Why it’s important to set goals for your business is today’s topic of discussion. Why do you think they are important? Bet you can’t guess what mine are!
The Importance of Setting Good Goals
Goals are very important when it comes to the success or failure of your business. Why are they so important? Goals act as a roadmap for you to follow. They let you know where you are going, and if you are getting there on time. You wouldn’t get in your car and start driving without having a destination planned out. So why would you approach your business that way?
I know I always get out my phone and pull up Google Maps and put in my destination before I even drive out of my driveway. Do the same for your business, you need a real destination before you get lost.
Targeting your Goals
All goals should have a few things in common. A goal should define what you are trying to accomplish and when you want to accomplish it. Goals should be realistic and there should be a way to measure them. All goals should be written down and available for viewing on a regular basis.
Even if you have never taken the time to set goals for your business, you are actually very familiar with the process. At some point in your life, you have more than likely taken out a pen and paper and mapped out a plan for accomplishing some type of task.
Writing out goals for your business is no different than writing out your grocery list.
Mapping out the Process
By clearly defining your goal, you are telling yourself where you are going. Instead of having a goal of “I plan to spend more time promoting my Virtual Assistant business”, clearly define the goal as “during the next three weeks, my goal is to spend 10 hours per week promoting my Virtual Assistant business”.
The second goal tells you what you are going to do and for how long you are going to do it. This is mapping out the process. Creating a roadmap for you to follow.
Once you know where you are going and when you want to be there, you can figure out how you are going to get there. Using the example above, you know that for the next three weeks, you need to be spending 10 hours per week promoting your business.
Now you can start defining mini-goals. Do things such as writing articles and submitting them to reprint directories. Try emailing past clients and letting them know you are accepting new projects. Send press releases to the media, and so forth. You get the idea now right?
Your Intent of Creating Goals
Goals can also serve as a great way to challenge yourself. Are there some things you have been meaning to do, but keep putting off? Start setting weekly challenge goals. Do things such as blogging one post each day for a week straight.
Or adding a new message each day to your autoresponder or even writing an article each day and submitting it to a reprint directory.
Rewards for your Goals
Have fun with your goals and reward yourself with a gold star when you accomplish one of them. Once you have collected 10 gold stars, treat yourself to a spa day or some other indulgence.
By setting and achieving goals you will find your business taking off and will feel a great sense of enthusiasm and accomplishment.
One of my goals is to help other women in business reach their goals.