but DO charge what you’re worth!

If you ARE looking for a Service Provider please contact me HERE. I would love to help you with your business.

Please comment your thought below. I would love to hear what you think!

 

4 Great Tips for Time Management

4 Great Tips for Time Management

4 Great Tips for Time Management

 

The interactive world we live in allows for plenty of distractions. Oh really you say? Let me count the number of ways for you.

There are distractions by our:

  • Coworkers
  • Spouses
  • Kids
  • Cell phones
  • TV, especially commercials!
  • And on and on!

 

Then, there are our own vices like browsing at the latest sports scores or seeing which band is going to be playing at our favorite music venue. Right?

Some of these distractions are welcome and should be of course.

But all too often, they can become a nuisance that interferes with our productivity.

You hear me all you distractions? Lol

 

Use the following tips to stay focused. These are really good so pay attention!

 

1 – Determine Your Most Productive Work Times

We all have ebbs and flows in productivity. For instance, if you are a writer, you may find that writing in the morning is your most optimal time.

If that is the case, concentrate your writing schedule to mornings only and use the afternoon for other tasks.

You may need to track what you are doing for several days or weeks to see when these optimum times are occurring and their frequency. Or, you might already know.

And, there are software packages that can help do the tracking for you.

One to try is Pomodoro. It allows you to work in chunks of time so you at least “feel” like you’re productive.

 

2 – Plan on What Success Means To You

Just throwing together a bunch of tasks is as useful as having no tasks defined. In other words, neither are very useful. Use a To-do list tracker like you can find here.

Work with your coach to determine what kinds of tasks or goals will be needed for you to increase your productivity.

Your coach will have your objectives in mind which can be used to determine how you can contribute to those.

The great thing about doing this consistently is that you can make adjustments for the tasks that are not working out or where you need extra help.

This is actually a great time-saver because you might just be spinning your wheels at doing nothing. You think you are, but you’re just staying busy…it’s called “busy work”!

Your coach will praise you for trying to become more productive and for being proactive. (Praise!!)

 

3 – Give Yourself a Break

Having a well-defined plan is a great way to increase your productivity.

But don’t beat yourself up if you happen to have a few days that are not as productive as others.

Sometimes, the tasks are going to slip up and you are going to be more distracted than others.

And guess what? It’s normal and you should account for some downtime to recharge yourself. Take a nap, a bubble bath or take a walk to re-energize yourself.

No one is expecting you to be a productivity robot. (Usually, it’s you that thinks this way!)

 

4 – Be Consistent

Time management is a skill and needs to be learned and applied. Yes really! I heard your mind working on you, saying that you don’t have that “skill”. You have to learn it!

It takes some adjusting in the beginning but it’s really just a matter of changing how you structure it and the tasks to complete your work. Yup, you heard that right my friend.

Adjusting takes time, it’s not something you can do in just an hour a day.

This requires a consistent commitment to yourself and to making it work.

What is commitment? Something you need to seriously consider.

Here’s the definition:

com·mit·ment
kəˈmitmənt/
noun
  1. the state or quality of being dedicated to a cause, activity, etc. “the company’s commitment to quality”

    synonyms:dedicationdevotionallegianceloyaltyfaithfulnessfidelity

    ” her commitment to her students”
  2. an engagement or obligation that restricts freedom of action.
    “business commitments”
    synonyms:responsibilityobligationdutytieliability;

 

So, tell me, what type of changes are you going to make to increase your “Time Management”?

Let me know in the comments below…I’d be interested in knowing what you do in your business.

If you are looking for someone to help you with your time management, connect with me. I would love to chat with you to see how I can help you create “Time Management” in your business.

 

Art of the Discount-How to Never Lower Your Rates Again

Art of the Discount-How to Never Lower Your Rates Again

Art of the Discount

What…A DISCOUNT? Are you kidding ME? How can I stay in business if I’m giving a discount? I can hear you now grumbling, sighing, telling yourself that well maybe if I did that, I’d make some more money, I would have more clients…and so on.

