How to Create a Content Marketing Plan
It’s hard to believe that not too long ago, the information presented on the Internet consisted of nothing but plain text. Eventually, HTML came about as a way to format text, and then graphics were added, but even those innovations were nothing compared to what you can find on the web today. The following information can help you create a content marketing plan that will help you communicate with your audience.
The Internet as we know it is still evolving, but it is full of pictures, sounds, and motion. Even the most inexperienced novice can design a web page using current technology and make it full of animation, funny videos, and his favorite songs.
New technology is being developed continuously, and webmasters are often quick to adopt it.
But these fascinating new aspects of the Internet are not only for fun and games. They provide marketers with plenty of new ways to inform and engage their visitors. No longer do we have to rely on the written word to get our point across sufficiently. We can also communicate with our site visitors through audio and video.
Why Use Audio in Your Marketing Plan?
Did you know that a large portion of the population retains information better when they hear it than when they read it? This is one of the many reasons that it pays to offer audio as an option for your site visitors. Here are some more:
* Audio can inject personality into your website in a way that text and graphics can’t. There’s just something about hearing someone’s voice that makes site visitors feel welcome.
* Audio is convenient. Those who want or need to multitask can listen to audio while doing something else. They do not have to be right in front of the computer screen to use it. You can also make audio available for download to an iPhone, iPod or MP3 player (if people still use those things!), so your visitors can take it with them wherever they go.
* Using audio can separate you from the competition. Many sites do not utilize audio, and if yours does, those who enjoy it will be likely to come to you instead of your competition.
Ways to Use Audio
There are plenty of different ways that you can incorporate audio into your website.
Here are a few to consider:
- Record a podcast. This is similar to blogging, only it is done in audio form. Users can subscribe to your podcast so that it is automatically downloaded to their feed readers or iPods.
- Do a streaming talk radio show. This is a great way to get targeted visitors to your website, and it allows you to interact with your audience by accepting calls or answering emails while you’re on the air.
- Offer recordings of online conferences or presentations for download. This gives visitors an incentive to come to your site as well, and it may entice them to participate in future conferences.
- Record a message for site visitors. Tell them a little about yourself, suggest areas of the site to visit first, or just welcome them. This adds a unique personal touch.
Making Your Audio Accessible
There are a number of file formats that you can use when saving audio, but it is important to use popular ones so that your users will be able to listen to them. The most popular format for most types of recorded audio is MP3. It offers great file compression while preserving the quality of the audio. Virtually every computer has an application that can play MP3 files. The Windows operating system comes with Windows Media Player, which will play these and several other types of audio files.
Another benefit of the MP3 is its versatility. It can be easily converted for burning on a CD with most CD burning programs. Users can also put them on their iPhones or just about any other type of portable music player.
Delivering the best content you can to your audience is so important to get you recognized in whatever industry you’re in.
Stay tuned for Part 2 of this series.
Share Your Heart & Practice Empathy
We trust people around us who are open and honest with us. We like and trust people who aren’t afraid to share what they feel and what they are passionate about. Share Your Heart & Practice Empathy – yeah, how do you do that?
In other words, we’re willing to be vulnerable around others who aren’t afraid to share their heart. Thus, it’s only logical that if you want to get closer to those around you, pull them in, and get them on your side so to speak, you should open your own heart and share what’s important to you.
Share YOUR Passion
It’s not always easy to make yourself vulnerable by sharing your passions and ideas, but it will pay off in the right context.
If you’re trying to get your team on board with a big idea that will improve the company, the work environment, or how your department works, don’t be afraid to let your passion and excitement show. It can be quite contagious and if nothing else, it communicates how important this is to you and that you’re doing it to better the work environment or job security for everyone on the team.
The Easy Button
This, like many other “people skills” will come easier to some than others. If you’re in the habit of keeping your feelings and important thoughts to yourself, it will take some conscious effort and practice to get in the habit of sharing your heart.
Start small and among people like close friends or family that you feel relatively safe in doing so.
As time goes by, keep practicing and widening the circle of people you share your heart with until it becomes part of who you are.
Skils – skills – skills
Another important skill that’s worth developing is empathy. Empathy is being able to recognize what the other person feels and what motivates them. Here’s why this is important. At our core, we’re motivated by what’s in it for us. When you’re able to empathize, you’re able to see what will motivate the other person and what they could get out of whatever it is you want to accomplish.
When you can communicate that well, it becomes easy to get people on your side and get them on board with what you want to do.
Are YOU Empathic?
