The Real Way to Sell High Priced Packages
Do you have the right perspective? Want to know what keeps a lot of service providers and coaches from charging what they’re really worth?
It’s that all-too-common belief that “I am not a salesperson.” Combine that with a healthy dose of “It’s rude to discuss money,” and you can see why it’s just easier to keep your rates low.
It’s time to think of your services from a different perspective!
Not only will you see things in a clearer light, but selling suddenly won’t feel so…salesy.
Here’s how traditional pricing discussions go which is soooo boring!
You talk to a potential client, and you explain what you can offer, how your coaching or service works, what he or she can expect (how many calls/emails, phases of work, length of contract), etc. And then you say, “My rate is $XXX.00.” OMG – simple right?
Your client either says yes, no or (the kiss of death) maybe. LOL…
So now…Let’s turn that around and rather than focus on what he or she will get from YOU, take a look at what she will achieve when she hires you.
For a business coach, this is easy. Talk money!
- How much more profit will your client make when she hires you?
Now, who wouldn’t jump on that with both feet? I know I would if I was looking for a coach!
What you’re doing here is not talking about the cost of your coaching, but rather the cost of not hiring you. Because if she doesn’t work with you, she’s losing $3,000 per month. See how that works?
What about other kinds of coaches or service providers though?
The same applies, you just have to find a way to show your clients the cost of their inaction.
If you’re a life coach, inaction (to your potential client) might mean years of feeling unhappy and unfulfilled
- Imagine what it might be worth to your client to lift that depressing burden forever?
The same goes for health and wellness coaches.
- Can you add 10 years to the life of an unhealthy, overweight man? That’s priceless.
What about dating coaches?
- For someone who’s been unlucky in love, in and out of one bad relationship after another, the promise of a man (or woman) who will love and cherish them is worth nearly any price.
You just have to paint the picture…ahaa…I know, right? You didn’t realize painting was in your future, did you?
What will life/business/love look like without your coaching services, and what can it look like with you? Same goes for Virtual Assistants and any type of Virtual Service Provider.
Once they see the difference, pricing becomes nearly irrelevant.
So, you see…it’s all about perspective! How do you feel about this? Let me know in the comments below.
And, if you’re looking for someone to help you with your perspective, I can help you with that too. Contact me and let’s set-up a call to chat.