Definition

dis·count ˈdiskount/Submit noun 1. a deduction from the usual cost of something, typically given for prompt or advance payment or to a special category of buyers. “many stores will offer a discount on bulk purchases” synonyms: reduction, deduction, markdown, price cut, cut, rebate “students get a 10 percent discount” verb ˌdisˈkount/Submit 1. deduct an amount from (the usual price of something). “current users qualify for a discounted price” synonyms: deduct, take off, rebate;

How to Never Lower Your Rates Again

It’s happened to every service provider and coach at one time or another—probably more than once.

You offer a proposal or contract, only to have your potential client respond with, “That sounds great, but I can’t afford it.” Wawawa…

So what do you do?

For a lot of coaches and service providers, their first response is to lower their rate. After all, they reason, she really does need my help. Plus its good karma, and she’ll talk about me with her friends, and refer business to me later. Unhuh…

Maybe, but more likely than not. What you do end up with is a client who takes far too much of your time. For less money than you deserve. You wind up resentful, and wondering why you aren’t earning the living you know you’re capable of.

Sound familiar?

I want you to make a promise to yourself right now that you will never again lower your rates to appeal to a client. Doing so devalues your services, makes the client less likely to follow through, and worse, makes you feel terrible later. You are listening to me, right?

Now, I’m not saying you can never offer special deals

But I do want you to change how those offers are made. Here’s how it works.

If your coaching package includes:

  • 1 45-minute call per month
  • 1 email per day
  • 1 in-person meeting per quarter
  • and 1 mastermind retreat per year

And your potential client claims to not be able to afford your asking price of $1,000 per month, rather than offering to reduce the price, you offer to reduce the price and the package. Right? 

So the offer you make to her now includes everything BUT the mastermind retreat. Or everything BUT the in-person meeting every quarter. Doesn’t that make sense?

You have not lowered your rates so far that you feel used, but at the same time, you’ve worked with her to create a plan she can afford. It’s a true win-win for both of you.

The same technique can be used for any type of coach or service provider unless you’re charging strictly by the hour. If that’s the case, take a look at how you can reduce the number of hours you need to invest while still providing value. Yes, sounds simple no?

For example, rather than offering four one-hour calls, change your plan to just two calls, with email follow-ups. She’ll still get plenty of value, and you’ll free up some time by inviting email questions rather than blocks of time on the phone. This is so simple…right?

So, the next time you’re asked to reduce your rates for anything, take a close look at how you can also reduce the work you’ll be doing. That way you’ll never feel as if you’ve been taken advantage of, and your clients will still get great service.

Speaking of providing service…I can do that for you. Contact me here. I would love to help you provide quality service to your clients. It’s so easy, just fill out the form and once I receive it, we can set up a 15-minute call at no cost to you. You know, if you’re over-worked I can find some solutions that will help you find the time to enjoy your life as well as get you out of overwhelming tasks that keep you burning the candle at both ends.

BTW – Do you have a website for your business? You might want to take a look at purchasing my Content Marketing Guide. It will help you put your content in all the right places. Yup…it will! And…at only $7 Bucks…it’s a real steal. So go ahead and get it…and get your content out there.

Please leave a comment below and let me know if these suggestions are helpful to you and your business.

Need to Raise YOUR Rates? Let Me Check Into That!

Need to Raise YOUR Rates? Let Me Check Into That!

Stop! Before You Raise Your Rates…Do This Instead

 

In every entrepreneur’s life, there comes a time when you simply have to raise your rates. Yes…it’s true! I know..it’s hard to discuss your rates.

Maybe you’ve been in business for years without a pay increase. Or, maybe your skills have recently improved through a new training course or certification.

Or you just want to attract a higher caliber of client. Yup…I just confessed to this the other day. (Hanging my head…but unashamed!)

Rates Definition

rate [rāt] NOUN rates (plural noun) a measure, quantity, or frequency, typically one measured against some other quantity or measure: “the crime rate rose by 26 percent” a fixed price paid or charged for something, especially goods or services: “the basic rate of pay” · [more] synonyms: charge · price · cost · tariff · fare · levy · toll · fee · remuneration · payment · wage

Whatever the reason, it pays to have a plan in place before you make your big announcement. So, here’s the plan…you do have a plan right? If not…

Here’s where to start.

