Today’s article is all about how your customers make up your most valuable list. You’ve heard the phrase “the money is in the list”. In other words, your subscribers have value. Today I want to share one particular type of list with you that’s a lot more valuable than any other. That list is your customer list. These are the people that have spent money with you already or are planning to in the near future. And guess what, they are the most likely to do so again and again and again. That’s what makes them one of your most valuable business assets.
Your Clientele Has Value
First, though, let’s take a quick look at what makes these people so special to you and your bottom line.
Customers are people that already trust you. If your product provides great value to them (which it should), they also like you. Over the course of consuming the product and being part of your funnel, they also get to know you better. In short, these are the people that know, like, and trust you the most when it comes to your business. This means that are more likely to buy something else you recommend. This could be your own product or something you’re promoting with another vendor.
When you mail an offer to your customer list, you can expect a much higher conversion than with any other list. With a regular offer, a 2% conversion of visitors to sales is often what you expect. When mailing to your list of subscribers, you can often double or even triple that conversion. With a customer list, you can expect to see conversions of 30% or higher depending on how targeted the product is. That’s a huge bump in conversion. It doesn’t take a lot of customers to make a good number of sales. That’s why this is the list you should work on growing the most.
cus·tom·er [ˈkəstəmər] NOUN customers (plural noun) a person or organization that buys goods or services from a store or business: “Mr. Harrison was a regular customer at the Golden Lion” · [more] Synonyms: shopper · consumer · buyer · purchaser · patron · client · regular · frequenter · habitué · clientele · patronage · business · trade · vendee · emptor a person or thing of a specified kind that one has to deal with: “the fish is a slippery customer and very hard to catch” · [more] Synonyms: person · individual · creature · fellow · man · woman · wight
They Are Your Traffic & Audience
And the benefits don’t stop there. Customers are your most loyal audience. They are more likely to spread the word about you and defend you online. They aren’t afraid to sing your praises. Treat them well and you’ll have a steady supply of word-of-mouth advertising and testimonials to create valuable social proof.
How do you get more customers? By adding a low-cost product to your funnel and constantly promoting it to the rest of your list. We’ll talk about this in a future article. So, make it your #1 goal to grow your customer list. Create something of value that relates to your opt-in offer and promote it on your “thank you page”, in your first few emails and occasionally throughout. Work on converting a portion of your email subscribers into customers right away.
What can you do today to work on growing your very own customer list? Stay tuned because we have more articles all about this very topic.
If you are searching for someone to help you, set up a FREE CALL with us. Let us help you figure this out!
Letting go of your past to move on is often easier said than done. Besides just enabling you to move forward, there are many other reasons why you must let go of past events. Because with a past weighing you down, you’ll never be able to greet the future with open arms. This article will help you to figure out how to let go of your past.
The Past is The Past – It Ended
First and foremost, you need to let go of the past because it is just that, the past. If you spend time and mental energy thinking about things that have happened or events you wished you could have prevented, this is valuable energy wasted. Instead of putting this energy into your future goals, you are putting them into something that will never change.
And if you spend too much time worrying about the past, you may soon find you’ve wasted away the present as well.
Dwelling On The Past Will Only Hurt Your Outlook
If there’s something in the past you are specifically dwelling on, that’s likely because it was a situation that caused you a large amount of stress or sadness. And you may not realize it, but inviting these memories into your mind is inviting these negative emotions back into your life.
As long as these emotions cloud your judgment, it will be difficult for you to look forward with optimism. This is a key part of achieving your future success.
You Are Not Your Past – It’s Over
The things which may have happened previously in your life may have shaped who you are today. But you must remember you are not these experiences. Your mind created any attachment you have to these past events. They will continue to hold you back as long as you let them. How to let go of your past is crucial to understand because if you don’t, your life could just pass you by with you going nowhere.
Cut the ties today and commit to a new life unattached to what may have happened in your past.
Ready to Be Finished?
Letting go of the past and committing to move forward is never the easy option. If it were, everyone would do it. But it is impossible to go towards a positive future without also having a positive attitude and outlook on life. And holding on to your past will inhibit you from doing so.
So, if you want to be successful in the future, take the first step by committing to letting go of your past today. You will feel so much better after you accept the fact that you need to do this to move forward.
Today’s article discusses why new beginnings make us so scared. If you’ve ever experienced a new beginning, or if you are currently preparing for one now, you probably feel a combination of both fear and stress. And these feelings are completely natural as new beginnings scare everyone in one way or another. This fear is occurring for many reasons you may not even realize.
