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Critical Thinking and Creativity

Critical Thinking and Creativity

Critical Thinking and Creativity

 

Today’s article concerns critical thinking and creativity because they go hand in hand. Critical thinking lets you look objectively at a problem, issue, object, or person and consider the entire picture. Creativity enables you to take that whole picture and look at it differently. While some may think of critical thinking as more scientific, creative thinking is more abstract and more alike than different.

 

The Creative Person

Creative people such as artists, writers, and philosophers are often seen as imaginative and emotional. They are equally masters of critical thinking. Similarly, a critical thinker, often perceived as a scientific genius who may be skeptical and lacking in imagination and creativity. But they are also adept at creative thinking. This duality of mastery empowers both types, showing that they are not limited to one realm of thought.

 

The reasoning process of critical thinking shows imagination to be able to proceed to the next level. Critical thinking is present in creativity by carrying the thought process further than critical thinking logic. Then, they present it in a creative light. Great critical-thinking minds like Thomas Edison and Benjamin Franklin could never have brought their inventions to light without the streaks of innovative thinking that took them beyond logic.

 

Out-of-the-Box Thinking and Attributes

Here are some attributes that are similar in both critical and creative thinkers:

  • Interested in exploring new possibilities.
  • Challenge assumptions and standard ways of thinking.
  • Imagining alternatives to a situation or problem.
  • Have multiple perspectives on everything.
  • Use trial and error experimentation methods.
  • Thinks about new ways of doing things.

 

The phases involved in critical and creative thinking are also similar. For example, both types of thinking are triggered by a thought or even by taking the thinking process outside everyday thinking. Then, the thoughts are appraised and clarified, opening the door for ways to explore the thought and how to present it to others. This leads to developing alternative thinking methods and implementing the thinking process through inventions, writing, art, or ideas.

 

Logical Thinking 

 

Critical and creative thinking types thrive on a large measure of self-confidence and the ability to think of and present multiple ways to view a situation or problem. But what truly promotes both is an inquiring mind, a curiosity that drives one to read, to engage in out-of-the-box thinking, and to try things that are outside what they would usually do. This emphasis on curiosity encourages the audience to explore and question, fostering critical and creative thinking.

 

Critical and creative thinking, far from being isolated processes, can complement each other. They bring new ideas and ways of thinking into the intellectual community, fostering a sense of connection and collaboration among thinkers.

Where are you in this “thinking process?” Are you a critical thinker, a creative thinker, or a bit of both? I’d love to know.

Fill out the form below:

Knowing What to Put in Your Email Newsletters

Knowing What to Put in Your Email Newsletters

Knowing What to Put in Your Email Newsletters

 

 

Knowing what to put in your email newsletters is as important as creating one. Some companies say that the money is in your list, but if you don’t send out regular emails you’ll miss out on the additional income that an email newsletter can generate. It’s important not to overthink each newsletter that you send out. Keep them simple, not too long, and always point the reader to something else such as something to buy, share or do.

Today we’ll be sharing 9 different ideas on how you can make your newsletters provide great content to your readers. There are so many different things you can include, just think about when a publisher creates a magazine. They include many items, including great articles, advertising, and different sections that their readers would like. So, we are starting with some simple items for you to consider.

First Items to Consider

 

Tips and Tricks – It’s great to include a list of tips and tricks for your readers in your email newsletter. If you send out a daily newsletter, you could make once a week a list of ten tips or tricks to use that involve putting your services or products to their best use.

 

Special Offers – You don’t have to send out a special offer every newsletter. But if once a month or so you offer your newsletter subscribers an offer that no one else is getting just for being a subscriber, you’ll make them feel special. People love the feeling of being a part of your business. It’s great when you share exclusively with your subscribers.

 

Knowing What to Put in Your Email Newsletters can Provide Opportunities for your Readers

 

Engagement Opportunities – Give your newsletter subscribers an inside way to meet up with you, either through live meet-ups or online webinars. Having one webinar a quarter or more often is a great way to engage your newsletter subscribers. Google Hangouts is a great way to accomplish this. You can even offer Q&A’s.

 

Early Bird Notices – Tell your list subscribers about new products before you announce them to the world. Giving them a few days to purchase at a discounted “early bird” rate is a great thing to include in your email newsletters.

