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Conducting Target Market Research

Conducting Target Market Research

Today’s article is about conducting target market research. What am I talking about? Market research, that’s what. So what is target market research? Every business should be doing it, but unfortunately, they either aren’t doing it at all or aren’t doing it effectively. Without conducting detailed research about your target market, your business won’t reach its potential and will more than likely meet its demise. Oh oh, you say!

 

What is Market Research?

 

In order to tell you HOW to conduct market research, you must know what market research is. In a nutshell, market research is research that you do in order to determine what it is that makes your customers buy. Because for goodness sake, that’s why you’re in business. To make money right?

Here is a great list of things that you can do to conduct market research that will tell you what your customers want and need so that you can make more sales and grow your business. This is YOUR business purpose!

First, find the question or questions you want answers to. Be as specific as possible so that you have the answers you need. Going too broad may not really get to the answers you are really in search of. For instance, if you are thinking of adding a product to your line, is it something your target market is in need or want of? What would they most likely spend on a product or service such as the one you are asking about?

 

Methods of Research

 

Take the questions and get your answers by doing the following:

– Conduct a survey of current and potential customers.
– Visit online forums and groups that include members of your market. Remember to build relationships in these groups. Don’t just go to the forums and post your survey or question.
– Interview other business owners in your market.
– Monitor business trends in your market by reading and watching various media outlets.
– Research your competition by being a customer and/or inquiring about their products or services.
– Mail or telephone interviews.
– For those with online businesses, set up a test page revolving around the product or service you are thinking of offering. Give plenty of time to test the page and the traffic and activity of the visitors.

These are only a few of the ways you can conduct research for your target market. The key isn’t what research you do, it’s the fact that you are doing something to learn more about the habits of that market.

By taking the time to find out more about the people you are targeting, you’ll come to realize that knowing those in your market is one of the best things you can do for your business.

 

 

If you a struggling with how to figure this out, book a call with me, and let’s work on it together. Book Now

 

Do I Really Need a Business Plan?

Do I Really Need a Business Plan?

Today’s article is about, you guessed it, do I really need a business plan and why do I need one? Many people who start a business never take the time to write out a business plan. And that is a big mistake in my opinion.

 

Business Plans

A business plan can greatly increase your chances of success. And I’m assuming that you want your business to be a success, am I right?

 

The following are some reasons why every business needs to put a business plan into writing.

  • It helps to map out your future

If you have decided you are ready to start a business, your first step should be to write out your plans for what you want to do with the business and where you see the business going in the future. You have probably heard the old saying, “If you fail to plan, you plan to fail.” That is very true when it comes to your business. The more planning you do in the beginning, the greater success you will see in the future.

 

  • To secure financing

If you decide to take your home business to the next level, a business plan can help you secure financing. A financial institution will want to see, in writing, the reasons that they should loan you money. Simply walking in and telling them why you know you’ll be a success isn’t good enough. However, if you can hand your lender a document that states your business idea, your business goals, a list of steps you plan to take in order to reach your goals, as well as your estimated earnings, you will be seen as a professional and the lender will take you more seriously.

 

Determines your Action Plan

Your plan will also help you determine your action plan. Your action plan consists of the steps you plan on taking in order to achieve your goals. This is another task that people usually sidestep. Instead of “just kind of knowing” or “having the ideas in your head”, you should take the time to put them on paper. The reason this part of the business plan is so important is that it literally walks you from point A to point B. While your business plan, in general, serves as a map, your action plan is the “turn-by-turn directions.”

 

Having a business plan to present to your spouse or partner can also help them to realize your business idea is more than just a passing amusement. This can really help you, especially if they are skeptical. They can see that you are serious and will become more helpful and more encouraging. Having the support of your spouse or partner can really motivate you and help you find success. And that’s what you want your business to be, successful!

 

Need help with planning this out? I would be happy to help you. Book a call with me here – Free Appointment

Creating a One Page Business Plan

Creating a One Page Business Plan

Creating a one-page business plan is the topic of this article. Many small business owners get overwhelmed when it comes to the necessity of writing their business plans. It doesn’t have to be hard you just need to do it.

