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Success Requires Persistence 

Success Requires Persistence 

Success Requires Persistence

 

Today lets talk about persistence and whether or not success requires persistence. For starters, how many old sayings, aphorisms, and clichés are there about persistence? The early bird gets the worm. Slow and steady wins the race. If at first, you dont succeed, try again. If life gives you lemons make lemonade. The list goes on and on. Right?

The reason that there are so many old sayings about persistence is twofold: First, its a really important element in success and second, it an element of success that gives a lot of people a lot of trouble.

The Importance of Success

 

Something thats as important and troublesome as persistence deserves a lot of clichéd sayings and a lot of attention. Are you persistent?  Meaning = do you never give up?

The problem with the road to success is that many people only picture the destination, not the journey

When they do this, they not only fail to see that true success is not a destination (its a lifelong process) but they also fail to see the potential problems that routinely occur when striving for success. 

The Prepared Person Has Persistence

 

Are you prepared? Or are you the person who is so unprepared that you get stopped dead in your tracks? 

And in your confusion, you forget where you’re going and why? Are you going backward or forward toward success? 

When you are prepared for and anticipate the setbacks that can and will happen on the journey to success, you are ready to repair, rethink and reengage.

Persistence is a Two Way Street

 

The persistent person understands that failure is a temporary condition that affects everyone at one time or another before they reach their goal. They also understand that failure and setbacks teach powerful lessons that ultimately make you stronger.

As Gandhi said, strength does not come through winning. Instead, strength comes through failure. When you struggle and decide not to quit, that is strength.

It is also persistent and points to why every successful business owner understands that setbacks are opportunities in disguise. 

Now here’s an opportunity for you. I would love to help you find success in your business. I’m the type of person that doesn’t like other people to struggle unnecessarily. So, if you’re looking for help, please reach out to me and let me help you discover how persistence can help you and your business.

 

Complete the form below and let’s take action.

 

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The Risk-Taking Business Owner

The Risk-Taking Business Owner

The Risk-Taking Business Owner

Weve all heard the old saying nothing ventured, nothing gained. Like most old sayings, theres a strong element of truth in those words. Are you a risk-taking business owner? Maybe you are and you don’t even know that you are one. Simple to find out though, take a look at this definition.

Definition

Definition of risk-taking: the act or fact of doing something that involves danger or risk in order to achieve a goal Starting a business always involves some risk-taking.
 

At the risk of following one old saying with another, without risk, there is not, and cannot be any reward. There is an element of chance inherent in every venture and unless that chance is recognized and faced, the venture will never become reality.  

A Natural Risk-Taker

There are people who are natural risk-takers, as well as people who are very risk-averse. Do you find that to be true? The key to success when it comes to risk-taking is understanding what type of person you are. Take this quiz here ⇒ Quiz and see how you fare.

How does this personality trait affect your business when it comes to dealing with risk? It is important to keep in mind that the secret of success when it comes to business risk is mitigating potential damage in favor of potential gain.

Is it a Risk or a Danger?

Therefore, neither type of risk personality, in and of itself, provides an advantage over the other when it comes to risk management. A risk-taker can just as easily overreach themselves as a risk-averse person can underreach themselves. Interesting yes?

When faced with a situation that offers reward and risk, the key is to coolly and impartially assess the potential positive and negative outcomes.  And then decide accordingly. No danger there right?

Being a Successful Business Owner

Successful business owners are sometimes seen as risk-takers simply because they understand the danger in a situation better than anyone else involved. So, while it appears that they are courting disaster, the reality is that the risks involved have been managed. This allows them to control negative consequences.  

The Scenario

The successful business owner who takes a risk is very much like a professional tightrope walker. To the observer, it looks death-defying and, perhaps, frightening. To the performer, it is simply another day at the office. Their skill, training, and preparation sufficiently offset the inherent risk to make the feat only appear to be remarkably dangerous. What do you think?

In your own business, dont be afraid of risk but, at the same time, dont take the risk lightly. Weigh your options carefully and, when you arrive at a prudent decision, move forward with confidence. 

