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Content Marketing Plan – Part 2

Content Marketing Plan – Part 2

 

To continue with this series, we’re going to discuss using video in our content marketing plan. Do you use video in your content? Why or why not?

 

Why Use Video in Your Content Marketing Plan?

Online video’s popularity has grown exponentially in a short time, thanks to video sharing sites such as YouTube.  The increasing availability of high-speed Internet has also had a hand in making video so popular, there’s absolutely no doubt about it. More than 1 billion unique users each month to the site shows us we need to pay attention. Add to that, including video on your website can greatly enhance your visitors’ experience.

 

A live streaming video is a great tool for online tutors and others who can benefit from a high level of interaction with their visitors or customers.  It makes it possible for you to communicate in real-time, do live demonstrations, and answer questions with ease.  For your audience, it’s the next best thing to being there with you.

 

Recorded video can also be a tremendous asset to your website.  It’s much easier than you might think to make professional-looking videos to showcase your products and services.  Your site visitors can watch these videos at their convenience, and if they like them they will often recommend them to friends and colleagues.  For added exposure, you could make your videos available for embedding with YouTube or another video sharing service.

 

 

Ways to Use Video in Your Content Marketing

 

Video is a very versatile medium, and it can be used in several ways.

Here are some ideas:

 

* Make viral videos.  These are usually entertaining clips that include a plug for your business and appeal to a broad audience.  As a promotional method, a viral video is not usually very targeted, but it can result in a huge amount of exposure at a relatively low cost.

 

* Hold online video conferences.  These provide an unparalleled way to reach out to your target audience. You can use tools like Google+ Hangouts to easily hold your online events.

 

* Make how-to videos. Create them on topics relevant to your website’s subject matter.  Providing informative video content will generate buzz about your website, potentially increasing traffic.  It will also help you establish yourself as an expert.

 

The Advantages and Disadvantages of Video Sharing Sites

 

YouTube site makes it easy for anyone to upload videos to share with anyone with a computer who cares to watch them, and it provides viewers with a wealth of entertainment and education opportunities. It’s easy to do with a mobile phone, from your computer or just about any device. Sharing your videos on YouTube and other sites have some advantages.

 

YouTube’s immense popularity can potentially result in lots of people viewing your videos.  If they find videos they like, they can embed them onto their sites or blogs.  That will result in an even greater audience, and some of them may choose to embed your video on their sites as well.  You can see why some marketers love the idea of video sharing.

 

There are, however, some disadvantages to putting your videos on sites such as YouTube as well.  One of the biggest concerns of marketers is that video-sharing doesn’t require users to come to your site to view the videos.  That means that while your videos may be wildly popular, they might result in very little traffic to your site.  It’s important to give viewers an incentive to visit your site once they are finished watching the video. Alternatively, you can change your videos’ settings so that they can’t be viewed on the YouTube site or embedded elsewhere, but that will limit your viewership.

 

Make sure you use YouTube’s handy tools to include promotions in your videos, clickable links, and more. This will help bring more of your YouTube watchers back to your site.

 

The sheer power and excellent features of YouTube likely outweigh and concerns you might have.

 

 

Embedding Video from Your Own Server

 

Those who do not like the idea of uploading their videos to sites such as YouTube can upload them to their servers and embed them from there.  This gives you more control over your videos and ensures there is no “YouTube” logo on your videos.

 

But before you jump into that, it’s important to remember that video files are usually very large.  Making them available directly from your server can take up valuable file storage space, and it can also drain your bandwidth.  When you upload videos to a video sharing site and embed them from there, you use that site’s storage space and bandwidth.

 

Whether you should upload a video to a video sharing site and embed from there or keep it on your own server depends on several factors.  If you don’t mind having another website’s name pasted on your videos and don’t want to overtax your server, video sharing could be the best option.  But if you want to ensure that users have to come to your site to see your videos and prefer not to provide free advertising for a video sharing site, hosting your own videos might be the best way to go.

 

Stay tuned for the next in the series of content market planning where we discussed the Dos and Don’ts of using Audio and Video in your marketing.

Content Marketing Plan – Part 1

Content Marketing Plan – Part 1

How to Create a Content Marketing Plan

 

It’s hard to believe that not too long ago, the information presented on the Internet consisted of nothing but plain text.  Eventually, HTML came about as a way to format text, and then graphics were added, but even those innovations were nothing compared to what you can find on the web today. The following information can help you create a content marketing plan that will help you communicate with your audience.

 

The Internet as we know it is still evolving, but it is full of pictures, sounds, and motion.  Even the most inexperienced novice can design a web page using current technology and make it full of animation, funny videos, and his favorite songs.