Unless you are looking for major financial funding from a bank or other loan institutions, a simple business plan that includes answers to the following questions will be perfect for your small business purposes.

 

The Simple Business Plan

 

1. Where am I now with my business?

2. Where do I want to be with my business? If you see your deadlines in front of you as you work your business, you’ll be more likely to meet them. Break this answer down into a timeline to make it easier, using 6 months, 1 year, 5 years, 10 years, or whatever times work for your particular business.

If you are looking for a way to get a bit more detailed with your plan or you foresee needing it to request funding later, you may want to devote more time and attention. You can still easily do this by devoting no more than one page to each section of your business plan.

 

Creating A Detailed Business Plan

 

Page 1 – Overview

Include your vision for your company (possibilities), the purpose of creating your company (why you started your business),  and the mission of your company (plans for achieving).

Page 2 – Business Information

Here is where you would include information about yourself including name, business name, and entity, address, and phone number.

You’ll also want to summarize your business objectives on this page. List your goals and how you plan to reach them. Including what you’ll do to create a profit and what tools and resources you plan to use to do so.

Page 3 – Market & Customers

Answer the following questions in this section of your plan.

Your target market – Who are they? Where are they? How many?

What do you need to know about them?

Why do they need your service?

Is the market growing?

Give specifics about growth and spending habits. Do as much research on your market as you can and put it in this section, including any barriers or hard to overcome issues.

Page 4 – Competition

Who are your competitors? What makes you different and the same as those competitors? How are you competing with them? With price, quality, etc? How will your market feel about you compared to your competitors?

Page 5 – Marketing

This is a bit like your competition section because you’ll want to discuss how you will market your business products or services. What makes your business unique?

 

In Conclusion

 

No matter which method you use to create your business plan, be sure you are answering each of the questions to make it efficient for its purpose. Whether it’s for you or someone else, the ultimate goal of a business plan is to keep you on track and focused, and working toward growth.

As your business grows don’t forget to update your plan to grow with it as well.

Need help? I’d love to – Contact Me Here

Business Plans Effect on Marketing

Business Plans Effect on Marketing

Your Business Plans Effect on Marketing is our topic of discussion today. Some people say you don’t need a business plan, some say you do need one. So, what is the real answer to this question?

 

What is a Business Plan?

 

A business plan serves as the guidebook to your business. Your business plan should communicate what your business is, how you plan on growing it, and what steps you are going to take to achieve your success. See? Easy answer! But, when you work online, your business plan might not look like a traditional marketing plan.

Your business plan also has a huge effect on your marketing efforts. Your business plan can help you decide what type of marketing will add value to your business and which types of marketing will simply be time wasters.

By writing out your business ideas and goals, you can determine your target market. Your target market is the group of people that you want to promote your products or services to. Determining your target market is the first step in planning your marketing efforts. See, this is the right answer!!

Having a business plan, and knowing who your target market is, will lead you to create your marketing plan. A marketing plan is similar to a business plan in the sense that it acts as a guide and helps you stay focused.

 

What is a Marketing Plan?

 

A marketing plan is a written plan of action that communicates how you are going to market your business. There are many ways to market your business, such as flyers, paid ads (newspapers, magazines, online), business cards, speaking in front of groups, becoming a guest on a radio show or television program, pay-per-click campaigns, direct mail, and more.

Your business and marketing plans serve as tools in deciding which marketing ideas will work best with your business and your particular brand. It can be easy to try too many different marketing approaches. Whenever you feel confused about your marketing efforts, take some time to re-read your business plan. This can help you decide if the new marketing idea will actually reach your target market and if it is worth trying.

 

A Few Ways to Market Your Business

 

Developing relationships with other business owners that offer complementary products is a great way to market your business. When you know which direction you plan to grow your business, you can start scouting out possible future business partners.

So, for instance, if you have created your own line of organizational handbags and would like to start offering diaper bags, you can start researching the top baby-focused websites and see if they would be interested in helping you promote your diaper bags. Doing your research is critical to figuring out who would be best to help you and your business.

