Hello, my friends & business associates. So this year, I’m doing something a little different for the end of the year. I’m doing a Holiday Story Promo for all my fans on the internet. And no, I’ve never done this before, so it will be interesting to see how it works.
Here’s how the Holiday Story Promo will work:
Write your favorite holiday story on a word document or in an email. Send it to me Here. This is my email address. The deadline for the Holiday Story Promo submission is January 25th, 2023. After I’ve read all the stories, I will select one (1) winner. The winner will receive a $50.00 gift card to Amazon.
Holiday Story Promo Submission Rules:
The deadline for submission is January 25th, 2023, no later than midnight pacific time.
It must be emailed to me @ email@example.com.
The story must be at least 3000 – 5000 words long.
The winner will be announced by February 1st, 2023, by email.
In your submission, you must include your correct email address so that your gift card can be emailed to you if you’re the winner.
That’s it! I hope you are the lucky person picked for the winning submission for the Holiday Story Promo. Remember…it’s all up to you to make it the best story! I can’t wait to read them; oh, and one more thing. The winner will also receive the Amazon Gift Card, and the story will be shared here on my blog for everyone to read.
That is going to be amazing!! I’m so excited to read all the beautiful stories you write, my friends. So get your stories written and submitted by the deadline. It’s January 25th, 2023.
Today’s article is all about how your customers make up your most valuable list. You’ve heard the phrase “the money is in the list”. In other words, your subscribers have value. Today I want to share one particular type of list with you that’s a lot more valuable than any other. That list is your customer list. These are the people that have spent money with you already or are planning to in the near future. And guess what, they are the most likely to do so again and again and again. That’s what makes them one of your most valuable business assets.
Your Clientele Has Value
First, though, let’s take a quick look at what makes these people so special to you and your bottom line.
Customers are people that already trust you. If your product provides great value to them (which it should), they also like you. Over the course of consuming the product and being part of your funnel, they also get to know you better. In short, these are the people that know, like, and trust you the most when it comes to your business. This means that are more likely to buy something else you recommend. This could be your own product or something you’re promoting with another vendor.
When you mail an offer to your customer list, you can expect a much higher conversion than with any other list. With a regular offer, a 2% conversion of visitors to sales is often what you expect. When mailing to your list of subscribers, you can often double or even triple that conversion. With a customer list, you can expect to see conversions of 30% or higher depending on how targeted the product is. That’s a huge bump in conversion. It doesn’t take a lot of customers to make a good number of sales. That’s why this is the list you should work on growing the most.
cus·tom·er [ˈkəstəmər] NOUN customers (plural noun) a person or organization that buys goods or services from a store or business: “Mr. Harrison was a regular customer at the Golden Lion” · [more] Synonyms: shopper · consumer · buyer · purchaser · patron · client · regular · frequenter · habitué · clientele · patronage · business · trade · vendee · emptor a person or thing of a specified kind that one has to deal with: “the fish is a slippery customer and very hard to catch” · [more] Synonyms: person · individual · creature · fellow · man · woman · wight
They Are Your Traffic & Audience
And the benefits don’t stop there. Customers are your most loyal audience. They are more likely to spread the word about you and defend you online. They aren’t afraid to sing your praises. Treat them well and you’ll have a steady supply of word-of-mouth advertising and testimonials to create valuable social proof.
How do you get more customers? By adding a low-cost product to your funnel and constantly promoting it to the rest of your list. We’ll talk about this in a future article. So, make it your #1 goal to grow your customer list. Create something of value that relates to your opt-in offer and promote it on your “thank you page”, in your first few emails and occasionally throughout. Work on converting a portion of your email subscribers into customers right away.
What can you do today to work on growing your very own customer list? Stay tuned because we have more articles all about this very topic.
If you are searching for someone to help you, set up a FREE CALL with us. Let us help you figure this out!
Did you know there are two distinct styles of doing business — a man’s way and a woman’s way? Neither is wrong or right. But this information could make a huge difference when writing a business email, starting a new project, or even making a pitch. This article is all about this question, how do you do business in today’s world?