And speaking of confidence, I have a great course on confidence.

You can access it right here ⇒ The Lady Boss Confidence Course

 

Using Competition To Your Advantage 

Using Competition To Your Advantage 

 

Do you ever wonder why using competition to your advantage is really a thing in the business world? It is, but why? Why do we need to compete with others? The answers to these questions are below, as we discuss using competition in today’s blog post.

 

The Issue:

The world is built, to some extent, on the concept of competition. Everything living competes for specific resources that are needed to grow, thrive, and outperform ecological rivals. Sunlight, space, water, and nutrients are utilized to the fullest extent by the smallest to largest creatures.

This happens wherever they are found and in whatever quantities. Using competition to your advantage will help you create a successful business also. Huh? I don’t get it!

See, as human beings, we are hardwired to engage in this competitive contest too. Its a part of our genetic heritage and one every business owner needs to embrace. So, I ask you again, are you using competition to your advantage? Let’s find out below.

The Problem:

Some people perceive competition as a somewhat undesirable trait. This is because these people look at competition as a black and white issue. It is seen as either a win at all cost, take no prisoners proposition, or as a watered-down and barely discernable version of itself. This is where consensus and agreement are the order of the day.

This imposed polarity masks the true nature and power of competition. In reality, competitiveness is neither a black nor white extreme. Instead, genuine competition is a valid force for positive change. And, I believe that is what we all want.

The Competition:

The successful business person knows that healthy and honest competition is the motive force behind innovation. The business world, like the natural world, is driven forward by this continuing innovation that occurs in response to changes in the existing environment. In the natural world, these changes are largely climactic. The life form that best adapts to these changes survives and thrives.

In the business world, these changes are socio-economic. The business that best predicts market trends and meets demand most efficiently also survives and thrives. 

The Solution:

As a business owner, you need to remember that competition is the lifeblood of the marketplace. It not only drives innovation but also inspires creativity and helps build new paradigms. Dont shy away from your naturally competitive nature.

You are in the game to win the game, so are your fellow business owners. I find this the perfect solution to being in a competitive industry.

The Challenge:

Challenge yourself and challenge them in the process. Through competition, you each drive the others to better products, services, and performance. Each winner shows the way to the next level, the next round, and the next race.

A Reminder:

Remember, competition is the true heart of business success. If you have that in your corner, there’s no chance of failure unless you completely give up. And I always say, “That is NOT an option!”

What do you say? Are YOU going to take a chance on yourself?

Are you looking for help and don’t know where to start? My 1×1 Mentoring Sessions might be just what you’re looking for. Check it out here and get the help that you need to help you create your successful business.

 

Your Professional Success

Your Professional Success

Your Professional Success

 

Does your professional success require personal confidence? Nothing succeeds like success, right? Sure, I guess so you might say.

However, true success comes from confidence, and confidence, in turn, comes from success. They each revolve around the other in the ultimate symbiotic relationship.

Your Professional Success is your Foundation

This is not a what came first, the chicken or the egg?” kind of proposition. Confidence definitely precedes success in the order of appearance. Thats because the quiet assurance of true confidence, as opposed to mere cockiness, serves to lay the foundation for reaching a goal.

In this way, confidence is more of an outward manifestation of an inward persona than it is a pose or an affectation. Cockiness, on the other hand, is simply an outward shield that masks inward insecurity. 

Do you hear that?

Confidence in YOURSELF

As a business owner, you need to be confident in yourself and your product or service. People react positively to a confident person, especially if that confidence is real and a part of that persons soul. In order to develop this type of true confidence, there are several things that you can do. 

Professional Success is About Confidence

First, always remember that confident people are able to take a stand on an issue or a decision not because they think they are right, but because they are not afraid to be wrong.

Because they see a difficult situation as an opportunity for growth. Finding the right solution to a problem is more important than being right. Therefore, if they are wrong they will be the first people to admit it and move on.  

Confident People and Professional Success

Confident people often listen far more often than they talk. They are more interested in hearing different information and opinions than they are in broadcasting their own. They also are never afraid to admit fallibility and ask for help. Did you realize this part of the equation? Yes, No?

