Today’s article is about, you guessed it, do I really need a business plan and why do I need one? Many people who start a business never take the time to write out a business plan. And that is a big mistake in my opinion.
A business plan can greatly increase your chances of success. And I’m assuming that you want your business to be a success, am I right?
The following are some reasons why every business needs to put a business plan into writing.
It helps to map out your future
If you have decided you are ready to start a business, your first step should be to write out your plans for what you want to do with the business and where you see the business going in the future. You have probably heard the old saying, “If you fail to plan, you plan to fail.” That is very true when it comes to your business. The more planning you do in the beginning, the greater success you will see in the future.
To secure financing
If you decide to take your home business to the next level, a business plan can help you secure financing. A financial institution will want to see, in writing, the reasons that they should loan you money. Simply walking in and telling them why you know you’ll be a success isn’t good enough. However, if you can hand your lender a document that states your business idea, your business goals, a list of steps you plan to take in order to reach your goals, as well as your estimated earnings, you will be seen as a professional and the lender will take you more seriously.
Determines your Action Plan
Your plan will also help you determine your action plan. Your action plan consists of the steps you plan on taking in order to achieve your goals. This is another task that people usually sidestep. Instead of “just kind of knowing” or “having the ideas in your head”, you should take the time to put them on paper. The reason this part of the business plan is so important is that it literally walks you from point A to point B. While your business plan, in general, serves as a map, your action plan is the “turn-by-turn directions.”
Having a business plan to present to your spouse or partner can also help them to realize your business idea is more than just a passing amusement. This can really help you, especially if they are skeptical. They can see that you are serious and will become more helpful and more encouraging. Having the support of your spouse or partner can really motivate you and help you find success. And that’s what you want your business to be, successful!
Need help with planning this out? I would be happy to help you. Book a call with me here – Free Appointment
Your Business Plans Effect on Marketing is our topic of discussion today. Some people say you don’t need a business plan, some say you do need one. So, what is the real answer to this question?
What is a Business Plan?
A business plan serves as the guidebook to your business. Your business plan should communicate what your business is, how you plan on growing it, and what steps you are going to take to achieve your success. See? Easy answer! But, when you work online, your business plan might not look like a traditional marketing plan.
Your business plan also has a huge effect on your marketing efforts. Your business plan can help you decide what type of marketing will add value to your business and which types of marketing will simply be time wasters.
By writing out your business ideas and goals, you can determine your target market. Your target market is the group of people that you want to promote your products or services to. Determining your target market is the first step in planning your marketing efforts. See, this is the right answer!!
Having a business plan, and knowing who your target market is, will lead you to create your marketing plan. A marketing plan is similar to a business plan in the sense that it acts as a guide and helps you stay focused.
What is a Marketing Plan?
A marketing plan is a written plan of action that communicates how you are going to market your business. There are many ways to market your business, such as flyers, paid ads (newspapers, magazines, online), business cards, speaking in front of groups, becoming a guest on a radio show or television program, pay-per-click campaigns, direct mail, and more.
Your business and marketing plans serve as tools in deciding which marketing ideas will work best with your business and your particular brand. It can be easy to try too many different marketing approaches. Whenever you feel confused about your marketing efforts, take some time to re-read your business plan. This can help you decide if the new marketing idea will actually reach your target market and if it is worth trying.
A Few Ways to Market Your Business
Developing relationships with other business owners that offer complementary products is a great way to market your business. When you know which direction you plan to grow your business, you can start scouting out possible future business partners.
So, for instance, if you have created your own line of organizational handbags and would like to start offering diaper bags, you can start researching the top baby-focused websites and see if they would be interested in helping you promote your diaper bags. Doing your research is critical to figuring out who would be best to help you and your business.
Your marketing plan should also include information on how you plan on keeping your customers after the initial purchase. Some ideas include customer-only sales, backend sales opportunities, customer-only freebies, etc.
Now, what would you include in your marketing plan?
If you are looking for help making your business plan or your marketing plan I can help you.
Fill out the form below and I’ll contact you.
Or here’s my calendar link to schedule a Free Connection call: FREE CALL
How to Create a Pattern of Success is today’s topic. If you want to get ahead in your life you must take the information below to heart. Believe me, if you want your business to be successful you will do what it takes to get there.
Once you experience success, you will be able to look back and realize that you achieve all success pretty much the same way. You set a goal, follow through on the tasks needed to be done for achieving results. You keep an open mind, learn from others, track your successes and learn from failure. It’s the same thing, over and over again. And it works.
If you want to create a pattern of success in your life, you can start now by learning the secret that successful people know. Successful people are only successful because they are doers and they follow through. They are not smarter than others; in fact, it is entirely possible you are smarter on paper than they are.
You just don’t follow through!
Listed below are some of the very best actions you can take to make your business successful.
Become a Goal Setting Expert
Start at the top and learn how to craft the best goals for yourself. Know that the goal is something that can be accomplished. And know that the goal is measurable before you finish writing it. Most of all, make sure it’s a goal that you really want to achieve. The benefits of goal setting are #1 in my book.