The Preliminaries – Something Is Ending
The number one reasonnew beginnings scare us so much isn’t that something new is starting. But rather something which made us happy before is ending. Change is natural, even though it may not feel natural at the time.
Just remember that when something ends, it’s because something better is coming for you. Don’t try to hang onto something which is falling apart. This can make the new beginning even more difficult if you are still grasping for the past. Instead, be grateful the past happened and commit yourself to moving forward.
Fear Of The Unknown – The First Stage
When you start over either in a new location or job, you have no idea what this change will bring you. You don’t know that it will be better or more fun. You hope it will be, which breeds fear. Humans are naturally built to fear what they are uncertain about. But don’t let the fear scare you, instead push forward and tell yourself that this change will be for the better. You may just be surprised at the power a positive outlook can have.
Your Last New Beginning May Not Have Worked
If you’ve changed your life drastically a few times, there’s a chance that the idea you may fail in another new beginning is contributing to your fear. But don’t let these emotions control you. Why New Beginnings Make Us So Scared is a natural process. As mentioned above, your outlook is a huge part of your success in this new situation.
Remember why your last new beginnings didn’t work out and use this knowledge not to make the same mistakes again. And most of all, believe in yourself because you can do it!
New beginnings scare everyone. After all, to have a new beginning, something else had to have ended. But don’t let the fear of the unknown or past mistakes lead to fear of new beginnings. Instead, know that new beginnings are a good and necessary part of life, and your fear will likely lessen if you embrace the coming change with open arms.
If you need help with resolving this, I offer 1 x 1 mentoring sessions. Book your FREE CALLright now! I would be happy to help you!
Today’s article is about the 4 changes that can transform your year. A topic of discussion that is critical to your business because it can make or break it. And I’m not kidding here my friends!
Sometimes, making changes that you want to see in your life feels nearly impossible. It takes a willingness to step outside your comfort zone to make significant changes that will transform your life.
If you want to start your year out right, these subtle changes can be the beginning of a happier, healthier life. Whether in your personal life or your business life take that step, you will be better off for it.
Making Good Decisions
Listen to Your Intuition—We like to think life is linear and rational. But more often than not, we make blind decisions based on what we know at the time. But what if you started following your intuition more often than your brain? Often, the right choice is the one we don’t fully understand at the time. Your intuition can lead you down a path you least expect, but that can change your life in exciting ways. Worry less about connecting the dots and spend more time riding the wave. Remember that these 4 changes can transform your year if you allow it to.
Why you Need to Make Changes
Understand Your Why—You want to make changes but find year after year, you have yet to make it happen. One reason for this is that you don’t understand why you want to make the change. Or you understand it, but you focus on how hard it will be to make the change. Look at the big goal you have and ask yourself why you want it. Will it free up time, make you healthier, or make retirement more comfortable? If the answer is yes, you should keep your thoughts on how much better your life will be when you’ve made the change, and then take action. Always start with your “why.” Then make those changes transform your year into one that works better for you.
Convert by Taking Action
Take Action—Often we humans wait until the time is right to do something meaningful. And for this reason, many of us have regrets later in life. And I’m one of those people, you betcha! So, what do you genuinely want? If you can answer that question automatically, it’s time to take action. Any action. It doesn’t have to be the “right” action. But making that first step will lead you to discover the right next steps to take that will lead you to where you want to go.
Take it Step by Step
Stay Shortsighted—Have you ever thought you’d like to make a significant change in your life but then thought yourself out of it? Yeah, this is common and actually happened to me when I first started my business. The “what ifs” scared the hell out of me! When we look too far into the future, we can getoverwhelmed and end up doing nothing. Ask yourself what the first step would be to make that change. Then the next step. And the next one. Most successful people didn’t know where exactly they’d end up. They just knew they wanted to change their lives, and so they did, step by step.
Don’t let the fear of theunknown future steal your happiness today by keeping you paralyzed. Believe me, if I could do it over again, I certainly would take the leap much sooner than I did. All I did was keep my business small and it kept me from making the money I really wanted out of my business. Lesson learned, so learn from me so you don’t make the same mistakes I have.
Today’s article is about how to start your year on the right foot. We are in a brand new year and sometimes it’s so easy to get off track, especially when you have family obligations during the holidays. And let’s face it, most of us, as business owners need a little downtime during this last quarter of the year. If you’re anything like me, trying to do it all sometimes is a little too much, even for the strongest people in the business world.
All too often we charge in when it would be better to assess where we are first. Especially if you haven’t had time at the end of the year. It can be painful to look back to see our mistakes and shortcomings. And yet, it’s the best way to determine what we need to do to make significant changes in our lives.
