Knowing What to Put in Your Email Newsletters
Knowing what to put in your email newsletters is as important as creating one. Some companies say that the money is in your list, but if you don’t send out regular emails you’ll miss out on the additional income that an email newsletter can generate. It’s important not to overthink each newsletter that you send out. Keep them simple, not too long, and always point the reader to something else such as something to buy, share or do.
Today we’ll be sharing 9 different ideas on how you can make your newsletters provide great content to your readers. There are so many different things you can include, just think about when a publisher creates a magazine. They include many items, including great articles, advertising, and different sections that their readers would like. So, we are starting with some simple items for you to consider.
First Items to Consider
Tips and Tricks – It’s great to include a list of tips and tricks for your readers in your email newsletter. If you send out a daily newsletter, you could make once a week a list of ten tips or tricks to use that involve putting your services or products to their best use.
Special Offers – You don’t have to send out a special offer every newsletter. But if once a month or so you offer your newsletter subscribers an offer that no one else is getting just for being a subscriber, you’ll make them feel special. People love the feeling of being a part of your business. It’s great when you share exclusively with your subscribers.
Knowing What to Put in Your Email Newsletters can Provide Opportunities for your Readers
Engagement Opportunities – Give your newsletter subscribers an inside way to meet up with you, either through live meet-ups or online webinars. Having one webinar a quarter or more often is a great way to engage your newsletter subscribers. Google Hangouts is a great way to accomplish this. You can even offer Q&A’s.
Early Bird Notices – Tell your list subscribers about new products before you announce them to the world. Giving them a few days to purchase at a discounted “early bird” rate is a great thing to include in your email newsletters.
Get Your Readers Involved
Feedback Questions – Using your email newsletter as a way to get feedback on potential new products or services is a great way to encourage engagement. You can do it via questionnaire or poll.
Testimonials – Including a section for customer testimonials is a great way to recognize your clients as well as to provide social proof to newsletter subscribers who have not purchased from you yet.
Give Them Something Extra
Share Buttons – Inviting your newsletter subscribers to share certain newsletters that don’t have exclusive material is a great way to improve your subscription rate, and will also make your current members feel included in your community.
Opt-Out Information – While this could be covered under legal notifications, it’s important that you include opt-out information that is easy to find in every single newsletter that you send out. Don’t be worried about subscribers unsubbing. It’s better to have a clean list of people who want to be there than a list full of people who resent getting your information.
And In The End
This last step is important. You want your readers to “see” what you’re discussing in your newsletters. So, add in pictures and interesting media content.
Visuals – Just because you’re emailing someone doesn’t mean you can’t include images. Consider adding video clips (or links to clips), charts, memes, infographics, or photos that relate to your content. Make your email visually appealing.
Ensure that you include a variety of different things in your email newsletter. Make sure that they are designed to get a response and you won’t be disappointed in the results. In addition to the nine items above, never forget to include a call to action (CTA) in each newsletter that you send out. Without a CTA there is no point to the newsletter. So, be clear about that before you start.
We have a wonderful course on email marketing that would be a great start to get your business started in the right direction. You will get so many great ideas on all the details that should be included in your marketing efforts. You can find that course here on our course platform.