They know that other peoples knowledge is their greatest strength. 

Confidence is Critical to Professional Success

Finally, they understand that success is a team sport. They know that any goal is achieved through the efforts of many, not the will of the few. Therefore, they share the spotlight of success and shine it on others far more than they shine it on themselves. 

What do YOU think?

Be Mindful Of Your Professional Worth 

Be Mindful Of Your Professional Worth 

I get it, to be mindful of your professional worth is a topic most professionals put on the back burner. I do it, all. the. time! Why? Because it’s not at the top of my mind, there are so many other things in there that there’s NO time to think about it!

What is “worth” anyway?

Here’s a definition:

Definition

Definition of worth (Entry 1 of 4) 1a: monetary value farmhouse and lands of little worth b: the equivalent of a specified amount or figure a dollar’s worth of gas 2: the value of something measured by its qualities or by the esteem in which it is held literary heritage of great worth 3a: moral or personal value trying to teach human worth b: MERIT, EXCELLENCE a field in which we have proved our worth 4: WEALTH, RICHES

Ha! Oh, so has that been a problem for you also?

Let’s break it down.

Experience is a Great Teacher

Each day, all of our lives are jam-packed with numerous experiences. A lot of these experiences are everyday occurrences. While others are less common. Occasionally, some are so unique that they are literally life-changing.

However, whether the experience is mundane or out of this world, it offers us a teaching moment. Yes, that’s right  Most of us will, hopefully, come away from a unique experience with a fresh perspective. Yet, very few of us grasp the enlightenment that is inherent in the day-to-day activities that, by necessity, take up the majority of our time.

Buddhists call this awareness of the learning potential in the commonplace mindfulness. Successful business people understand this concept and utilize it to their advantage. Yes, here’s where it gets important to understand.

Mindfulness vs Value

When you begin to be mindful, you see that everything that you do has merit. You also realize that no matter what you are doing, you are capable of doing it better. Hummm…

To be mindful of your professional worth is to take action to find out what your actual worth is. Check out my new workbook so YOU can take action too!

In business, this means that you begin to pay closer attention to every task. You understand that each task fits into others and together they comprise the whole of your business enterprise.

If you take a shortcut or cut corners on the smallest of things it only serves to undermine the largest and seemingly most important jobs.  

Likewise, when you attempt to do the most basic of jobs to the very best of your ability, this mindful mindset carries over into other areas and brings a new level of excellence to your entire enterprise. So, use every experience, every day, as a moment to learn.

Behaviors

Be mindful of bad or lazy behaviors and work to change them into more positive and productive actions. You’re only hurting yourself in the long run.

Your entire business will benefit from this simple attention to detail. 

Get my workbook for “How To Get Paid What You Are Worth” using this link:  Get My Workbook

If you’re looking for someone to help you, I offer 1×1 mentoring sessions that will benefit you. Just fill out the form below and let’s get you started. It’s one way that I can help you thrive in your business.

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Organizing Your Marketing Efforts

Organizing Your Marketing Efforts

7 Tips for Organizing Your Marketing

Someone once said: “Your life will begin changing the moment you decide that you want it to.” And so it is with organizing too! Organizing your marketing efforts will help you succeed, just ask other business owners.

I’ve found that the same is true for growing your business. If you want to see different results than what you’ve seen in the past, you must make a heartfelt decision to do things differently. You need to start with making over your mindset and start organizing.

Mental blocks can hold you back and keep you from achieving your goals. When you sit down to work on your business are you clear and focused, or is your mind cluttered with ideas, client requests, overdue items and more?

The FIRST step to achieving your goals is de-cluttering and organizing your mind. When you do this, you’ll be able to clearly define what you want to accomplish and start taking the necessary action to achieve your goals.

It’s a long to-do list. Right? Too many ideas for marketing your business, missed opportunities, and a constant state of overwhelm that’s running your life. Don’t you think it’s time to clear out the old and get organized? When you do this, you’ll find that it’s easier to focus on marketing your business consistently and effectively.

