Search Engine Marketing – What is it? Well, it’s one of the many buzzwords that has been created to define what companies do on the Internet to get noticed. You hear about search engine optimization, pay per click, click through rate and other terms that seem to be related to the same thing, but what is really going on? Do I need it on my website?
Search Engine Marketing has been around for a few years but is always improving upon itself to bring in more profit for small and large companies. SEM, as it is abbreviated, is not a magic bullet or a genie in a bottle. It takes some knowledge and a good brain to decipher the ins and outs of the process.
In this post, you will learn how to optimize your website using Search Engine Marketing techniques. There are several tools that encompass the topic of Search Engine Marketing and their uses will be discussed here.
History of the Search Engines
For many years after the Internet became popular all anyone talked about was searching the Web. It was a place to play and see what was going on in other parts of the world. Mathematicians and techies devised a way for people to find information faster with search engines. Results could be grouped together according to search parameters.
Only the technical guys new the algorithms that produced the results but we only wanted to get at the information they promised to give us. A search box allowed us to enter words or phrases that became known as keywords to find a vast amount of information. The entire Internet was at our fingertips.
Algorithms have changed over time which makes them unpredictable. But, marketers discovered a way to use those search results to help searchers find their particular website or web page. This development was great for businesses and search engine engineers were glad to help but they needed a way to bring in revenue to pay for the free searches they offer to everyone.
The search engines came up with the idea to help businesses that wanted to appear on the search results page to do so regardless of how their search engine optimization was going. They could pay to advertise on the more popular search engines. That included Google and Yahoo. These are the sponsored links or sponsored ads that appear at the top and bottom of the search page.
Their experiment was a success. It was a cash cow. Now, these search engines offer marketing programs where businesses can bid on ad placement in the search engine results pages and create compelling ads from their list of keywords.
Search Engine Optimization
Optimizing your website for free rankings in the search is something you want to do right off the bat, but understand, the results may take time to come. After you’ve optimized your website and you’re waiting for the traffic to come, paid search can bring you immediate results in the meantime.
Over the past decade or so, the way search engines rank websites has changed a great deal. The basics of optimization are the same, but there is more focus on “off page” factors rather than “on page” factors, which we’ll explain in a bit. Add to that, social media is playing a large role in establishing rankings and that is something that should not be ignored.
But let’s start with the very basics and it all starts with what people search for…
The key to unlocking business on the Internet begins with words. Words are all around us and how we use them makes a huge difference especially in business. The million dollar question is what words you use to get the results that you want.
Everyone knows about keywords or at least they have heard of them. Keywords are entered into the search box and results are spat out. If you know what words they may use that is a start. But, all words are not used as frequently as others. Choosing the wrong words means very little traffic to your site. Programs can analyze keywords for you but the only way to know for sure is to test market them.
As a business owner, you have an advantage. You know your product or service better than anyone. The keywords you want to begin with are the ones that pertain to your website. These will get the ball rolling.
Now, there are other words. Everyone won’t know what they are looking for. Let’s say that you sell flower bulbs. A searcher may want to establish a garden but they aren’t sure what flowers to plant or even which ones work best in their area. To attract them, you’ll have to think of general keywords they might use in a search.
You can also find useful keywords on competitor sites. If competitors are using some of the same keywords, what are they doing differently than you? Paying attention to your competition can yield valuable information in your keyword search.
You should also employ the use of powerful keyword research tools like this one to help you find the best keywords for your market and products.
Your list of keywords can stretch into the hundreds and probably thousands. This is good because you have many to choose from. Don’t just stick to a single keyword. Long tail marketing is a popular technique. Combine keywords to create unique phrases to gain higher search engine rankings.
Here’s an example of that. Let’s go back to the flower bulbs. “Flower bulbs” is a popular search entry but “flower bulbs sellers in DeKalb County” narrows your search to a select group of people who are serious about finding flower bulbs and buying them.
