Today’s article is all about how your customers make up your most valuable list. You’ve heard the phrase “the money is in the list”. In other words, your subscribers have value. Today I want to share one particular type of list with you that’s a lot more valuable than any other. That list is your customer list. These are the people that have spent money with you already or are planning to in the near future. And guess what, they are the most likely to do so again and again and again. That’s what makes them one of your most valuable business assets.
Your Clientele Has Value
First, though, let’s take a quick look at what makes these people so special to you and your bottom line.
Customers are people that already trust you. If your product provides great value to them (which it should), they also like you. Over the course of consuming the product and being part of your funnel, they also get to know you better. In short, these are the people that know, like, and trust you the most when it comes to your business. This means that are more likely to buy something else you recommend. This could be your own product or something you’re promoting with another vendor.
When you mail an offer to your customer list, you can expect a much higher conversion than with any other list. With a regular offer, a 2% conversion of visitors to sales is often what you expect. When mailing to your list of subscribers, you can often double or even triple that conversion. With a customer list, you can expect to see conversions of 30% or higher depending on how targeted the product is. That’s a huge bump in conversion. It doesn’t take a lot of customers to make a good number of sales. That’s why this is the list you should work on growing the most.
cus·tom·er [ˈkəstəmər] NOUN customers (plural noun) a person or organization that buys goods or services from a store or business: “Mr. Harrison was a regular customer at the Golden Lion” · [more] Synonyms: shopper · consumer · buyer · purchaser · patron · client · regular · frequenter · habitué · clientele · patronage · business · trade · vendee · emptor a person or thing of a specified kind that one has to deal with: “the fish is a slippery customer and very hard to catch” · [more] Synonyms: person · individual · creature · fellow · man · woman · wight
They Are Your Traffic & Audience
And the benefits don’t stop there. Customers are your most loyal audience. They are more likely to spread the word about you and defend you online. They aren’t afraid to sing your praises. Treat them well and you’ll have a steady supply of word-of-mouth advertising and testimonials to create valuable social proof.
How do you get more customers? By adding a low-cost product to your funnel and constantly promoting it to the rest of your list. We’ll talk about this in a future article. So, make it your #1 goal to grow your customer list. Create something of value that relates to your opt-in offer and promote it on your “thank you page”, in your first few emails and occasionally throughout. Work on converting a portion of your email subscribers into customers right away.
What can you do today to work on growing your very own customer list? Stay tuned because we have more articles all about this very topic.
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Changes, no matter how minor, can be an extremely difficult part of life. But if you know that changes are coming (and they always are), there are ways in which you can adjust your mindset. You will need to prepare yourself for these changes. So, in today’s article How to Get into a Mindset Ready for Change, we are going to discuss a few methods on how you can get ready for the changes to come.
First, Let The Past Go
If you are holding on to something, or someone in your past, it will be impossible to meet the future with open arms. And since you never know when it may be time to change, make it a practice to let go of things that regularly negatively impact your life. That way, you will be able to adequately embrace change when it does arrive.
Stay Curious Mentality
Never be afraid to ask questions. And keep your mind open when you get answers. By questioning the things around you, you engage your critical thinking skills, which may be required when you make a change. Staying curious is best done by asking “what-if” questions about any situation you may encounter.
Have Backup Plans
A lot of people think having a backup plan is not having confidence in yourself. And this isn’t entirely true. Although you should never plan to use your backup plans, you should still have them. Creating scenarios when things may go wrong engages the same critical thinking skills listed above. And having these critical thinking skills can help you better anticipate problems or issues. This makes changes much easier to embrace.
Look For Inspiration
If you are going through every day on autopilot when change happens, it will likely shock you. You won’t know how to respond. On the flip side, if you are constantly looking for ways in which your life will change, you can expect one of two things. When it does change, you will be more prepared to handle whatever is coming your way. And two, even if it changes in a way you didn’t expect. One of the best ways to look for inspiration is just by looking within yourself during a period of meditation or visualization.
If you want to be ready and prepared to meet whatever change comes your way, you must get into the proper mindset now. You can get yourself in this mindset by leaving the past behind, remaining curious, looking for inspiration, and by having backup plans. All of these combined will help clear your mind and prepare your critical thinking skills to conquer the unknown.
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Have you ever just felt stuck in your life? As if you are going around and around in a circle and you can’t seem to break out? Well, this could be because something in your life is creating that problem. Today’s article discusses just “What’s Holding You Back From Moving Forward?” in more detail so you can crush it and focus on yourself and your business.
You’re Playing It Too Safe
If you are constantly worried about the future, and this worry keeps you from taking risks, this is probably the number one reason you aren’t moving forward. To move forward, you have to live a little and do something which makes you a little uncomfortable—it’ll pay off in the end.
