To continue with this series, we’re going to discuss using video in our content marketing plan. Do you use video in your content? Why or why not?
Why Use Video in Your Content Marketing Plan?
Online video’s popularity has grown exponentially in a short time, thanks to video sharing sites such as YouTube. The increasing availability of high-speed Internet has also had a hand in making video so popular, there’s absolutely no doubt about it. More than 1 billion unique users each month to the site shows us we need to pay attention. Add to that, including video on your website can greatly enhance your visitors’ experience.
A live streaming video is a great tool for online tutors and others who can benefit from a high level of interaction with their visitors or customers. It makes it possible for you to communicate in real-time, do live demonstrations, and answer questions with ease. For your audience, it’s the next best thing to being there with you.
Recorded video can also be a tremendous asset to your website. It’s much easier than you might think to make professional-looking videos to showcase your products and services. Your site visitors can watch these videos at their convenience, and if they like them they will often recommend them to friends and colleagues. For added exposure, you could make your videos available for embedding with YouTube or another video sharing service.
Ways to Use Video in Your Content Marketing
Video is a very versatile medium, and it can be used in several ways.
Here are some ideas:
* Make viral videos. These are usually entertaining clips that include a plug for your business and appeal to a broad audience. As a promotional method, a viral video is not usually very targeted, but it can result in a huge amount of exposure at a relatively low cost.
* Hold online video conferences. These provide an unparalleled way to reach out to your target audience. You can use tools like Google+ Hangouts to easily hold your online events.
* Make how-to videos. Create them on topics relevant to your website’s subject matter. Providing informative video content will generate buzz about your website, potentially increasing traffic. It will also help you establish yourself as an expert.
The Advantages and Disadvantages of Video Sharing Sites
YouTube site makes it easy for anyone to upload videos to share with anyone with a computer who cares to watch them, and it provides viewers with a wealth of entertainment and education opportunities. It’s easy to do with a mobile phone, from your computer or just about any device. Sharing your videos on YouTube and other sites have some advantages.
YouTube’s immense popularity can potentially result in lots of people viewing your videos. If they find videos they like, they can embed them onto their sites or blogs. That will result in an even greater audience, and some of them may choose to embed your video on their sites as well. You can see why some marketers love the idea of video sharing.
There are, however, some disadvantages to putting your videos on sites such as YouTube as well. One of the biggest concerns of marketers is that video-sharing doesn’t require users to come to your site to view the videos. That means that while your videos may be wildly popular, they might result in very little traffic to your site. It’s important to give viewers an incentive to visit your site once they are finished watching the video. Alternatively, you can change your videos’ settings so that they can’t be viewed on the YouTube site or embedded elsewhere, but that will limit your viewership.
Make sure you use YouTube’s handy tools to include promotions in your videos, clickable links, and more. This will help bring more of your YouTube watchers back to your site.
The sheer power and excellent features of YouTube likely outweigh and concerns you might have.
Embedding Video from Your Own Server
Those who do not like the idea of uploading their videos to sites such as YouTube can upload them to their servers and embed them from there. This gives you more control over your videos and ensures there is no “YouTube” logo on your videos.
But before you jump into that, it’s important to remember that video files are usually very large. Making them available directly from your server can take up valuable file storage space, and it can also drain your bandwidth. When you upload videos to a video sharing site and embed them from there, you use that site’s storage space and bandwidth.
Whether you should upload a video to a video sharing site and embed from there or keep it on your own server depends on several factors. If you don’t mind having another website’s name pasted on your videos and don’t want to overtax your server, video sharing could be the best option. But if you want to ensure that users have to come to your site to see your videos and prefer not to provide free advertising for a video sharing site, hosting your own videos might be the best way to go.
Stay tuned for the next in the series of content market planning where we discussed the Dos and Don’ts of using Audio and Video in your marketing.
How to Create a Content Marketing Plan
It’s hard to believe that not too long ago, the information presented on the Internet consisted of nothing but plain text. Eventually, HTML came about as a way to format text, and then graphics were added, but even those innovations were nothing compared to what you can find on the web today. The following information can help you create a content marketing plan that will help you communicate with your audience.
The Internet as we know it is still evolving, but it is full of pictures, sounds, and motion. Even the most inexperienced novice can design a web page using current technology and make it full of animation, funny videos, and his favorite songs.
New technology is being developed continuously, and webmasters are often quick to adopt it.