First:

Take a look at your current clients. Will you raise their rates as well? ummm… If the answer is no, then you have to consider if keeping them will be worth your time. Or, if you’ll feel resentful at the amount of (lower paid) time you are spending with them.

Resentment can build up, so be wary of this. It’s better to raise their rates than providing substandard services due to hidden anger. YES, you can actually get angry over this situation.

If the answer is yes, then you have to prepare yourself for potential fallout. And this is a reality you need to face, right? Simply put, there are some clients (you likely know who they are) who will balk at a price hike. What??? How dare they right? I’m just sayin’ it could happen!

They’ll threaten to leave. They may actually leave. OMGoodness! Are you prepared for the hit your wallet will take should that happen? Now…what do you have to say about that?

Next:

Consider when your rate increase will go into effect. Today…tomorrow…next week? This might be different for each client, depending on when/how they’re paying you.

A client who is on a package plan might not see an increase for 3 months or more, while a monthly client might be shocked to find his or her rate is going up in a week. Please don’t do this to them, or the word might get out and you will lose all your clients. Especially if they’re from referrals! OH NO!!!

Please – give your clients at least a 30-day notice of the increase. They will need to budget for a higher expense and just might shop around for a new virtual assistant if they choose to. Remember…they can do this…so don’t be surprised if they do.

Finally:

If you’re a little flexible and want to gain a few new clients, you might think about creating a last-minute offer. What a great idea huh?

Announce that your rates are going up on [whatever date], then offer to let X number of new clients lock in your current rate if they sign a contract right now.

Sure, you’ll still be working at your old rate, but with a few new clients on the roster, your cash flow will definitely improve. This is SMART thinking if I do say myself.

The most important thing to remember about rate increases is this:

You have to feel good about the prices you charge. If you think your rates are too low, chances are good that they are.

Raising them will not only make you feel better, but it might just let your current and prospective clients know the value of your services as well.

So…what do you really think about raising your rates? Let me know in the comments below won’t you?

Hope you enjoyed reading…

Let me ask you this…do you need a Virtual Assistant? If so…you can contact me here. I’d be more than happy to chat about what type of services I provide. Just need to fill out a little ol’ form. Thanks…I appreciate that!

4 Tips on How to Discuss Rates Like a Pro

4 Tips on How to Discuss Rates Like a Pro

How to Discuss Rates Like a Pro

Does the topic of money make your mouth dry and your hands sweat? Mmmm…Do you dread that point in a conversation when someone says, “So what do you charge?” Oh, how I hate this and I’m sure you do too! Just what ARE your RATES anyway?

So, you are not alone in this situation. Because most of us have difficulty talking about money—especially when it comes to quoting rates for our own work. Honestly…just what are you worth?

If you’re going to be successful in business, you have to get over it. Yup, you heard me right! GET OVER IT! 

So, here are a few of my suggestions:

1) Practice

The first rule for declaring your rates with confidence is simply to practice. Talk to yourself in the shower. Tell your dog what your rates are. Stand in front of your mirror and say, “I charge $XXX.00 per hour.” Or…”I have 3 different packages you may select from.”

The more you say your rates out loud (not in your head) the more natural it will be for you.

2) Smile

Even if you’re on the phone or writing an email, smile when you say your rates. Your tone of voice changes when you smile (as does the “tone” of your typing) and that tone can convey confidence and authority, not to mention professionalism.

3) Avoid Being Indecisive

Listen to yourself as you speak to potential clients. Do you say things like, “Well, normally I charge…” or “Actually, my rates are…” or “Do you think that $XX.00 will work for you?” REALLY???

These (and others like them) are all indecisive ways of talking that do not instill confidence in your client, and worse, they make you sound like you don’t believe in yourself. This is true, and you should except that fact my friend.

Rather than squeaking out a timid, “Um, I charge, like $1,000 per month,” straighten your back, smile, and say, “My rate for VA Services is $1,000 per month. Where should I send your invoice?” And then…

4) Be Silent

When we’re nervous or feeling intimidated, we tend to talk. We want to fill the silence with something, anything, just to avoid having to sit there uncomfortably and wonder what the other person is thinking.