Before you prepare to start the new year with loads of new resolutions and goals, take some time to reassess your life in these different areas. It will help you to not be distracted the entire month of January because you will have focus, determination, and a great plan.
Ever wish you had more time for what was genuinely important to you? I get it! So do something about it. Make some changes. The first step is by looking at all the things you’ve taken on that no longer feel important. Consider each committee, sponsorship, extended family, and friend obligations that no longer feel fun.
If they feel like a burden, it’s time to unload them. That may feel challenging. After all, no one wants to let others down. But this is your life, and it’s time to choose you instead of others’ wants. Do you feel me here? It’s for you to decide what’s important to you.
If you wish you had more money but can’t or don’t want to work more to get it, take a careful look at your finances. Quite often, little wants turn into needs. Scan through last year’s bank statements and make a note of any recurring payments. You may wince when you see how much you’ve spent on unnecessary things throughout the year. Having occasional treats for you and your family is okay. But if “shopping therapy” has become a burden, now’s the time to fix it.
Make a list of all the ways you could cut back on without feeling deprived. For example, could you eat out two nights a week instead of four? Is it essential that you shop for clothes every month? So, how much could you save if you took your lunch to work three days a week instead of getting take-out?
Do you find it fun to have four bazillion TV channels? You can’t possibly watch them all! These are just a few ways you can trim expenses, so you can save for things that matter to you instead.
Dreams and Goals
Many people decide that not having enough time or enough money is the reason why they stay in dead-end jobs, don’t pursue their passions, or make real changes in their lives. If that was you and you’ve taken our advice and reevaluated your obligations and finances, those excuses should no longer be holding you back. Am I right?
So, what do you want really? To go back to school and start a new career? Turn your side-hustle or hobby into a business? Purchase and cook homemade, whole foods that support your health and wellness? By choosing to make those two changes in your life, you’ve now opened up a whole new world for yourself.
Grab it, and don’t look back!
Picture yourself happy and content, making more money than you ever did, because you made some decisions about your life that would change your 2022. Isn’t it amazing that doing just one thing could change your life around for the better? No, nothing is easy. But if you want to succeed in life, you will do what is necessary to get there.
One thing I know for sure is if you fail to plan you plan to fail. Don’t let that happen to you!
Contact me using the form below and I’ll help you work on a plan that’s right for you.
Today’s article will teach you 21 different ways to become a better leader. I think you will really enjoy reading this article. It will teach you so many different ways on how to be a better leader. Because if you’re going to be a business owner, you also need to be a great leader. Right?
Being a better leader can be simplified down to ‘always thinking of more ways to listen and help’. It is also about modeling strong, positive leadership through example.
Being a Great Leader
Here are twenty-one ways to up your game as a positive leader.
Get Out There and Make Connections
The best leaders are insatiable at learning and improving every area of their lives. Part of this involves just getting out there and networking. Talk to peers and competitors, to find out what’s important to them nowadays. Go to conferences and symposiums and talk to experts. Want to ask someone a question? If you are close enough to have their phone number, just phone and ask!
Some of the best leaders are also introverts. It’s tough cold-calling or putting yourself out there if you’re one too—but thesuccessful introvert leaders all say the same thing: You just have to do it. (And that it does get easier!)
Weak leaders shame-and-blame. Strong leaders hone in on specific problems and look for solutions. And they’re especially good at thinking up ‘third alternatives’ or out-of-the-box fixes that far exceed the standard solutions.
Strong leaders not only look for solutions, but they are also the first to take action on them and implement them. Leaders will find out the best people for specific tasks while others are still discussing possibilities. Leaders will fix plumbing leaks, find caterers at the last minute while others are bewailing a cooking disaster, and generally build up a “get-‘er-done” mentality.
And that includes getting it done for your people!
Don’t Be a Weak Leader
Ask for Help
Part of being solution-oriented and action-oriented is knowing when to admit you need help when to ask for help – and then doing so! A good leader never hesitates to say, “Can you show me how to do this?” or, “Will you explain this to me, please?”
That’s because a great leader knows his or her own worth but is immune to the ego.
Leaders and excuses don’t go together. A strong leader never hesitates to admit when he or she is wrong about something.
Be a Lifelong Learner
Great leaders are voracious learners. They read books, as well as search the net. They are not afraid to go to the source and ask the experts. They listen to podcasts in their cars; go to seminars and workshops; find out how things work and know exactly who to call on for a myriad of needs or situations.
This type of curiosity is a great habit to develop—and it will keep you ahead of your competition and help you come up with concrete or decisive answers when others are still dithering.
