You can add a personal touch to your customer service when you use postcards or greeting cards to reach out to your customers. They make your customers feel valued, and in an increasingly digital world, your brand stands out when you send a card or gift through the postal system.
Look for One of A Kind Cards
If you are sending a card, make it something special. Skip the cheap, blank notecards, and don’t go for bland. You want to send a card that your customers will pin to their bulletin board or share on social media. You want a special card. Once your customer knows it is not junk mail.
One place where you can find unique and original cards is Etsy. There are hundreds of hand-made greeting cards that you can search for on the site. You can even have one custom designed for your customer if you want.
Try Send Out Cards
Another option that you may want to consider is Send Out Cards. This is a website where you can select a greeting card you like and have it sent to your new customers. It works similarly to stock photo sites in that you buy credits for a certain amount of money. You use your credits to purchase cards and upload your signature, so it looks like you signed the card. Then it’s sent out like a regular letter to your customer.
Send Out Cards will let you keep a contacts database to send birthday cards to your customers. But it’s not just for birthdays—there are plenty of holiday-themed cards to choose from, too. Whether your clients celebrate Christmas, Kwanzaa, or Hanukkah, you’re sure to find a card that’s right for them. Using postcards and Send OutCards makes it easy for your business to use.
Use Reminders to Make Personal Connections
Your new client just mentioned she’s expecting a little one in six months. Pause to add this info to your calendar and set a reminder ahead of time. You can put something simple like, “Jane’s baby is due in June. Send a card.”
Sites like Send Out Cards, have a gift area that’s perfect when you want to add something special to your card. You can send your customers a treat like a fantastic brownie or tasty fudge. Of course, you can opt for a non-food item if you prefer. You can include a gift like a necklace, a toy plush, a beautiful scarf, or any number of genuine products.
Sending out cards to your customers is a small personal touchthat will delight them. It shows that you care not only about their business but also their lives. When your customers feel you care, they are excited to work with you.
Today’s article is about making customer phone calls. A straightforward way to go above and beyond in your customer service is to start calling new customers when they purchase from your site. The goal of your call isn’t to sell your customer something else or convince them to upgrade what they bought. Instead, you want to use this call to thank them for their purchase.
Offering Help To Your Customers
After you thank your customer, ask if they need any help. Please make sure they can download the product they bought. If they couldn’t access the product, help them do that immediately. You may have to send another login link, explain how to save a product, or guide them into finding where their downloads are stored on their device.
When making new customer phone calls, you may also want to ask follow-up questions to give insight into the purchasing process. For example, you might say, “Did anything trip you up while you were buying? If so, would you share that with me so I can fix it for future customers?”
Touch Base With Your Customers
Sometimes, you’ll follow up after a new customer purchases a service from you, like coaching or virtual assistance. In these cases, use your follow-up call to learn something about your customer. So when making new customer phone calls, use the information to your advantage.
You might say, “I’m calling you to thank you for your business and ask if there’s anything you need from me. We’ll be in touch later on, but in the meantime, is there one thing you want me to know about you before we begin working together?”
Your customer may share insights into their lives by saying, “I want you to know that my son’s getting married this year. I’m super focused on making more money in less time to enjoy this season with my family. That’s why I signed up for your services.”
Keep It The Follow-up Call Quick
Since your call is unsolicited, be mindful of how long you keep your new customer on the phone. A short window to aim for is around five minutes. Your call might last longer if a customer needs help or points out a problem. But as a general rule, you want to keep your call quick.
Let Your Virtual Assistant Call
If you get a sudden influx of new customers, you may not be able to handle all of the follow-up calls yourself. In this case, it can be helpful to outsource these chats to a virtual assistant that you trust. Tell your VA to reach out to new customers and make a personal connection.
You can even create a brief script if you want to. Something simple usually works best. Your VA might say, “Hi, I’m Jodie, and I handle tech support for Solopreneur Services, LLC. I wanted to thank you for your recent purchase of ABC product. Were you able to download it successfully and use it?”
Your virtual assistant should also use this opportunity to share a phone number or email address where the consumer can reach support if they need it later. Little touches like that may not seem like much at first, but they make customers positively view your brand.
Give your customers remarkable customer service, and they will pay attention. The more you serve them, the more they’ll want to tell others about your brand, and your business will flourish.
Discover how to make exceptional customer service the cornerstone of your brand when you download your free workbook.
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