Landing Page Conversions and the 5 Ways

Landing Page Conversions and the 5 Ways

Increase Your Landing Page Conversions

Now that you have your website up and running with traffic, how do you increase the conversions on your landing page so that you end up making the sales that you want?

 

First of all, what is a landing page and why do I need one?

Well, according to the dictionary it’s used for a specific reason. Read the facts below:

Definitiion

land·ing page -noun: the section of a website accessed by clicking a hyperlink on another web page, typically the website’s home page.

 

Follow these ideas I’ve listed below:

1. Use segmented landing pages for your keywords

One thing you need to know is that if you use the same landing page for every keyword that you bid on, you will definitely miss out on getting more conversions. By segmenting your landing pages, you will be doing a better job at targeting your traffic and this will lead to more subscribers and more leads.

2. Focus on testing more than one version of your landing page.

Most people make the mistake of not testing various versions of their landing pages and so end up not getting a lot of conversions. Sometimes, to experience a massive increase in response, all that is needed are a few changes here and there. Do some split testing to figure out what those changes might be.

You might just realize that changing the background color of one of your landing pages actually doubles your conversion rate. Who would have thought it could be that simple. Goals!!

3. Look through your landing pages

Your landing pages should relate directly to the content the visitor wants to see. Moreover, they should not be so busy that the visitor is at a loss on what you want them to do.

4. Check your calls to action

They are crucial in leading visitors back to your site. Are they accompanied by big, bold buttons that look attractive enough to click on? Test with different fonts, colors, and sizes. In addition, ensure that your calls to action offer value that is worth clicking on.

5. Then, go through your site to check how credible you look

Do your claims seem believable and do you have a few testimonials on your page?

As an online marketer, what you want is your visitor to do just one goal of the page without getting distracted. The above tips are sure ways of increasing your conversions on your landing pages.

Now, how can I help you accomplish this? Contact me below so I can make additional suggestions to you.

 

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Headline Creation for Sales Pages

Headline Creation for Sales Pages

So, what is a Headline?

When it comes down to the art of internet marketing, your sales headline is part and parcel of the thin line. This separates a successful campaign and utter failure. So now you know.

More than ever before, the world is getting more competitive by the day. It’s up to the discerning online entrepreneur to come up with ingenious ways of staying at the top of his/her game.

And the best way to do this is through funneling more sales with the aid of a solid converting headline.

This will even turn the most skeptical individuals into regular, loyal customers. And isn’t that what you really want? Sales, sales and more sales?

Definition

noun, a heading at the top of an article or page in a newspaper or magazine. “a front-page headline”

Headline

Speaking of sales, there are numerous ideas of how to write, spin or fashion high-converting and persuasive sales headlines. And all of them have a few things in common. If you clicked on the headline link here, no I’m not talking about these kinds of headlines.

A Headline includes but is not limited to:

1. Promises ( albeit indirectly ), that the reader/user is going to benefit immensely from the product or service.

2. A good converting headline that can easily skyrocket your sales ought to prove that you are actually selling what you are promoting, producing or offering. This helps the reader know that they can purchase and start using your product as soon as the next minute.

3. It is very important to paint a clear picture of the benefits of taking up your product or enrolling in your service.

4. It needs to convey a sense of urgency. Or an element of it that your customers have to act now or as soon as possible. Make them feel that they have been missing out on a lot.  It is time to turn their prospects around.

In Other Words, are YOU into Headlines? And are you game?

The bottom line is that it takes a skillful use of persuasive language, careful choice of words, and thoughtfulness to create a converting sales headline.

But, unfortunately, you won’t know this unless you try.

So what’s your headline of choice today? Let me know in the comments below.

Email Marketing Best Practices

Email Marketing Best Practices

Email Marketing Best Practices

Email marketing is one of the most effective internet marketing methods and it is currently being used by thousands of businesses (small, medium-sized and even the large companies).

Below are some of the reasons why every business should consider using this method when they are blogging.

· Email marketing is inexpensive

· Easy to track and share

· Very fast/Immediate with tremendous reach

· Efficient and very convenient

Check out the tips below:

These tips will help in ensuring that many people subscribe to your email list and that your email marketing becomes a success.