People who achieve are doers. If you want to get something done, schedule it no matter how silly it might seem to you. If you put it in a schedule at a particular time, and not just on a generic “to do” list, it will be more likely that you get it done. You will eventually gain more time in your day, believe me.
For instance, if you have set a goal to write an 80,000-word novel by a certain date, then you should know how many pages you need to get done each week and which days you can work on it, which times, hours, and how long it takes you to write a page. Successful writers write; they don’t wait for inspiration to strike. They schedule it and do it. The same can be said for anything you want to achieve. You don’t wait until you want to do it; you do it on schedule.
Automate the Mundane
There are a lot of things that need to be done but that can escalate easily into “busy work” which doesn’t get you closer to a goal. Bookkeeping for instance is something that can be accomplished today, with the right software, almost automatically. You can schedule payments to happen automatically; you can also use software that enters everything for you in the ledger. Freeing up time to focus on your scheduled activities that must be done to achieve the goal is a more productive use of time. It will definitely give you a win for the day.
Get Outside Expert Help
To be a success doesn’t mean you have to do everything yourself. You’re not on your own. The best scientists, professors, doctors, lawyers, and CEOs have assistants who help them look great. You too can hire outside help and contractors to help you do the tasks needed to reach your goals. Other than doing exercise for you and things you must do physically for yourself, there isn’t much you can’t outsource today.
Stop Reinventing the Wheel
In most cases, someone has already done it before you. Someone has already worked out the kinks and devised a plan of action that will work for you too with hardly any tweaks. Learn from other people’s mistakes and realize that you can gain valuable information from what others are already doing.
Never Stop Learning
They say it takes ten thousand hours of reading about a topic to become an expert on any subject. Keep this in mind as you look toward your future and set your goals. If you want to be an expert, you’ll need to start today building up those ten thousand hours. Even if you know nothing about a topic today, you can be an expert in just ten thousand hours.
Know Your Core Values
So, as you set goals to create a pattern of success, it’s imperative that you know what your core values are in terms of family, personal, financial, and physical life. Everyone has different areas they need to work on more than others – you need to know what your areas are to set realistic goals that you want to meet.
Track, Assess, Repeat
Nothing is ever done without the paperwork, as they say. Well, that includes creating a pattern of success. Only by setting goals, then tracking and assessing the results of the goals, and then repeating what works will you create a pattern of success.
In conclusion, creating a pattern of success requires knowledge of goal setting, goal achieving, and in-depth knowledge of yourself.
Starting today you can gain that knowledge and create a real pattern of success in your life.
Our goal series is just about to wrap up this month, but today’s topic is about Limiting Beliefs and Your Goals. Now, wait, what do limiting beliefs have to do with achieving my goals you ask?
A lot! Read on to find out.
Everyone has conscious or subconscious ideasthat can become limiting beliefs. These will often stop us from achieving our goals if we let them. See that? Everyone does! Sometimes these beliefs are instilled in us in childhood and sometimes we create them ourselves.
What is a Limiting Belief?
An example of a limiting belief that can get in your way of success is how you see yourself with money.
If you believe you will always struggle and always be poor, chances are you’ll set yourself up for failure. Your limiting belief that you’re poor and that you always will be poor becomes a self-fulfilling prophecy.
The same can be said about anything negative in your life that limits you – whether it’s a career, education, or personal such as being healthy and of normal weight. If you see yourself a certain way, it can be hard to change that view and let go of that belief.
The 8 Phrases
There are eight telling phrases that point to a limiting belief:
1. “It’s hopeless” – Anytime you use the word “never” is a clue that you’re focusing on a limiting belief. For example: “I’ll never have any money because you need money to make money.” How many times have you heard this one?
2. “I’m helpless” – When most people feel uneducated or helpless, they blame their circumstances instead of working to change them. “I can’t manage my money because I don’t know how” sounds insightful. But the part that’s missing is the feeling of helplessness. All you need to do is take a personal finance course or buy, read and practice the lessons in “Personal Finances for Dummies”.
3. “It’s useless” – The idea that nothing you do will make a difference is that you believe that any action you take won’t make a difference. “It doesn’t matter if I work out an hour a day, I won’t lose weight anyway.” How do you know? Have you tried to do anything for longer than a couple of weeks?
4. “It’s the universe” – Sometimes a limiting belief has to do with the idea that outside forces that you can’t control are at work keeping you down. You can’t find a job or get clients because the economy sucks, where you live is depressed, you don’t have the right clothing, and so forth. But if you do nothing in your power to change it because it’s destiny. You know that’s BS, right? “Everything happens for a reason” type of thinking can be very limiting and make you feel powerless.
5. “I’m worthless” – The idea that you’re not smart enough or good enough to do what you really want can be a very strong limiting belief system. For some reason, this seems to affect women more than men. You feel you’re not pretty enough, smart enough, or good enough to have something. So you don’t take the steps to achieve it, because you don’t feel that you deserve it.
6. “It’s genetic” – While there are certainly some instances where genetics play a huge role in a person’s life, the truth is that almost everything that is genetic can be fixed with the right mindset. The right training, exercise, and outlook will help you immensely. You’re not stuck with your genetics, but if you think you are, you may not try any of the things to pull yourself out of the rut you’re stuck in. So you need to get busy on yourself.
