Email marketing is one of the most effective internet marketing methods and it is currently being used by thousands of businesses (small, medium-sized and even the large companies).
Below are some of the reasons why every business should consider using this method when they are blogging.
· Email marketing is inexpensive
· Easy to track and share
· Very fast/Immediate with tremendous reach
· Efficient and very convenient
Check out the tips below:
These tips will help in ensuring that many people subscribe to your email list and that your email marketing becomes a success.
1) Offering an incentive
This is one of the ways in which you can get people to sign up for your email list. The incentive should be good enough to attract people. Basically, it should be able to convince them that your email is worth space in their inbox. You can do this by offering some discounts or even a sale. It is also good to remember that different incentives work differently for different companies. Choose the one that works best for you and your business.
Honestly, this is actually very simple. You should not make people click through to another page but instead, embed the opt-in form at the point (where) you ask people to sign up.
So, What is an Opt-in?
Express permission by a customer, or a recipient of a mail, email, or other direct messages to allow a marketer to send merchandise, information, or more messages. … After the opt-in, the marketer will keep on sending the material or messages until the recipient chooses to opt out.
And, More Tips:
3) Put an option to join your email list on every page of your site
Have an opt-in box on each and every page of your website. And it should be in a way that it can be seen by anyone looking at your site. You can also add an opt-in box both to the vertical navigation column and to the footer area.
4) Install a slider/ a pop-up
Pop-ups should not be annoying and to make sure that they are not, you can set them in a manner that they can only show after someone has been on the site for at least 2-3 minutes. Here’s another suggestion, set it in a way that it is only shown to every visitor once a week.
5) Optimize for mobile
This should be one of your number one priorities because a majority of people (approximately 53%) now open their emails using their mobile devices. Make sure that your email templates are mobile friendly and this will ensure that your subscribers will be able to open your emails anytime regardless of their whereabouts.
As always, you consistently want to be successful in your business. You need to grow to be successful right? Read this article on how to be successful in your business.
If you have more questions about how to do this, please fill out the form below. I would be happy to help you figure out how to do this in your business.
Blogging is a sure way to magnify your brand. Blogging for Virtual Assistants is not as hard as some may think, it will actually drive traffic to your website and this can ultimately help you find clients.
First, it will require an individual to obtain a domain name and a blog host. This is followed by creating a blogging avenue such as WordPress.
Once this is achieved, embark on a journey of formulating content that will add value to your followers. Ok, now we’ll divulge more information about how to start blogging and how YOU can stick with it.
verb, gerund or present participle: blogging add new material to or regularly update a blog. “it’s about a week since I last blogged” write about (an event, situation, topic, etc.) in a blog. “he blogged the Democratic and Republican national conventions as an independent”
Formulate a Purpose for Blogging
Blogging requires precision and a prior plan. It is crucial to decide on the topics you will blog about. Understand your short term and long term blogging goals with regards to the topics you write about.
Have a clear purpose that communicates what you intend to write during the first few months of blogging as well as the rest of the blogging period. Blogging for Virtual Assistants is really not that hard once you make the decision to start one and build up an audience.
Create Quality Visual Content in Your Blog
The photos, images and other graphics that you integrate into your blogging endeavors can either undermine or magnify blogging. Have unique images and photos that make your posts stand out. You can find great images at Pixabay.com or Unsplash.com that you can use under the CCO regulations.
To achieve quality visual content, solicit for the services of an expert if you prefer not to do it yourself.
Accrue Email Subscribers
Creating and increasing a mailing list plays a fundamental role in a similar measure when starting and sustaining your blogging activity. A mailing list enables a blogger to send interesting information to their list of followers and to potential visitors.
There are all kinds of ways to create your mailing list but that’s a topic for another blog post.
This also facilitates generating traffic for the new blog as opposed to entirely depending on search engines.
Blogging for Virtual Assistants – Should be done frequently
Creating a niche in your blogging endeavor demands consistency. Do not just write a few posts and be contented. If you want to attract and maintain followers and appear on search engines, you have to write a couple of posts in a month. Try to shoot for at least twice a month.
Incorporate Other Social Network Platforms
Blogging successfully involves sharing the content through social networks such as Facebook, Twitter, Snapchat and Instagram. Sharing the blog posts with your network of followers through these platforms guarantees distribution to other individuals.
This increases traffic for your blog by attracting more visitors to your blogging platform. Using a plug-in for this is the ideal solution because it’s automatically shared to your networks.
There are so many topics you can create blogs around. I bet you could come up with at least 10 things to write about right now if you set your mind to thinking about what other people might be interested in reading.
Blogging 101 is mostly about the blogging vocabulary. To understand blogs and all the intricate details, you need to know the terms blog, platform, domain, and web host.