Do Some Research
Do Your Homework
Effective leaders will take the time to do the research. And if they commission other people to do the research for them, they take the time to go over the results and make sure they understand all implications.
Use Mentors and Coaches
Great leaders never think of themselves as the top of the heap: There is always someone else they admire, follow, model themselves after, or consult. And they’re not afraid to admit it or shout out to their mentors, either.
Think back over your life: Who was your inspiration? Your mentor? If you’ve let them drop by the wayside, use this as a reminder to reconnect and keep up that valuable connection.
Nothing will endear you to your community more than approachability … especially if you protect yourself by making sure you also have clear boundaries around access.
If people feel you are approachable, they also feel that you care about them. You’ll never be the dreaded “tyrant boss” or coach, and by setting times and ways for contact, it ensures that contact occurs in a controlled manner and doesn’t burn you out.
Do you Have Skills?
Actively Develop Your Communication Skills
Great leaders have great communication skills. They use these to convey visions, inspire people, negotiate a positive way through conflicts, and above all, they are great listeners. But they also actively develop these skills. They know that most people aren’t born with them, and they will go out of their way to acquire the best communications skills they can.
Use ‘We’ instead of ‘I’
When you use ‘I’ statements within a leadership role, you subconsciously set yourself on a pedestal. Are you focusing on tasks and goals to accomplish, including your team by saying ‘we’ and giving them ownership of the task and goal?
When you do say ‘I’ make sure it’s paired with statements such as appreciation or gratitude statements, or include as many ‘you’ and ‘we’ statements as ‘I’ ones.
Everybody Needs Somebody
Learn to Read Beyond What’s Spoken
Another top leader super-skill: ‘Reading’ people. This means not just listening to what’s said, but being able to accurately interpret other clues, such as tone, body language, and facial expressions. Effective leaders don’t let such things slipstream over them. They are able to instantly recognize when someone is dubious about something they’re in the middle of agreeing to, or being evasive under expressions of confidence—and get to the heart of the matter in a positive and reassuring way.
Give Your Team the Right Tools
One of the easiest ways to enable and encourage your team to not only do a great job but enjoy and be inspired by the process is to give them the right tools. Don’t skimp on this: Giving your contractor or team member the pro version of the right tool will increase productivity and speed up the creation process.
And your team members will really appreciate your support.
Be Aware of Your Own Body Language, Too
Don’t just focus on the body language of the people you are speaking to. Check your own body language, too! Do you look people you are speaking to in the eyes? Are you smiling and focusing on radiating a positive attitude? Are you lethargic, animated—or too animated? Are you practice “open” body language (angling toward your guest, for example, not crossing your arms or legs; or using wide-arm gestures that include the audience and bring them in).
Have you previously even thought of what your own body language says?
Are You Creating the Best Experience?
Develop an Engaging Speaking Style
Record yourself speaking on more than one occasion; both informally and formally (e.g. when giving a speech or running through a podcast or webinar script). Play these practice runs back and listen.
Do you put yourself to sleep or do you do the opposite, and chatter so fast that you sound like a squirrel after espresso? Do you practice good breathing, so that your voice is resonant, not squeaky or ‘thin’? Are you fall back too frequently on meaningless phrases like ‘basically’? Do you repeat clichés and specific words too often? Are you hemming and hawing and stumbling?
Above all, is your voice real, authentic, clear, and warm?
Analyze your own voice objectively. Listen for all these things, decide where and how you need to improve and do it!
Make a Habit of Being Goal-Oriented
The best leaders zero in on whatever goal they’re working on and move toward it without distraction.
Learn to cut out tangents and irrelevancies, and focus on your goals, be they huge or small; the ‘big picture’ or a detail. Learn not to allow yourself to be distracted into reactive mode, and get your team members effortlessly back on track.
I AM The BOSS!
Don’t Be a Boss: Be a Leader!
A boss suffers from pedestal thinking: She thinks of her team members as minions instead of fellow professionals.
A leader doesn’t regard herself as the center of the universe: She shares the spotlight, the problems, and the praise with her team.
She gives credit, not takes it: A leader steps back to let her team shine. A leader helps people grow and is remembered as an inspiration in years to come.
Be Prepared to Be a Decision Maker and Take Risks
Great leaders do something else that sets them apart from other professionals: After they have done the research, analyzed the facts, and brainstormed with their teams, they:
This is because they have taught themselves not to fear failure. Great leaders know that sometimes projects or ideas fall short.
But they also know that avoiding decision-making and never taking a chance is the real failure!
Listen for the ‘Wee Small Voice’
Great leaders are also not afraid to question themselves and their assumptions. They learn to be aware of that niggling inner voice that tells one that something isn’t right; or simply leads to a hint of nervousness or fear.
