So, what is a Headline?
When it comes down to the art of internet marketing, your sales headline is part and parcel of the thin line. This separates a successful campaign and utter failure. So now you know.
More than ever before, the world is getting more competitive by the day. It’s up to the discerning online entrepreneur to come up with ingenious ways of staying at the top of his/her game.
And the best way to do this is through funneling more sales with the aid of a solid converting headline.
This will even turn the most skeptical individuals into regular, loyal customers. And isn’t that what you really want? Sales, sales and more sales?
Speaking of sales, there are numerous ideas of how to write, spin or fashion high-converting and persuasive sales headlines. And all of them have a few things in common. If you clicked on the headline link here, no I’m not talking about these kinds of headlines.
A Headline includes but is not limited to:
1. Promises ( albeit indirectly ), that the reader/user is going to benefit immensely from the product or service.
2. A good converting headline that can easily skyrocket your sales ought to prove that you are actually selling what you are promoting, producing or offering. This helps the reader know that they can purchase and start using your product as soon as the next minute.
3. It is very important to paint a clear picture of the benefits of taking up your product or enrolling in your service.
4. It needs to convey a sense of urgency. Or an element of it that your customers have to act now or as soon as possible. Make them feel that they have been missing out on a lot. It is time to turn their prospects around.
In Other Words, are YOU into Headlines? And are you game?
The bottom line is that it takes a skillful use of persuasive language, careful choice of words, and thoughtfulness to create a converting sales headline.
But, unfortunately, you won’t know this unless you try.
So what’s your headline of choice today? Let me know in the comments below.