Your marketing plan should also include information on how you plan on keeping your customers after the initial purchase. Some ideas include customer-only sales, backend sales opportunities, customer-only freebies, etc.

Now, what would you include in your marketing plan?

If you are looking for help making your business plan or your marketing plan I can help you.

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How to Create a Pattern of Success

How to Create a Pattern of Success

 

How to Create a Pattern of Success is today’s topic. If you want to get ahead in your life you must take the information below to heart. Believe me, if you want your business to be successful you will do what it takes to get there.

Once you experience success, you will be able to look back and realize that you achieve all success pretty much the same way. You set a goal, follow through on the tasks needed to be done for achieving results. You keep an open mind, learn from others, track your successes and learn from failure. It’s the same thing, over and over again. And it works.

If you want to create a pattern of success in your life, you can start now by learning the secret that successful people know. Successful people are only successful because they are doers and they follow through. They are not smarter than others; in fact, it is entirely possible you are smarter on paper than they are.

You just don’t follow through!

 

Listed below are some of the very best actions you can take to make your business successful.

 

The Realization

Become a Goal Setting Expert

Start at the top and learn how to craft the best goals for yourself. Know that the goal is something that can be accomplished. And know that the goal is measurable before you finish writing it. Most of all, make sure it’s a goal that you really want to achieve. The benefits of goal setting are #1 in my book.

Schedule Everything

People who achieve are doers. If you want to get something done, schedule it no matter how silly it might seem to you. If you put it in a schedule at a particular time, and not just on a generic “to do” list, it will be more likely that you get it done. You will eventually gain more time in your day, believe me.

For instance, if you have set a goal to write an 80,000-word novel by a certain date, then you should know how many pages you need to get done each week and which days you can work on it, which times, hours, and how long it takes you to write a page. Successful writers write; they don’t wait for inspiration to strike. They schedule it and do it. The same can be said for anything you want to achieve. You don’t wait until you want to do it; you do it on schedule.

 

The Win

Automate the Mundane

There are a lot of things that need to be done but that can escalate easily into “busy work” which doesn’t get you closer to a goal. Bookkeeping for instance is something that can be accomplished today, with the right software, almost automatically. You can schedule payments to happen automatically; you can also use software that enters everything for you in the ledger. Freeing up time to focus on your scheduled activities that must be done to achieve the goal is a more productive use of time. It will definitely give you a win for the day.

Get Outside Expert Help

To be a success doesn’t mean you have to do everything yourself. You’re not on your own. The best scientists, professors, doctors, lawyers, and CEOs have assistants who help them look great. You too can hire outside help and contractors to help you do the tasks needed to reach your goals. Other than doing exercise for you and things you must do physically for yourself, there isn’t much you can’t outsource today.

 

Real Progress

Stop Reinventing the Wheel

In most cases, someone has already done it before you. Someone has already worked out the kinks and devised a plan of action that will work for you too with hardly any tweaks. Learn from other people’s mistakes and realize that you can gain valuable information from what others are already doing.

Never Stop Learning

They say it takes ten thousand hours of reading about a topic to become an expert on any subject. Keep this in mind as you look toward your future and set your goals. If you want to be an expert, you’ll need to start today building up those ten thousand hours. Even if you know nothing about a topic today, you can be an expert in just ten thousand hours.

 

The Victory

Know Your Core Values

So, as you set goals to create a pattern of success, it’s imperative that you know what your core values are in terms of family, personal, financial, and physical life. Everyone has different areas they need to work on more than others – you need to know what your areas are to set realistic goals that you want to meet.

Track, Assess, Repeat

Nothing is ever done without the paperwork, as they say. Well, that includes creating a pattern of success. Only by setting goals, then tracking and assessing the results of the goals, and then repeating what works will you create a pattern of success.

In conclusion, creating a pattern of success requires knowledge of goal setting, goal achieving, and in-depth knowledge of yourself.

 

Starting today you can gain that knowledge and create a real pattern of success in your life.

Are YOU ready? Contact me today!