Experienced leaders question this ‘wee small voice’ immediately on becoming aware of it. They get to the ‘why’ behind the doubt or fear and face it head-on. Then they take action to eliminate potential problems that might have been causing the fear. They never let fear rule them or hide in sabotage.
Be Proactive—not Reactive
It’s easy—especially when you are an online entrepreneur—to slip into reactive mode, and end up feeling like a chicken running around with its head cut off: Especially when you have many irons in the fire and people depending on you. But be sure to make time for things that matter (like your health and personal life), and be as proactive as you can. Plan things ahead of time. Delegate.
And once you’ve done all that, learn how to let things go.
Make Time for the Things That Matter
Great leaders do their best to avoid burnout. They know they are human, just like everyone else. And they make sure they recharge their batteries with strong, healthy self-care—and they nurture important personal relationships. You should know that they carry the same respect they show in the workplace back home.
Take Care of Yourself
So, develop a healthy self-care routine:
Meditate or pray
Eat as many fresh fruits and vegetables as possible
Drink at least six glasses of water daily
Cut down on carbs and alcohol
Cut down on other bad habits that can sabotage your health (such as smoking, inactivity)
Take time to notice all your blessings
Do something fun
Focus on your family
Give back to your local community or charities you believe in
Read entertaining books and listen to fun podcasts, as well as business ones
Get a hobby
Get a good night’s sleep every night
Do even half of the above, and you’ll find yourself more alert, more focused—and you’ll have more fun being the leader you were meant to be!
Come on, let’s be real here. Do you ever find yourself on the word vomit train when attempting to sell anything? Yes? No? Well, today’s topic of discussion is how to get clients even if you hate selling and pitching. That’s right, let’s get with it!
So, you know the place that makes zero stops and is stationed in TimBuckTwo? The one where you’re chatting with a potential client and you find yourself having an out-of-body experience where you hear yourself doing things like…
Overly explaining what it is that you do to justify your service
Adding on additional promises because you don’t think they’re convinced of the value
Filling silences with discounts or amendments to the process just so they say something
Feel like you’re a fraud because what you offer isn’t all that special when you say it out loud
Yeah, been there, done that!
If you find yourself doing any (or all) of that, there’s a huge disconnect in your selling process. You know it and your client knows it too!
So, you convince yourself that you’re just not good at selling.
Or that your market can’t afford to pay you what you need to run your business.
That you’ll never be able to convince your prospects why they need to hire you.
If you had a tried and true approach to “selling” your service, you wouldn’t have to be in this position. No more Conductor status of the Word Vomit Train.
No more feeling icky or slimy or like you’re tricking your clients into hiring you.
Without a reliable selling strategy, you’re likely leaving thousands of dollars on the table. But more importantly, it’s leaving you feeling inadequate about your service and it will 100% be the reason why you end up quitting.
So how do you fix it?
Understand your results
Use this formula to close the deal
No, not this one, it’s much too complicated!!
UNDERSTAND YOUR RESULTS
Before you can even begin to serve, you need to know the exact role your service plays in your client’s life. Most people sell their service like a product. When in reality it needs to be sold as a result.
Most service-based business owners will hype up the features of what their service provides. For example, a web designer might spend more time talking about how many pages they offer in the package, the optimization of those pages, etc. Basically, what your client gets out of it all.
Successful business owners tap into the emotional results of their service. What will life look like after your client experiences your service? What will change? What will be better? What will they have?
As soon as you can create an emotional relationship for your client with your service you’re off to the races.
So How Do You Use This Method?
Now that you understand the true purpose of your service, it’s time to start talking serious business with your connections. We’ve already taught you how to get in front of warm and qualified leads.
If you haven’t spent time doing that piece yet, go back and work on that first. I want you knocking this out of the ballpark, and it works best on leads that already know, like, and trust you.
This method, when used on warm and qualified leads, will be your secret weapon to closing clients faster and confidently. Just imagine a world where you don’t have to send another awkward follow-up email asking if someone wants to actually work with you or not.
The steps within this method are all played out in a single conversation, ideally in this order. Before sitting down in this meeting, you need to be prepared. If we’re wanting to avoid those awkward follow-up emails you need to come ready to close the deal in this meeting. Be sure to print out and have a copy of your contract and proposal handy.
Most service-based business owners make a crucial mistake by only relying on follow-up conversations to close the deal. This method shifts this way of doing business so you can close more deals on the spot (and get paid faster).