Writing a newsletter

Get Your Readers Involved

 

Feedback Questions – Using your email newsletter as a way to get feedback on potential new products or services is a great way to encourage engagement. You can do it via questionnaire or poll.

 

Testimonials  – Including a section for customer testimonials is a great way to recognize your clients as well as to provide social proof to newsletter subscribers who have not purchased from you yet.

 

Give Them Something Extra

 

Share Buttons – Inviting your newsletter subscribers to share certain newsletters that don’t have exclusive material is a great way to improve your subscription rate, and will also make your current members feel included in your community.

 

Opt-Out Information – While this could be covered under legal notifications, it’s important that you include opt-out information that is easy to find in every single newsletter that you send out. Don’t be worried about subscribers unsubbing. It’s better to have a clean list of people who want to be there than a list full of people who resent getting your information.

 

And In The End

 

This last step is important. You want your readers to “see” what you’re discussing in your newsletters. So, add in pictures and interesting media content.

Critical Thinking Benefits

Visuals – Just because you’re emailing someone doesn’t mean you can’t include images. Consider adding video clips (or links to clips), charts, memes, infographics, or photos that relate to your content. Make your email visually appealing.

 

Ensure that you include a variety of different things in your email newsletter. Make sure that they are designed to get a response and you won’t be disappointed in the results. In addition to the nine items above, never forget to include a call to action (CTA) in each newsletter that you send out. Without a CTA there is no point to the newsletter. So, be clear about that before you start.

 

 

We have a wonderful course on email marketing that would be a great start to get your business started in the right direction. You will get so many great ideas on all the details that should be included in your marketing efforts. You can find that course here on our course platform.

 

 

 

9 Creative Ways to Personalize Emails

9 Creative Ways to Personalize Emails

In today’s article, we are going to discuss the 9 Creative Ways to Personalize Emails and why it’s important to your business. Just like systems, which we will continue to discuss here, it’s critical to stay in touch with your audience so you are in their mailbox several times per month.

Depending on the email marketing software you use, it’s important to learn all the features that it has so that you can use it to its fullest potential. You might not even be aware of all the things your email marketing software can do. If you aren’t sure, consider seeking out someone who is an expert with your software choice. You want everything set up to be the most effective and the most personal in nature.

 

Use Your Creativeness To:

 

  • Craft Interest-Targeted Email Messages– Use the software to capture the information needed. You’ll want to personalize and craft email messages toward what your subscriber wants to know about. This is an important way to move your subscribers enough to purchase from you. Capturing the right information will enable you to point your subscribers to products and services that they want. By using the 9 Creative Ways To Personalize Your Emails your subscribers will get to know, like, and trust you.

 

  • Create Geocentric Messages– It is likely that your email software allows you to capture location-based information from subscribers. This location-based information can be used for a variety of purposes. From marketing events in their area, to encouraging them to visit your location if you have a local brick-and-mortar business.

 

Always Be Original With Your Content:

 

  • Let Them Define What Information They Want– Send a poll or checklist to subscribers that lets them define what information they want to get. This is a good way to find out exactly what your subscribers need and want to hear from you.

 

  • Acknowledge Purchases Made– Each time a purchase is made it’s important to acknowledge it with a thank you. But to also move them off a list that keeps promoting that item. If they feel like you’re harassing them to buy something they already have, they won’t respond too well when you market something new to them. By using the 9 Creative Ways To Personalize Your Emails your email subscribers will begin to depend on you to send them what they are looking for when it comes to future purchases.

Creative Ways to Personalize your emails

  • Encourage Social Sharing– Put social share buttons on appropriate email messages so that your subscribers can help you get more people to sign up for your email marketing lists. This is a type of personalization that encourages them to share with their friends but also encourages them to friend, like, and follow you on other social channels.

 

 

Be Inventive With Your Emails

 

  • Insert Predefined Fields– Most email programs allow you to insert different predefined fields. For example, if you have a website that is devoted to selling art, you could send a questionnaire to your audience asking them what their favorite style is. Then the software will not only trigger the right emails to go out based on that style, but it will also mention the style within the email message. If they don’t fill it out, it will insert some other value that you choose into that predefined field.

 

  • Use Date Insert Fields– It’s important for many of your emails to be pre-crafted, but you can make the email message look as if it was just created by using the date insert field. Then the email message looks timelier. With that function, in conjunction with special sales pages that also show the current date, you can personalize by keeping everything looking current.

