Most social media marketing campaigns are primarily designed to help gain more social following, increase product/brand visibility or drive traffic to a website. Here are quick must-know tips you should consider when rolling out your next social media campaign.
1. Reserve your username across all platforms
Reserve all your usernames (business name) across all the social media platforms even if you don’t need them now. These keep other people from using yours, and trust me; you are going to need those usernames some day.
2. Decide which social media platform(s) best suits your needs.
Not all social media platforms are suitable for your kind of marketing campaign. Trying to build a presence and stay significantly active on all available social media platforms can be time-consuming and counterproductive. Instead, you need to identify platforms that bring the best results and focus on them.
There are simple ways that you can automate your social media posts by using an app. We’ll talk about that in another post another day.
Don’t forget to use your social media marketing by doing this:
3. Optimize your social media platforms
Once you’ve decided on the platform you intend to use, focus on optimizing your profiles in order to get more followers. A few things to consider include using a real profile picture, write clear and comprehensive about pages for your profiles, and where applicable, include a link to your website.
4. Connect your social media accounts to your website
Having all your active accounts connected to your websites helps to keep the conversation going. Visitors on your website can link to any of the listed accounts and your followers on social media can find out more about your offer.
5. Find and follow leaders in your niche.
Find the most influential people in your niche and follow or favorite them. Chances are they will share useful information about your niche or share their progress about a certain project, and you can look over their shoulders for inspiration.
6. Don’t forget the hashtags
Yes, it’s not just a pretty function to make your phrase turn into a link and look cool. Most people actually use hashtags to search for stuff on social media. And it’s a nice way to make your stuff (like your upcoming product launch) trend on Facebook. Just don’t overdo it.
7. Stay social
Whether you are running a personal profile or company/brand’s social media account, you need to actually stay social and interactive. Follow other users, send friend requests, comment on great ideas, like other people’s comments, update your status regularly, share interesting things you do in your business and so on.
Whatever you do…
8. Stay out of trouble
Each social media platform has its own sets of rules, and some rules cut across all the networks. For instance, Twitter has a limit on how many people you can follow per day, Facebook has restrictions on friend-requesting people you don’t know.
9. Track mentions
This is where PR kicks in. Use available tools to track every mention of your brand across all platforms and find out what people are saying about you or your brand. Don’t miss a chance to neutralize any negative talk.
10. Post as many times per day but again, don’t overdo it.
The number of times to post per day will depend on the network, the numbers of your followers and how interactive your audience is.
If you’re looking for help with your social media, fill in the form below. I would love to connect with you!
Are you looking for tips on how to run a business out of your home? If so, you have come to the right place. Here you will find tips to make your online business run effectively. Read on to find out how you can be successful at running a business out of your home. Plan for success first, then the rest will follow.
Tips for Running a Successful Business
One of the first things you need to do is:
1. Get a legitimate email address for your business. If your email address is from having a free email account, the perception it gives to a potential client is that your business is a hobby, not a professional business. Instead, talk to your website hosting company. It will typically have economical solutions for email addresses utilizing your web domain name.
2. Give incentives to your clients for referring their friends to your business. Word of mouth is the most powerful way of advertising because the recommendation of a friend is always more reliable than any flyer that you can send. Incentives also encourage your existing customers to remain loyal to you.
3. Post your business cards and flyers on bulletin boards that have very high foot traffic. Make sure to ask the business where the board is located if it is okay because you would not want your business to be seen in a negative light.
4. Are you following the competition? A ton can be learned from the techniques and strategies your competition uses for their social media marketing, especially if they’re a big corporation. Grab some ideas for yourself, like a contest or conversation starter, and try it on your own social media feeds and see what happens!
Are you feeling good about it now?
5. A good online business owner is creative and resourceful when it comes to generating business ideas and leads, but nothing can profitably take the place of selling. At first, it may be stressful, and you might not be comfortable with aggressive marketing. You will become more effective over time, ensuring the success of your business in both the creative and revenue aspects. When you plan for success as you’re starting out it not only shows you that you can do it, but others will see it too!
6. In order to be successful in having a business, it is key that you look for a product or service that you can be behind 100%. It is important that you are in agreement with the value you’re providing to your clients. It is very hard to sell a product or a service that you do not believe in.