 

New technology is being developed continuously, and webmasters are often quick to adopt it.

 

But these fascinating new aspects of the Internet are not only for fun and games.  They provide marketers with plenty of new ways to inform and engage their visitors.  No longer do we have to rely on the written word to get our point across sufficiently.  We can also communicate with our site visitors through audio and video.

 

Why Use Audio in Your Marketing Plan?

 

Did you know that a large portion of the population retains information better when they hear it than when they read it?  This is one of the many reasons that it pays to offer audio as an option for your site visitors.  Here are some more:

 

* Audio can inject personality into your website in a way that text and graphics can’t.  There’s just something about hearing someone’s voice that makes site visitors feel welcome.

 

* Audio is convenient.  Those who want or need to multitask can listen to audio while doing something else.  They do not have to be right in front of the computer screen to use it.  You can also make audio available for download to an iPhone, iPod or MP3 player (if people still use those things!), so your visitors can take it with them wherever they go.

 

* Using audio can separate you from the competition.  Many sites do not utilize audio, and if yours does, those who enjoy it will be likely to come to you instead of your competition.

 

 

 

Ways to Use Audio

 

There are plenty of different ways that you can incorporate audio into your website.

Here are a few to consider:

 

  1. Record a podcast.  This is similar to blogging, only it is done in audio form.  Users can subscribe to your podcast so that it is automatically downloaded to their feed readers or iPods.
  2. Do a streaming talk radio show.  This is a great way to get targeted visitors to your website, and it allows you to interact with your audience by accepting calls or answering emails while you’re on the air.
  3. Offer recordings of online conferences or presentations for download.  This gives visitors an incentive to come to your site as well, and it may entice them to participate in future conferences.
  4. Record a message for site visitors.  Tell them a little about yourself, suggest areas of the site to visit first, or just welcome them.  This adds a unique personal touch.

 

 

Making Your Audio Accessible

 

There are a number of file formats that you can use when saving audio, but it is important to use popular ones so that your users will be able to listen to them.  The most popular format for most types of recorded audio is MP3.  It offers great file compression while preserving the quality of the audio.  Virtually every computer has an application that can play MP3 files.  The Windows operating system comes with Windows Media Player, which will play these and several other types of audio files.

 

Another benefit of the MP3 is its versatility.  It can be easily converted for burning on a CD with most CD burning programs.  Users can also put them on their iPhones or just about any other type of portable music player.

 

Delivering the best content you can to your audience is so important to get you recognized in whatever industry you’re in.

Stay tuned for Part 2 of this series.

Painless Ways to Be Kind to Others

Painless Ways to Be Kind to Others

In this article, we are exploring the 6 Painless Ways to Be Kind to Others. Being kind doesn’t have to be a big deal. You don’t have to be sacrificial or a martyr to be nice to other people. Remember when you learned about the Golden Rule – do unto others as you would have them do unto you. It’s that easy.

Being kind doesn’t have to cost you anything more than a smile or remembering your manners. And it’s easy to develop a kindness habit, once you get into the groove of being kind to people it just gets easier!

Here are some suggestions to help you get started:

1. Smile

Smiling is easy, cheap, and sustainable. It’s also contagious – smile at someone and their immediate reaction is to smile back. The act of smiling is relaxing and floods your brain with endorphins. As a bonus, smiling lowers your blood pressure and your stress levels.

By making eye contact and giving a genuine smile, you are showing respect and making connections.

2. Reach out

Don’t wait for people to connect with you. Send a message, a card, or flowers to someone you haven’t seen for a while. Chances are you’ll brighten their day. If you know someone has been having a rough time, check in with an ‘are you ok’ message.

If you have elderly neighbors, check-in with them to see if they need anything.

Kindness isn’t That Hard

3. Offer some hugs

Offer your partner, kids, or friends a random hug for no reason. So many people are starved of physical affection. And often as children grow up, they get hugged by their parents less and less. A warm hug lifts them and will make everyone feel good.

4. Show up

If you’re routinely too busy for social occasions, or your kids’ school function or sport, step back for a minute and set some kinder priorities in your life. Give the gift of your time and your support.

Kindness is Serious Business

5. Be a kindness role model

Think back to the people who have shown your kindness, maybe a teacher or a boss or mentor. How did they affect your life? By including kindness in your life, you can be an excellent role model for your colleagues, friends, and family. Show them that being kind is a priority for you.

6. Give some random compliments

Notice when someone does a good job or is looking great. You have the power to lift their day by noticing and acknowledging their efforts.

Well, there you have it. The 6 ways you can spread a little kindness in the world. It’s not hard to do and it will even lift your spirits. I dare you to try it!