But these fascinating new aspects of the Internet are not only for fun and games. They provide marketers with plenty of new ways to inform and engage their visitors. No longer do we have to rely on the written word to get our point across sufficiently. We can also communicate with our site visitors through audio and video.
Why Use Audio in Your Marketing Plan?
Did you know that a large portion of the population retains information better when they hear it than when they read it? This is one of the many reasons that it pays to offer audio as an option for your site visitors. Here are some more:
* Audio can inject personality into your website in a way that text and graphics can’t. There’s just something about hearing someone’s voice that makes site visitors feel welcome.
* Audio is convenient. Those who want or need to multitask can listen to audio while doing something else. They do not have to be right in front of the computer screen to use it. You can also make audio available for download to an iPhone, iPod or MP3 player (if people still use those things!), so your visitors can take it with them wherever they go.
* Using audio can separate you from the competition. Many sites do not utilize audio, and if yours does, those who enjoy it will be likely to come to you instead of your competition.
Ways to Use Audio
There are plenty of different ways that you can incorporate audio into your website.
Here are a few to consider:
- Record a podcast. This is similar to blogging, only it is done in audio form. Users can subscribe to your podcast so that it is automatically downloaded to their feed readers or iPods.
- Do a streaming talk radio show. This is a great way to get targeted visitors to your website, and it allows you to interact with your audience by accepting calls or answering emails while you’re on the air.
- Offer recordings of online conferences or presentations for download. This gives visitors an incentive to come to your site as well, and it may entice them to participate in future conferences.
- Record a message for site visitors. Tell them a little about yourself, suggest areas of the site to visit first, or just welcome them. This adds a unique personal touch.
Making Your Audio Accessible
There are a number of file formats that you can use when saving audio, but it is important to use popular ones so that your users will be able to listen to them. The most popular format for most types of recorded audio is MP3. It offers great file compression while preserving the quality of the audio. Virtually every computer has an application that can play MP3 files. The Windows operating system comes with Windows Media Player, which will play these and several other types of audio files.
Another benefit of the MP3 is its versatility. It can be easily converted for burning on a CD with most CD burning programs. Users can also put them on their iPhones or just about any other type of portable music player.
Delivering the best content you can to your audience is so important to get you recognized in whatever industry you’re in.
Stay tuned for Part 2 of this series.
In this article, we are exploring the 6 Painless Ways to Be Kind to Others. Being kind doesn’t have to be a big deal. You don’t have to be sacrificial or a martyr to be nice to other people. Remember when you learned about the Golden Rule – do unto others as you would have them do unto you. It’s that easy.
Being kind doesn’t have to cost you anything more than a smile or remembering your manners. And it’s easy to develop a kindness habit, once you get into the groove of being kind to people it just gets easier!
Here are some suggestions to help you get started:
Smiling is easy, cheap, and sustainable. It’s also contagious – smile at someone and their immediate reaction is to smile back. The act of smiling is relaxing and floods your brain with endorphins. As a bonus, smiling lowers your blood pressure and your stress levels.
By making eye contact and giving a genuine smile, you are showing respect and making connections.
2. Reach out
Don’t wait for people to connect with you. Send a message, a card, or flowers to someone you haven’t seen for a while. Chances are you’ll brighten their day. If you know someone has been having a rough time, check in with an ‘are you ok’ message.
If you have elderly neighbors, check-in with them to see if they need anything.
Kindness isn’t That Hard
3. Offer some hugs
Offer your partner, kids, or friends a random hug for no reason. So many people are starved of physical affection. And often as children grow up, they get hugged by their parents less and less. A warm hug lifts them and will make everyone feel good.
4. Show up
If you’re routinely too busy for social occasions, or your kids’ school function or sport, step back for a minute and set some kinder priorities in your life. Give the gift of your time and your support.
Kindness is Serious Business
5. Be a kindness role model
Think back to the people who have shown your kindness, maybe a teacher or a boss or mentor. How did they affect your life? By including kindness in your life, you can be an excellent role model for your colleagues, friends, and family. Show them that being kind is a priority for you.
6. Give some random compliments
Notice when someone does a good job or is looking great. You have the power to lift their day by noticing and acknowledging their efforts.
Well, there you have it. The 6 ways you can spread a little kindness in the world. It’s not hard to do and it will even lift your spirits. I dare you to try it!
There are some things we can do in all our relationships to build and maintain strong bonds. This is true because, underneath all our differences, likes, dislikes, and biases, we are all human beings who desire social connections. So, how do you go about building business relationships?
Let me count the ways.
The tips below should be used in all your business building relationships to form bonds that will stand the test of time.