But guess what? He or she is just as uncomfortable with the silence, and psychologically, the one who speaks first is at a disadvantage. So when you’re talking pricing or rates, please avoid the urge to fill the silence (especially because you’re most likely to try to justify them) and let your potential client take the time to respond.

Will speaking with confidence always land you a new client? Nope! But being able to share your rates in a clear voice will help potential clients know that you’re confident in your skills, and consequently, that you are the right virtual assistant for them.

Speaking of…I know the perfect VA for you…ME! You can contact me HERE! I would love to help you with your business. And yes, we will be discussing my Rates and you can see what services I offer HERE!

Business Foundations and Recurring Revenue

Business Foundations and Recurring Revenue

Business Foundations and Recurring Revenue

So, I’ve been thinking a lot about two things in my business, foundations & recurring revenue.

I believe that to build a sustainable and profitable business, you need only to focus on creating a great foundation.  And you need to find ways to bring in predictable recurring revenue.

Doing this helps you to build stability that gives you the freedom to build on what you have and to create a lifestyle business that fits you and what you believe.

What are the foundations?

It’s going back to the basics of building a business and doing this works for any business whether it’s online or a brick and mortar store.

Take a look at what your key foundations for your business are. For me, it’s sharing what I know with you. And you could listen to a ton of business owners out there but…you’ve taken the time to sign up and share your email address with me. And this gives me the opportunity to connect with you personally in your inbox. I appreciate you so much for that too, so thank you. This is the beginning of “relationship building” that we’ll discuss in another blog post. But for today, let’s discuss what else is included in building your foundation.

Foundation

foun·da·tion founˈdāSH(ə)n/Submit noun 1. the lowest load-bearing part of a building, typically below ground level. synonyms: footing, foot, base, substructure, infrastructure, underpinning; More 2. an underlying basis or principle for something. “this idea is the foundation of all modern economics” synonyms: basis, starting point, base, point of departure, beginning, premise;

Another foundation piece should be revenue and profit. Running a business that isn’t profitable is a business that isn’t sustainable. Are you understanding the message here? I sure hope so…because if you’re not making a profit…why are you doing what you’re doing?

Your foundation is what will keep your business moving forward. Its purpose is to keep you focused on your reason for being in business in the first place. For many business owners, this is called the “WHY“. So why are you doing what you’re doing?

It’s that foundation piece to help keep you moving forward when you’re ready to just let it all go. What? Let it go…did I hear you right? No way…I just got started! (I can hear you saying that right now!)

Another important foundation is staying focused.To do this keep your big goal / idea somewhere you can see it. Yes…write it down and put it on your bulletin board or whatever method you use so you see it EVERY DAY!

Remove all your distractions and focus on what you want to get done to lay the foundation for your business. It will really make a difference for you. Honest!!

Next up is…

Recurring Business Revenue

As a business owner, creating income that is predictable and consistent is important, REALLY important in fact. Having a service, program or membership that offers the opportunity to bring in consistent cash flow month after month is one of the best ways to bring in consistent income.

Look at alternative ways to create recurring revenue. Whether it’s creating small e-books to sell on your website, checklists or having a membership site, it will help to create a positive cash flow, kind of like set it and forget it plan.

Revenue

rev·e·nue ˈrevəˌn(y)o͞o/Submit noun income, especially when of a company or organization and of a substantial nature. synonyms: income, takings, receipts, proceeds, earnings, sales; profit(s) “this month’s revenue is up 5 percent from last month” a state’s annual income from which public expenses are met. items or amounts constituting a state’s income. “the government’s tax revenues”

You can also do affiliate marketing which is a great way to earn some additional income. I’ll discuss this more in a future blog post, so you’ll want to make sure you stay tuned for that.

I’m not quite ready to share what I have planned, but I can tell you that it’s going to be a money maker for me for the future.

So, what kinds of things do you have in place for your business? Please let me know in the comments below…I’d love to hear about them.

In the meantime, I would love to help you with your business so please let me know by contacting me here.

 

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Simple Ways to Eliminate the Maybe Clients

Simple Ways to Eliminate the Maybe Clients

Simple Ways to Eliminate the Maybe Clients

As in any business, you’ll spend a certain amount of time on clients who will never pay you. Really? Gasp!! Not in my business ever! What you say? You mean clients always pay you? Yup, that’s what I’m saying. So, here’s the situation.