Building Business Relationships

Building Business Relationships

 

There are some things we can do in all our relationships to build and maintain strong bonds. This is true because, underneath all our differences, likes, dislikes, and biases, we are all human beings who desire social connections. So, how do you go about building business relationships?

Let me count the ways.

The tips below should be used in all your business building relationships to form bonds that will stand the test of time.

1) Be appreciative

This might mean different things in different relationships, but the overarching sentiment is the same. When they do something kind for you or take the time to support you when you need it, be appreciative – acknowledge their care and concern.

2) Spend time together

It can be hard to find time to get together when we are all so busy, but it’s important for all business relationships. If necessary, set up a standing appointment so that it just automatically happens. This makes sure it happens because you will get used to scheduling other things around it.

3) Communicate honestly

Sometimes you may be tempted to bend the truth to avoid conflict, but building business relationships will be much healthier overall if honesty is held in high regard. It’s possible, to be honest without being brutal. Choose your words carefully and be as diplomatic as possible, while still sharing your feelings openly and honestly.

4) Forgive faults

Forgive them for their eccentricities and annoying habits, and also forgive yourself for any mistakes you make. We all have faults and shortcomings that we bring with us into any relationship. Sometimes to keep the relationship strong, we need to just come to the conclusion that their presence in our lives is more important than the little habits that drive us crazy.

5) Support them

Intermingled between all the good times, there will surely be times when the other person could use a helping hand. Whether it’s helping them move, taking them dinner when a loved one has passed or being a sounding board for a difficult decision, any relationship worth having requires some TLC. And the other person deserves it, just as you do when you need it from them.

6) Do unto others

It’s just a good idea to always live by the Golden Rule, but it’s especially true in relationships that are important to us. If you wonder if something you might do is likely to upset them, chances are it’s better to talk to them about it first. Wouldn’t you want them to do the same for you? It’s better to err on the side of caution.

 

Looking for ways to building your business relationships? A Relationship Marking Course is just what YOU need!

 

Let me know if you have any questions. Always happy to help you build relationships with the people that matter to you most in your business, your clients!

The Benefits & Problems of Being a Good Listener

The Benefits & Problems of Being a Good Listener

The Benefits & Problems of Being a Good Listener

How many times have you listened to someone and found that you have come away knowing them better for it? When a person speaks, they reveal a lot about themselves. So if you want to know a person better and understand their motives, dreams, and desires, then it makes sense to listen more closely. The Benefits & Problems of Being a Good Listener is important.

While most of us can hear, not all people have the ability to listen as attentively as others. This is why listening is often listed as a desired skill set.

Be a Good Listener

When you start to listen to a person you gain more insights such as:

* Understanding what they expect of themselves and you
* Build better relationships with family, friends and your coworkers
* You will be able to resolve issues more quickly
* Have a better understanding of what people are trying to tell you
* Know how to respond properly
* You will become a trusted and respected person

Are YOU a Good Listener?

The moment you present yourself as someone who is not listening, your trust level drops substantially. There are actually physical and mental barriers that you need to overcome in order to become good at listening.

The most common ones include things like:

* Prejudice
* Language and accent barriers
* Noise levels
* Fear
* Anger
* Worry
* Poor attention span
* Hearing issues

Some of these barriers are going to prevent even the best listener to fully understand the issue. A great example of this is trying to listen to someone who is not speaking their native language. They may use the correct words, but the biggest handicap is their accent. No matter how hard they try to pronounce words correctly they are just not understood.

Understanding  & Trusting Others

So what can you do if you are having a hard time understanding someone? A good active listener will often try to do the following things to improve their comprehension of the situation.

* Move in a little closer
* Maintain eye contact
* Nod and smile to indicate that you are listening
* Ask appropriate questions
* Try to clarify the issue in your own words

By doing these things you are showing the person that you are doing your best to understand them. This can be very helpful and can put the person speaking at ease. Quite often they are feeling stressed out, nervous and anxious.

By helping them to put their feelings behind them, they can often explain the situation better.

As you can see it is not that difficult to improve your listening skills. Just be aware that there are problems that can prevent you from fully understanding people sometimes.

Making Other People Happy

Making Other People Happy

When people themselves are happy, they experience positive feelings which they attribute as being something good. But when people make others happy, it elevates those positive feelings even further. Making other people happy should be a goal.

There is no doubt that people love to make others happy. In fact, if you are ever feeling down yourself, one way to bring yourself up is to find ways to make others happy. This will give you the boost you need.

Do YOU Even Try?

When you strive to make others happy, they notice.