Here are seven simple practices that you can use NOW to help you with your organization:

1- The first thing to do is to document EVERYTHING! Yes, you heard me right…

When your brain is busy trying to keep track of the many details that are floating around your head, you begin to feel stressed out and overwhelmed. Write down everything! Get a notebook if you prefer the pen and paper type of note-taking, or use Evernote. No matter how you do it – start documenting every aspect of how you run and market your business. Getting it all out of your head and onto paper is going to relieve a tremendous amount of stress.

2- Use a notebook to capture all of your ideas

Apart from your procedures and to-do list notebook, you should create a space where you can write down all of your new ideas. Entrepreneurs have no problem generating great new ideas. But it’s far too easy to forget about them or allow them to distract you from your profit plan. Keeping your ideas in one spot will make it easy for you to refer back to those ideas often so you can actually implement them. Imagine how you can increase your profits when you start taking action on your great ideas?

3- Use just ONE to-do list

If your daily task list is in 7 different spots, you’re going to feel distracted and scattered. Keep everything in one list – there are countless options, so just choose one and stick with it! Once you’ve picked the best option for you, commit to using this one system for your tasks and projects. Using a web-based system will make it easy to delegate tasks to other people and help you organize an effective system.

4- Plan ahead with your content

Many entrepreneurs feel stuck with marketing because they aren’t sure what to do. Just start with one month – plan out what you’ll be doing in the upcoming month. Pick a date to publish each piece, plan out the theme for your content and jot down some ideas for your newsletter, blog posts or social media updates. When you sit down to write your marketing materials you’ll crank out your content quickly and easily. This will also help you to stay organized.

5- Create a Master Schedule Template

If you find yourself looking back at the end of the week and wondering where the time went, you need to implement this right away! Using a weekly calendar, you can designate blocks of time where you’ll work on certain aspects of your business. For example, reserve Monday from 9 am to 12 pm for marketing, 1 pm to 3 pm for writing, 3 pm to 5 pm for email management, and so on. Start by inserting recurring tasks (like client meetings, marketing times, meeting with your coach, etc.) and then designate other blocks of time for your other activities. Don’t leave your essential tasks to chance! Make a plan for when you’ll do them and you’ll boost your productivity. Daily Plan Sample [Click to Download]

6- Set clear boundaries

Once you get this support system into place, you need to follow through and stick with it! Commit to yourself that you’ll honor what you’ve set out to do. Turn off email notifications and other distractions. Make sure that friends and family know when you’re available to chat. You can also create accountability for yourself by working with a coach or mentor to help you.

Marketing and growing your business isn’t impossible – but it does require planning and consistency to work. When you de-clutter your mind and organize your materials, you will be able to see the results you’ve been looking for and fully enjoy a successful business.

So, which organizing tip will you implement first? Please share your thoughts with me in the comments!

 

YOUR “TAKE ACTION” PLAN FOR THIS WEEK:

1.     Plan a “brain dump” – Take time this week to get everything out on paper – all of your “to-dos,” all of your big ideas for growing your business, all of your client projects – everything. When you write it all down you’ll be able to get it off your mind and develop a plan for getting things done.

2.     Get organized – Create digital files on your computer for all your important documents. Also, anything you deem important, such as graphics, articles you need to write, backup files for your website, just to mention a few. I’m sure you can think of others as you go through your computer. You’ll save time each day and boost your productivity just by knowing where everything is located.

3.     Master your schedule – Set time aside each week in hourly blocks for all of the things you need to do – including marketing your business. You’ll be more productive, waste less time, and get more done.

4.     Plan ahead – Write down your content focus for the next month and brainstorm ideas for blog topics, social media conversations, and newsletter articles. Then sit down to write at your designated time and get your content into the hands of the people who need you!

5.     Set boundaries – Let friends and family know when you’ll be available to chat and commit to sticking with your master schedule. You’ll eliminate distractions and increase your profitability.

GO…Do it NOW! You will be so thankful that you did this for your growing business.