7. Sound professional when you answer your business phone. Working in your pajamas is one of the perks of working from home, but make sure your customers don’t know about it. Avoid background noises such as your unruly kids, kitchen equipment or fighting neighbors. Your clients will notice when you maintain a professional atmosphere.
8, If your business requires any type of raw materials or regular purchases of supplies, get online and locate wholesale suppliers. As long as your business is properly licensed, you should qualify for the significant discounts available by buying at wholesale. This can save you plenty of money in the long run and make your business much more profitable.
Plan for success in your business
Running an online business is not always an easy job, but it is one that you can be very successful at. We have offered many tips to help make your business the most that it can be.
Follow the tips we suggested and you are sure to see results in your business.
If you need ideas or help, please fill out the form below.
Creating a business is something that can make you money and balance your life out too. Many people fail to make a success of their online business, though. What do you need to do? That is what this article will help shed light on. It discusses great, pro tips that will help you to be a success. Using Business Tips and Strategies that work for your business will help you become the successful person you’ve been dreaming of being.
Tip 1 – Schedule regular hours each day to work in your business. Running a business can easily consume your entire days and most of your nights if you let it. Don’t ever forget that the most valuable asset any small business owner has is their health. Maintaining regular business hours allows you to keep work from encroaching upon the rest of your life.
Tip 2 – Keep a record of your business-related expenses. You can use this information to receive certain tax breaks. Create a spreadsheet to help you with this process and write down your information every time you have an expense. Or use an app on your phone to keep track of your expenses. There are many on the market these days.
Tip 3 – When running your own business it is absolutely crucial that you protect your income. Protecting your income is something that is not easily done, but it is necessary. Don’t put all of your eggs in one basket. When first starting out you may need to stick with one basket until you figure out how to make your business work, but you should have alternatives ready as a way to protect your business and your income.
Here are a few more to consider:
Tip 4 – Celebrate your successes with your online business to keep yourself excited and engaged. You may have a long-term business plan you are working towards, but take the time to enjoy the small milestones along the way. Whether it is a target number of customers or a big sale, celebrating smaller successes is just as important as acknowledging bigger successes. Business tips and strategies will help move you from step 1 to step 2 to your business success.
You should love what you are doing if you want to have a successful business. Many people make the mistake of starting a business because they think that they will be able to make a lot of money but they are not interested in the many aspects of the business. Your online business should seem like a breath of fresh air, not a daunting chore.
So, what do you think? Are you ready?
If you are interested in being your own boss, then an online business is for you. Do your best to develop the best business possible so you can live comfortably while working from home. It is not always difficult to turn a profit, especially if you implement the tips given here. Your business can be a very valuable investment, as well as a good asset.
If you’re interested in getting help with this, just fill in the form below. I would be happy to help you set-up your business.
Blogging 101 is mostly about the blogging vocabulary. To understand blogs and all the intricate details, you need to know the terms blog, platform, domain, and web host.
Once you have mastered these key elements, you can enter any conversation about blogging with confidence. After you know what exactly a blog is, you will be on your way to passing the final exam of blogging 101.
So what is a BLOG?
Blog is short for weblog, which simply means a series of online posts presented in reverse chronological order. That’s all! Most blogs are text, but there are also photo blogs and video blogs.
The rest of blogging 101 has to do with the technical side of things.
The Technical Bits for Blogging
If you are setting up a blog, you will need a platform, a web host, and a domain. A blogging platform is a computer software program that allows you to write posts and to update your blog. Your platform is also what you use to design the look of your blog, from color scheme to font size.
What is a WEB HOST?
The web host is sort of like the virtual file cabinet where your blog is stored. Your computer communicates with the host when you upload or edit a post. The domain is the online address of your blog and usually ends in ‘dot com’. But there are so many other extensions for domain names from ‘dot net’ to ‘dot.co. If you read the article about domain names, you’ll understand.
So, When are YOU Starting YOUR Blog?
Ok, so now that you know what a blog is, what a platform is, and what domains and hosts are, congratulate yourself!
You have passed blogging 101. Yay!!
Start blogging on your website today. You’ll be glad you did!