Creative Ways to Personalize Your Emails

Use Your Creative Thinking Skills

 

  • Use Retargeting Technology– When someone visits your website or buys something, it’s important to use the technology available to you to retarget them for buying something more. When your user receives your email and opens it, a software program can be used to install a cookie. This will then allow specialized ads to be delivered to the user when they visit various web pages. By appreciating the 9 Creative Ways To Personalize Your Emails, you will feel much better when you email your future clients.

 

  • Ask for Reviews for Products Purchased– Whenever a customer buys a product, send them a thank you message and then a series of follow-up messages. One of these can be a request for a product review, after giving them enough time to try and use your product or service. The form they fill out for the review will also ask for more information about them that you can use for further targeted marketing.

 

Even though most consumers are savvy enough to realize that a lot of email marketing is automated today, they still respond better to more personalization than less. Therefore, if you want to compete with others, it’s imperative that you use your software to its fullest potential. Do this by using as much personalization as the software it capable of doing.

 

5 Reasons to Use Email Marketing

5 Reasons to Use Email Marketing

5 Reasons Why Settling for Email Marketing That’s Good Enough’ Could Actually Harm Your Business

 

You’ve heard it over and over – email marketing is an essential part of any online business. If you’re not doing it now, or only occasionally, it’s time to ramp up your efforts. But did you know that implementing email marketing the wrong way could actually hurt your business instead of helping it? Below is a list of the 5 reasons to use email marketing in your business.

Despite the many marketing channels available today, businesses rely on email marketing to engage customers in a personal way. It’s still the best channel to reach people and offer them value.

But there is a right way and a wrong way of doing it. If you’re engaging your audience on autopilot, without a good email marketing strategy in place, you could be hurting your brand and driving customers away.

It’s not enough to deliver ‘okay’ email marketing.

 

It’s Time to Go Beyond the Basics with your Emails

 

Here are the 5 reasons why:

 

1.  Email Marketing is Too Important to Leave to Chance

If you aren’t including email marketing in your digital marketing toolkit, you’re missing out on incredible opportunities and leaving money on the table. While there are new methods available, email marketing is still an essential part of any marketing strategy.

It’s estimated that around 300 billion emails are sent per day, and this number is climbing. Look at any major brand, and you’ll see that they’re actively building lists and engaging with their subscribers.

But you can’t leave it to chance. If you just build a list and blast out random messages, you won’t get the results you’re looking for.

If you approach it this way, you’ll send emails that are irrelevant to your subscribers. With all the junk in their inboxes daily, they’ll tune out your messages. The worst-case scenario is that they’ll think you’re spamming them.

Instead, you need a strategy that includes taking the time to really understand your subscribers, and crafting valuable emails that are specifically tailored to their interests. By personalizing your emails, you’ll create a better customer experience and build a stronger connection with your audience.

 

2.  Your Customers Want a Personal Experience

The trend in all online marketing is toward personalization. Email marketing works so well because it’s highly personal, to begin with. The strength of this method is that it goes straight to your subscribers’ email inboxes.

Your subscribers are bombarded with emails every day, so you need to go that extra mile to make yours stand out from the rest. This is where personalization comes in.

How do you personalize your email marketing? It involves more than just including the recipient’s name in the greeting or subject line.

You can personalize your emails by offering ‘intelligent content.’ This means tailoring the content you offer according to their account history, preferences, and behaviors.

A great way to do this is by segmenting your list and then offering the appropriate content to the appropriate segments.

Look at buying history, interests, location, times active, and anything else relevant to your business. You should be able to see the different segments of your list. You can then create unique messages and offers for each, ensuring that you are reaching the right people, with the right content.

 

3.  Your Customers Expect Immediate Solutions

We live in an era of constant connection, and this is only increasing. You can now order meals, talk to a friend anywhere in the world, get a ride, or get whatever information you’re looking for instantly on your smartphone or other device.

This means that your customers are also looking for immediate responses. You need to be available to provide this information, or someone else will.

How do you offer support when your subscribers need it? It’s impossible to be awake and watch your email all the time, but there are some solutions to augment and support your email marketing.