They will get a boost in their mood which you will see that reaction in their face immediately. It may even be returned to you in kind, either immediately, or sometime in the future.

Here’s the Thing

The great part about making others happy is it is relatively easy to do. It can be as simple as paying someone a compliment.

Or it can be helping out a colleague whose workload is overextended. Sometimes, simply thanking someone can lift up their spirits no matter how small the task that you are thanking them for is.

Just SMILE

One really easy way to make people happy is to smile. Smiling is a warm and friendly act that most people will respond to positively by smiling back. A smile is a form of welcoming and shows that you are opening yourself up to those people. It gives people an invitation to approach you.

Another way to make someone happy is to simply listen to them. You would be amazed at how effective this is. People aren’t usually good listeners so if you stand out as someone who is, this too will get noticed by people and it will make them happy.

Just Try

If you want to go a step further in making others happy, try to learn more about the people that you want to make happy. Be interested in what they do. Then, if you see something related to their interests, either bring it to their attention or give them something related that shows you were paying attention.

It’s important to be genuine when making others happy and not use it as a form of manipulation. People will pick right up on that tactic and it is sure to backfire on you.

😛 – Does this make you smile?

Since it doesn’t really work anyway, why bother even trying it? People will appreciate you much more and will respond positively to your efforts to make them happy instead of trying to get something out of it for yourself.

They will also be more willing to make you happy when the effort is real. Just do it!

Forgiveness: Another Way to Eliminate Negativity

Forgiveness: Another Way to Eliminate Negativity

Forgiveness

When people treat you wrong, it is very easy to hold a grudge. You may not understand how it could be possible to forgive someone for a slight, especially if the action was especially hurtful. Maybe you think forgiveness is about the other person and somehow, they benefit from you forgiving them. Forgiveness is not about the other person; it is about you.

Do YOU Know How To Forgive?

Forgiving another person does not always mean they stay in your life. Sometimes you do not even let them know you are forgiving them. You do not even need to trust them again. Just forgive them to eliminate the negativity in your life.

A Method

Even horrific crimes can be forgiven. For safety reasons, you may want to use an indirect way of forgiving them instead of contacting them directly. Write a letter as if you plan on sending it to the other person. Talk about how what they did made you feel, and about how it made you think about yourself. Write about how you are no longer going to allow them space in your head and how you forgive them for what they did to you.

And Then

When you finish writing, seal up the letter in an envelope and put their name on the front. Then either throw it away (shred it first!) or burn the letter. It does not have to actually be read by the person you are forgiving, this exercise is to help you get past the negativity and the chains that are holding you back as a person.

Professional Help

If you find you can’t forgive on your own, you may want to talk with a professional. Therapy can really help you get past this hurdle. Especially if the person committed a serious crime. If you have been abused, particularly over a long period of time, you may need therapy to help you get past what was done to you. There is nothing wrong with seeking help.

And After – Forgiveness

Once you have forgiven the other person, you will feel like a weight has been lifted, or chains have been removed. Grudges are not healthy for you and they do not affect the other person. When you bottle up negative feelings, you can increase your risks of developing heart disease, and other health conditions. You tend to age faster as well. Not forgiving others can dim your overall outlook on life, so why put yourself through all of that?

REMEMBER

Remember that forgiveness is not about the other person, it is about eliminating the negativity in your own life.

So free yourself today by forgiving others for the wrongs they have done to you.

Landing Page Conversions and the 5 Ways

Landing Page Conversions and the 5 Ways

Increase Your Landing Page Conversions

Now that you have your website up and running with traffic, how do you increase the conversions on your landing page so that you end up making the sales that you want?

 

First of all, what is a landing page and why do I need one?

Well, according to the dictionary it’s used for a specific reason. Read the facts below:

Definitiion

land·ing page -noun: the section of a website accessed by clicking a hyperlink on another web page, typically the website’s home page.

 

Follow these ideas I’ve listed below:

1. Use segmented landing pages for your keywords

One thing you need to know is that if you use the same landing page for every keyword that you bid on, you will definitely miss out on getting more conversions. By segmenting your landing pages, you will be doing a better job at targeting your traffic and this will lead to more subscribers and more leads.

2. Focus on testing more than one version of your landing page.

Most people make the mistake of not testing various versions of their landing pages and so end up not getting a lot of conversions. Sometimes, to experience a massive increase in response, all that is needed are a few changes here and there. Do some split testing to figure out what those changes might be.

You might just realize that changing the background color of one of your landing pages actually doubles your conversion rate. Who would have thought it could be that simple. Goals!!