Please let me know what you think in the comments below. If you need help with creating your blog or have any questions. feel free to contact me and I’d be happy to help.
Being Unique vs. Being Original: Is There a Difference?
Many people like to think of themselves as unique, and they will even interchange the word unique with being original. But are they the same thing? Can you be unique without being original?
Someone who decides they want to stand out may dress in a style that is outside the norm. If you look at people who adopt the Goth look, they often look similar from one Goth dressing person to the next. They may still stand out in a group that is not necessarily into that style. If they went to a Goth convention (if such a thing exists), no one would stand out. You would see variations, but it would be a common theme.
Perhaps you could be considered unique if you decided to wear all your clothes inside out. LOL!
You may even be considered original by doing this. But, what is certain is, you will get many people giving you a strange look. These looks could be exactly what you are going for.
There are also people who reinvent styles that have existed well into the past. Look at the Steampunk movement that has become popular in the last decade or so. This is a style that encapsulates a period where steam technology dominated the planet.
However, it incorporates modern day technology and fashion. It’s a hybrid of old world meets new.
But among the Steampunkers, for lack of a better term, don’t they all look alike, for the most part? Why not combine Steampunk with Goth? It gives a dark twist to the genre and at least initially, will let you stand out. But what happens when it catches on and everyone starts adopting it?
Is it still considered unique or original?
Take a look at the mindmap below and see where you fit in.
There are always those that try to set trends, either in fashion, technology, or both. The ones that do it often enough are called innovators while those who follow are copycats. It would be difficult to find people who would deny Steve Jobs was an innovator. Many believe that Apple will never be the same without him. Others believe he set the stage for Apple to continue as an innovative company for many years to come.
But, no one knows for sure what the future holds. However, people will continue to try what they feel is new when in fact is often just a variation on an existing theme. It’s like the old saying, the more things change, the more they remain the same!
What do YOU think? I NEED to know, so tell me what you think in the comments below.
When it comes to social media, boundaries are important. If you have too few boundaries, you could end up oversharing. This can lead to damaged relationships in real life and depending on what you’re oversharing, the loss of your reputation. This doesn’t build up your confidence either!
To stay comfortable and confident on social media, use these tips…
Set Helpful Limits
Regina liked to lie in bed and surf social media on her phone before going to sleep. But after doing this for several weeks, she noticed the habit was increasing her anxiety and making it difficult to get a restful night’s sleep.
Try this: next time you’re on social media, take a moment to check in with yourself. Are you feeling stressed or overwhelmed? Getting a bit anxious? Or, are you comparing your life to someone else’s?
When it comes to social media, one of the smartest things you can do is to create limits for yourself. You may decide that you’ll only check in on social media once a day or you may want to set a time limit when you browse.
Definition of Confidence:
a feeling of self-assurance arising from one’s appreciation of one’s own abilities or qualities.
Your friends on social media are entitled to their opinions. But that doesn’t mean you have to hit like on every single one of Aunt Betty’s political rants or inform your sister that she shared a fake news story (again).
You can choose to hide status updates from people that are consistently negative or that bring you down. A good idea to follow is the three strikes rule. If someone is negative on social media for three posts in a row, hide them.
You can hide friends on Facebook, Twitter, and other social networks without having to unfriend or unfollow them. The other person never gets notified that you’ve hidden their content. It’s a great way to distance yourself from unkind remarks and unnecessary drama.
Create a Separate Account
Natalie creates art that makes people think. She likes to explore controversial themes in her work and she’s not afraid to push the envelope. But some of her family members don’t agree with her views and aren’t supportive of her creations.
So, Natalie started a private Instagram account where she shares her art. This allows her to post about her hobby without dealing with negativity from her relatives.
Just like Natalie, you want each of your social media profiles to serve a specific purpose. You might have a Facebook account for staying in touch with distant family and loved ones. But you might dedicate another account, like Instagram or Twitter to sharing content privately.
Social media can be a wonderful tool for connecting and communicating. To get the most out of each network, keep your social feed positive and uplifting. Follow people who inspire you and share your own thoughts authentically.
Learn how to find and connect with your tribe when you download your free workbook!
Thanks for reading the 5 articles on Social Media. Next week we’ll be moving to a new topic.