Content and Search Engines
Search engine optimization should permeate every character on your website. Search engines like Google, crawl unique web pages. Using those keywords in your titles, headlines, content, links and other elements can help you rank well, but long-term ranking requires more than that. By consistently producing plenty of fresh content, you’re showing yourself as relevant to search engines and you’re more likely to enjoy a sweet place in the rankings for your many keywords.
Content has many benefits in a Search Engine Marketing campaign that utilizes SEO as a tool.
Think about what you would like to offer to your search traffic.
Your content can fill a need by:
Demonstrating your expertise in a particular area with informational articles for customers
How-to articles that will address the needs of those uncertain visitors and convince them to use your product
Provide product reviews and testimonials that solidify your product credibility
Appearing in article directories for greater exposure across the Internet
Continually update your content to keep the website fresh. Content is crawled on your website and ranked in search engines. It takes a few months or longer to see if optimized content is working so it’s a good thing that that is not the only marketing tool you will employ in the name of Search Engine Marketing.
Search Engine MarketingWrap Up
Search Engine Marketing is a catch-all term that comprises several Internet marketing tools for drawing traffic and making sales with your business. There is not one specific tool that will bring success. In fact, if you put all of your eggs in one basket, you can end up with a gooey mess, right?
It takes a combination of search engine optimization, link building, pay per click programs, affiliate marketing, and keyword research to bring about the overall results you are looking for with this type of marketing campaign. Search engines have upped the ante for advertising since just about everyone will use a search engine to find what they are looking for instead of just aimlessly surfing.
Use what you have learned here to devise a Search Engine Marketing plan to get you started. Nothing is set in stone, however. It is always best to review your plan on a regular basis and tweak as needed to keep your products or services in demand.
Come back to read the next post about “How to Optimize your Website”. It’s coming up next in this short series in Search Engine Marketing.
Now that you have your website up and running with traffic, how do you increase the conversions on your landing page so that you end up making the sales that you want?
First of all, what is a landing page and why do I need one?
Well, according to the dictionary it’s used for a specific reason. Read the facts below:
land·ing page -noun: the section of a website accessed by clicking a hyperlink on another web page, typically the website’s home page.
Follow these ideas I’ve listed below:
1. Use segmented landing pages for your keywords
One thing you need to know is that if you use the same landing page for every keyword that you bid on, you will definitely miss out on getting more conversions. By segmenting your landing pages, you will be doing a better job at targeting your traffic and this will lead to more subscribers and more leads.
2. Focus on testing more than one version of your landing page.
Most people make the mistake of not testing various versions of their landing pages and so end up not getting a lot of conversions. Sometimes, to experience a massive increase in response, all that is needed are a few changes here and there. Do some split testing to figure out what those changes might be.
You might just realize that changing the background color of one of your landing pages actually doubles your conversion rate. Who would have thought it could be that simple. Goals!!
3. Look through your landing pages
Your landing pages should relate directly to the content the visitor wants to see. Moreover, they should not be so busy that the visitor is at a loss on what you want them to do.
4. Check your calls to action
They are crucial in leading visitors back to your site. Are they accompanied by big, bold buttons that look attractive enough to click on? Test with different fonts, colors, and sizes. In addition, ensure that your calls to action offer value that is worth clicking on.
5. Then, go through your site to check how credible you look
Do your claims seem believable and do you have a few testimonials on your page?
As an online marketer, what you want is your visitor to do just one goal of the page without getting distracted. The above tips are sure ways of increasing your conversions on your landing pages.
Now, how can I help you accomplish this? Contact me below so I can make additional suggestions to you.
First of all, how are you using Facebook Live to engage your audience? For me, I know that I need to get motivated to do this. And YOU? Are you using it to reach your audience?
Brands and publishers alike have been experimenting with Facebook Live. They are using it as a means of providing their audience, a platform to interact and engage in real time. A video can enhance your Facebook reach, while taking less time to post, than creating a write-up. So if you are still wondering how you can start using Facebook Live to engage your audience, here is how to go about it.