Remember to contact me if I can help in any way. Your business really needs organization and I can provide that service to you.

How to Be On Time and Organized

How to Be On Time and Organized

There are a lot of different factors that come into play when it comes to being successful in business. Today, let’s focus on two of them, how to be on time and organized.

These two factors can make a HUGE difference in your day-to-day life. Once you have mastered these, you will be able to move faster in your business because they are a major stumbling block for new business owners.

Successful People

Think back on some of the most successful people you’ve met in your own life. The chances are they were good at both of these – being organized and on time. There’s a reason why both of these factors will make such a big difference when it comes to being successful. Can you name at least one or two?

 

How Being On-Time And Being Organized Can Help You Succeed

Both being on time and organized can help you make the best possible use of your time and energy. When referring to energy, it includes both mental and physical energy. We all have a limited supply of both, along with being restricted to 24 hours on a given day. In other words, both time and energy are limited resources. What being on time and staying organized helps with is making the most of those resources and focusing them on tasks and activities that help us reach the goals that define success.

 

There are two different ways in which being both on time and organized will help you succeed. Let’s look at both of them and then briefly discuss how to get better at them.

 

Being On-Time And Being Organized Saves You Time

 

So, how much time have you wasted this week looking for a misplaced item or a file on your hard-drive? How about your car keys? And, how much time have you wasted because you didn’t show up on time for an appointment and ended up having to wait? Making an effort to be on time and staying organized helps you save precious time and energy.

Being on time is all about time management and awareness. Work will always stretch out into however much time you give it. Becoming more aware and better at time management will help you work more efficiently.

The same is true for being well organized.

 

Being Organized and On-Time Helps You Look Professional

 

Showing up late for an appointment or interview makes you look bad. So does not being prepared or having to dig around for a few minutes to find something needed like a pen or a notepad. This is particularly true when it comes to first impressions. Work on getting better at both by trying harder to be prepared.

It will help you get the chances you deserve, and people see you as the respected person or expert in your field that you are.

 

How To Get Better At Both

 

You now know why it’s important to work on getting organized and being on time.

So, let’s look at how we can improve both those skills.

What it comes down to is getting into the habit of being conscious of time and staying on top of organizational tasks. Yes, if you’re exceptionally disorganized, it will take some up-front work to clear things up. Once completed though, you have to make an effort day in and day out to put things back in their place and stay organized.

That is true for physical items, digital items, and even thoughts and ideas. The short answer then is to practice both being on time and staying organized on a daily basis until they become habits.

 

It’s said that it takes 21 days to make a new habit stick. Here’s a free tracker to help you master your new habits.

And if you need additional help, I’m always available to chat with you to discuss how you can master your habits. Book an appointment with me here for a free 15-minute chat.

6 Tips for Getting a Grip on Self-Doubt

6 Tips for Getting a Grip on Self-Doubt

 

Did you know that a whopping 85 percent of people have low-esteem? This issue affects their personal and professional lives, including their careers, their health, and their salaries. In other words, self-doubt and low self-esteem can keep you from reaching your peak potential. Together let’s look at the 6 Tips for Getting a Grip on Self-Doubt. Then let’s kick its butt!

 

These personality traits appear to be more common among women. They develop in childhood and either exacerbate or diminish with time. If self-doubt plagues you, check out these tips to boost your confidence and trust yourself more:

 

Accept Yourself

 

Self-doubt is part of being human. Embrace it and turn it into a strength. When used correctly, this personality trait can help you make better decisions, instead of rushing things. Think of it as a tool that guides your actions and keeps you from making costly mistakes.

 

Just make sure you don’t overuse it though because self-doubt can also make you question your sanity and decision-making abilities.

Definition

noun: lack of confidence in the reliability of one’s own motives, personality, thought, etc.

 

Know You’re Not Alone

 

Even the most successful people have doubts. They often question their actions and wonder what the right thing to do is.

 

Focus on building your confidence and self-esteem. You might never get rid of doubts, but you can stop them from taking over your life.