Some people are naturally empathic, while others have to work at it a little harder. Try to put yourself into the other person’s shoes. Think about how things affect them from their point of view. The better you get at viewing things from their side, and figuring out what motivates and drives them, the easier it will become to use the right words, acts, and motivators to win them over.
When people treat you wrong, it is very easy to hold a grudge. You may not understand how it could be possible to forgive someone for a slight, especially if the action was especially hurtful. Maybe you think forgiveness is about the other person and somehow, they benefit from you forgiving them. Forgiveness is not about the other person; it is about you.
Do YOU Know How To Forgive?
Forgiving another person does not always mean they stay in your life. Sometimes you do not even let them know you are forgiving them. You do not even need to trust them again. Just forgive them to eliminate the negativity in your life.
Even horrific crimes can be forgiven. For safety reasons, you may want to use an indirect way of forgiving them instead of contacting them directly. Write a letter as if you plan on sending it to the other person. Talk about how what they did made you feel, and about how it made you think about yourself. Write about how you are no longer going to allow them space in your head and how you forgive them for what they did to you.
When you finish writing, seal up the letter in an envelope and put their name on the front. Then either throw it away (shred it first!) or burn the letter. It does not have to actually be read by the person you are forgiving, this exercise is to help you get past the negativity and the chains that are holding you back as a person.
If you find you can’t forgive on your own, you may want to talk with a professional. Therapy can really help you get past this hurdle. Especially if the person committed a serious crime. If you have been abused, particularly over a long period of time, you may need therapy to help you get past what was done to you. There is nothing wrong with seeking help.
And After – Forgiveness
Once you have forgiven the other person, you will feel like a weight has been lifted, or chains have been removed. Grudges are not healthy for you and they do not affect the other person. When you bottle up negative feelings, you can increase your risks of developing heart disease, and other health conditions. You tend to age faster as well. Not forgiving others can dim your overall outlook on life, so why put yourself through all of that?
Remember that forgiveness is not about the other person, it is about eliminating the negativity in your own life.
So free yourself today by forgiving others for the wrongs they have done to you.
How to Boost your Productivity
First, quiet your mind and focus on How to Boost your Productivity. We need to be more proficient in our work to accomplish more. In many cases, people fail to be productive because they lose focus and let their minds wander, leading to a loss in productivity.
The key is to focus your mind on the task at hand. Block out all other distractions and thoughts that are unrelated to the task at hand.
• Failure to put aside thoughts unrelated to the task at hand will only slow you down and lead to a higher probability of mistakes.
• Get a good night’s sleep every night to boost focus and productivity, reduce mistakes.
• Don’t let other issues or problems bother you.
Basic Ingredients Of Productivity
There are three basic ingredients to productivity:
Without all three of these ingredients, your productivity will be lower than it can be. And then you won’t achieve the amount of success you are expecting.
How To Measure Your Productivity
Dictionary.com defines productivity as “the quality, state, or fact of being able to generate, create, enhance, or bring forth goods and services.”
Boost Your Productivity
• In other words, its the amount of effort and time that the worker puts in and how many units of production he/she produces in that time span.
If a worker produces one unit (say, one ebook) an hour and another worker produces two units (say, two ebooks) in one hour, then the second worker is two times more productive than the first worker.
Being more productive means being better able to manage one’s time. Focusing one’s attention on the tasks required. And/or utilize the energy necessary to complete the tasks required in the same time period as another worker.
In order to boost your productivity, you need to be able to produce more of the product. Or provide more of the service you deliver in the same amount of time or less than you have before.
When it comes to businesses, it’s not just your production. It’s the production of your subcontractors who work for you, that account for your total productivity.
Start Laying A Productive Foundation
First, you need to eliminate all distractions from your work area and clear your mind of any doubts and/or worries you may have.
You also need to be totally focused and invested in the working process. This allows you to produce the maximum number of products/content and/or render the most services within a specific time span.
Have A Plan
Have a clear plan of what needs to be done in terms of tasks and projects and how to go about best doing them.
• In regards to subcontractors, have an agenda of tasks and projects to complete. Also, a time table on which you can expect them to complete them.
• Then lay down the ground rules on what needs to be done and how quickly they should be done.
Boost Your Productivity
Implement simple time management techniques. You must manage your time as efficiently as possible in order to be as productive as possible. And, monitor your time very carefully. Ensure that you are working efficiently during the times you are working. This will enable you are utilizing your time to the best of your ability.
• Note how long you think it will take you to complete a project on a piece of paper, in a text file, or in a spreadsheet file.
• Time how long it takes you to complete specific tasks.
• Time how long your work periods are, your breaks are, and how long any distractions are.