 

Setting Timers to Help Achieve Your Business Goals

Setting Timers to Help Achieve Your Business Goals

 

Setting timers is critical to achieving your business goals, don’t you think? So do you ever find yourself wishing there were more hours in the day? Do you have enough time to get everything done? When it comes to business, it sometimes seems that there could never be enough hours in the day. I feel that way often and I’m sure you do too!

 

Time Management

Time management is a stumbling block for many business owners. Sometimes it helps to find a way to hold ourselves accountable for how much time we spend on certain things. Timers are a great way to accomplish this.

 

Why Should Setting Timers Be Helpful?

Timers can be used for just about anything that you feel that you may be spending too much time on. As a business owner, your time is money so you don’t want to waste a minute.

Here are some examples of why you should use them:

  • Email

Some of us tend to get caught up in our emails for entirely too long. We click links, then find interesting links on those pages and end up surfing the web. Or we read newsletters that could wait until later. Setting a timer when reading our email can help us remember to cut to the important stuff and save the rest for non-business time.

  • Research

The Internet is one of the best research tools anyone could ask for. But it is also home to numerous distractions. Setting a timer when researching can help us stay on track.

  • Networking

Networking online can help you grow your business. But it also has the potential to eat up time that could be better used getting work done. Setting aside a certain amount of time to network and not going over it allows us to make connections without causing our work to suffer.

If you are working on multiple projects, setting a timer for each one can help you dedicate the appropriate amount of time to them. Projects that involve a lot of work or have approaching deadlines may need more time than smaller or lower priority ones. You can always reset the timer if necessary and add more time.

 

Why Taking Breaks is Important

Breaks give us time to clear our heads and tend to non-business matters. But sometimes it’s tempting to take longer breaks when we’re working for ourselves, and that cuts into time that could be spent on business. And sometimes we get so caught up in getting our work done that we make our breaks too short to serve their purpose. Setting a timer can help us take breaks that are not too long or too short.

Managing time successfully is one of the most important things a business owner can do. Setting timers can help us avoid spending too much time on some things and not enough on others. Give it a try. You just might find that the timer is your new best friend.

 

Need help? I offer 1×1 mentoring services that would help you with your goals, time management, and your mindset. Why don’t you set up a FREE CALL with me to see how I could help you. Use this link to book your call: BOOK NOW!

Goal Setting Obstacles

Goal Setting Obstacles

 

Many people have issues with goal setting due to setting limiting obstacles in their own way. Some of the most common barriers to goals setting involve fear and lack of belief in yourself enough to even set a goal, much less follow steps toward achieving them. Perhaps if you know some of the most common goal-setting obstacles you can work toward overcoming them.

 

Obstacles That Limit The Process

 

  • You Don’t Want What You Think You Want

Some goals are set because other people want them for you. If you don’t really want what you say you want, it will be very difficult to set a goal for that thing. Be sure that you’ve set the goals for the right reasons and that it’s something you really want. Write down the pros and cons of any goal and know why you want to achieve that result before setting it in stone.

  • You Don’t Truly Understand the Importance of Goal Setting

Many people think goal setting is just hocus pocus and doesn’t really work. If you don’t really understand the power behind appropriate goal setting, it can be hard to take the time out of your day to truly set a goal. To understand the importance of goal setting, read several books about success and you’ll find that the most successful people set realistic goals, and then worked that goal into their schedule every single day. Even people who experience “overnight success” didn’t really achieve everything overnight. It was many nights of following a plan that brought results.

  • You’re Not Really Sure How to Set a Reasonable Goal

If you’ve actually tried to set a goal before but didn’t experience results, it’s probably because you just don’t know how to set a goal. It’s not as easy as just writing down a dream. Goals aren’t dreams. They are realistic, specific, achievable end results that you want to see. Take the time to learn the best goal-setting techniques in order to experience goal-setting success.