The Steps to the Process
STEP ONE: PROVE THAT WHAT YOU HAVE IS WHAT THEY NEED
This is where your skills of talking about your service as a result instead of a product truly come in. You don’t need decades of experience, a beefy portfolio, or to even be the expert at what you offer.
You simply need to believe in the power of your service.
Try framing this conversation using phrases that assume you’ll be hired. Let them know how their life is going to be different once they start working with you.
Try using a phrase like this:
“…After working together you’ll have…”
This is called “The Assumptive Close” and it’s a tactic that works time and time again. If you’ve played your part well up to this point this specific piece will play a huge part in, you are landing this client.
STEP TWO: REITERATE THEIR WORDS BACK TO THEM
What you’ll want to weave in next is the fact that you understand and hear their needs. This not only helps you understand where your role in serving them truly is, but it secures confidence from your client early on.
Try using phrases like:
“…So, what I’m hearing you say is…”
“…Based on what you told me…”
After working with many people myself, I know that great communication is one of (if not the) biggest factors in the relationship. Showing them that you understand their desire and need for hiring you on Day 1 is crucial.
This isn’t just a “sales tactic”, my friends! Letting your potential client feel heard and understood goes an incredibly long way in starting out your work together on the right foot and sets the stage for a more connected and long-term relationship.
STEP THREE: TALK THEM THROUGH YOUR PROCESS
At this point, you’ve established that you’re the woman for the job and made it clear you understand what they need and why. Now, it’s time to walk them through how this all works.
This is, personally, one of my favorite parts of this process. It enables you to get in your zone of genius, geeking out on your process. This is another crucial place to use assumption wording. Remember, they’re going to absolutely decide to work with you, so talk like it!
Try using phrases like:
“Once we get started next week this will be our first step…”
“After you get your documents back, we’ll be able to move on to this part of the process…”
You’re accomplishing two very important things at this step:
Get the client in a world where they’ve already said yes to working with you
Get the client total understanding of every step of the process
At this point your client should be grinning ear to ear, nodding along, and agreeing with your statements – clearly excited and ready to get started. If this is happening your final two steps of this process will be a breeze.
STEP FOUR: CLARIFY THE CONTRACT AND NEXT STEPS
You think you might be heading into boring or uncomfortable territory, but trust me, this part is just as crucial as the rest. Outlining clear parts of your contract not only protect your client, but it protects you. Both of you need to be on the same page from the start.
I suggest having an actual contract to show them that’s ready to sign, you can send this out to them digitally. Once you’ve outlined your terms it’s important for you to cover the very next step for your client. Even though you outlined the entire process above, it’s time to take it back to the beginning.
It’s important to use clear language here, like:
“These are the important details of the contract I wanted to point out and here’s what they mean. Once you sign, I can take your payment today, we can get started right away. So let’s look at the calendar to schedule our first meeting, alright?”
STEP FIVE: HERE’S THE PRICE
Let me say a quick word about pricing before I outline this step. I believe in pricing transparency with every client. That means, no client should get this far into the process without having some idea of a range of what it’s going to cost to work with you.
It does a disservice to your client to not share expectations early on and it can be a huge waste of your time if you don’t. This could look differently depending on your business model, but I’ve added a single item on my pricing page, and it’s done the trick.
“Pricing starts at…under each process.”
Dealing with sticker shock is a killer to closing client deals for both you and the client. It’s awkward, it’s uncomfortable and it makes both people feel inadequate.
Ok, I’ll rest my case for pricing transparency (for now).
Alright, so you’re at this part of the process. And it’s one where, in the past, you might have tripped over your tongue somewhat. It’s okay. We’re going to fix that.
However long you think this conversation should be…cut it in half. Seriously.
Your only role at this step is to state the price and then be quiet.
The desire to keep talking after stating the price is because you’re uncomfortable, which I totally get. However, your client deserves this time to process and go through her own mental checklist before you chime in.
Try practicing this until you become comfortable with it. lt will drastically increase the number of clients you land and your confidence in the process. This, like so many things in business, takes a bit of practice to perfect. But by following this method you’ll have a step-by-step system to rely on the next time you’re talking to a client.
By utilizing these steps, you’ll be able to craft an amazing experience for you and your client.
Remember, at the end of the day, you’re here to serve your clients. And of course, to make a profit!
Your Business Plans Effect on Marketing is our topic of discussion today. Some people say you don’t need a business plan, some say you do need one. So, what is the real answer to this question?
What is a Business Plan?
A business plan serves as the guidebook to your business. Your business plan should communicate what your business is, how you plan on growing it, and what steps you are going to take to achieve your success. See? Easy answer! But, when you work online, your business plan might not look like a traditional marketing plan.
