Do you ever wonder why using competition to your advantage is really a thing in the business world? It is, but why? Why do we need to compete with others? The answers to these questions are below, as we discuss using competition in today’s blog post.
The Issue:
The world is built, to some extent, on the concept of competition. Everything living competes for specific resources that are needed to grow, thrive, and outperform ecological rivals. Sunlight, space, water, and nutrients are utilized to the fullest extent by the smallest to largest creatures.
This happens wherever they are found and in whatever quantities. Using competition to your advantage will help you create a successful business also. Huh? I don’t get it!
See, as human beings, we are hardwired to engage in this competitive contest too. It’s a part of our genetic heritage and one every business owner needs to embrace. So, I ask you again, are you using competition to your advantage? Let’s find out below.
The Problem:
Some people perceive competition as a somewhat undesirable trait. This is because these people look at competition as a black and white issue. It is seen as either a win at all cost, take no prisoners proposition, or as a watered-down and barely discernable version of itself. This is where consensus and agreement are the order of the day.
This imposed polarity masks the true nature and power of competition. In reality, competitiveness is neither a black nor white extreme. Instead, genuine competition is a valid force for positive change. And, I believe that is what we all want.
The Competition:
The successful business person knows that healthy and honest competition is the motive force behind innovation. The business world, like the natural world, is driven forward by this continuing innovation that occurs in response to changes in the existing environment. In the natural world, these changes are largely climactic. The life form that best adapts to these changes survives and thrives.
In the business world, these changes are socio-economic. The business that best predicts market trends and meets demand most efficiently also survives and thrives.
The Solution:
As a business owner, you need to remember that competition is the lifeblood of the marketplace. It not only drives innovation but also inspires creativity and helps build new paradigms. Don’t shy away from your naturally competitive nature.
You are in the game to win the game, so are your fellow business owners. I find this the perfect solution to being in a competitive industry.
The Challenge:
Challenge yourself and challenge them in the process. Through competition, you each drive the others to better products, services, and performance. Each winner shows the way to the next level, the next round, and the next race.
A Reminder:
Remember, competition is the true heart of business success. If you have that in your corner, there’s no chance of failure unless you completely give up. And I always say, “That is NOT an option!”
What do you say? Are YOU going to take a chance on yourself?
Are you looking for help and don’t know where to start? My 1×1 Mentoring Sessions might be just what you’re looking for. Check it out here and get the help that you need to help you create your successful business.