The next time you are faced with something that takes you out of your comfort zone, give it a try—you may find a little risk is a positive addition to your life.
You’re Stuck In The Past
To move forward, you have to learn to let go. The past is the past for a reason. Remember it fondly, but make sure you aren’t focused on it. Don’t devote any time to it, as this will keep you from being able to propel yourself forward into the future. And that’s what you want, right? Living in the past will suck up your whole day and make you feel miserable. I know from experience that you don’t need that in your life today!
You Doubt Your Abilities
If you want to make changes to better your life or move forward, you can’t do so if you constantly doubt yourself. Have a little confidence in yourself. Just deciding to move forward is a big step, and only the most successful people do so. If confidence is something you struggle with, consider trying some tactics to increase your confidence. And please do this before making a large change in your life.
You Are Hanging With The Wrong Crowd
Are all your friends stuck in dead-end jobs? I bet they complain about how miserable they are, don’t they? According to Jim Rohn, you are the combination of the five people you are closest to in life. And if these people aren’t going anywhere, you likely won’t either.
Be especially careful if you find yourself spending time with people who seem to talk down about your future. Don’t let their negative outlook become yours, as this could end up holding you back big time. No one said moving forward was easy, but it may feel impossible if you are being held back. Instead, choose to make changes to your life to stop your convictions, past, and your friends from holding you back. After all, moving forward is part of being successful and having a happy life.
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A new beginning can be challenging and stressful, especially if you start over in a new location or a new profession. Although there isn’t any way to make these changes easier, below are some tips to help you conquer and embrace your new beginning.
First Principles – Break It Down
Just like breaking a large goal down into smaller ones can help it feel more accomplishable, so too can breaking down a big change make it more manageable. If you are moving, see if you can break your move into three days. Or maybe you spend the day before setting up the utilities at the new place, and that way, when you are tired from moving your stuff the next day, everything is already ready to go.
Find A Support System – Your Foundation
Whether it’s a new job or a new city, make sure you have a support system. Even if they aren’t nearby, just having someone you can call with weekly updates can do wonders for managing your stress level.
You can also build a new support system wherever you are going. If you are new to a job, they will often have a designated new hire person you can go to with questions. Maybe see if you can exchange numbers and grab a coffee. You never know who could end up being a great new friend!
Have A Role Model
It can be important to have a role model for especially drastic changes, maybe someone who has made a similar move and thrived from it. This doesn’t have to be someone famous; it could even just be a family member. But whenever you are stressed about your big change, remember how your model handled it. You definitely don’t want your new beginning to be stressful.
Enjoy Yourself – Follow Your Heart
Most of all, don’t forget to have fun! This is a new beginning, and no matter what has changed in your life, there are likely to be a few growing pains. So, embrace all the new fun things, and learn to laugh at yourself when you make mistakes. It’s all part of the process! And if you tell yourself you will enjoy your change, chances are you will.
New beginnings can be a drastic change for anyone, but there are several things you can do to embrace and make the most of them. Just remember to break the change down, reference your support system or role model, and have fun! Before you know it, the new beginning will be your amazing new normal.
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If you’ve recently experienced something disheartening or traumatic in your life, just the thought of starting over can seem like too much. And maybe you’ve heard someone say, “you can’t run from your problems.” But according to Psychology Today, this can’t be further from the truth as there is immense power to be found when you start over and allow yourself a new beginning. In today’s article, we are discussing the power of new beginnings.
Your Outlook Is Everything
You’ve probably been told that your outlook on life is all that matters in success, and this is true. If you think everything is dark and dismal and headed for disaster, it likely will. When you commit yourself to start over or to begin again, you will do so by generating a positive outlook, or sense of optimism, at the thought. This optimism will help propel you forward and likely make your future much brighter no matter your journey.
Change Creates Power
Humans often naturally try to avoid change. But although you may think a change that has occurred isn’t a good thing, the human race thrives on the aspect of change. A new beginning is a special type of change. It is a change where you are committed to making something different about the future.
Of course, only you know what that truly is, which makes this change a good thing; it gives you back the feeling of power over your life. The power which you may have felt like you recently lost due to your trauma. Not only that but making the covenant with yourself to move towards a new start is a power move that will lead you to feel confident and ready to conquer your new world.
It Reminds You That Sky Is the Limit
If you have experienced trauma before, you might be knocked off the path from your last journey. And you may be feeling a bit lost. Besides a lack of optimism, you may feel like your dreams are now far from attainable. Help quell these feelings by thinking about what a new beginning would look like for you.
Visualize yourself happy and achieving your dreams somewhere else. It feels a little bit more real now, right? A new beginning is powerful in that it removes any limits you let trauma impose upon your life.
Whatever may have happened in your life, a new beginning is just what you need. Not only will starting over restore your optimism and power over your life, but it will also remind you where you are going and bring you back to the track of success.
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