3. Look through your landing pages

Your landing pages should relate directly to the content the visitor wants to see. Moreover, they should not be so busy that the visitor is at a loss on what you want them to do.

4. Check your calls to action

They are crucial in leading visitors back to your site. Are they accompanied by big, bold buttons that look attractive enough to click on? Test with different fonts, colors, and sizes. In addition, ensure that your calls to action offer value that is worth clicking on.

5. Then, go through your site to check how credible you look

Do your claims seem believable and do you have a few testimonials on your page?

As an online marketer, what you want is your visitor to do just one goal of the page without getting distracted. The above tips are sure ways of increasing your conversions on your landing pages.

Now, how can I help you accomplish this? Contact me below so I can make additional suggestions to you.

 

Headline Creation for Sales Pages

Headline Creation for Sales Pages

So, what is a Headline?

When it comes down to the art of internet marketing, your sales headline is part and parcel of the thin line. This separates a successful campaign and utter failure. So now you know.

More than ever before, the world is getting more competitive by the day. It’s up to the discerning online entrepreneur to come up with ingenious ways of staying at the top of his/her game.

And the best way to do this is through funneling more sales with the aid of a solid converting headline.

This will even turn the most skeptical individuals into regular, loyal customers. And isn’t that what you really want? Sales, sales and more sales?

Definition

noun, a heading at the top of an article or page in a newspaper or magazine. “a front-page headline”

Headline

Speaking of sales, there are numerous ideas of how to write, spin or fashion high-converting and persuasive sales headlines. And all of them have a few things in common. If you clicked on the headline link here, no I’m not talking about these kinds of headlines.

A Headline includes but is not limited to:

1. Promises ( albeit indirectly ), that the reader/user is going to benefit immensely from the product or service.

2. A good converting headline that can easily skyrocket your sales ought to prove that you are actually selling what you are promoting, producing or offering. This helps the reader know that they can purchase and start using your product as soon as the next minute.

3. It is very important to paint a clear picture of the benefits of taking up your product or enrolling in your service.

4. It needs to convey a sense of urgency. Or an element of it that your customers have to act now or as soon as possible. Make them feel that they have been missing out on a lot.  It is time to turn their prospects around.

In Other Words, are YOU into Headlines? And are you game?

The bottom line is that it takes a skillful use of persuasive language, careful choice of words, and thoughtfulness to create a converting sales headline.

But, unfortunately, you won’t know this unless you try.

So what’s your headline of choice today? Let me know in the comments below.

Email Marketing Best Practices

Email Marketing Best Practices

Email Marketing Best Practices

Email marketing is one of the most effective internet marketing methods and it is currently being used by thousands of businesses (small, medium-sized and even the large companies).

Below are some of the reasons why every business should consider using this method when they are blogging.

· Email marketing is inexpensive

· Easy to track and share

· Very fast/Immediate with tremendous reach

· Efficient and very convenient

Check out the tips below:

These tips will help in ensuring that many people subscribe to your email list and that your email marketing becomes a success.

1) Offering an incentive

This is one of the ways in which you can get people to sign up for your email list. The incentive should be good enough to attract people. Basically, it should be able to convince them that your email is worth space in their inbox. You can do this by offering some discounts or even a sale. It is also good to remember that different incentives work differently for different companies. Choose the one that works best for you and your business.

2) Embedding the opt-in form

Honestly, this is actually very simple. You should not make people click through to another page but instead, embed the opt-in form at the point (where) you ask people to sign up.

So, What is an Opt-in?

Definition

Express permission by a customer, or a recipient of a mail, email, or other direct messages to allow a marketer to send merchandise, information, or more messages. … After the opt-in, the marketer will keep on sending the material or messages until the recipient chooses to opt out.

And, More Tips:

3) Put an option to join your email list on every page of your site

Have an opt-in box on each and every page of your website. And it should be in a way that it can be seen by anyone looking at your site. You can also add an opt-in box both to the vertical navigation column and to the footer area.

4) Install a slider/ a pop-up

Pop-ups should not be annoying and to make sure that they are not, you can set them in a manner that they can only show after someone has been on the site for at least 2-3 minutes. Here’s another suggestion, set it in a way that it is only shown to every visitor once a week.

5) Optimize for mobile

This should be one of your number one priorities because a majority of people (approximately 53%) now open their emails using their mobile devices. Make sure that your email templates are mobile friendly and this will ensure that your subscribers will be able to open your emails anytime regardless of their whereabouts.

 

As always, you consistently want to be successful in your business. You need to grow to be successful right? Read this article on how to be successful in your business.

If you have more questions about how to do this, please fill out the form below. I would be happy to help you figure out how to do this in your business.

 

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