Try using the clock on your computer and/or mobile device. Or use an online timer to record the respective time periods. Then compare the time it took you to complete the project versus the time you expected. If you met or beat that time, reward yourself.
If you took longer than expected, review what slowed you down. Was it distractions, lack of focus, the task was more difficult than expected- then make adjustments.
You can make this into a game or challenge to where you challenge yourself to get more done in less time to improve your productivity.
There are online timers that have bells or other sounds that can help you use the Pomodoro Technique. This will allow 15- to 30-minute work periods. It will be followed by 3- to 5 minute rest periods three times. Then after the fourth 15- to 30-minute work period, a 15- to 30-minute rest period.
Removing The Unimportant Tasks
It’s vital that you prepare for work ahead of time so minor/menial and repetitive tasks don’t slow you down.
Consider what tasks are actually important to your business and which aren’t.
• Tasks such as email and social media should be done during break periods, lunch periods, and/or outside-of-work periods, not while the main work is being done.
If you run a business, only do the tasks you are proficient at and enjoy; send all other tasks to subcontractors for maximum productivity and profitability. This will solve a lot of time for you in the long run.
Pursue An All-Around Productive Life
Having an all-around productive life means that you are productive in all facets of it, not just in business.
• Increased productivity can include assembling items, grocery shopping, etc.
• Productivity means doing any task in the most efficient manner possible. This will help you maximize the value of every minute and every second so that you get the most out of them as possible.
Free Marketing Tools
Free Online Tools For Entrepreneurs
Most entrepreneurs realize the enormous amount of effort to put ahead for their ventures while thinking about their limited financial resources. In my own case, I must admit it stressed me out, especially because I would have to do it all by myself. Yes, and most of us start out this way.
At the beginning of any entrepreneur’s journey, you can rely on key digital marketing tools that make your life easier. I can attest to that. It’s what makes ya or breaks ya!
And, you can do this without investing a single cent. There are plenty of online tools out there in the virtual world. Do your due diligence and do some research to find the ones that suit you best.
Below is a list of some useful tools that some entrepreneurs use
This by no means is a complete list of the excellent ones on the market these days. But they allow me to keep up with my own lifestyle while keeping my business at the top of the wave. So to speak!
This is one of my favorite entrepreneur’s tools when it comes to Social Media management. The free version allows you to sync three accounts.
Hootsuite allows you to execute your social media marketing strategy literally from your smartphone. You develop posts and schedule them as needed, and interact with others directly from their app or website.
I really like the fact that the tool helps you to determine the best times for postings according to how active your audience is. In simple words, I don’t need to wake up at 3 am to post on Twitter to target a market that is active on the other side of the world while I am sleeping.
Or when I’m at the beach soaking in some much-needed rays of sunshine!
This one I absolutely love! The Grammarly tool, allows you to improve email writing and keeps you focused on writing your blog posts without the constant hassle of knowing if you’re using the right word in your content.
Great when you’re on a time crunch and for when working on your website. The free version has a plugin that can be installed in Chrome and you can also use it in all the applications you use like Word, Excel, and others. You should really check this one out.
Another favorite entrepreneur tool is Canva. Visually attractive content on your website is a must these days.
Businesses need to show a professional and credible appearance, so potential customers want to your website and read more interesting articles from you.
With Canva you can create booklets and banners to be used on different social media channels. And, as creative blogs post images with text and even business cards.
Their stock of templates, fonts, and illustrations plus the intuitive drag and drop functions allows anyone to create the most amazing visual content.
It’s simple to use also, but eventually, you’re going to want to get the pro version of this because it has SO many more features. And the cost is priced right for the beginner also.
Imagine yourself receiving 50 messages from prospective clients at a time when you are a solo business entrepreneur. Chattypeople is an excellent solution to that problem, as it will answer queries automatically.
It allows you to intervene, via Facebook Messenger to push customers through the sales funnel. Such a great idea to automate some of the simplest of tasks so this would be a great service to investigate.
E-mail marketing remains an essential way to generate leads by moving consumers through a funnel for conversions.
People who are interested in your business and who provide their email are allowing that intimate experience where you can show why you are the best in your industry.
MailChimp has a free version that effectively allows you to make that happen without you even noticing through their automated features.
So, those are just some of the tools you can use to start on your entrepreneur journey
With an automated approach, your business can grow by leaps and bounds. Or, wave by wave to use a beach phrase, which I am quite fond of!
Reaching your audience effectively without compromising quality, while giving you the chance to focus on other aspects of your business.
Submit your comments below so I can help you grow. Go to my contact form to schedule a chat with me. It’s easier than you think.