YOU are committed to your Online Business, right? Does this sound familiar? “I remember a few years back when someone asked me what I did for an income and I told them I have an online business.” “No,” they said, “I mean full time, like a real job!”
Say what?? It made me think, am I really committed to my business?
com·mit·ted /kəˈmidəd/ Submit adjective: committed feeling dedication and loyalty to a cause, activity, or job; wholeheartedly dedicated. “a committed reformer”
And that type of comment, as much as it can hurt, can get you to think about what you’re actually doing. Is your online business really thriving? Like it should be?
Hard as it is to admit, the truth can slap you right upside your face. Are you committed to it, or are you treating it like a hobby? Seriously…
If you look at other online entrepreneurs, all they have is their laptop, an internet connection, and an idea.
But they do a few things differently.
Here are a few suggestions to help you to stay committed to your online business.
1. Show Up
This sounds so obvious, but one of the most important ways for you to stay committed to your business is by showing up. Just like you would if you were running a traditional company. Arrive at work, stay there and leave when you’re done. Yep, close the door to your office if you have one.
2. Focus on Your Business
To be focused is to know who you want to serve, what you want to serve and how you will add value to their lives. Occasionally I’ve looked at a company and wondered how they make any money. Then I realize they are filling a need and they’re adding value to their customers’ lives.
3. Create quality content and Get it Out There
You need to have content on your site that keeps people coming back for more and they must want to share it and pass it on. Include industry tips, comments, and interaction.
4. Always remain true to your brand, from the style, tone and your service
There is no reason to go back and forth with what you want to do. If you need to sit down and make a list, just do it. Save yourself some trouble and get started. You’ll only regret it later if you don’t.
These are the most basic steps you can incorporate. Check back for the most important steps that will turn your online business into a huge success. (See what I did there?)
See you next time, and if you need me just give me a call.
Being Unique vs. Being Original: Is There a Difference?
Many people like to think of themselves as unique, and they will even interchange the word unique with being original. But are they the same thing? Can you be unique without being original?
Someone who decides they want to stand out may dress in a style that is outside the norm. If you look at people who adopt the Goth look, they often look similar from one Goth dressing person to the next. They may still stand out in a group that is not necessarily into that style. If they went to a Goth convention (if such a thing exists), no one would stand out. You would see variations, but it would be a common theme.
Perhaps you could be considered unique if you decided to wear all your clothes inside out. LOL!
You may even be considered original by doing this. But, what is certain is, you will get many people giving you a strange look. These looks could be exactly what you are going for.
There are also people who reinvent styles that have existed well into the past. Look at the Steampunk movement that has become popular in the last decade or so. This is a style that encapsulates a period where steam technology dominated the planet.
However, it incorporates modern day technology and fashion. It’s a hybrid of old world meets new.
But among the Steampunkers, for lack of a better term, don’t they all look alike, for the most part? Why not combine Steampunk with Goth? It gives a dark twist to the genre and at least initially, will let you stand out. But what happens when it catches on and everyone starts adopting it?
Is it still considered unique or original?
Take a look at the mindmap below and see where you fit in.
There are always those that try to set trends, either in fashion, technology, or both. The ones that do it often enough are called innovators while those who follow are copycats. It would be difficult to find people who would deny Steve Jobs was an innovator. Many believe that Apple will never be the same without him. Others believe he set the stage for Apple to continue as an innovative company for many years to come.
But, no one knows for sure what the future holds. However, people will continue to try what they feel is new when in fact is often just a variation on an existing theme. It’s like the old saying, the more things change, the more they remain the same!
What do YOU think? I NEED to know, so tell me what you think in the comments below.
When was the last time you changed the theme on your website? Changed your headshots? Rewrote your “About” page? Ok Y’all, don’t you think it’s time to change all that!
If the answer to any of those questions is more than a year ago, listen up, because big paychecks require more than a fancy sales page and an email pitch. If you want to attract high-end clients, you have to look and act the part. Am I Right?
Change your Headshots
We all looked better ten years ago, but that’s no excuse for using old, outdated or—heaven forbid—amateur headshots.
When you’re selling any type of programs from $27.00 into the five figures, looking professional is critical, and that starts with great headshots. Hire a photographer who specializes in portraits for Virtual Service Providers. Expect to spend a few hundred dollars for a selection of high-resolution images you can use in all your marketing materials, including on your website.
Get Your Website Redone for a Fresh Change
Speaking of websites, if you’re still using the same theme you designed yourself, it’s time for a new look. While you can say that potential clients should not judge you by the way your site looks, they will. A clean, modern website will work wonders to improve your credibility and start attracting the right clients.
While you’re at it, take some time to solicit new testimonials. Don’t just load them all up on a single page though. Take the best ones and add them to your sales page, put them in your email newsletters, and include them in your lead-gen materials as well.
Your About Page Too – I’m telling you now…
And, don’t forget your “About” page, either. This one is hard for most people, so it’s a good idea to have someone else write this, or at least have a writer revise the one you wrote. Remember to include your most recent accomplishments, any awards or accolades, any speaking engagements, and anything else that lets people know you’ve got what it takes to help them grow. Include a few personal details as well, so readers will feel as if they know you just little better for having read it.
Remember to update your social media profiles as well. LinkedIn, Facebook, Twitter, and others have a long reach, so you want to ensure that no matter where potential clients find you, the information is consistent and professional.
Getting new headshots and making over your website might feel like a waste of time, but the truth is, people do judge a book by its cover. Yes, that’s a fact and you often only have a second or two to make a good impression. Make sure it’s the best one you can make.
Change is good! If you’re looking for an updated website, please contact me here. I’d LOVE to give you a fresh new look!
Leave me a comment below, I’d love to hear from you.
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