 

Fears That Control You

 

  • You’re Scared of Failure

Many people do not bother setting goals because they have a self-limiting belief that they’ll fail anyway. Therefore, if they do not set a goal, they won’t have to be a failure. But remember that the idea of planning to succeed over planning to fail is realistic. No goal setting is a recipe for failure; goal setting is a recipe for success. When you accept that you can only achieve real success through goal setting, you’ll overcome this obstacle.

  • You’re Afraid of Judgment

Sometimes people are scared to set a goal for something because they see it as outrageous. For instance, let’s say that you want to go back to college to get a Master’s degree, or you want to start your own business. You fear that if you set that goal, and other people know about the goal they’ll judge you harshly for wanting it or for some other imagined issue. If you are worried about what others think of you, it’s time to dig deep inside yourself and get over it. The truth is, what you think of yourself is more important than anything else. When you stop judging yourself, you’ll stop worrying about the judgment of others.

  • You’re Afraid of Success

Believe it or not, some people are literally afraid of success. They feel too much pressure surrounding success to actually make goals to be successful. They are more comfortable in their role as someone who is not successful or who is “normal” instead of as someone who sets a goal, works toward achieving it and is seen as a success. The truth is, there will always be people who want to tear you down once you achieve some success, but the saddest thing in life is regretting not doing something. Most people regret the things they did not do, more than the things they did do – right or wrong.

 

Limits And Internal Battles

 

  • You Secretly Don’t Think You’re Worth It

This is where the way you see yourself is important because if you see yourself as someone who doesn’t follow through, who doesn’t succeed, and who can’t change their life, you’ll avoid goal setting like the plague. You’re the only person on Earth who can control your actions, so you’re the only one who can set the goals for you and the only one who can make yourself feel worthwhile.

  • You Don’t Really Believe It’s Possible

People avoid goal setting because they simply do not see the vision of what can be. They don’t believe. They don’t picture themselves fully at the point of success, experiencing success. Since they think it can’t happen, they don’t try. But, the truth is, you can’t know for sure about anything unless you follow the steps necessary to reach a goal. You can dream big, and reach for the stars. Trying is more important in most circles than actually making it. And, chances are that if you really try, you will make it after all.

 

Goal setting is imperative if you want to truly see all your dreams and visions come to fruition. It doesn’t matter if it’s business-oriented or personal – setting a realistic and achievable goal, and then working toward realizing that goal on a daily basis does work.

You just have to do the work. If you’re resisting this process I completely understand because it’s easy to do. If you need help with creating your goals, book a FREE call with me. It’s easy, just use this link FREE CALL!

 

 

Limiting Beliefs and Your Goals

Limiting Beliefs and Your Goals

Our goal series is just about to wrap up this month, but today’s topic is about Limiting Beliefs and Your Goals. Now, wait, what do limiting beliefs have to do with achieving my goals you ask?

A lot! Read on to find out.

Everyone has conscious or subconscious ideas that can become limiting beliefs. These will often stop us from achieving our goals if we let them. See that? Everyone does! Sometimes these beliefs are instilled in us in childhood and sometimes we create them ourselves.

 

What is a Limiting Belief?

An example of a limiting belief that can get in your way of success is how you see yourself with money.

If you believe you will always struggle and always be poor, chances are you’ll set yourself up for failure. Your limiting belief that you’re poor and that you always will be poor becomes a self-fulfilling prophecy.

The same can be said about anything negative in your life that limits you – whether it’s a career, education, or personal such as being healthy and of normal weight. If you see yourself a certain way, it can be hard to change that view and let go of that belief.

goals

The 8 Phrases

There are eight telling phrases that point to a limiting belief:

1. “It’s hopeless” – Anytime you use the word “never” is a clue that you’re focusing on a limiting belief. For example: “I’ll never have any money because you need money to make money.” How many times have you heard this one?

2. “I’m helpless” – When most people feel uneducated or helpless, they blame their circumstances instead of working to change them. “I can’t manage my money because I don’t know how” sounds insightful. But the part that’s missing is the feeling of helplessness. All you need to do is take a personal finance course or buy, read and practice the lessons in “Personal Finances for Dummies”.