Do you realize that…

  • Website designers quote jobs that never come to fruition? Yes, it happens every day!
  • Car dealers spend hours chatting up customers who will never buy? Yup, I’ve seen it happen!
  • Book agents read countless manuscripts they will never be able to sell? Can you imagine this?
  • And coaches spend time giving out free advice to clients who cannot or will not hire them. Oh, my!

Truthfully, it can be frustrating when you’re in this situation. And it’s definitely a drain on your time and energy, right? But there are some things you can do to eliminate those who will never become clients without having to spend time with them first.

Here is the definition of a PERFECT CLIENT!

Perfect Client

1) Someone that trusts you   2) They receive value from you   3) A person who will pay you

OK…here are my magical ideas!

Post Your Prices

One of the most hotly debated topics among coaches and service providers is whether or not you should post your prices on your website. There are pros and cons on both sides of the fence, but the biggest advantage to posting your prices is that it immediately eliminates those who cannot afford you. Yes, this is true! If you are not comfortable doing this, then put “starts at”.

Of course, you don’t have to list prices for everything to achieve the same effect. If you offer private coaching and self-directed training packages, having a price tag of $1000 on your “entry level” course makes things pretty clear. Your private coaching is going to be at the high end. And that will eliminate all the clients that are looking for a less expensive option.

And that will eliminate all the clients that are looking for a less expensive option.

If you prefer to quote packages individually, a line that states, “Coaching packages start at $XXX” is a simple way to state your prices while still giving you some flexibility. Right? I mean if you’re going to provide this as a service you need to market it correctly.

Intake Forms

Before you get on the phone with anyone, require that they do a little groundwork first. A client intake form should tell you everything you need to know about a potential client. So long before you pick up the phone, do a little digging. What it tells you the most, is how much work they’re willing to do. Freebie seekers aren’t likely to do the work required. They won’t even answer a simple questionnaire, so those who do fill out your form are better prospects.

So long before you pick up the phone, do a little digging. What it tells you the most, is how much work they’re willing to do. Freebie seekers aren’t likely to do the work required. They won’t even answer a simple questionnaire, so those who do fill out your form are better prospects.

Freebie seekers aren’t likely to do the work required. They won’t even answer a simple questionnaire, so those who do fill out your form are better prospects.

Not only that, but you can include in your form a question about pricing. Such as “What’s your budget for coaching?” Use a pre-defined list of answers that start with “$1,000 and up” rather than letting your potential client fill in her own amount.

And, I guarantee you that those with smaller budgets won’t bother to complete it.

Change Your Language

You know that words have power! If the words you use on your website and other marketing material are speaking to newbies or those just getting started in business, you’ll never attract the audience you’re seeking. Instead of using words like “step by step plan,” say, “advanced techniques.” Rather than talking about “easy systems,” mention high-end, complex software by name. Simple changes can help you to automatically attract the right audience.

Rather than talking about “easy systems,” mention high-end, complex software by name. Simple changes can help you to automatically attract the right audience.

You’ll still spend some time and energy on those who ultimately won’t hire you. But by making these simple edits to your website, marketing materials, and other business systems, you’ll begin to see more high-end clients.

So try it, maybe see if this method works for you. And, as a result, you may just save yourself some time.

I bet fewer of those types of clients you no longer wish to work with will disappear, just like magic! It’s as simple as that! Try it and see if this method works for you.

Remember, if you need help with your business, I’m always available for a FREE 15-minute chat. Just contact me here…I know…it’s a form! What did you expect?? Yes, you are finally finished reading this post. BUT…

Here’s something that might help you:

 

Creating Your Mindset For Business

Creating Your Mindset For Business

Creating Your Mindset For Business

When you think about the highest earning business coaches, people like Ali Brown, Carrie Wilkerson, and Marie Forleo, what comes to mind? Charisma, experience, and expertise are often at the top of the list. Do you think they have the proper mindset?

Would it surprise you to know that those are not the most important characteristics? In fact, while those things do help attract and keep an audience, there’s one thing that is absolutely critical to their success, and you can’t even see it. It’s their MINDSET!