People often tell me that in business my approach is pretty direct. I usually get straight to the point in meetings. I want to know the important information and whether we can do something or not. That’s called a man’s way of doing business. I learned this method when I worked in the Corporate World, otherwise, you were never heard, being a woman. But, I can also change my style when the situation requires me to.
Here’s the Nitty Gritty on business:
A woman’s way of doing business involves talking about things at length. You have to communicate differently with a woman and discuss how things could /should work. She loves to be asked, “What do you think about this idea?” She usually comes at things with her “emotional side“.
There have been times when I got into strife by treating someone like a man when they wanted to do business as a woman. As soon as I realized this, I changed my approach and asked them how they were doing, what they did over the weekend, or how they felt about the project we were working on. And our communications changed immediately.
It doesn’t matter whether you’re actually a woman or a man. In any workplace, you’ll come across men who like a woman’s way of doing business and women who do business like a man.
So look around at the people you work with. Do they do business like a man or like a woman? What about you? Do you prefer a man’s way or a woman’s way?
Use this awareness to have more fun in your business
Here are 3 additional tools to add to your repertoire.
Women, you don’t have to be a bitch
I’ve come across women who have decided that they can only succeed by being big, bad, tough businesswomen. That’s simply not true! Women can be great manipulators in business. Ha, is this YOU?
Manipulation is considered crafty or even deceitful, and that’s one definition of the word. It also means handling a situation easily and skillfully —that’s the kind of manipulation I’m talking about. When I see women operate as if they’re nasty or mean, I’m tempted to say, “Do you know how easy things would be for you if you used a little manipulation?” Are you one of these types of Business Women?
Even when people know you’re manipulating them, it still works in business
What if you could have fun with manipulation?
Asking someone questions is a great manipulation. A question is designed to dissolve any conclusions you might have and create a totally different outcome. It also allows the other person to give you feedback and ask their own questions.
If there’s a difficult conversation to be had with someone, the first thing I say to them is: “I’m confused. Can you help me with this?”
If you force a confrontation, people have to fight you. No, not by using fists!
When you say you need help, perhaps because you missed something, the other person will try to fill in the blanks; they will try to help you.
This tool really works!
What you’re looking for are greater clarity and more awareness. It’s not about right or wrong or winning and losing.
The only time confrontation may be helpful is when you desire to control a situation or to end a relationship.
Men, you don’t have to be the commander-in-chief!
As I mentioned, a man’s way of doing business is quite direct. Many men have been taught that they have to give and follow orders.
They think they have to be the authority at all times and people should simply do as they’re told. This approach can lead to blind followers and that’s something you don’t want in your business. Do you really want that?
Invite the peopleyou work with tocontribute to your business
Every person in your company or business has a different perspective and their own awareness. So are YOU willing to tap into that? I’ve noticed that entrepreneurs rarely act like “commanders-in-chief“.
Their usual approach is, “What does this person know and what can they contribute?” Entrepreneurs constantly ask questions about every aspect of a business.
You can only do business as a man or a woman, but that could limit what’s truly possible in your business. Use this information to have ease of communication.
What if changing how you do business is as easy as changing your clothes?
Hit me up in the comments below and let me know what your opinion is!
Today’s article is about tuning up your memory. Having a good memory is important, right? But have you ever stopped to consider just how important it is? The fact is that everything we do involves our memories. We can’t think without using our memories, and everything that we do unconsciously, like moving our lips and making sounds to speak or walking across the street, accesses our memory, which tells us how we did it the last time.
Did You Forget or Do You Care?
So, on one level, almost all of us have extremely good memories. These are the kinds of things we usually take for granted. We don’t really think about memory at all until we find we’ve forgotten something. We’d like to get better at remembering things at will, and there’s no reason why we can’t do that since we use so little of our brains.
Here’s what happens: first, we sense something (hear a statement, smell something cooking, and so on). Then an electrochemical pathway goes along neurons, across the synapses between the site of the sense and the brain. Remember, there are 10 million billion possible connections – so for our brains to remember the information accurately is an amazing feat. The more a certain pathway is activated, the better chance that memory will be created.
We have two types of memory – explicit and implicit.
Implicit memory (often-used pathways) allows us to do things automatically because they are so familiar since we’ve done them time after time.
Explicit memory involves things we have to remember consciously. As an example, you remember how to use the telephone automatically, but you need to consciously recall the telephone number you want to use.