3. “It’s useless” – The idea that nothing you do will make a difference is that you believe that any action you take won’t make a difference. “It doesn’t matter if I work out an hour a day, I won’t lose weight anyway.” How do you know? Have you tried to do anything for longer than a couple of weeks?

4. “It’s the universe” – Sometimes a limiting belief has to do with the idea that outside forces that you can’t control are at work keeping you down. You can’t find a job or get clients because the economy sucks, where you live is depressed, you don’t have the right clothing, and so forth. But if you do nothing in your power to change it because it’s destiny. You know that’s BS, right? “Everything happens for a reason” type of thinking can be very limiting and make you feel powerless.

5. “I’m worthless” – The idea that you’re not smart enough or good enough to do what you really want can be a very strong limiting belief system. For some reason, this seems to affect women more than men. You feel you’re not pretty enough, smart enough, or good enough to have something. So you don’t take the steps to achieve it, because you don’t feel that you deserve it.

6. “It’s genetic” – While there are certainly some instances where genetics play a huge role in a person’s life, the truth is that almost everything that is genetic can be fixed with the right mindset. The right training, exercise, and outlook will help you immensely. You’re not stuck with your genetics, but if you think you are, you may not try any of the things to pull yourself out of the rut you’re stuck in. So you need to get busy on yourself.

7. “I’ll fail” – The truth is the fear of failure is something most people have as a limiting belief. “I’m a bad public speaker so if I do it, I’ll be judged, and I’ll fail anyway so why try” is a common refrain. But, how can you set that belief in stone if you’ve not tried?

8. “I’m different” – The limiting belief about being different is that different isn’t necessarily bad. You don’t want to be who you are because you’re different and you’ll be looked at as different by other people. You’re afraid to be who you are. Because of that, you don’t even know who you are. And you’re too scared to find out due to fear of rejection and ending up alone.

If you ever hear any of these phrases go through your head, disconnect from them immediately! Turn them around to “why not me” instead of “why me.” Always ask “why not me” because the truth is, you’re not feeling anything different from anyone else who has made goals and achieved them.

The difference is in the doing, not the intelligence or talent. So there, that’s my 2 cents for this week’s article.

Is there anything I left out? If so, send me a message and let me know. I’ll be happy to do research on it and let you know the results.

 

 

How to Set and Achieve Business Goals

How to Set and Achieve Business Goals

We are continuing our topic about goals in today’s article. One thing I can’t stress enough is how important it is to have business goals. So, we’re going to discuss how to set and achieve business goals so your business will be as successful as you want it to be.

 

It’s important to have real, specific goals in your business. These goals can be financial, personal, or simply involve an aspect of your business (“build an effective website” for example). It can sometimes seem overwhelming to determine goals, and even more overwhelming to think of achieving them.

Here are some great tips on doing both of these.

 

1. Set Your Goals With Intention

How do you set business goals, anyway? As you sit down to determine your goals, here are some things to keep in mind that may help.

* Money – How much money do you need? Have a number here – $1500 a month? $100 a week? $50,000 a year? Financial goals are very different for everyone. Just make sure you have a real number. You might want to set two financial goals – long-term and short-term.

* Strategy – As you develop a strategy to reach your goals, you will have goals within that strategy. For example, if your goal is to start your own small business making hand-sewn handbags, then your strategy may be to make ten handbags to have available before beginning and to sell all ten in your first month.

Setting Goals

Within this strategy, there are steps – you will need to schedule in the time it takes to make the handbags, and determine the amount of money needed to buy the materials. Then you may also need to set up a website and post ads to get the word out.

Even within these steps are more steps – setting up a website involves multiple steps, as does advertising. Break everything down into small, specific steps and look at it on paper.

* Time – Be honest about how much time you have. So many times it’s tempting to set goals we can’t reach because we just don’t have a grasp on how much (or how little) time we have. Also, hours on paper seldom work out exactly right in real life – you need some breaks (no one is a machine), and life happens.

For example, if your kids are in school from 8 am to 3 pm, you may think you have seven hours to work that day. But if you’re honest, it may be more like five by the time you factor in lunch, bathroom trips, driving to and from the school if you drive your kids, and so forth.