Once you have mastered these key elements, you can enter any conversation about blogging with confidence. After you know what exactly a blog is, you will be on your way to passing the final exam of blogging 101.
So what is a BLOG?
Blog is short for weblog, which simply means a series of online posts presented in reverse chronological order. That’s all! Most blogs are text, but there are also photo blogs and video blogs.
The rest of blogging 101 has to do with the technical side of things.
The Technical Bits for Blogging
If you are setting up a blog, you will need a platform, a web host, and a domain. A blogging platform is a computer software program that allows you to write posts and to update your blog. Your platform is also what you use to design the look of your blog, from color scheme to font size.
What is a WEB HOST?
The web host is sort of like the virtual file cabinet where your blog is stored. Your computer communicates with the host when you upload or edit a post. The domain is the online address of your blog and usually ends in ‘dot com’. But there are so many other extensions for domain names from ‘dot net’ to ‘dot.co. If you read the article about domain names, you’ll understand.
So, When are YOU Starting YOUR Blog?
Ok, so now that you know what a blog is, what a platform is, and what domains and hosts are, congratulate yourself!
You have passed blogging 101. Yay!!
Start blogging on your website today. You’ll be glad you did!
Please let me know what you think in the comments below. If you need help with creating your blog or have any questions. feel free to contact me and I’d be happy to help.
The people closest to you may not always be the most supportive. They might be too familiar with you to see what makes you special. Family and friends, who can be the greatest source of love and acceptance, can also be a great source of criticism and frustration.
Are you connecting with the right people?
With social media, you get the chance to connect with others based on your shared interests. People who ‘get’ you can do a great deal to lift your self-view and increase your confidence.
So, how do you connect with others and build your own supportive tribe?
Join Online Communities
Start by joining groups. Facebook has a group directory that you can browse. You can find groups based on hobbies, careers, or lifestyle. These are great sources to start connecting with the type of people you have something in common with or people you’d just like to meet.
Look for groups that have a few thousand members and are active with users regularly posting. Some group owners may have a form consisting of 2-3 questions that they’d like you to fill out. Answer as truthfully as possible. You don’t want to be deceptive and risk being removed from the group later.
Close your eyes and imagine an organization’s “community.” … You can define a community by the shared attributes of the people in it, and/or by the strength of the connections among them. When an organization is identifying communities of interest, the shared attribute is the most useful definition of a community.
Pay Attention to Privacy
Keep in mind that privacy settings can vary by group. On Facebook, an open group is one where anyone can see the posts, even people who aren’t members of the group. That means if you post in a discussion in an open group, your friends may be able to see it with a bit of digging.
But Facebook has another option called closed groups. Anyone on Facebook can see who the members are, but in order to see the discussions taking place, you have to join the group. This can be ideal if you want to participate in a group but you don’t want your posts seen by everyone on social media.
Respond to Posts
Once you’re approved to join a group, you can go ahead and dive in. Try to comment on three recent threads. Make your comments personal and don’t be afraid to share your unique perspective.
Aim to respond to a few threads throughout the next week or two. This lets the other members get to know you and learn more about your personality. Sounds simple right?
Once you’ve interacted on a few topics, it’s time to jump in. Start your own discussion by asking a question and seeking opinions. Don’t ask about something controversial just to get attention.
Instead, focus on asking a question that requires a complex answer. A simple yes-or-no question won’t allow you to start a deeper discussion. Instead, try to ask a “Why…?” or “How…?” question. These tend to invite more conversation and give you a chance to learn more about other members.
The great thing about online communities is that they expose you to perspectives from around the globe. This allows you to learn new things and broaden your own horizons by making new friends.
You can join our group on Facebook to connect with other likeminded Virtual Service Providers. Go ahead, we’d love to have you in our community.
Set social boundaries that let you shine—discover how when you download your bonus workbook.
If you’d like to discuss further, feel free to fill out the form below and someone will be in touch with you.
Hannah noticed her teenage daughter seemed sad one day. When she asked about it, her daughter shared that she’d been on social media. So, all of her friends were taking lavish spring break vacations and having plenty of fun while she was stuck at home.
And she was allowing it to get her down.
After listening, Hannah opened the Facebook app on her phone. She pulled up her best friend’s profile and handed the device to her daughter. “Look through her first ten photos and write down what you see on a notepad.”
Her daughter rolled her eyes but did as she was asked. When she was done, her short list read like this: Victoria is pretty, thin, has a cute boyfriend, and a good job. She’s a big fan of the Steelers and she loves rock climbing.
What she didn’t find out was:
Hannah tapped the list, “Victoria was homeless for a few months as a kid. In college, she was diagnosed with a serious digestive disease. She battled an addiction to painkillers following her last surgery. She just got out of rehab last year. But you can’t see all of that just by looking at her photos. On the outside, her life looks perfect.”
