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Knowing What to Put in Your Email Newsletters

Knowing What to Put in Your Email Newsletters

Knowing What to Put in Your Email Newsletters

 

 

Knowing what to put in your email newsletters is as important as creating one. Some companies say that the money is in your list, but if you don’t send out regular emails you’ll miss out on the additional income that an email newsletter can generate. It’s important not to overthink each newsletter that you send out. Keep them simple, not too long, and always point the reader to something else such as something to buy, share or do.

Today we’ll be sharing 9 different ideas on how you can make your newsletters provide great content to your readers. There are so many different things you can include, just think about when a publisher creates a magazine. They include many items, including great articles, advertising, and different sections that their readers would like. So, we are starting with some simple items for you to consider.

First Items to Consider

 

Tips and Tricks – It’s great to include a list of tips and tricks for your readers in your email newsletter. If you send out a daily newsletter, you could make once a week a list of ten tips or tricks to use that involve putting your services or products to their best use.

 

Special Offers – You don’t have to send out a special offer every newsletter. But if once a month or so you offer your newsletter subscribers an offer that no one else is getting just for being a subscriber, you’ll make them feel special. People love the feeling of being a part of your business. It’s great when you share exclusively with your subscribers.

 

Knowing What to Put in Your Email Newsletters can Provide Opportunities for your Readers

 

Engagement Opportunities – Give your newsletter subscribers an inside way to meet up with you, either through live meet-ups or online webinars. Having one webinar a quarter or more often is a great way to engage your newsletter subscribers. Google Hangouts is a great way to accomplish this. You can even offer Q&A’s.

 

Early Bird Notices – Tell your list subscribers about new products before you announce them to the world. Giving them a few days to purchase at a discounted “early bird” rate is a great thing to include in your email newsletters.

Writing a newsletter

Get Your Readers Involved

 

Feedback Questions – Using your email newsletter as a way to get feedback on potential new products or services is a great way to encourage engagement. You can do it via questionnaire or poll.

 

Testimonials  – Including a section for customer testimonials is a great way to recognize your clients as well as to provide social proof to newsletter subscribers who have not purchased from you yet.

 

Give Them Something Extra

 

Share Buttons – Inviting your newsletter subscribers to share certain newsletters that don’t have exclusive material is a great way to improve your subscription rate, and will also make your current members feel included in your community.

 

Opt-Out Information – While this could be covered under legal notifications, it’s important that you include opt-out information that is easy to find in every single newsletter that you send out. Don’t be worried about subscribers unsubbing. It’s better to have a clean list of people who want to be there than a list full of people who resent getting your information.

 

And In The End

 

This last step is important. You want your readers to “see” what you’re discussing in your newsletters. So, add in pictures and interesting media content.

Critical Thinking Benefits

Visuals – Just because you’re emailing someone doesn’t mean you can’t include images. Consider adding video clips (or links to clips), charts, memes, infographics, or photos that relate to your content. Make your email visually appealing.

 

Ensure that you include a variety of different things in your email newsletter. Make sure that they are designed to get a response and you won’t be disappointed in the results. In addition to the nine items above, never forget to include a call to action (CTA) in each newsletter that you send out. Without a CTA there is no point to the newsletter. So, be clear about that before you start.

 

 

We have a wonderful course on email marketing that would be a great start to get your business started in the right direction. You will get so many great ideas on all the details that should be included in your marketing efforts. You can find that course here on our course platform.

 

 

 

9 Creative Ways to Personalize Emails

9 Creative Ways to Personalize Emails

In today’s article, we are going to discuss the 9 Creative Ways to Personalize Emails and why it’s important to your business. Just like systems, which we will continue to discuss here, it’s critical to stay in touch with your audience so you are in their mailbox several times per month.