One is to use a chatbot to answer common questions. A chatbot is a software program that uses AI and machine learning to answer frequently asked questions. It can search your knowledge base and answer in whatever way you program it.

The great thing about chatbots is that they run 24 hours a day, and they can provide answers to most of the questions your subscribers have. It feels like they’re chatting with an actual human representative of your business. Your chatbot can refer any difficult question to live support.

Another idea is to provide a robust knowledge base that your subscribers can access at any time and make it easy to search. Your knowledge base could include a link to your content archive and other resources, FAQs, a wiki, and a troubleshooting guide.

If you have customer service representatives, categorize the questions they receive. Use software to separate inquiries by technical issues, general questions, or refunds – and then develop protocols for your team. You can also hire virtual assistants in different parts of the world to handle questions any time of day or night.

 

4.  Irrelevant Emails Make People Unsubscribe

For email marketing to work, the content and deals you offer must be relevant to your subscribers. People will quickly unsubscribe from lists that send irrelevant emails that aren’t interesting to them. These messages lead to email fatigue. Remember that people are bombarded with emails all the time.

How do you create consistently valuable content? The key is to know your target audience so you know what they want from you.

Create a detailed ideal customer profile for your subscribers. Conduct market research and base this profile on objective data obtained from your research.

Once you’ve created your ideal customer profile, you should continue to learn about your audience on an ongoing basis. You can use your email list to do this. Once you start offering content and making offers, you’ll see what converts and what doesn’t.

Analytics tools can help you learn about your audience so you can refine your content even further. For example, you can track behavior when a subscriber visits your site. If you see them lingering on a particular page, this tells you that they find the content relevant.

You can also ensure that your content is meaningful to your subscribers by setting the right expectations initially when they sign up. Give people an accurate idea of what they can expect from your list and its content. This will cut down on people signing up for your list and immediately deciding it’s not for them and dropping out.

 

5.  Your Campaign Needs Next-Level Strategies

To succeed with email marketing, you need to go beyond the basics and take advantage of next-level strategies. In addition to personalizing your emails, offering immediate solutions, and consistently delivering relevant content, here are some other things you can do to take your email marketing to the next level.

Automation. There are many ways to automate to save time, reduce human error, and offer a better experience to your subscribers. Automation options include triggers for follow-up actions and automated workflows that help you identify and nurture leads.

Integration. You can integrate email with your social media, your ad campaigns, and search marketing. This helps you grow your audience across channels. Give them access to exclusive content and offers on each platform and cross-promote for even better results. This is called omnichannel marketing, and it harnesses the power of each marketing channel for better overall results.

Testing. Split testing (or, A/B testing) is often overlooked as a method to monitor and improve your email marketing. A/B testing involves running two versions of the same message with just one element changed, seeing which one converts, and then refining your message for optimal results.

Re-engage Subscribers. Create a strategy for re-engaging inactive subscribers. Identify audience members who have disengaged and offer additional value to win them back. You can do this through a re-engagement campaign that shows another side of your business, exclusive content or offers, or reminders.

Offer More Value. There are many strategies you can use to offer more value. Think of it in terms of ROI. Your subscribers invest their time and attention when joining and engaging with your list. Make it worthwhile for them by providing solutions to their problems, entertaining them, or inspiring them.

 

Correspondence with your Audience is a Key Factor

 

Connecting with your audience is important because it helps you build trust, rapport, and engagement with your listeners or readers. There are different ways to connect with your audience, depending on the context and the medium. Some common methods are:

  1. Responding to what you see and hear from your audience
  2. Looking at people and smiling
  3. Being personal and authentic
  4. Referring to what they already know or care about
  5. Walking towards your audience or using gestures
  6. Complimenting your audience or showing appreciation
  7. Telling a story or sharing an anecdote

 

Keeping up with the Changes in your Email Marketing

 

Email marketing is here to stay, but you must stay on top of ever-evolving trends. Don’t do the bare minimum and leave your email marketing to chance. Take control and use these methods to engage your audience and build lasting relationships with them. Doing so will not only increase your profits but will also help you get results and achieve higher levels of success.

What are your 5 Reasons to use Email Marketing?

 

Want to learn more about how you can get more out of your email marketing?

Head over here:  Email Market Essentials   You will discover all of the ways to write emails to your audience in this course created by our CEO Linda Henslee.