7. “I’ll fail” – The truth is the fear of failure is something most people have as a limiting belief. “I’m a bad public speaker so if I do it, I’ll be judged, and I’ll fail anyway so why try” is a common refrain. But, how can you set that belief in stone if you’ve not tried?
8. “I’m different” – The limiting belief about being different is that different isn’t necessarily bad. You don’t want to be who you are because you’re different and you’ll be looked at as different by other people. You’re afraid to be who you are. Because of that, you don’t even know who you are. And you’re too scared to find out due to fear of rejection and ending up alone.
If you ever hear any of these phrases go through your head, disconnect from them immediately! Turn them around to “why not me” instead of “why me.” Always ask “why not me” because the truth is, you’re not feeling anything different from anyone else who has made goals and achieved them.
The difference is in the doing, not the intelligence or talent. So there, that’s my 2 cents for this week’s article.
Is there anything I left out? If so, send me a message and let me know. I’ll be happy to do research on it and let you know the results.
One of the biggest mistakes people make when seeking to achieve a goal is to wait for inspiration and motivation. Today’s topic of discussion on our series on goals is all about How to Find Motivation to Achieve Your Goals. Imagine if everyone on this planet was waiting for motivation to get work done.
Productivity would drop to nothing, and our economy would collapse. Since productivity has improved over the years, it’s not likely that it has anything to do with real motivation. People are still doing the things they have to do in order to achieve a goal. Aren’t you?
Goals or Motivation?
Sometimes their goals might be set by them or their employer. It doesn’t matter who set it – it’s set, and someone is going to get it done. Am I right? How sad that in some cases people fail at so many things simply by ignoring the fact that motivation isn’t really necessary; only doing is.
They sit around waiting for inspiration to come wondering why everyone else is doing better than them. They’re waiting for some spark of motivation that will never arrive.
You can avoid this issue by realizing the truth.
Motivation Doesn’t Exist But What’s the Intention?
You probably have heard of the myth of the starving artist who can’t paint or the writer with writer’s block. It’s interesting that these creative professions have the same myth. Like weight loss, that some secret motivation has to come to achieve success. Some mysterious spark of inspiration that will get you off your bottom doing what you need to get done. If How to Find Motivation to Achieve Your Goals isn’t possible, then why should you even try?
However, nothing could be further from the truth.
Doing, Not Thinking, Gets You Real Results
Time and again, the people who are truly successful in their own lifetimes, are not people who wait for a spark. They are people who get up out of bed every single day, rain or shine and do things that lead to an end result of success. The successful painter paints every single day and if they hate marketing they hire someone to do that for them.
The successful writer writes; the successful doctor – doctors. If you want to be successful at something, do it. Live it. You will succeed. How to Find Motivation to Achieve Your Goals is basically up to you!
Many people get blocked by thinking that someone is better than, smarter than, or any “than” than them. The truth is, successful people aren’t smarter. Take a look at the most famous actresses that you know. Without exception, they are simply people who do their craft every single day. More times than not, they are simply being themselves in front of the camera. They are doing it, not thinking about doing it, and not dreaming of doing it. They go to auditions, get rejected, and then get up the next day and do it again.
Learn about the acronym S.M.A.R.T which stands for “specific, measurable, actionable, realistic, and timely”. Every goal you set should meet that standard. After all, if you cannot be specific enough about what you want so that it can be measured, what is it really? You need to act on it in a realistic manner in a specific time frame. If you can’t it’s not really a goal. It’s a dream – perhaps a pipe dream!
Targets For Your Success
Some people think vision boards are a bunch of hocus pocus. But the truth is, being able to truly visualize yourself experiencing success will go far in helping you actually create success in your life. There are people who are good at seeing it in their mind and believing it, but others need more. Try making a vision board to see your dream down on paper so that you can then decide how to make your S.M.A.R.T. goals.
Follow a Schedule
It can’t be stated enough. Doers do. Successful people do. A “to-do” list isn’t going to cut it; you’re going to need to make a schedule and stick to it. If you want to write a 10,000 word eBook to sell to your target audience, you need to start at the endpoint. Then work your way back to today making a schedule that is realistic. You do this so you can follow it to get the work done when you said you wanted it done. Then let nothing stop you.
Set some smaller goals so that you can feel what success is like. If you’ve never once stuck to anything, you can’t know what success feels like and you have nothing to push you forward. People who experience success like to experience it again. The more success you experience, the more you’re going to realize that you can. It’s self-fulfilling.
Repeat Everything, That’s The Objective
Finally, keep doing it over and over again. With anything, you want to achieve, set the goal, track your success, and do something every single day toward achieving that goal. Again and again. It’s really that simple.
Motivation is a figment of the imagination, and not something that most people have. Most people get up in the morning by hitting the snooze button a few times, and most people do not feel especially happy about doing certain things. What they feel happy about is the end result, the deliverable.
Place your focus there and you will not need any motivation because you will be successful.