Mindset

It’s true. In everything you do, whether in business or in life, your mindset is the determining factor when it comes to your success.

Your business plans are no different. Without the right mindset, you will forever be attracting and working with clients who are:

  • deserving and lovely
  • are less than your ideal client
  • and might have problems when it comes to their ability to pay

So before you can realize your dreams of four- or five-figure clients, you have to do some internal work. You have to make some changes to your own mindset. To be more in line with what the top earners in your industry already do and feel.

Mindset

mindset ˈmīn(d)set/Submit noun the established set of attitudes held by someone. “the region seems stuck in a medieval mindset”

Changing Your Attitude 

One thing charismatic and personable people have in common is a good attitude. Think about it; you’ll never see Carrie Wilkerson or Paul Evans complaining about how the kids are sick, “again!”! Or that the cable repair guy is 40 minutes late, or even that the car blew a tire.

Instead, you see their expressions of gratitude in everything. If the kids are sick, they’re grateful to have a business that allows them to stay home and play nurse.

If the cable guy is late, they’re grateful to have 40 extra minutes. They will just read a book instead of watch television.

And if the car died in the middle of running a week’s worth of errands, oh well!  They’re happy to have found a mechanic who does great work at a reasonable price.

If you find yourself complaining—even in your head—turn your attitude around. There’s nearly always something to be grateful for, even in the worst situations.

And when you can rethink and revise your attitude for the better, you’ll not only be happier, but you’ll attract a better audience, too.

Attitude

at·ti·tude ˈadəˌt(y)o͞od/Submit noun a settled way of thinking or feeling about someone or something, typically one that is reflected in a person’s behavior. “she took a tough attitude toward other people’s indulgences” synonyms: view, viewpoint, outlook, perspective, stance, standpoint, position, inclination, temper, orientation, approach, reaction; More a position of the body proper to or implying an action or mental state. “the boy was standing in an attitude of despair, his chin sunk on his chest” synonyms: position, posture, pose, stance, bearing “an attitude of prayer” NORTH AMERICANinformal truculent or uncooperative behavior; a resentful or antagonistic manner. “I asked the waiter for a clean fork, and all I got was attitude”

Growing Your Confidence

Here’s something else top-end coaches have in common: confidence. Yes, they believe in what they do. They believe in their own ability to help others achieve the same thing. So they walk on stage or join a webinar filled with the knowledge that what they are about to say will change the lives of those who are listening.

It’s not cocky or arrogant, it’s just confidence. And if you don’t have it yet, you can take steps to increase it.

Start by asking yourself, in any new or uncomfortable situation, “What’s the worst that could happen?” Of those worst-case scenarios, resolve what you have control over, and let the rest go.

So if you’ve agreed to speak in front of a small group of business owners, and your fear is that you’ll flub your speech, practicing beforehand will greatly improve your confidence.

Next, get inside the head of someone who is confident in what you’re about to do. Walk onto that stage as if you’ve been doing it for years, and not only will you feel more confident, but you’ll be more confident.

You can use the “as if” attitude in everything from creating a new product to closing a sale. Whenever you feel your confidence failing, just remember to act as if you’ve done this successfully hundreds of times.

Confidence

con·fi·dence ˈkänfədəns/Submit noun the feeling or belief that one can rely on someone or something; firm trust. “we had every confidence in the staff” synonyms: trust, belief, faith, credence, conviction “I have little confidence in these figures” the state of feeling certain about the truth of something. “it is not possible to say with confidence how much of the increase in sea levels is due to melting glaciers” a feeling of self-assurance arising from one’s appreciation of one’s own abilities or qualities. “she’s brimming with confidence” synonyms: self-assurance, self-confidence, self-possession, assertiveness;

Just like how the person you’re talking to on the phone can hear a smile in your voice. Your potential clients can sense your mindset also.

And, if it’s not up to the standards of the top earners in your niche, you’ll struggle to make the sale. Just work on your attitude and confidence levels. Then watch your income soar.

I certainly hope you enjoyed reading this article on “Creating Your Mindset For Business“.

If you need help with your business contact me HERE. I would love to help create your successful business.

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