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Get the Facts

 

Your doubts don’t necessarily reflect the truth. Most times, they mirror your fears and emotional struggles. Think about your achievements and how hard you worked to get where you are today. Be proud of yourself and admire your capabilities.

 

Whenever you’re in doubt, get the facts straight. Research the problem in question, weigh the pros and cons, and ask for a second opinion.

 

Acknowledge Your Strengths

 

Make a list of things you excel in. Write down your skills and accomplishments. Accept praise from others gracefully and acknowledge your talent.

 

Celebrate your strengths every single day. Make positive affirmations and remind yourself how much you’ve done so far. Stop thinking of what you could have done better.

 

Choose Your Friends Wisely

 

Negative people can drag you down and ruin your self-esteem. Nothing will ever be good enough for them. That’s why it’s so important to surround yourself with positive people who support you and listen to you instead of judging.

 

Define Your Values

 

Lastly, define your values and the values you live by daily. Once you establish those, you will have a more realistic perspective of the current situation. Focus on the things that drive your actions and are at the core of your beliefs.

 

Overcoming self-doubt is a lifelong process. Stop questioning your own decisions. Don’t waste time over-analyzing – trust your actions and put your plans in motion.

 

Join us next time when we start discussing journaling and the benefits of writing things down to help you discover things you might not even know about yourself.

 

It’s going to be EPIC!

 

 

Content Marketing Plan – Part 4

Content Marketing Plan – Part 4

Planning Your Content

 

Continuing on with our Content Marketing Plan, this time we are discussing how to PLAN your content. One thing that’s very important, if you plan to leverage the power of audio, video, and text, is to have a comprehensive content marketing plan.

Here’s a little checklist that might help you do that.

Setting Your Goals

Step 1: 

All your content creation should have a purpose and that purpose should not only benefit your readers but benefit your business as well.

 

Some purposes might be:

 

    • Search engine traffic
    • Word of mouth and viral effect
    • Pre-selling and warming up the audience to a product
    • Establishing credibility and authority
    • Reader satisfaction
    • Boosting your opt-in list subscribers
    • Boosting customer relationships
    • Selling your products

 

Just remember, the goal or purpose of each content piece is aligned with your overall marketing strategy. This may also help you decide whether content should be in audio, video, or text format. For example, if your goal is to boost customer relationships, you might choose a video of yourself to do that.

 

When you do your content marketing plan, make sure your content includes a call to action that supports your goal. For example, “For more information about how to manage debt, grab our free report 12 Steps to Eliminate Debt in 12 Months.” – tell them what you want them to do next.

 

Research

 

Step 2: 

 

Carving out time for research is very important. From brainstorming topic ideas to finding supporting information for those topics, there is plenty to be done. You also want to research potential places to distribute your content as well.

Here are some things that will make your research easier:

 

  • Keep a list of content ideas throughout the month.

 

  • Use the following to generate content ideas/topics:
    • Social networking
    • Keyword research tools
    • Blog comments
    • FAQs
    • Client interaction
    • Brainstorming

 

Review the analytics and results of last month’s content and evaluate which pieces generated the most interest or results. Know which pieces your audience responded to and use that information to create content topic ideas for this month.

 

While you’re researching topics, take note of interesting articles, statistics, and other items you might reference later as you’re creating your content.

 

Keep your eye out for places where you might publish your content. Connect with other website owners who might publish for you. Connect with them by subscribing to their sites, on Facebook, Twitter, and more.

 

Creation and Distribution

 

 

Step 3: 

 

Here are some things to plan and keep in mind, so your content gets out there to your audience.

 

  • How much content will you need? Will you write it all yourself, hire a writer, or use PLR? If you’re using a writer, ensure they have all the information they need well ahead of time, so they can meet your deadline.

 

  • Have you created your content publishing schedule? Plan ahead, so that you can match content topics with products you’ll be promoting. Decide where each piece will be published and which pieces will be published in multiple places.