1) Offering an incentive

This is one of the ways in which you can get people to sign up for your email list. The incentive should be good enough to attract people. Basically, it should be able to convince them that your email is worth space in their inbox. You can do this by offering some discounts or even a sale. It is also good to remember that different incentives work differently for different companies. Choose the one that works best for you and your business.

2) Embedding the opt-in form

Honestly, this is actually very simple. You should not make people click through to another page but instead, embed the opt-in form at the point (where) you ask people to sign up.

So, What is an Opt-in?

Definition

Express permission by a customer, or a recipient of a mail, email, or other direct messages to allow a marketer to send merchandise, information, or more messages. … After the opt-in, the marketer will keep on sending the material or messages until the recipient chooses to opt out.

And, More Tips:

3) Put an option to join your email list on every page of your site

Have an opt-in box on each and every page of your website. And it should be in a way that it can be seen by anyone looking at your site. You can also add an opt-in box both to the vertical navigation column and to the footer area.

4) Install a slider/ a pop-up

Pop-ups should not be annoying and to make sure that they are not, you can set them in a manner that they can only show after someone has been on the site for at least 2-3 minutes. Here’s another suggestion, set it in a way that it is only shown to every visitor once a week.

5) Optimize for mobile

This should be one of your number one priorities because a majority of people (approximately 53%) now open their emails using their mobile devices. Make sure that your email templates are mobile friendly and this will ensure that your subscribers will be able to open your emails anytime regardless of their whereabouts.

 

As always, you consistently want to be successful in your business. You need to grow to be successful right? Read this article on how to be successful in your business.

If you have more questions about how to do this, please fill out the form below. I would be happy to help you figure out how to do this in your business.

 

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Blogging for Virtual Assistants

Blogging for Virtual Assistants

How To Start Blogging

Blogging is a sure way to magnify your brand. Blogging for Virtual Assistants is not as hard as some may think, it will actually drive traffic to your website and this can ultimately help you find clients.

First, it will require an individual to obtain a domain name and a blog host. This is followed by creating a blogging avenue such as WordPress.

Once this is achieved, embark on a journey of formulating content that will add value to your followers. Ok, now we’ll divulge more information about how to start blogging and how YOU can stick with it.

Definition

verb, gerund or present participle: blogging add new material to or regularly update a blog. “it’s about a week since I last blogged” write about (an event, situation, topic, etc.) in a blog. “he blogged the Democratic and Republican national conventions as an independent”

Formulate a Purpose for Blogging

Blogging requires precision and a prior plan. It is crucial to decide on the topics you will blog about. Understand your short term and long term blogging goals with regards to the topics you write about.

Have a clear purpose that communicates what you intend to write during the first few months of blogging as well as the rest of the blogging period. Blogging for Virtual Assistants is really not that hard once you make the decision to start one and build up an audience.

Blogging for Virtual Assistants

Create Quality Visual Content in Your Blog

The photos, images and other graphics that you integrate into your blogging endeavors can either undermine or magnify blogging. Have unique images and photos that make your posts stand out. You can find great images at Pixabay.com or Unsplash.com that you can use under the CCO regulations.

To achieve quality visual content, solicit for the services of an expert if you prefer not to do it yourself.

Accrue Email Subscribers

Creating and increasing a mailing list plays a fundamental role in a similar measure when starting and sustaining your blogging activity. A mailing list enables a blogger to send interesting information to their list of followers and to potential visitors.

There are all kinds of ways to create your mailing list but that’s a topic for another blog post. Blogging for Virtual Assistants

This also facilitates generating traffic for the new blog as opposed to entirely depending on search engines.

Blogging for Virtual Assistants – Should be done frequently

Creating a niche in your blogging endeavor demands consistency. Do not just write a few posts and be contented. If you want to attract and maintain followers and appear on search engines, you have to write a couple of posts in a month. Try to shoot for at least twice a month.

Incorporate Other Social Network Platforms

Blogging successfully involves sharing the content through social networks such as Facebook, Twitter, Snapchat and Instagram. Sharing the blog posts with your network of followers through these platforms guarantees distribution to other individuals.

This increases traffic for your blog by attracting more visitors to your blogging platform. Using a plug-in for this is the ideal solution because it’s automatically shared to your networks.

There are so many topics you can create blogs around. I bet you could come up with at least 10 things to write about right now if you set your mind to thinking about what other people might be interested in reading.

Let me know what yours are in the comments below.