 

2. Achieving Your Goals

If you have been honest in the above exercises, achieving your goals will be much easier and likely. Still, you can be as detailed and careful as you want on strategy lists and such, and still have trouble reaching your goals. Below is a good example of How to Set and Achieve Business Goals.

Keep the following in mind:

* Keep track – Keeping a record of your business ventures, expenditures, income, and overall progress toward your goals can help you get a handle on how well you’re doing. This can also help you see areas in which you need to improve and areas where you excel.

* Accountability – Some sources suggest an accountability partner, goal buddy, or whatever you want to call someone who holds you accountable for reaching your goals like a mentor.

* Marketing – It is important to have a marketing plan. How will you get your name out? How will you tell people you are open for business? This is an important component of any business goal.

 

3. Tracking Your Success

Once you have laid your plan out, have a tracking method to look back on at the  3-month, 6-month, 1-year, 5-year progress. Then you will see how much growth you’ve attained in such a short amount of time. If you remember the saying, “Rome wasn’t built in a day” you will realize that a business doesn’t grow overnight. It takes time and the right goals for your business to succeed.

If you are looking for help creating your goals or looking for a mentor, that is where I can help you. Book a FREE Consultation Call with me today and let’s get started!

Here’s the link to schedule: Consultation Call

5 Tips To Setting Realistic Business Goals

5 Tips To Setting Realistic Business Goals

Today’s topic of discussion is all about the 5 Tips to Setting Realistic Business Goals. Most people think that setting goals are easy, and they are, but you need to get down to the specifics. Just what kind of business goals will help you create a successful business?

When it comes to setting your goals, it can be tricky to find that middle ground. If you set goals that are too high, you might get discouraged. If you set them too low, you may end up bored or complacent. You might even become disillusioned with your business. So how do you strike a balance?

 

The 5 Tips To Goal Setting

The tips below should help you to make your decisions.

1. What do you want?

First, you need to determine what you want. Go ahead and brainstorm – make a list as you do. Put it down on paper and don’t hold back.

2. Assess your list

Now, take a look at your list. Make a sub-list of steps you have to take to reach each of those goals and dreams. Are there some items on your dream list that involve steps you can’t take? If you cannot take the steps necessary to achieve that goal, then it needs to be modified or removed from your list.

 

What Comes Next?

3. Strategize

As you are making your sub-list of steps, you need to develop definite strategies for those items on your dream list that are achievable. Being able to see what is necessary to achieve that dream can help you decide whether or not to pursue it. Because the strategy may in fact be doable, you might be unwilling to take those steps for personal reasons. That is fine; it’s your list and your goals.

Go ahead and don’t judge yourself – if you can’t/don’t want to adopt a certain strategy for your own reasons, then cross that goal off the list. The point is to narrow things down.

Go ahead and don't judge yourself - if you can't/don't want to adopt a certain strategy for your own reasons, then cross that goal off the list. The point is to narrow things down. Click To Tweet

4. Timeline

Determine a timeline for your goals. Do you need to make more money right now, as in this month? Or do you have more long-term goals, such as eventually quitting your day job? On your master list, write down your timeline. This will help you further narrow things down – if the goal can’t be reached within your allotted time, then it doesn’t belong on your list of goals.

 

Being 100% Honest

5. Know yourself

So, one of the keys to succeeding is to be really honest about your strengths and weaknesses. Sometimes we think we can do it all, or do anything…and other times we think we can’t do anything. Neither of these extremes is likely to be true! If you can, ask others what they think they can see you doing. Once again, break out your pencil – list things you like to do and abilities you feel confident about. Just about any skill or attribute can be channeled into helping your business succeed.

These list-making exercises can help narrow down your goals and keep them realistic and reachable.

Need help figuring out how to create your goals? Let’s set up a time to do that. Here’s my booking link to make it easy for you to schedule a time to get together. Calendar Link  I would be more than happy to help you.

If you missed the SMART GOALS WORKSHEET you can get it here Worksheet

I hope you enjoyed today’s article on goal setting. See you next time!

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