Host a Question and Answer Session
In the past, when you wanted to create a YouTube Q&A video, you had to start promoting it several weeks in advance. This would allow viewers enough time to send in the questions they wanted you to answer. However, Facebook Live has changed those dynamics. All you have to do is inform your audience when they need to log in and catch up with the session. During the live stream, you can then answer the questions posted in the comments section.
Provide a Behind-the-Scenes
In order to let your customers know that they are valued in your business, it is important to give them a behind-the-scenes tour of your organization or brand. Your viewers want to know how you run your business. They also get to know you at a personal level, which is a great step towards relationship building. A great way to go about this is reviewing the products or topics that you intend to discuss during the live stream.
Collaborate with Other Business Owners
If you want to grow your Facebook Live channel, then you should consider collaborating with other business owners in the industry you are marketing your business in. Just do a short 15-minute video to sit down with another business owner in your industry or niche. Then discuss issues, ideas, and perspectives. You can both video together or individually, and then cross-promote them across your Facebook pages and groups together. Using Zoom to do this makes it very simple to do this, just hit the record button then share to your page or group.
There are many ways you can use Facebook Live, to interact with your audience. The most important thing is to remain active and do it regularly. Additionally, be creative and you will see your reach expand.
Interested in learning more? Use the form below to connect with me.
The Important Steps to Relationship Marketing and Why it’s Absolutely Needed for a Successful Business … Just Like Ariana Grande
So just what is relationship marketing? It means marketing yourself in a way that gets you seen and known quickly through real connections with real people – like colleagues, influencers and potential and past clients.
When it comes to relationship marketing and building solid business relationships with your audience, a certain amount of interaction is vitally important. Yes, it’s definitely true and I’ll tell you why I believe it’s true below.
Building relationships, that will develop over time yield huge rewards for your business. Even though it’s a time commitment, in the long run, you’ll end up with fabulous clients and lifetime business associates. I know, I know…easier said than done right?
Now here are several reasons “why” you should be establishing these relationships.
To create name recognition among your clients.
To make money from your audience.
You must know your market to know how often you should interact with them to build a solid relationship.
Now we’ll be moving on to the “hows” of accomplishing this awesome greatness.
By thoroughly researching your market where your Ideal Client hangs out.
How understanding their pain points will help you decide what types of services to provide.
And, by creating a solution for them so they don’t have to struggle.
So, to make things really easy for you I’ve created this great resource for you.
Get my 5 Easy Ways to Build Relationships and Grow Your Business (even if you’re brand new)” for nurturing relationships in your online world and offline too.
Alright - You've Got It!
If you need to discuss this further, please contact using the form below.
How to get traffic from your Twitter account. So, are you struggling to harness the power of Twitter for your blog? Tweeting the title for your blog post and a link to direct visitors to your site is not good enough. You actually need to be more creative, active as well as connect more with people.
Below are 5 tips to help you get traffic from Twitter.
1. Use hashtags
Hashtags are crucial on Twitter because they allow you to label your content, making it searchable. It is one of the best ways to get your content seen by Twitter followers who are searching for specific keywords that you have used.
On Twitter, your updates can actually disappear in a matter of seconds. It’s therefore very important to share updates often to get your tweets discovered. It is not good enough to just post a tweet once, instead, you need to post it several times to reach several people who are using this social platform.
This ultimately means that you will be able to reach more people.
4. Get visual
Most people usually think that Twitter is a text-only social platform but that is not the case. Twitter now features visual content, were you aware of that? This means that if you accompany your text with your visual content, you will increase the chances of it being viewed and shared by more people. Posting visuals that stand above others will go a long way in helping you get more traffic.
5. Use a call to action
Every aspect of marketing requires a well-formulated call to action. Do you want your followers to download your new eBook or do you want them to read your latest blog post? It is important to let your followers know exactly what you want them to do.
Use this worksheet to remind you what you need to do. Twitter
If you need help creating content for your Twitter account, fill out the form below.
With over 2 billion people using social media network on a daily basis, there is no doubt that social media plays a big role in determining your success as an entrepreneur. However, despite the opportunities that social media has brought, many entrepreneurs are still struggling to create a strong social media presence.