 

Blogging 101 – What’s a Blog?

Blogging 101 – What’s a Blog?

Blogging 101

 

Blogging 101 is mostly about the blogging vocabulary. To understand blogs and all the intricate details, you need to know the terms blog, platform, domain, and web host.

Once you have mastered these key elements,  you can enter any conversation about blogging with confidence. After you know what exactly a blog is, you will be on your way to passing the final exam of blogging 101.

So what is a BLOG?

Blog is short for weblog, which simply means a series of online posts presented in reverse chronological order. That’s all! Most blogs are text, but there are also photo blogs and video blogs.

The rest of blogging 101 has to do with the technical side of things.

The Technical Bits for Blogging

If you are setting up a blog, you will need a platform, a web host, and a domain. A blogging platform is a computer software program that allows you to write posts and to update your blog. Your platform is also what you use to design the look of your blog, from color scheme to font size.

What is a WEB HOST?

The web host is sort of like the virtual file cabinet where your blog is stored. Your computer communicates with the host when you upload or edit a post. The domain is the online address of your blog and usually ends in ‘dot com’. But there are so many other extensions for domain names from ‘dot net’ to ‘dot.co. If you read the article about domain names, you’ll understand.

So, When are YOU Starting YOUR Blog?

Ok, so now that you know what a blog is, what a platform is, and what domains and hosts are, congratulate yourself!

You have passed blogging 101. Yay!!

Start blogging on your website today. You’ll be glad you did!

Please let me know what you think in the comments below. If you need help with creating your blog or have any questions. feel free to contact me and I’d be happy to help.

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Connecting With Your People – Are You?

Connecting With Your People – Are You?

Connecting With Your People

The people closest to you may not always be the most supportive. They might be too familiar with you to see what makes you special. Family and friends, who can be the greatest source of love and acceptance, can also be a great source of criticism and frustration.

Are you connecting with the right people?

With social media, you get the chance to connect with others based on your shared interests. People who ‘get’ you can do a great deal to lift your self-view and increase your confidence.

So, how do you connect with others and build your own supportive tribe?

Join Online Communities

Start by joining groups. Facebook has a group directory that you can browse. You can find groups based on hobbies, careers, or lifestyle. These are great sources to start connecting with the type of people you have something in common with or people you’d just like to meet.

Look for groups that have a few thousand members and are active with users regularly posting. Some group owners may have a form consisting of 2-3 questions that they’d like you to fill out. Answer as truthfully as possible. You don’t want to be deceptive and risk being removed from the group later.

Community

Close your eyes and imagine an organization’s “community.” … You can define a community by the shared attributes of the people in it, and/or by the strength of the connections among them. When an organization is identifying communities of interest, the shared attribute is the most useful definition of a community.

Pay Attention to Privacy

Keep in mind that privacy settings can vary by group. On Facebook, an open group is one where anyone can see the posts, even people who aren’t members of the group. That means if you post in a discussion in an open group, your friends may be able to see it with a bit of digging.

But Facebook has another option called closed groups. Anyone on Facebook can see who the members are, but in order to see the discussions taking place, you have to join the group. This can be ideal if you want to participate in a group but you don’t want your posts seen by everyone on social media.

Respond to Posts

Once you’re approved to join a group, you can go ahead and dive in. Try to comment on three recent threads. Make your comments personal and don’t be afraid to share your unique perspective.

Aim to respond to a few threads throughout the next week or two. This lets the other members get to know you and learn more about your personality. Sounds simple right?

Ask Questions

Once you’ve interacted on a few topics, it’s time to jump in. Start your own discussion by asking a question and seeking opinions. Don’t ask about something controversial just to get attention.

Instead, focus on asking a question that requires a complex answer. A simple yes-or-no question won’t allow you to start a deeper discussion. Instead, try to ask a “Why…?” or “How…?” question. These tend to invite more conversation and give you a chance to learn more about other members.

The great thing about online communities is that they expose you to perspectives from around the globe. This allows you to learn new things and broaden your own horizons by making new friends.


 

You can join our group on Facebook to connect with other likeminded Virtual Service Providers. Go ahead, we’d love to have you in our community.

Set social boundaries that let you shine—discover how when you download your bonus workbook

If you’d like to discuss further, feel free to fill out the form below and someone will be in touch with you.

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