We can’t improve our implicit memory with exercises, but you might want to try some of these techniques to improve your explicit memory.
Techniques for Improvement
Believe it or not, how much you want to or need to remember something plays a vital part in remembering it. If you commit yourself to remembering something and concentrate on it, your chances of remembering it are much better.
Here’s another surprising fact: studies have shown that short bursts of activity help you remember something better and for longer. Many of us got through college pulling all-nighters, so we know they work. It’s true – they work better for remembering things short-term, like when you want to pass an exam. But working in short bursts of time helps us to remember things better over longer periods of time.
So, if you have something that you want to remember for a long time, don’t study for hours on end, but make a plan to study a part of the entire project, take a break, and go back to studying.
Studies have shown that we do not retain things when we are at low levels of alertness, such as in sleep, or at very high levels of alertness, such as in a panic or high stress. Our optimal level of alertness for learning and remembering is somewhere in between these two extremes.
Determine your own optimum alert state and save that time for learning things that are most important to you. Other things can be done when you’re less alert. This approach will give you the best chance of storing information in your long-term memory.
TIME OF DAY
Again, studies might surprise you. It had been previously thought that the best time for learning was in the morning. Studies are showing now that learning in the morning hours is better for short-term memory. Learning later in the day seems to be better for long-term memory.
Here’s an area where a lot of people are self-conscious. It’s embarrassing not to be able to remember someone’s name, especially when that person seems to have no trouble remembering yours. This is like every other aspect of memory. Some people are at a higher level of unconscious competence in this area. And they are remembering names by using a process even if they don’t know it.
If you make a conscious decision to remember someone’s name and follow these steps, you too will be successful in remembering names in the future.
Tips to Remember
Consciously decide to give this person respect by learning his name
Listen when you hear the name. It’s easy to be focusing on other things and let the name slip by.
Be certain that you hear his name properly. If there’s any doubt, ask him to spell it.
Visualize that you’ve written the name down. Doing this forces you to listen to it. This visualization is a surprisingly powerful technique.
Visualize the name itself. Seeing the name in your mind acts as a trigger. If you can associate it with something else like a town or a famous person, it becomes even stronger. Associate the person in front of you who belongs to the name with the name in your mind, so that the name and the person’s face are linked in your mind.
TRIGGERS for STUBBORN MEMORIES
You can probably relate to this – sometimes we have problems remembering things even though we very much want to remember them. Criminal investigations use techniques that can help us with recalling our own memories.
Here’s what you do:
Re-create the original conditions in your mind. See them as clearly as possible and use your senses. What was happening? How did you feel? Was it hot or cold? Were you tired, hungry, angry, at the time?
Pay attention to the details, even the unimportant ones. What do you see? Those images may help you bring other images to mind.
Try to see the situation from another point of view. For instance, if you were sitting in a chair the last time you saw your ring, pretend you’re standing in the doorway looking at the situation. What do you see now?
See the situation in reverse. In your mind, see the situation before you entered it. See the room before you came into it – what was happening then?
These “investigation” techniques are powerful for recalling stubborn memories.
So to help you with your own techniques, download your free Memory Technique Checklist right here.
No doubt about it, our brains are pretty magnificent. Talk about multitasking! We all do it – watch television, read a magazine, realize how great the evening meal smells in the kitchen, listen to the person in the room with us, and be excited about plans for the weekend – all at the same time. We can do this because of our brain’s ability to make all kinds of connections. Our Brains and How They Work is our topic for discussion this week.
Our Brains and How They Work
Our brains have developed over thousands of years. For additional facts on the brain, you can read this informative article located here The Brain.
The basic construction of the brain is divided into three parts:
Primitive brain – this brain region is about the size of an apricot. It controls our essential functions like blood circulation, reading, and indigestion. It also contains our “fight or flight” response to danger and decides whether we will stay and fight or run away. It’s also believed that when we are in stressful situations, the other parts of our brain shut down. It leaves everything up to the primitive brain, which is why we might find it more challenging to think clearly when stressed.
Cerebellum – this part of the brain is called the mammalian brain. It surrounds the primitive brain and processes our emotions and long-term memories. It also processes information learned through our senses.