Below are tips are a few tips to create a strong social media presence:
1. Have a plan
Before you even start creating a social media profile, you need to sit down and think of what you plan to achieve. Having a clear plan on what you want to achieve on social media platform will determine how you will build and use your presence on social media.
2. Offer valuable information
The second most effective way to create a strong social media presence is by sharing useful and valuable information to your followers. Take advantage of your knowledge and post content that people are craving for. People will always look forward to reading your next post if you are consistent in posting content that is useful and relevant. In addition to that, your post will be shared across various social media platforms, a factor that will enable you to reach out to more audience.
3. Know your target audience
Who are you looking to reach on social media? There are millions of consumer across various social media platform. However, not all of them will identify with your brand. It is therefore very important to know your target audience then channel all your effort to build a strong relationship with them.
4. Be consistent.
Consistency is very important and will determine your success on social media. You need to be consistent is posting quality, informative and relevant content. You also need to be consistent when engaging with your audience in order to grow your presence on social media.
Here are a few simple steps to improve your social media presence:
Promote your social presence everywhere. And we do mean everywhere. …
Time your posts. …
Engage your audience. …
Thank your customers. …
Be creative. …
Use hashtags. …
Clean your pages of spam.
In conclusion, building a strong social media presence is not difficult as many people think. However, you need to be strategic and consistent in order to break through.
Are you looking for someone to help you with your social media presence? Use the contact form below, I’d be happy to help you figure yours out with you.
Most social media marketing campaigns are primarily designed to help gain more social following, increase product/brand visibility or drive traffic to a website. Here are quick must-know tips you should consider when rolling out your next social media campaign.
1. Reserve your username across all platforms
Reserve all your usernames (business name) across all the social media platforms even if you don’t need them now. These keep other people from using yours, and trust me; you are going to need those usernames some day.
2. Decide which social media platform(s) best suits your needs.
Not all social media platforms are suitable for your kind of marketing campaign. Trying to build a presence and stay significantly active on all available social media platforms can be time-consuming and counterproductive. Instead, you need to identify platforms that bring the best results and focus on them.
There are simple ways that you can automate your social media posts by using an app. We’ll talk about that in another post another day.
Don’t forget to use your social media marketing by doing this:
3. Optimize your social media platforms
Once you’ve decided on the platform you intend to use, focus on optimizing your profiles in order to get more followers. A few things to consider include using a real profile picture, write clear and comprehensive about pages for your profiles, and where applicable, include a link to your website.
4. Connect your social media accounts to your website
Having all your active accounts connected to your websites helps to keep the conversation going. Visitors on your website can link to any of the listed accounts and your followers on social media can find out more about your offer.
5. Find and follow leaders in your niche.
Find the most influential people in your niche and follow or favorite them. Chances are they will share useful information about your niche or share their progress about a certain project, and you can look over their shoulders for inspiration.
6. Don’t forget the hashtags
Yes, it’s not just a pretty function to make your phrase turn into a link and look cool. Most people actually use hashtags to search for stuff on social media. And it’s a nice way to make your stuff (like your upcoming product launch) trend on Facebook. Just don’t overdo it.
7. Stay social
Whether you are running a personal profile or company/brand’s social media account, you need to actually stay social and interactive. Follow other users, send friend requests, comment on great ideas, like other people’s comments, update your status regularly, share interesting things you do in your business and so on.
Whatever you do…
8. Stay out of trouble
Each social media platform has its own sets of rules, and some rules cut across all the networks. For instance, Twitter has a limit on how many people you can follow per day, Facebook has restrictions on friend-requesting people you don’t know.
9. Track mentions
This is where PR kicks in. Use available tools to track every mention of your brand across all platforms and find out what people are saying about you or your brand. Don’t miss a chance to neutralize any negative talk.
10. Post as many times per day but again, don’t overdo it.
The number of times to post per day will depend on the network, the number of your followers, and how interactive your audience is.