Your business plan also has a huge effect on your marketing efforts. Your business plan can help you decide what type of marketing will add value to your business and which types of marketing will simply be time wasters.
By writing out your business ideas and goals, you can determine your target market. Your target market is the group of people that you want to promote your products or services to. Determining your target market is the first step in planning your marketing efforts. See, this is the right answer!!
Having a business plan, and knowing who your target market is, will lead you to create your marketing plan. A marketing plan is similar to a business plan in the sense that it acts as a guide and helps you stay focused.
What is a Marketing Plan?
A marketing plan is a written plan of action that communicates how you are going to market your business. There are many ways to market your business, such as flyers, paid ads (newspapers, magazines, online), business cards, speaking in front of groups, becoming a guest on a radio show or television program, pay-per-click campaigns, direct mail, and more.
Your business and marketing plans serve as tools in deciding which marketing ideas will work best with your business and your particular brand. It can be easy to try too many different marketing approaches. Whenever you feel confused about your marketing efforts, take some time to re-read your business plan. This can help you decide if the new marketing idea will actually reach your target market and if it is worth trying.
A Few Ways to Market Your Business
Developing relationships with other business owners that offer complementary products is a great way to market your business. When you know which direction you plan to grow your business, you can start scouting out possible future business partners.
So, for instance, if you have created your own line of organizational handbags and would like to start offering diaper bags, you can start researching the top baby-focused websites and see if they would be interested in helping you promote your diaper bags. Doing your research is critical to figuring out who would be best to help you and your business.
Your marketing plan should also include information on how you plan on keeping your customers after the initial purchase. Some ideas include customer-only sales, backend sales opportunities, customer-only freebies, etc.
Now, what would you include in your marketing plan?
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How to Create a Pattern of Success is today’s topic. If you want to get ahead in your life you must take the information below to heart. Believe me, if you want your business to be successful you will do what it takes to get there.
Once you experience success, you will be able to look back and realize that you achieve all success pretty much the same way. You set a goal, follow through on the tasks needed to be done for achieving results. You keep an open mind, learn from others, track your successes and learn from failure. It’s the same thing, over and over again. And it works.
If you want to create a pattern of success in your life, you can start now by learning the secret that successful people know. Successful people are only successful because they are doers and they follow through. They are not smarter than others; in fact, it is entirely possible you are smarter on paper than they are.
You just don’t follow through!
Listed below are some of the very best actions you can take to make your business successful.
Become a Goal Setting Expert
Start at the top and learn how to craft the best goals for yourself. Know that the goal is something that can be accomplished. And know that the goal is measurable before you finish writing it. Most of all, make sure it’s a goal that you really want to achieve. The benefits of goal setting are #1 in my book.
People who achieve are doers. If you want to get something done, schedule it no matter how silly it might seem to you. If you put it in a schedule at a particular time, and not just on a generic “to do” list, it will be more likely that you get it done. You will eventually gain more time in your day, believe me.
For instance, if you have set a goal to write an 80,000-word novel by a certain date, then you should know how many pages you need to get done each week and which days you can work on it, which times, hours, and how long it takes you to write a page. Successful writers write; they don’t wait for inspiration to strike. They schedule it and do it. The same can be said for anything you want to achieve. You don’t wait until you want to do it; you do it on schedule.
Automate the Mundane
There are a lot of things that need to be done but that can escalate easily into “busy work” which doesn’t get you closer to a goal. Bookkeeping for instance is something that can be accomplished today, with the right software, almost automatically. You can schedule payments to happen automatically; you can also use software that enters everything for you in the ledger. Freeing up time to focus on your scheduled activities that must be done to achieve the goal is a more productive use of time. It will definitely give you a win for the day.
Get Outside Expert Help
To be a success doesn’t mean you have to do everything yourself. You’re not on your own. The best scientists, professors, doctors, lawyers, and CEOs have assistants who help them look great. You too can hire outside help and contractors to help you do the tasks needed to reach your goals. Other than doing exercise for you and things you must do physically for yourself, there isn’t much you can’t outsource today.
Stop Reinventing the Wheel
In most cases, someone has already done it before you. Someone has already worked out the kinks and devised a plan of action that will work for you too with hardly any tweaks. Learn from other people’s mistakes and realize that you can gain valuable information from what others are already doing.
Never Stop Learning
They say it takes ten thousand hours of reading about a topic to become an expert on any subject. Keep this in mind as you look toward your future and set your goals. If you want to be an expert, you’ll need to start today building up those ten thousand hours. Even if you know nothing about a topic today, you can be an expert in just ten thousand hours.