The cerebral cortex – covers the primitive brain and the cerebellum and makes up about 80% of our brain area. It determines language, thought, reasoning, complex movement patterns, and other things like appreciation of poetry and music.
In addition to these three parts of the brain, we all have millions of brain cells called neurons.Each neuron has its unique function. Neurons use electrical impulses and chemical reactions to and from the central nervous system and within the brain.
Neurons store information and work together in groups to generate actions and reactions and control specific thoughts. Each neuron has the potential for one million billion connections with other neurons. So, even though we only use 5% of our brain capacity, you can see that there is still an enormous amount of activity in our brains.
Left and Right Brain Hemispheres
You may have heard the terms left brain and right brain. It wasn’t until the 1960s that a scientist named Roger Sperry discovered that different activities are associated with different sides of the brain; thus, the term left brain, and right brain thinking was coined.
The left side of our brain is the logical side, the mathematical side. It deals with details and organization and controls our speech and our language. The right side of our brain operates in a less organized way. It handles creativity, interpretation, emotions, imagination, intuition, and spatial awareness.
At one time, scientists thought these two halves of the brain operated independently. Still, more recent thinking believes there is flexibility so that different brain parts can learn new functions.
The Senses and Our Awareness
We all have five senses. Recent evidence shows that the more you can use your senses, the better your memory and thinking ability. The five senses are sight, hearing, smell, touch, and taste. Our brain interprets the information from the senses to help us act, react, and stay out of danger.
It’s interesting that, although we all have the same five senses, we often don’t agree on what our minds are telling us because of our perceptions. For instance, how often have you been in a room where it’s too hot for you but too cold for someone else? Or vice versa?
How often have you and someone standing next to you disagreed about what you saw while looking at the same thing? How often have you liked the taste of new food, but your partner has the opposite reaction? This is all due to our perceptions of sensual information. Our brains and how they work are very interesting, don’t you think?
The Control Process
The brain controls every area of our body. It starts as an electrical burst of activity in the cerebral cortex and moves to the motor cortex, which sends nerve signals to specific body parts. The signals then move down the spinal cord, along the motor nerves, to the muscles. The calls go to every aspect of our body and control every action. More complex activities that need body parts with more refined control, such as fingers or lips, have more extensive motor cortex areas. And our awareness of this information is essential.
So, what does this have to do with business? It’s important to note that I don’t think you will have a business or anything if you don’t have a brain. Your brain is your Central Intelligence System. It’s critical to your business to be able to use your brainpower for the good of your business’s success. So, it would help if you did everything in your power to ensure that your brain is functioning at a top-notch level to provide you with the lifestyle you want. Otherwise, why be in business?
I’m just a phone call away if you are looking for help, need assistance, or need a business mentor. Book a complimentary call with me, and let’s chat.
We’ve all heard about the mind-body connection right? Because it’s real! What that means is that peak performance mentally requires a healthy body, emotional well-being, and a balanced lifestyle. So, what ways can you think about to get you to have better brain health?
Better Brain Health Tips
Here are a few key points to consider when it comes to making healthy decisions for a healthy brain:
1 – Drinking water – believe it or not, most of us live in a constant state of partial dehydration. This means that our brain functions at less than full capacity. Alcohol dehydrates us and reduces the flow of blood to our brains, which reduces our thinking power. Caffeine does increase our alertness in the short term but also dehydrates us.
The rule is that you should drink eight glasses of water a day and two glasses of water for every cup of coffee you drink.
2 – Eating smart – most of us already know the rules about eating healthy. Unfortunately, it is easier and tastier to eat things that are not good for us. Anyway, a healthy diet consists of the right amounts of protein, complex carbohydrates, and good fats. That means avoiding a lot of things we like, such as processed foods, fried foods, desserts full of simple sugars, and high-fat foods. Instead, concentrate on eating protein, fruits and vegetables, complex carbs, and drinking less water.
Grazing, eating small meals (about 250 to 350 calories a meal) instead of eating three big meals a day, is finding great favor with nutritionists currently because it helps to maintain level blood sugar. It also helps maintain a more constant state of mental alertness, energy, and performance throughout the day.