Depending on the email marketing software you use, it’s important to learn all the features that it has so that you can use it to its fullest potential. You might not even be aware of all the things your email marketing software can do. If you aren’t sure, consider seeking out someone who is an expert with your software choice. You want everything set up to be the most effective and the most personal in nature.

 

Use Your Creativeness To:

 

  • Craft Interest-Targeted Email Messages– Use the software to capture the information needed. You’ll want to personalize and craft email messages toward what your subscriber wants to know about. This is an important way to move your subscribers enough to purchase from you. Capturing the right information will enable you to point your subscribers to products and services that they want. By using the 9 Creative Ways To Personalize Your Emails your subscribers will get to know, like, and trust you.

 

  • Create Geocentric Messages– It is likely that your email software allows you to capture location-based information from subscribers. This location-based information can be used for a variety of purposes. From marketing events in their area, to encouraging them to visit your location if you have a local brick-and-mortar business.

 

Always Be Original With Your Content:

 

  • Let Them Define What Information They Want– Send a poll or checklist to subscribers that lets them define what information they want to get. This is a good way to find out exactly what your subscribers need and want to hear from you.

 

  • Acknowledge Purchases Made– Each time a purchase is made it’s important to acknowledge it with a thank you. But to also move them off a list that keeps promoting that item. If they feel like you’re harassing them to buy something they already have, they won’t respond too well when you market something new to them. By using the 9 Creative Ways To Personalize Your Emails your email subscribers will begin to depend on you to send them what they are looking for when it comes to future purchases.

Creative Ways to Personalize your emails

  • Encourage Social Sharing– Put social share buttons on appropriate email messages so that your subscribers can help you get more people to sign up for your email marketing lists. This is a type of personalization that encourages them to share with their friends but also encourages them to friend, like, and follow you on other social channels.

 

 

Be Inventive With Your Emails

 

  • Insert Predefined Fields– Most email programs allow you to insert different predefined fields. For example, if you have a website that is devoted to selling art, you could send a questionnaire to your audience asking them what their favorite style is. Then the software will not only trigger the right emails to go out based on that style, but it will also mention the style within the email message. If they don’t fill it out, it will insert some other value that you choose into that predefined field.

 

  • Use Date Insert Fields– It’s important for many of your emails to be pre-crafted, but you can make the email message look as if it was just created by using the date insert field. Then the email message looks timelier. With that function, in conjunction with special sales pages that also show the current date, you can personalize by keeping everything looking current.

Creative Ways to Personalize Your Emails

Use Your Creative Thinking Skills

 

  • Use Retargeting Technology– When someone visits your website or buys something, it’s important to use the technology available to you to retarget them for buying something more. When your user receives your email and opens it, a software program can be used to install a cookie. This will then allow specialized ads to be delivered to the user when they visit various web pages. By appreciating the 9 Creative Ways To Personalize Your Emails, you will feel much better when you email your future clients.

 

  • Ask for Reviews for Products Purchased– Whenever a customer buys a product, send them a thank you message and then a series of follow-up messages. One of these can be a request for a product review, after giving them enough time to try and use your product or service. The form they fill out for the review will also ask for more information about them that you can use for further targeted marketing.

 

Even though most consumers are savvy enough to realize that a lot of email marketing is automated today, they still respond better to more personalization than less. Therefore, if you want to compete with others, it’s imperative that you use your software to its fullest potential. Do this by using as much personalization as the software it capable of doing.

 

Holiday Story Promotion

Holiday Story Promotion

Holiday Story Promotion

 

Hello, my friends & business associates. So this year, I’m doing something a little different for the end of the year. I’m doing a Holiday Story Promo for all my fans on the internet. And no, I’ve never done this before, so it will be interesting to see how it works.

Here’s how the Holiday Story Promo will work:

Write your favorite holiday story on a word document or in an email. Send it to me Here. This is my email address. The deadline for the Holiday Story Promo submission is January 25th, 2023. After I’ve read all the stories, I will select one (1) winner. The winner will receive a $50.00 gift card to Amazon.