Know Your Core Values
So, as you set goals to create a pattern of success, it’s imperative that you know what your core values are in terms of family, personal, financial, and physical life. Everyone has different areas they need to work on more than others – you need to know what your areas are to set realistic goals that you want to meet.
Track, Assess, Repeat
Nothing is ever done without the paperwork, as they say. Well, that includes creating a pattern of success. Only by setting goals, then tracking and assessing the results of the goals, and then repeating what works will you create a pattern of success.
In conclusion, creating a pattern of success requires knowledge of goal setting, goal achieving, and in-depth knowledge of yourself.
Starting today you can gain that knowledge and create a real pattern of success in your life.
Many people have issues with goal setting due to setting limiting obstacles in their own way. Some of the most common barriers to goals setting involve fear and lack of belief in yourself enough to even set a goal, much less follow steps toward achieving them. Perhaps if you know some of the most common goal-setting obstacles you can work toward overcoming them.
Obstacles That Limit The Process
You Don’t Want What You Think You Want
Some goals are set because other people want them for you. If you don’t really want what you say you want, it will be very difficult to set a goal for that thing. Be sure that you’ve set the goals for the right reasons and that it’s something you really want. Write down the pros and cons of any goal and know why you want to achieve that result before setting it in stone.
You Don’t Truly Understand the Importance of Goal Setting
Many people think goal setting is just hocus pocus and doesn’t really work. If you don’t really understand the power behind appropriate goal setting, it can be hard to take the time out of your day to truly set a goal. To understand the importance of goal setting, read several books about success and you’ll find that the most successful people set realistic goals, and then worked that goal into their schedule every single day. Even people who experience “overnight success” didn’t really achieve everything overnight. It was many nights of following a plan that brought results.
You’re Not Really Sure How to Set a Reasonable Goal
If you’ve actually tried to set a goal before but didn’t experience results, it’s probably because you just don’t know how to set a goal. It’s not as easy as just writing down a dream. Goals aren’t dreams. They are realistic, specific, achievable end results that you want to see. Take the time to learn the best goal-setting techniques in order to experience goal-setting success.
Fears That Control You
You’re Scared of Failure
Many people do not bother setting goals because they have a self-limiting belief that they’ll fail anyway. Therefore, if they do not set a goal, they won’t have to be a failure. But remember that the idea of planning to succeed over planning to fail is realistic. No goal setting is a recipe for failure; goal setting is a recipe for success. When you accept that you can only achieve real success through goal setting, you’ll overcome this obstacle.
You’re Afraid of Judgment
Sometimes people are scared to set a goal for something because they see it as outrageous. For instance, let’s say that you want to go back to college to get a Master’s degree, or you want to start your own business. You fear that if you set that goal, and other people know about the goal they’ll judge you harshly for wanting it or for some other imagined issue. If you are worried about what others think of you, it’s time to dig deep inside yourself and get over it. The truth is, what you think of yourself is more important than anything else. When you stop judging yourself, you’ll stop worrying about the judgment of others.
You’re Afraid of Success
Believe it or not, some people are literally afraid of success. They feel too much pressure surrounding success to actually make goals to be successful. They are more comfortable in their role as someone who is not successful or who is “normal” instead of as someone who sets a goal, works toward achieving it and is seen as a success. The truth is, there will always be people who want to tear you down once you achieve some success, but the saddest thing in life is regretting not doing something. Most people regret the things they did not do, more than the things they did do – right or wrong.
Limits And Internal Battles
You Secretly Don’t Think You’re Worth It
This is where the way you see yourself is important because if you see yourself as someone who doesn’t follow through, who doesn’t succeed, and who can’t change their life, you’ll avoid goal setting like the plague. You’re the only person on Earth who can control your actions, so you’re the only one who can set the goals for you and the only one who can make yourself feel worthwhile.
You Don’t Really Believe It’s Possible
People avoid goal setting because they simply do not see the vision of what can be. They don’t believe. They don’t picture themselves fully at the point of success, experiencing success. Since they think it can’t happen, they don’t try. But, the truth is, you can’t know for sure about anything unless you follow the steps necessary to reach a goal. You can dream big, and reach for the stars. Trying is more important in most circles than actually making it. And, chances are that if you really try, you will make it after all.
Goal setting is imperative if you want to truly see all your dreams and visions come to fruition. It doesn’t matter if it’s business-oriented or personal – setting a realistic and achievable goal, and then working toward realizing that goal on a daily basis does work.
You just have to do the work. If you’re resisting this process I completely understand because it’s easy to do. If you need help with creating your goals, book a FREE call with me. It’s easy, just use this link FREE CALL!