3 – Sleep – everyone needs to process what happened each day, and that’s done during periods of deep sleep. Exactly how many hours of sleep you need each night is an individual thing that you should determine for yourself, but over time, lack of sleep can lead to poor concentration, low energy, mood swings, and even poor mental health.
4 – Fun/enjoyment – we all need it, even workaholics. Research shows us that taking part in some activities that we enjoy reduces our stress level and improves our immune system.
5 – Brain Training – Programs like Lumosity contain brain training games and puzzles that can help you maintain a sharp and healthy mind. Be sure to actively engage in programs like this on a regular basis.
Once upon a time, creativity was thought to belong to artists and poets. It had nothing to do with the real world and certainly nothing to do with the rest of us. Creativity was something you were born with, and that was that. So how does becoming creative fit in with today’s world? Let’s check this out and see what we can find out!
That idea has taken a 180-degree turn and bitten the dust. In our fast-moving times, whether it’s in science or business or many other areas, innovation and creativity are the things that lead to success. Without them, businesses stagnate and fail.
So, What is Creativity Then?
Two French mathematicians, Hadamard and Poincare, have defined the creative process in the following four steps.
Preparation – You discover a problem and try to solve it with established means.
Incubation – These methods don’t work so you go off and do something else.
Illumination – All of a sudden, the answer appears to you.
Verification – You assess the new idea to see if it’s any good.
It used to be thought that only two types of thinking led to creativity: convergent thinking where you draw on all your resources to solve a problem, or divergent thinkingwhen you solve the problem by seeing it in a different way.
What Do Psychologists Believe?
In the last few decades, psychologists have come to believe that there are many different ways to be creative. They think that creativity is simply a state of mind in which a person is ready and willing to entertain new ideas.
Psychologists also believe that almost all of us can learn to be more creative. Some of us may be more creative than others, but we can all be creative, especially in the areas of the 10 intelligence types, where we have our own unique strengths.
Many times we stifle our own creativity with the little voice that says,” It will never work.” Often we say that about other people’s ideas, too. The thing you need to do is challenge that anti-creativity with a counter-argument. When you do this, you give your own creativity permission to flow.
What Do YOU Think?
Ask yourself open-ended questions like…
– Is there another way to do this?
– What’s the worst that could happen if we tried this?
– Are there parts of this idea that will work?
– What’s good about this?
– How can we make it better?
– What can we do instead?
Practice non-judgmental idea gathering to enhance creativity. Do this and watch your creativity explode. I kid you not! It works, for most people, including me!
There are four distinct learning styles. Most people will have a preference for one of the four, but to some extent also use the others. The better you use all four of them, the more you will learn from your experiences.
See if you can pick out the learning style that you seem to choose naturally from the four styles below.
– This person enjoys new experiences and dives right in
– So, he likes the excitement of drama or a crisis
– And he enjoys out-of-the-box ideas
– He likes using other people as sounding boards
– This person enjoys theories and concepts
– So, she enjoys intellectual exercises
– And she performs well in structured situations
– She doesn’t like shallow, unsubstantial thinking
– This person enjoys detailed research
– So, he likes just sitting back and thinking
– And he thinks before he acts
– He doesn’t respond well in crises or with time constraints
– This person works well on practical tasks
– So, she enjoys putting things into practice immediately
– And she needs guidelines
– She doesn’t enjoy learning that does not have a practical outcome
If you can see that these four learning styles are all aspects of the complete learning process? In stage 1 the activist has the experience. Stage 2, the reflector, reviews the experience. In stage 3 the theorist makes conclusions from experience. And in stage 4 the pragmatist takes action based on the first three stages.
Manage Your Time – how many times have you heard that phrase? Like it’s been beating you in the head forever, but is it actually registering in said head? You know, you’ve heard it a thousand times but if it’s not getting through, then you’re not really listening, are you?
It doesn’t need to be overwhelming if you follow the strategies below.
Get Up Early
The most successful people are early risers and have a morning routine in place. Do you have one?
Morning routines often include:
A regular morning routine will ensure that you start your days successfully.
Creating a to-do list should be a regular habit undertaken daily. The best lists are 10 items or less to ensure that you can complete them. Don’t forget to prioritize the items on the list and review them throughout the day. Checking off items as they are completed will give you a sense of accomplishment and motivation.