So, are YOU listening? Are YOU comparing yourself to others on Social Media?
so·cial me·di·a noun: noun: social media; plural noun: social media websites and applications that enable users to create and share content or to participate in social networking.
Looking Beyond the Selfie
It doesn’t matter how old you are. On Facebook, it’s tempting to think that what you see is the whole story. But it’s important to remember that most social users are presenting a curated look at their life.
It’s not that people on social media sites are trying to be deceptive. It’s just that many people document their happy moments. This includes things like vacations, pregnancy news, graduation ceremonies, and weddings.
Why Social Media Can Make You Feel Bad
The downside to all of this positivity is that it can leave you feeling like you’re lacking in some ways. You might look at a picture of someone else’s family where everyone is smiling and think that your friend has a wonderful life.
But what she won’t share are the unsupportive remarks her husband makes about her online business. She doesn’t post about her son’s struggle with a learning disability or talk about her daughter’s crippling depression.
How Social Media Affects You
Frequently comparing your life to the lives of others on Facebook can lead to anxiety and depression. You may find yourself asking questions like:
What if I’m not as popular as her?
What if no one likes my selfie?
Does that mean I’m ugly?
My life isn’t as awesome as hers!”
Ironically, spending more time on social media means you have fewer conversations in real life. This can worsen anxiety and depression, creating an unhealthy cycle that leaves you unhappy and isolated.
So, What Do YOU Do?
You don’t have to stay stuck in comparison mode. You can disconnect from social media when you notice that you’re feeling bad about yourself or your life.
The more you do this, the easier it will become to break social media’s effect on your outlook.
Maybe something you can add to your business is a mentor to help you work on this.
Can selfies be a bad thing? Find out when you download your free workbook!
Stay tuned for Part 2 of The Social Connection in my next blog post, Selfie Love and Over-Sharing.
Do YOU need help with your Social Media? Contact me for a 15-minute call to see how I can help you. Use my calendar link here: Discovery Call
Casey was a virtual assistant who specialized in social media. She enjoyed working for clients but she was hired for a month or two then let go time after time. After noticing this pattern, Casey reached out to a friend in the virtual assistant industry who had spent years serving clients.
Dana, Casey’s friend, explained that often it’s hard for clients to understand exactly what their service provider is doing. “So, they paid you for ten hours of social media help but they don’t know what they purchased unless you tell them. At the end of the month, it’s hard to validate the money they’re paying since they aren’t sure what happened with it.”
Dana went on to recommend Casey do a few key things to improve her time tracking for clients.
Start with a Regular Report
Every week, send a brief email to your client and let them know what you did. Don’t say something vague like, “I spent three hours on your social media.” That doesn’t give the client an idea of what you were doing.
Instead, provide relevant details. You could say, “I spent one-hour uploading 15 posts to your social media scheduler. Then I researched popular Pinterest group boards. I followed the rules of each board then pinned your latest blog post so you can get more Pinterest traffic. I also updated the branding for your Facebook fan page with the new logo we discussed.”
After you share what you did, include any metrics that might be helpful. For example, you wrote a new blog post that resulted in two big sales for your client. Be sure to mention that in your week’s report.
Keep in mind that the results you measure should match the client’s goal. If the client’s goal is to become a social media influencer, then mention that their new video tweet got 103 RTs and 1.5K views on Instagram. If you’re not clear on what your client’s goal is, you need to talk with them. Figure out what it is they’re looking for and develop a strategy to help them achieve it.
Schedule a Review
As a service provider, you want to make sure that you’re spending your time on projects that matter to your client. It’s smart to request a 15-minute call every month. You and your client can use this time to review what you’ve been doing.
This monthly review ensures that you and your client are working toward the same goal. Your client might see what you’re working on and say, “Yes, do more of that please!” or she might say, “No, I want to change direction on this project.”
Tracking Your Time is Good
It’s not just clients who benefit from your time tracking—you do, too! Even if you’re doing an unpaid internship or bartering with someone, track your time.
Plotting how long it took you to complete a task can be helpful so you know how much time to budget for future projects. For example, tracking your time might reveal it takes you an hour to write a blog post but you always thought you could do it in 30 minutes. Now that you have this information, you can block off a full 60 minutes to write without feeling rushed or frazzled.
Casey took Dana’s advice. She started emailing her clients a weekly report and began getting more repeat jobs. This enabled her to spend less time marketing her business and more time doing what she loved—serving her clients.
Discover the best tools for tracking your time when you download your free workbook!
Need help? Check out my new Group Mentoring Program. It will help you in making decisions that will help you in your business.