1) Be appreciative
This might mean different things in different relationships, but the overarching sentiment is the same. When they do something kind for you or take the time to support you when you need it, be appreciative – acknowledge their care and concern.
2) Spend time together
It can be hard to find time to get together when we are all so busy, but it’s important for all business relationships. If necessary, set up a standing appointment so that it just automatically happens. This makes sure it happens because you will get used to scheduling other things around it.
3) Communicate honestly
Sometimes you may be tempted to bend the truth to avoid conflict, but building business relationships will be much healthier overall if honesty is held in high regard. It’s possible, to be honest without being brutal. Choose your words carefully and be as diplomatic as possible, while still sharing your feelings openly and honestly.
4) Forgive faults
Forgive them for their eccentricities and annoying habits, and also forgive yourself for any mistakes you make. We all have faults and shortcomings that we bring with us into any relationship. Sometimes to keep the relationship strong, we need to just come to the conclusion that their presence in our lives is more important than the little habits that drive us crazy.
5) Support them
Intermingled between all the good times, there will surely be times when the other person could use a helping hand. Whether it’s helping them move, taking them dinner when a loved one has passed or being a sounding board for a difficult decision, any relationship worth having requires some TLC. And the other person deserves it, just as you do when you need it from them.
6) Do unto others
It’s just a good idea to always live by the Golden Rule, but it’s especially true in relationships that are important to us. If you wonder if something you might do is likely to upset them, chances are it’s better to talk to them about it first. Wouldn’t you want them to do the same for you? It’s better to err on the side of caution.
Looking for ways to building your business relationships? A Relationship Marking Course is just what YOU need!
Let me know if you have any questions. Always happy to help you build relationships with the people that matter to you most in your business, your clients!
Is Success Taking YOU Longer Than YOU Think it Should?
I get it – You have big goals for your business. Who doesn’t these days? Is Success Taking Longer Than You Think it should for you and your business?
I understand…you have large visions for your business, your success, and for your business to attain the goals you’ve established. Any major success you want to obtain is just beyond your reach.
It’s probably going to take a lot longer than you anticipate when you start the journey. And that’s ok because everything worth having in life is all about the journey to get there.
After all, it’s just human nature to want to be successful. Right?
We get a good idea about something we want to be, do, have and the idea captures our minds and our emotions. The honeymoon phase is awesome, don’t you think? You are daydreaming and brainstorming of your exciting new idea. The world of possibilities that will open up once you reach this new goal is hypnotizing. (Now this is YOU talking to yourself… “This is so awesome; this is the greatest idea I’ve had in such a long time”.)
You are energized and ready to take on the world. But…but…but…
If you are new to this game, I’m sorry to tell you but you have a big ass mountain ahead of you. And no one has ever successfully scaled a mountain quickly and easily. Yes, that is absolutely true, trust me!!
Sure, from a distance, that mountain may not look that big. It looks like fairly smooth terrain and a manageable grade when you stare at the mountain from a few miles away. You excitedly sprint to your starting point. Now…on your mark…get set…and GO!
Now, this is when the work begins and within a very short period of time, reality starts to sink in at the difficulty and struggle that awaits you. OMG!!!
Are YOU READY for this?
MOST people don’t make it far enough up the mountain to be invested in the journey. This certainly isn’t YOU, is it?
They quit early enough that the pain of investment isn’t harsh enough. The sting of quitting isn’t harsh enough.
However, if the goal at the summit of your mountain is something that you REALLY want… and you have enough reasons to get there (and enough reasons not to quit), then your first mission becomes the “investment phase”. Ahhhh…
We all know that you have to put in enough blood, sweat, and tears to reach a point where turning around and quitting would be more painful than continuing.
Once you reach this point, you gain a whole new perspective on life. The struggle doesn’t go away, but it takes on a new form. You find a sort of peace and “sense of knowing” during your struggle.
Yes, you know you will make it to your goal… you just don’t know how long it will take. But it almost doesn’t matter because you no longer count the cost. You are focused purely on the journey. YOUR journey, towards success.
This is an easy metaphor to understand but it applies to anything in life.
Make a point to first be the kind of person who dreams, has big visions and gives yourself permission to set major goals.
Then, make CERTAIN you stay with it long enough that turning around is no longer an option.
Because even though it will likely take far longer than you think to reach your peak, you will.
Is Success Taking Longer Than You Think?
Don’t stop dreaming, don’t stop reaching, keep climbing. I can show you how. Contact me by filling out the form below. Let me help you.