 

 

Unleash Your Email Marketing Potential

Unleash Your Email Marketing Potential

Welcome to a world of boundless opportunities! In this article, Unleash Your Email Marketing Potential; we’ll dive into the transformative power of email marketing, painting a vivid picture of how it can propel you toward unparalleled success. Get ready to embark on an experiential journey that resonates with your senses, connects deeply with your audience, and ignites your business. Do I have your attention? Good!

 

The Remarkable Reach of Email Marketing

 

Paint a captivating picture that resonates with your audience. Allow them to experience the direct line of communication email marketing vividly provides. By hearing the resonating impact of connecting with individuals, they are ready to embrace the value you deliver. You know that they are eagerly awaiting your messages. Feel the power of personalization as you craft tailored content that speaks directly to the desires and aspirations of your subscribers. Yes, you absolutely can do this!

 

Building Lasting Relationships with Your Email Marketing

 

You can nurture authentic connections by sharing relatable anecdotes that evoke emotions and illustrate the transformational power of email marketing. By creating a sensory experience that allows you to embody the role of a trusted advisor, you can guide your audience toward their goals and aspirations. Then, you can experience the fulfillment of fostering a community of devoted supporters who champion your brand. I really like the sound of that, don’t you?

Email Marketing

**Email marketing** is a form of digital marketing that uses email to connect with potential customers, raise brand awareness, build customer loyalty, and promote marketing efforts ¹². It is a marketing strategy surrounding sending emails to current and potential customers to increase brand awareness, drive engagement, nurture leads, or make a sale ². Different types of email marketing include welcome emails, newsletter emails, lead nurturing emails, and more ³. To run an effective email marketing campaign, you need to define your audience, establish your goals and build your email list ⁴. It would be best to create an email marketing plan including signup sources, segments, and groups ⁵.

Source:

(1) What Is Email Marketing? Definition, Tips, and Tools | Coursera. https://www.coursera.org/articles/email-marketing.

(2) What is Email Marketing & How to Run an Effective Campaign – Sprout Social. https://sproutsocial.com/insights/email-marketing/.

(3) What is Email Marketing? | Mailchimp. https://mailchimp.com/marketing-glossary/email-marketing/.

(4) The Ultimate Guide to Email Marketing – HubSpot Blog. https://blog.hubspot.com/marketing/email-marketing-guide.

(5) Successful Tips and Strategies for Email Marketing | Mailchimp. https://mailchimp.com/email-marketing/.

 

Unleashing Efficiency through Automation

 

By taking a visual journey through automated email sequences, you will deliver your messages to the right people at the right time. And so, by freeing up your time and energy, you allow your natural talents and creativity to flourish. You will feel the weight lifted off your shoulders as you embrace the efficiency of automated systems, empowering you to focus on what truly matters. Now, can you get behind that? Unleash Your Email Marketing Potential will help you with your business success. 

Driving Success with Data-Driven Strategies in your Online Business

 

Painting a data-driven landscape that reveals insights and opportunities will empower you to make informed decisions and achieve remarkable results. You’ll feel the excitement of continuous improvement by hearing the satisfying clicks of analyzing metrics and uncovering valuable patterns and trends. Because this will help to guide your strategic optimizations as you fine-tune your campaigns. You will tap into your natural curiosity and thirst for growth for your business.

 

Embracing the Future of Email Marketing

 

Visualize the horizon of possibilities as you explore innovative approaches. You can always incorporate interactive elements and dynamic content into your emails. You’ll hear the buzz of anticipation as you embrace cutting-edge technologies, positioning yourself as a visionary leader in your industry. You will also feel the kinetic energy of adaptability as you navigate the ever-evolving email marketing landscape. So, you’ll be staying one step ahead of the curve. This is fantastic. Unleash Your Email Marketing Potential to help your business growth.

 

The Conclusion

 

Congratulations on unlocking your potential through the captivating world of email marketing. Embracing the visual, auditory, and kinesthetic elements that resonate with your senses will allow you to forge deep connections, streamline your processes, and embrace innovation. You’ll paint a vivid canvas of success with every interaction, igniting the world with your unique brilliance.

Prepare to soar to new heights, leaving a lasting impact and inspiring others. Your journey toward greatness starts now!

Get your free guide here —> THE EMAIL MARKETING GUIDE

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