Holiday Story Promo Submission Rules:

  1. The deadline for submission is January 25th, 2023, no later than midnight pacific time.
  2. It must be emailed to me @ linda@lindahenslee.com. 
  3. The story must be at least 3000 – 5000 words long.
  4. The story must be positive and show me love & encouragement. Nothing negative or depressing.
  5. The winner will be announced by February 1st, 2023, by email.
  6. In your submission, you must include your correct email address so that your gift card can be emailed to you if you’re the winner.

 

 

 

That’s it! I hope you are the lucky person picked for the winning submission for the Holiday Story Promo. Remember…it’s all up to you to make it the best story! I can’t wait to read them; oh, and one more thing. The winner will also receive the Amazon Gift Card, and the story will be shared here on my blog for everyone to read.

 

That is going to be amazing!! I’m so excited to read all the beautiful stories you write, my friends. So get your stories written and submitted by the deadline. It’s January 25th, 2023.

Good Luck to everyone!

 

Customer Service and your Clients

Customer Service and your Clients

Customer Service and your Clients

 

Learning to listen to your customers is essential to go above and beyond with your customer service. When you know how to listen, you’ll begin to hear about what they want and need from your brand. Getting your customers to talk isn’t as hard as you think.

You can use the ideas below for inspiration.

Surveys

You want to send out a survey to your customers at least once a year. This allows you to track your industry’s growth, predict trends before they become hot, and see gaps in your niche that no one else is filling.

Be aware of the timing when you send out a survey. A survey sent in the middle of the holiday season isn’t likely to receive much attention, and you may only get a handful of subscribers to participate. But a survey sent out in the middle of January when the holidays are over will get a much better response rate.

Suggestions

Keep a form on your website open constantly just for suggestions. Your customers might suggest content ideas, feedback on a current product, or questions about your services. When customers take the time to fill out your suggestion box, it means they care a lot about your business. So let them know you value their thoughts and periodically remind them that you have a suggestion box if they’d like to share their ideas.

When you have a suggestion box, ask for a name and primary email address. This allows you to reach out if you want to clarify what a customer said or if they need your help. Click To Tweet

 

Customer Service

 

 

Additional Services

 

Case Studies

Set up a form on your website with questions to help you write a case study. Start by asking for some basic information from your customers. Ask for their names, ages, marital status, and location. Details like these help set the stage for writing your case study later.

Then go deeper by asking customers to describe their life before trying your product or service. What was their business, marriage, or life like before your brand? Were they happy? What was bugging them?

Ask your customers how their lives have changed since they implemented your product. Did they get out of debt thanks to your financial success product? Did they finally have enough for that dream vacation they always wanted, thanks to your work-at-home product?

Don’t forget to ask for a picture of your customer. Your case study will interest more people if you include your customer’s vision.

Customer Service

Extra Services

 

Testimonials

Case studies tend to be longer and more in-depth than testimonials. Both are good ways to generate interest in your product or service. But due to the transient nature of testimonials, it’s easier to gather these from customers than case studies. Customer service and your clients can provide you with referrals that will exponentially expand your business.

Make a testimonial form on your website. Ask open-ended questions that encourage more than simple ‘yes or no answers. For example, ask customers about their biggest fear before buying your product. Ask them why they chose you over a competitor or what other products they’ve tried previously.

Make It Beautiful

When a customer gives you a testimonial or provides a case study, turn it into a beautiful image. At the bottom of your image, include your website address. Then share the image on your blog, in your social media circles, and with your mailing list.

Your customer will be so proud to be featured that they’ll share it, too. This exposes your brand to even more potential customers and can help you grow your business in new ways.

Customers are eager to share their opinions when you give them the opportunity. Feedback forms like surveys and case studies show your customers that you care about what they want.

 

No Excuses! It’s time to take your customer service above and beyond. Do that now by downloading your free workbook.

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