Sticky notes are ideal for displaying reminders of tasks, motivational quotes, and visualizations. If you’ve got a pile of letters that need to be mailed and that’s an item on your to-do list, why not put a sticky note on top of the pile with a deadline for posting them? It’ll serve as a reminder to get them posted and cleared out of your way.
Of course, you can record your notes digitally using note-taking apps or in a text document, or using pen and paper but have you thought of recording them using a digital recorder? You can get free recording apps for smartphones. By making a voice recording you can replay the recording and listen to your ideas. This will give you the opportunity to listen from a different perspective.
Create a schedule. Using an online planner such as Google Calendar will ensure that you are able to access your schedule on your smartphone, tablet, or computer wherever you are. You can color-code different categories of entry and share with friends, family, and colleagues as necessary.
Use Pen and Paper
For your most important events, tasks and notes use the traditional recording method of pen and paper with a diary, planner, or bullet journal. You can keep it with you at all times, it won’t distract you with messages or run out of power. You’ll also be able to flick through at a glance to see how much you’ve achieved, past or forthcoming events, and outstanding tasks.
Be realistic. Not all tasks and events are created equal. Find a way to highlight events that are essential so that you can see them at a glance and be sure not to miss them. On your lists of things to do always prioritize them and complete the most important first. If there are items that aren’t important or not time-sensitive then consider moving them off your current list and on to another day. You can’t do everything!
If there are items on your list that aren’t important then think about delegating them. You don’t need to try and be a superhero and do everything yourself. Kids can tidy away their toys and when old enough learn how to load the dishwasher, set the table, and do other simple chores. By enlisting the help of other household members you can get more accomplished in less time.
Managing your time properly and efficiently is one of the keys to staying organized. And, it’s also the way you create success along the way when you are working your business. Take these ideas and use them for both your personal life and your professional life. Then you’ll be able to fit more into your day. And even have time to play with your kids and enjoy time with your husband or significant other. Now that’s what I’m talking about!!
Need help figuring out how to create your Time Management Goals? Let’s set up a time to do that. Here’s my booking link to make it easy for you to schedule a time to get together. → Calendar Link This is a free 15 – minute call to see if we want to work together. And then we schedule a time to work on your project. It’s simple and as easy as that!
I would be more than happy to help you figure things out.
Today’s article is about conducting target market research. What am I talking about? Market research, that’s what. So what is target market research? Every business should be doing it, but unfortunately, they either aren’t doing it at all or aren’t doing it effectively. Without conducting detailed research about your target market, your business won’t reach its potential and will more than likely meet its demise. Oh oh, you say!
What is Market Research?
In order to tell you HOW to conduct market research, you must know what market research is. In a nutshell, market research is research that you do in order to determine what it is that makes your customers buy. Because for goodness sake, that’s why you’re in business. To make money right?
Here is a great list of things that you can do to conduct market research that will tell you what your customers want and need so that you can make more sales and grow your business. This is YOUR business purpose!
First, find the question or questions you want answers to. Be as specific as possible so that you have the answers you need. Going too broad may not really get to the answers you are really in search of. For instance, if you are thinking of adding a product to your line, is it something your target market is in need or want of? What would they most likely spend on a product or service such as the one you are asking about?
Methods of Research
Take the questions and get your answers by doing the following:
– Conduct a survey of current and potential customers. – Visit online forums and groups that include members of your market. Remember to build relationships in these groups. Don’t just go to the forums and post your survey or question. – Interview other business owners in your market. – Monitor business trends in your market by reading and watching various media outlets. – Research your competition by being a customer and/or inquiring about their products or services. – Mail or telephone interviews. – For those with online businesses, set up a test page revolving around the product or service you are thinking of offering. Give plenty of time to test the page and the traffic and activity of the visitors.
These are only a few of the ways you can conduct research for your target market. The key isn’t what research you do, it’s the fact that you are doing something to learn more about the habits of that market.
By taking the time to find out more about the people you are targeting, you’ll come to realize that knowing those in your market is one of the best things you can do for your business.
If you a struggling with how to figure this out, book a call with me, and let’s work on it together. Book Now