If you’re looking for help with your social media, I would love to connect with you!
Internet traffic is one of the most essential commodities for a website. Web experts may say that you have to pay for traffic, but there are so many ways to get them for free. Yes, absolutely!
Here are 5 ways to get more traffic without paying a cent:
1. Build Up Your Social Media Sites
All web bloggers and owners should have an account with the most popular social networking sites. They should also use it to direct targeted traffic to their web site! It’s easy and it’s free. All you need are followers and friends. If you take the time to know who your target audience is, and add them to your social media network accordingly. From there, you can send relevant content via status updates or tweets, all of which have your website’s URL. As a result of doing this, you can gather more traffic and social presence.
Content is King
2. Create Useful Content
When your friends and followers click on that social media link, they should be greeted with relevant, useful content. All the major search engines such as Google, Yahoo! and Bing have an algorithm that sees how much relevant content you have on your site. These search engines will rank you higher for the niche you specialize in. Content is king when it comes to SEO.
3. Optimize For SEO
Speaking of which, it’s important to clean up your website for Search Engine Optimization purposes. The SEO game is simple – if you rank high up on search engines, traffic will come from those who search for you online. All of these can be done without spending a single cent!
4. Attach Your URL
Do you frequent forums and groups? There could be traffic lurking in there if you’re smart enough to go check it out. Go right now and register for an account in the most popular forums and start posting relevant content. Remember that you can edit your signature – include your site’s URL in as well. People will get curious as they like your post and see what your website is all about. Just another way to increase the traffic to your website. Boom!!
GET IT FREE
5. Look For Free Site Promotions
There will always be free ways to promote your site, so keep an eye out for the latest ones on the web. Anything from being included in various listings, content submission in web directories and free classified ads are always good for generating traffic. And best of all, they are free and only take up a small portion of your time. Get results quickly by taking 15-30 minutes a day to add yours today.
Use the contact form below and let’s connect. We would be so happy to help your business become a success.
Email marketing is one of the most effective internet marketing methods and it is currently being used by thousands of businesses (small, medium-sized and even the large companies).
Below are some of the reasons why every business should consider using this method when they are blogging.
· Email marketing is inexpensive
· Easy to track and share
· Very fast/Immediate with tremendous reach
· Efficient and very convenient
Check out the tips below:
These tips will help in ensuring that many people subscribe to your email list and that your email marketing becomes a success.
1) Offering an incentive
This is one of the ways in which you can get people to sign up for your email list. The incentive should be good enough to attract people. Basically, it should be able to convince them that your email is worth space in their inbox. You can do this by offering some discounts or even a sale. It is also good to remember that different incentives work differently for different companies. Choose the one that works best for you and your business.
Honestly, this is actually very simple. You should not make people click through to another page but instead, embed the opt-in form at the point (where) you ask people to sign up.
So, What is an Opt-in?
Express permission by a customer, or a recipient of a mail, email, or other direct messages to allow a marketer to send merchandise, information, or more messages. … After the opt-in, the marketer will keep on sending the material or messages until the recipient chooses to opt out.
And, More Tips:
3) Put an option to join your email list on every page of your site
Have an opt-in box on each and every page of your website. And it should be in a way that it can be seen by anyone looking at your site. You can also add an opt-in box both to the vertical navigation column and to the footer area.
4) Install a slider/ a pop-up
Pop-ups should not be annoying and to make sure that they are not, you can set them in a manner that they can only show after someone has been on the site for at least 2-3 minutes. Here’s another suggestion, set it in a way that it is only shown to every visitor once a week.
5) Optimize for mobile
This should be one of your number one priorities because a majority of people (approximately 53%) now open their emails using their mobile devices. Make sure that your email templates are mobile friendly and this will ensure that your subscribers will be able to open your emails anytime regardless of their whereabouts.
As always, you consistently want to be successful in your business. You need to grow to be successful right? Read this article on how to be successful in your business.
If you have more questions about how to do this, please fill out the form below. I would be happy to help you figure out how to do this in your business.