 

For example:

    • Autoresponder
    • Blog
    • Guest blog
    • Website
    • Social networking page
    • Article marketing site
    • Video sharing website (ex. YouTube)
    • Audio sharing website (ex. iTunes)
    • Other

 

Repurposing

Part 4: 

 

The best way to make the most of your monthly content is to find ways to reuse it and repurpose it. However, when creating your repurposing strategy make sure that you’re still focusing on your goals. Each repurposed or reused piece of content still needs to serve a purpose and support a goal.

 

  • You’ve created a plan to reuse or repurpose some or all of your content. For example, an article published on your blog can be rewritten and published on an article marketing site. Or an article that resonated with your readers, could be made more visual and viral by turning it into a video.
  • Each piece of content that is repurposed or reused content has a goal/purpose. You should always keep benefiting your business (and your audience, of course) in mind.

 

It may seem overwhelming to have to plan all this content in a variety of mediums, but over time you’ll learn what your audience responds to and where you should focus your efforts.

And remember, quality is more important than volume, so focus on delivering quality.

 

This ends this series on Content Planning. Hope you enjoyed it and found it useful.

 

Content Marketing Plan – Part 1

Content Marketing Plan – Part 1

How to Create a Content Marketing Plan

 

It’s hard to believe that not too long ago, the information presented on the Internet consisted of nothing but plain text.  Eventually, HTML came about as a way to format text, and then graphics were added, but even those innovations were nothing compared to what you can find on the web today. The following information can help you create a content marketing plan that will help you communicate with your audience.

 

The Internet as we know it is still evolving, but it is full of pictures, sounds, and motion.  Even the most inexperienced novice can design a web page using current technology and make it full of animation, funny videos, and his favorite songs.

 

New technology is being developed continuously, and webmasters are often quick to adopt it.

 

But these fascinating new aspects of the Internet are not only for fun and games.  They provide marketers with plenty of new ways to inform and engage their visitors.  No longer do we have to rely on the written word to get our point across sufficiently.  We can also communicate with our site visitors through audio and video.

 

Why Use Audio in Your Marketing Plan?

 

Did you know that a large portion of the population retains information better when they hear it than when they read it?  This is one of the many reasons that it pays to offer audio as an option for your site visitors.  Here are some more:

 

* Audio can inject personality into your website in a way that text and graphics can’t.  There’s just something about hearing someone’s voice that makes site visitors feel welcome.

 

* Audio is convenient.  Those who want or need to multitask can listen to audio while doing something else.  They do not have to be right in front of the computer screen to use it.  You can also make audio available for download to an iPhone, iPod or MP3 player (if people still use those things!), so your visitors can take it with them wherever they go.

 

* Using audio can separate you from the competition.  Many sites do not utilize audio, and if yours does, those who enjoy it will be likely to come to you instead of your competition.

 

 

 

Ways to Use Audio

 

There are plenty of different ways that you can incorporate audio into your website.

Here are a few to consider:

 

  1. Record a podcast.  This is similar to blogging, only it is done in audio form.  Users can subscribe to your podcast so that it is automatically downloaded to their feed readers or iPods.
  2. Do a streaming talk radio show.  This is a great way to get targeted visitors to your website, and it allows you to interact with your audience by accepting calls or answering emails while you’re on the air.
  3. Offer recordings of online conferences or presentations for download.  This gives visitors an incentive to come to your site as well, and it may entice them to participate in future conferences.
  4. Record a message for site visitors.  Tell them a little about yourself, suggest areas of the site to visit first, or just welcome them.  This adds a unique personal touch.

 

 

Making Your Audio Accessible

 

There are a number of file formats that you can use when saving audio, but it is important to use popular ones so that your users will be able to listen to them.  The most popular format for most types of recorded audio is MP3.  It offers great file compression while preserving the quality of the audio.  Virtually every computer has an application that can play MP3 files.  The Windows operating system comes with Windows Media Player, which will play these and several other types of audio files.

 

Another benefit of the MP3 is its versatility.  It can be easily converted for burning on a CD with most CD burning programs.  Users can also put them on their iPhones or just about any other type of portable music player.

 

Delivering the best content you can to your audience is so important to get you recognized in whatever industry you’re in.

Stay tuned for Part 2 of this series.

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